Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks in this episode include:

Treat SEO as an investment - how long is it reasonable - 2 years?

Should you focus on bottom of funnel terms?

What business metrics are key?

What would be typical examples of the best business metrics to focus on?

What should an SEO do if the big opportunities are in early funnel searches that are difficult to tie back to the core business metrics?

What happens if business owners ask you to focus on bad metrics?

What are some examples of bad metrics to focus on?