AI platforms are changing how customers discover brands.

Phaedon is leading the discussion on what this fundamental shift means for loyalty leaders like you.

Sign up for their live session at loyaltyinsiders.com.

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This exciting episode features the author of a fascinating book called “Actionable Gamification” by Yu-Kai Chou.

Yu-kai is one of the earliest pioneers of gamification and is a regular keynote speaker and lecturer on gamification at organizations including Stanford University, Google, Tesla, and Boston Consulting Group, among others.

Yu-Kai's insights came from many years as a gamer and realizing the strategic value that the best games offer to their players.

His “Octalysis Framework” has become the bible for many brands who aspire to the extra-ordinary levels of engagement that true gamification can achieve.

Listen to enjoy this masterclass in gamification and how it applies to us as loyalty marketing professionals.

Show Notes:

1.) Yu-kai Chou

2.) Octalysis Framework

3.) Get the Actionable Gamification book by Yu-kai Chou here

4.) Metablox