Determining your auto repair shop’s marketing budget requires taking a lot of different things into consideration. The old adage is to spend 5-7% of your gross revenue on marketing. Whereas we do find that to be a pretty good benchmark, it’s not always that simple. Shop Marketing Pros’ J.R. Portman joins Brian on this episode to talk through some of the things you need to consider when deciding on a marketing budget.
There is a formula you can follow
It all starts with your numbers. How much did you make last year?
Do you need more cars now or are you focused on future growth?
Where are you located? Is there a lot competition in your area?
Marketing vs Advertising
How are you classifying things on your income statement?