Artwork for podcast The Podcast Manager Show
163. Are there really ENOUGH podcast clients?
Episode 16330th May 2023 • The Podcast Manager Show • Lauren Wrighton
00:00:00 00:09:12

Share Episode


Episode 163

If you’ve ever wondered if there are actually enough podcast clients for podcast management to be a viable niche for you, then you’re not alone. I think all of us have probably asked this question at one point. Today we’re going to take a look at this question and see what the research actually says about this. If you’re familiar with Crumbl Cookie and their business model, then you’ll know that they only sell one type of cookie with their available flavors rotating each week. Does the fact that they don’t make wedding cakes mean they have less customers? Yes. But do they need those customers in order to have a successful business? No! When you niche down you are offering a service that is specialized and can provide high value to the people (over 100,000 of them!) who actually need it!

In this episode we cover:

-Calling out the doubts we face as podcast managers

-The question you should actually be asking yourself

-What we can learn from Crumbl Cookie and their business model

-What the stats are saying

-How niching down can actually help you land more clients

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at






More from YouTube