College and university dining isn’t just feeding students, it’s shaping tastes at scale. In April’s Marketing Bulletin, ABC’s Ann Solo explains why campus operators can turn small ingredient choices into millions of meals, how almonds fit today’s plant-forward, allergy-aware menus, and what it takes to move from awareness to repeat menu placement. From on-campus pop-ups to turnkey limited-time offer toolkits, here’s how ABC is building everyday demand now — and long-term preference for the next generation.