Shownotes
This week on Podcaster Stories, I sit down with Sarah St John of the Frugalpreneur podcast.
Frugalpreneur shows people how to build a business on a bootstrapped budget, and interviews entrepreneurs to answer your questions about being successful online.
Topics up for discussion this week include:
- how the show originally started as a complementary piece to market her book
- how podcasting introduces you to so many people that can help you
- how her change to an interview-style show reignited her podcasting passion
- how a lack of podcasting resources saw her start her own company to offer exactly that
- why she took almost a year off from her podcast, and how Covid presented an opportunity to relaunch
- how the experience has been, compared to her expectations for it
- how Covid has made her much more focused and consistent with her show
- why she prefers the intimacy of podcasting
- how her own networking opportunities have exploded through the podcast
- how she found her love of entrepreneurship
- the episodes that have stood out for her, and why
- how she takes something away from every guest she has on her show
- how she's taken the best of her shows and created an online podcasting course
- why she's aiming to do more solo shows in 2021
- what advice she'd give new podcasters
- why being a guest on podcasts is so key to growing your business
- why John Lee Dumas is her hero
Settle back for a look at entrepreneurship on a budget, and how podcasting can help drive the goals and results you're looking for.
Connect with Sarah:
Contact me: danny@podcasterstories.com
My equipment:
- Samson Q2U Mic
- Focusrite Scarlett Solo 3rd Gen Audio Interface
- TRITON AUDIO Fethead In-Line Microphone Preamp
- Denon DJ HP-1100 Over Ear Headphones
- RockJam MS050 Adjustable Mic Suspension Boom
- Dragonpad Pop Filter
Recommended resources:
This podcast uses the following third-party services for analysis:
Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp
Transcripts
I don't know if its like a gene or in
Speaker:your DNA or I feel like it's something that you
Speaker:must be born with. Because even when I was a
Speaker:kid, I would gather up like free candy and pencils
Speaker:and things like that and then sell them to my
Speaker:friends. But I didn't actually start a business until 2008
Speaker:was my first business. And it was actually a photography
Speaker:business. But after a few years I decided I wanted
Speaker:to switch to online business just because the overhead, it
Speaker:was getting so expensive with photography, with maintenance and upkeep
Speaker:of the equipment and stuff. And I'm. And so it
Speaker:was, I think once I start online businesses that I
Speaker:really realized that that's the path that I want to
Speaker:go well,
Speaker:Hi and welcome to Podcaster Stories each of we will
Speaker:have a conversation with Podcast. It was across all mediums
Speaker:and share their story. What motivates them, why they started
Speaker:to heal, how they grew the show and more we'll
Speaker:also talk about their personal life and some of the
Speaker:things that have happened that made them the person they
Speaker:are today. And now here's your host Danny Brown hi,
Speaker:and welcome to another episode of Podcaster Stories where we
Speaker:get to meet the people behind the voices of the
Speaker:show. We'll listen to you this week. I have Sarah
Speaker:St John who is a host of the Frugalpreneur a
Speaker:podcast built in a business on a bootstrap budget that
Speaker:will look to, to help you make money online. Sarah,
Speaker:welcome to the show. So I appreciate you joining us
Speaker:today.
Speaker:How about you? Tell us a little bit about yourself.
Speaker:Okay. Well thank you for having me. I appreciate it.
Speaker:So I started this show that's been over a year
Speaker:now and actually it started as well. I was writing
Speaker:a book called Frugalpreneur and the show originally started as
Speaker:kind of to compliment the book or kind of coincide
Speaker:with a book just as a marketing, a maneuver, I
Speaker:guess. And so it was supposed to be like maybe
Speaker:10 episodes or something like that. But I found with
Speaker:the podcast, I was gaining more leverage with a podcast
Speaker:than the book and I enjoyed the process.
Speaker:And so I was like, you know what, I'm just
Speaker:going to keep this show going. And I've, I've just
Speaker:enjoyed being able to, I do some solo episodes, but
Speaker:most of them are interview based would be different people.
Speaker:There are some people in the podcasting space or a
Speaker:online courses, drop shipping, affiliate marketing, just like the various
Speaker:ways to make money online and on a budget. And
Speaker:I've just enjoyed the conversations and the connections I've made.
Speaker:And you know, it's an interesting, and I think that
Speaker:other people have used this analogy is that if you
Speaker:were to try to call up one of your favorite
Speaker:entrepreneurs and be like, Hey, can I have an hour
Speaker:your time either you won't hear back or you'll get
Speaker:a no, or you'll get a shirt or this is
Speaker:how much it costs, but with a Podcast you say,
Speaker:Hey, can you jump on my podcast?
Speaker:And a lot of the time, sometimes you don't hear
Speaker:back, but a lot of the time yet there'll be
Speaker:willing to. And so you make a connection with those
Speaker:entrepreneurs and or, or whatever and issue she might be
Speaker:on it. Doesn't have to be a business podcast, but
Speaker:make connections in your field and a at which then
Speaker:opens up more connections. And I just kinda just keeps
Speaker:going.
Speaker:No, no, no. You had mentioned that the Podcast was
Speaker:originally set up as a marketer, an Avenue for your
Speaker:book. At what stage did you, or whether it was
Speaker:realize our sweet spot, an opportunity of your legs to
Speaker:move it beyond a promotional for your book and sort
Speaker:of take on all the way for it. So on
Speaker:and, and add to the format of that is now
Speaker:Like how far in, how many months in
Speaker:Yeah, it was just like something that started collecting your
Speaker:thought, you know what you want me to really keep
Speaker:going at the same? I've got an idea for this
Speaker:now.
Speaker:Well, I had done a few episodes when that book
Speaker:had come out and then I'd kind of fallen off
Speaker:the wagon for a little bit and then he picks
Speaker:back up and really hit. He hit the ground running
Speaker:when I picked it back up. And so I would
Speaker:say when I picked back up as a win, when
Speaker:it took off and just, I was interviewing a lot
Speaker:of people at that time in the podcasting arena, like
Speaker:Dave Jackson and EVOH Tara Mark ask with and all
Speaker:of them. And it was like, eh, in the process
Speaker:I think of interviewing them even, I was just realizing
Speaker:the, the benefits or a potential of podcasting.
Speaker:And, and, and, and so then, and I enjoyed the
Speaker:process of, you know, producing and editing and all that
Speaker:stuff. I didn't hire out a company to do that
Speaker:in a way. So then I just recently started a
Speaker:podcast production agency And and then a directory Podcast Resource
Speaker:directory.com where, because when I was starting podcasting there wasn't
Speaker:at that time, like a, a place you could go
Speaker:to find all the tools and resources and education, whatever.
Speaker:I think there's a couple now after I start, I
Speaker:started mind, but, and now that podcasting is really becoming
Speaker:big. I think that there's more of those out there,
Speaker:but so I started the, the directory to kind of
Speaker:help people who are looking to start a podcast, find
Speaker:the tools and resources.
Speaker:And then I just recently bought my book called Podcast
Speaker:or just came out this week, actually I'm at the
Speaker:time of this recording. And so I've just kind of
Speaker:gone and the whole Podcast direction. Cause I was kind
Speaker:doing several things online when I launched the Frugalpreneur podcast
Speaker:and the book I was doing drop shipping, affiliate, marketing,
Speaker:blogging, just everything on demand t-shirts and you know, print
Speaker:on-demand and So. But once I started podcasting, that's kind
Speaker:of what took over. And so that's my focus now
Speaker:is all things podcasting.
Speaker:You mentioned your dad, you said he got back into
Speaker:the saddle, so to speak it out, but that was
Speaker:March this year. Is that correct? You took almost like
Speaker:a year off for half a year. I, I was
Speaker:looking at your shoulder. There was a big gap between
Speaker:two episodes out. What was that scary to try, jump
Speaker:back in my thinking, is anybody still got to be
Speaker:a listening and I would have to start from scratch
Speaker:again?
Speaker:Yeah. So I started the podcast I was on was,
Speaker:it was in June of 2019, I believe. And I
Speaker:did I think seven episodes. And that was with the
Speaker:launch of the book. And then, yeah, I took a
Speaker:big, because I had actually, I had switched jobs. No,
Speaker:I started the podcast. If you were in April, it
Speaker:was in June that I stopped doing a podcast of
Speaker:2019. Cause I had just gotten a new job and
Speaker:that was taking up, you know, time and whatever, but
Speaker:it was daring when COVID hit and quarantine and all
Speaker:that stuff. I was like, so I started to work
Speaker:from home, but there was only so much with my
Speaker:job that I could do for my home.
Speaker:And so I was left with all this extra time
Speaker:and that's when I was like, okay, I need to
Speaker:get this going again. And that's when I really picked
Speaker:up steam, I guess you could say. Yeah. I mean,
Speaker:I did kind of wonder and worry about, okay, I've
Speaker:had this big gap. Let's see. That would have been
Speaker:what a nine month gap, I guess. But it, it
Speaker:didn't really seem to, I mean, I don't know, unfortunately
Speaker:it's hard to know how many subscribers you have, so
Speaker:I'm not sure if some of them had unsubscribed or,
Speaker:or what, but yeah, I was a little nervous about
Speaker:it, but once I got in the routine of doing
Speaker:it, cause I had during the whole quarantine process, I
Speaker:had recorded a whole bunch of episodes.
Speaker:I still have a backlog all the way into next
Speaker:cheer. What? And so it's been a, because I had
Speaker:all that extra time and to build up that backlog,
Speaker:I've been able to be consistent now. So, but yeah,
Speaker:I didn't really have any issues with jumping back in
Speaker:other than just wondering if you know,
Speaker:No, no, I was just going to say it. So
Speaker:you're like you mentioned your, your jumped back in and
Speaker:it shows you've been gone for over a year now,
Speaker:April, but I guess it was more about 14 or
Speaker:16 months. I'm on the exam who has experienced it,
Speaker:lived up to your expectations because I know as you
Speaker:say that you can be taken more seamlessly for want
Speaker:of a better description, a sense a pandemic since Covid
Speaker:since March. So it has, it lived up to your
Speaker:expectations or what's been different from what you may have
Speaker:expected go on and enter. There are a whole podcast
Speaker:and a,
Speaker:Yeah. So I mean, back when I started at, in
Speaker:April, I believe it was of 2019. I had gotten
Speaker:like I was getting like LinkedIn messages and, and all
Speaker:of this like cool interview or I love this podcast
Speaker:and people I didn't even know. And so it, you
Speaker:know, people didn't really say that with the book. I
Speaker:wasn't, it, I mean, I had read reviews, but other
Speaker:than that, people weren't like personally contacting me in and
Speaker:being like, Oh, a great book or anything. So I
Speaker:knew even at that time that there must be something
Speaker:to this podcasting thing. But then when I picked it
Speaker:back up in March of 2020, so I kind of
Speaker:knew what to expect as far as I knew at
Speaker:that point, that podcasting was going to, you know, do
Speaker:more for me than a book or whatever.
Speaker:And it's exceeded, I think my expectations, even from them,
Speaker:I think, I guess just the sheer number I think
Speaker:I have, let's see, 62 or 63 episodes now, or
Speaker:is before March of this year Island had seven. So,
Speaker:cause I started, I had so many recorded that I
Speaker:started like putting out one a day for a while
Speaker:there and now a couple of week. And so yeah,
Speaker:I still get like, you know, LinkedIn messages or sometimes
Speaker:Facebook or emails or whatever, or just people that I
Speaker:have no idea who they are. You know, I didn't
Speaker:know them beforehand, like finding me, you know, because I
Speaker:guess Apple or are these different directories or assertions and
Speaker:may be word of mouth.
Speaker:I don't know if people are sharing it it or,
Speaker:or what, but yeah, it seems like, Oh it certainly
Speaker:not viral by any means though. I think people can
Speaker:definitely go viral with podcasting. I don't know if it's
Speaker:as common now as it was, you know, a decade
Speaker:ago because of, I mean, everybody knows what podcasting is
Speaker:now. I wouldn't say everybody has a podcast, but so
Speaker:there's just so many more podcasts then there was a
Speaker:decade ago. So I think for one individual show to
Speaker:go viral is not likely at this point, but still
Speaker:like the ability to be found in shared.
Speaker:And I just felt like it, it reaches people quicker
Speaker:and easier than a book or whatever other content you
Speaker:might produce. Like a blog. Maybe I do know a
Speaker:lot of people, you know,
Speaker:I have spoken to them or I I've seen them
Speaker:post on line about the, the whole podcast and experience
Speaker:is it's, it's so attractive have your life because it
Speaker:has a experience. Your basically, it's a voice or two
Speaker:voices and may be in theory, but it's a voice
Speaker:in your ear. So you are very attached to what's
Speaker:going on. It's not like you have to concentrate on
Speaker:a video on YouTube are, you know, a, a video
Speaker:course that you've taken on a plane or something. So
Speaker:I think that that definitely helps, you know, with that
Speaker:connection that you mentioned and then the networking that you
Speaker:can do with that arises because of that.
Speaker:Hm. Yeah. Definitely. Because with podcasting you can multitask so
Speaker:to speak, like you could be driving or doing the
Speaker:dishes or, you know, even mowing the yard may be
Speaker:if you have, it really turned up loud because it
Speaker:doesn't involve your eyes, whereas reading or watching a YouTube
Speaker:video, all of that involves your eyes. So you can
Speaker:really only focus on just that. So I think if
Speaker:podcasting is so big, because people can multitask during it,
Speaker:they don't have to use their eyes. And, and so
Speaker:they have more time.
Speaker:And so they can listen to an hour long podcast
Speaker:because of their computer or whatever, like I've YouTube video
Speaker:or they may be, we only have five minutes or
Speaker:something M to dedicate there or like a blog or
Speaker:maybe just scroll through 'em. So I feel like as
Speaker:far as content that its definitely the wave of the
Speaker:future may be like the, the direction things are going.
Speaker:Yeah. It was definitely hard to drive a car in
Speaker:your heart and a look at our YouTube videos and
Speaker:our Recommended now I know, and obviously, you know, the
Speaker:show is built from an entrepreneurial, you know, entrepreneurial background
Speaker:of yourself. And you mentioned that you'd get a lot
Speaker:of messages in a lot of connections, say on LinkedIn,
Speaker:for example, then after a specific episode or a guest
Speaker:that's been on a topic that's been discussed, people reach
Speaker:out to you, how has it been for you? How
Speaker:has your shell have been for you when it comes
Speaker:to building your, your own network and leads and opportunities,
Speaker:as you mentioned, your, your specific niche is helping people
Speaker:make money online for a it's a a hundred bucks
Speaker:a month Fink, is there a certain mantra of the
Speaker:tag line of your like, right. So how has it
Speaker:been for you to yourself personally, to grow lots of
Speaker:that business for your, that, that expertise
Speaker:People who are just really appreciate all the tools and
Speaker:resources that I mentioned because it saves them a lot
Speaker:of time from having to search for that stuff themselves.
Speaker:And, and yeah, I think growing in an email lists
Speaker:is important and I have our resource page on my
Speaker:website and that's one way to make money is through
Speaker:affiliate marketing. So basically any resources that I use and
Speaker:recommend that people can use for free or very inexpensively
Speaker:I have on the resource page, or sometimes I do,
Speaker:I've just recently started doing a couple of podcast episodes
Speaker:about different resources and what, and people really, I think
Speaker:they like that because then it, if they don't have
Speaker:to spend the time researching that stuff themselves, like the
Speaker:best email marketing platform on a budget or you know,
Speaker:that kind of thing.
Speaker:And so I think that people just to appreciate that
Speaker:even if its something that's free and I'm not going
Speaker:to make any money or whatever off of, you know,
Speaker:and not everything that I recommend, even as an affiliate
Speaker:program, I do. And I, I, I don't really care
Speaker:whether or not I make the five bucks or whatever
Speaker:it is, you know, I just enjoy helping people and
Speaker:get started with an online business quicker and easier than
Speaker:I learned all of these things while I was doing
Speaker:different online businesses. So then I wrote the book and
Speaker:started the podcast on it. And then in the process
Speaker:of writing the book about it, I learned how to
Speaker:self publish a book.
Speaker:So then I wrote a book on that and then
Speaker:when I started the podcast, so now he wrote a
Speaker:book on podcasting. So its kinda like, I learn how
Speaker:to do something and the most efficient way, in my
Speaker:opinion or the most affordable way for sure. And then
Speaker:passed that along basically through my podcast or another book
Speaker:on the topic or something like that. And I'm planning
Speaker:on doing a Podcast in courses as well sometime later
Speaker:this year. So yeah, it was a busy. Yeah. And
Speaker:what is
Speaker:Entrepreneurship is, I know you mentioned you got three books
Speaker:currently. You've just released a Podcast pronounced, but you've also
Speaker:had offered preneur and Frugalpreneur have you always had that
Speaker:entrepreneurial mindset or what was, what was the thing? And
Speaker:if you had like a, a normal job and you're
Speaker:like a nine to five beforehand, what was it that,
Speaker:that moves you from there into what you're doing now
Speaker:and where your focus is now?
Speaker:entrepreneurial, I don't know if its like a gene or
Speaker:in your DNA or I feel like it's something that
Speaker:you must be born with. Because even when I was
Speaker:a kid, I would gather up like free candy and
Speaker:pencils and things like that and then sell them to
Speaker:my friends. But I didn't actually start a business until
Speaker:2008 was my first business and it was actually a
Speaker:photography business. But after a few years I decided I
Speaker:wanted to switch to online business just because the overhead
Speaker:was getting so expensive with photography, with maintenance and upkeep
Speaker:of that equipment and stuff.
Speaker:And so it was, I think once I start online
Speaker:businesses that I really realized that that that's the path
Speaker:that I want to go as a, as an entrepreneur
Speaker:and just the different types of ways you can make
Speaker:money online. And so I've tried at all pretty much,
Speaker:No one, would you say you mentioned earlier your show
Speaker:up as a mixture of solo episodes and episodes where
Speaker:we've had guests on umm, across the different kinds of
Speaker:things, you know, our expertise and, and different content and
Speaker:entrepreneurship. Are there any episodes that have stood out for
Speaker:you in particular and if so, why that one or
Speaker:why these two or three, et cetera,
Speaker:One episode that I really enjoy it and I enjoy
Speaker:them all to some degree obviously, but was the one
Speaker:with Christie, right? She actually works for Dave Ramsey and
Speaker:I especially liked that one because it was specifically about
Speaker:starting a business and on a budget, it wasn't like
Speaker:specific to podcasting or it wasn't a specific niche. He
Speaker:was kind of a more broader general, but about the
Speaker:steps to take, to launch a business and to do
Speaker:it on a budget. So I really enjoyed that one.
Speaker:Let's see, I had Nick Loper on from side has
Speaker:been a side hustle or a side hustle shoot.
Speaker:So that was also nice because it was about side
Speaker:hustles and ways to make money online. And so it
Speaker:was more kind of Gen I did one with a
Speaker:Mike Morrison of the membership guys and that was all
Speaker:about membership sites and whatnot, but I really liked a
Speaker:lot of the points that he made in that episode
Speaker:learned a lot. I feel like I learn a lot
Speaker:in every episode I do, which is C. So it's
Speaker:also kind of like your getting free coach and basically
Speaker:because you're, you're learning from these people. And, but I
Speaker:would say as far as my episodes that are currently
Speaker:out, because I still have a backlog, those are three,
Speaker:at least three of my favorite ones.
Speaker:And I think I like to see its, its its
Speaker:cool that you can get access to all of these,
Speaker:you know, cool mine's and expertise and experts across the
Speaker:various, in our ways too, you know, our income online
Speaker:and you can find what it really suits you, your
Speaker:driver, your niche, or what you are interested in as
Speaker:opposed to like just to throw everything at the wall
Speaker:and see what sticks now I'm actually going to take
Speaker:the, the, the, the guidance, all the tips I got
Speaker:from episode 27, for an example, because that's what I
Speaker:feel will really work for me. And I think that's
Speaker:a, a really cool approach with your show where you
Speaker:have all these different people from all of these different,
Speaker:you know, walks of life and what they've done to
Speaker:help people. And especially with this pandemic, I think it's
Speaker:a, it's a, I know people who are really stressed
Speaker:and what about what's happened next?
Speaker:And that also affects, you know, where's my next paycheck
Speaker:coming from. And I think it's at a time that's
Speaker:some people could look for a while here's a side
Speaker:hustle or that I could do to, to supplement, you
Speaker:know, what I'm doing at the moment.
Speaker:Mm Hmm. Yeah. Yeah, I think so. It's like the
Speaker:podcast that I have it's niche because it's about, you
Speaker:know, building a business on a budget, but its also
Speaker:within that, its kind of broad in general because I
Speaker:don't cover a one specific area. I cover, I tried
Speaker:to have a podcast episodes about the various ways and
Speaker:you know, and connect with an expert basically in whatever
Speaker:field I want to cover. Like I did a whole
Speaker:week's worth on self publishing. I've done several on podcasting.
Speaker:I did that membership site episode. I did, let's see,
Speaker:I have one coming up about web design.
Speaker:And so anyway, just different ways people can make money
Speaker:online. I like the fact that I'm kind of trying
Speaker:to hit on all the different ways. It's not just
Speaker:one or two specific ones.
Speaker:Right. And then to that point you had mentioned that
Speaker:your you're looking at some of the branch in a
Speaker:shoe for a little bit to, you know, you've got
Speaker:band podcasting course for example. And you've got the web
Speaker:designer that you mentioned. So what are your goals for
Speaker:the show or are you gonna keep a similar format
Speaker:or are you doing spinoffs? What are your plans for
Speaker:the show?
Speaker:So I've actually, I have so many episodes about podcasting.
Speaker:So I actually took all of those episodes and created
Speaker:a separate show called Podcast preneur to go along with
Speaker:the podcast for your buck and but all of the
Speaker:shows on that. So basically it's just my show repurposed,
Speaker:it's all the podcast episodes from Frugalpreneur put in to
Speaker:the podcast preneur. And then I did the same thing
Speaker:with authorpreneur podcast that goes along with that book and
Speaker:there aren't As, there's maybe like 10 episodes on that
Speaker:one, but so I've kind of repurposed the Podcast in
Speaker:that sense so that if people are looking specifically for
Speaker:podcasting or self publishing, all those particular episodes or in
Speaker:a different podcast, but of course the main podcast is
Speaker:Frugalpreneur and I don't know cause I'm, I think I'm
Speaker:going to stick with that format in that show, but
Speaker:sometimes I, I think about just going straight into a
Speaker:Podcast for sure, but just because I'm so focused on
Speaker:podcasting in general with the, the production agency in all
Speaker:that, but I feel like I can still do that
Speaker:with Frugalpreneur, but I think in 2021, I'm a, at
Speaker:least I'm going to have more solo episodes because I
Speaker:think I only had like, probably know more than a
Speaker:handful of so far in 2020.
Speaker:And so I think that's going to be a one
Speaker:change or shift is to have more solo episodes in
Speaker:addition to the interviews.
Speaker:And, and I know of, like you just mentioned it
Speaker:there, you've got various different angles of Podcast and what
Speaker:you can do if you're podcasts and how to break
Speaker:off into different, you know, sub-categories and again, it's, it
Speaker:goes back to, they have multiple income streams, you know?
Speaker:So if one goes away, you've always got five, six,
Speaker:seven to fall back on. So if there was a
Speaker:podcast or someone looking to get in the podcast and
Speaker:asked for a piece of one piece of advice from
Speaker:you to get started, whether it's to follow yourself in
Speaker:your new shop or their own needs or whatever, what
Speaker:would your advice be for the lessons you've learned on
Speaker:what you are taken from them? Moving forward?
Speaker:I would definitely invest in a Microphone. Some people would
Speaker:just use their phone. So I have an ATR 2100.
Speaker:I know they just came out with a new model
Speaker:that supposedly isn't as good, which seems kind of weird,
Speaker:but so maybe a Samson Q to you would be
Speaker:another option. And those are like, you know, 60 or
Speaker:80 bucks. So definitely a invest in a microphone and
Speaker:headphones of some sort. I don't know that the brand
Speaker:matters on that, but just said that there is not
Speaker:the eco or whatever is the sound isn't coming out
Speaker:of the computer. The so I would say to make
Speaker:sure you invest in a couple of pieces of equipment
Speaker:and, and then of course you need to get a
Speaker:host.
Speaker:I currently use captivate, which I've really liked. I also
Speaker:recommend Buzzsprout. I think they're pretty good. I started with
Speaker:Spreaker cause it was, they had liked the free plan
Speaker:and then I got up to the $7 plan, but
Speaker:don't know I switched to captivate and I like their
Speaker:interface better. And it's easier I think to manage, especially
Speaker:if you have more than one show, but you can
Speaker:at least try it out. I mean, because it, heart
Speaker:I've been assigned for the Microphone. I mean, and people
Speaker:all obviously already have a computer and they probably actually
Speaker:already have headphones or even earbuds, I guess you could
Speaker:use.
Speaker:So, you know, I mean you could start a podcast
Speaker:for under her under a a hundred dollars and I
Speaker:would say to try it out and at least experiment
Speaker:with it and you know, you have a lost some,
Speaker:a lot of money, but yeah. And then yeah, I
Speaker:would use, if you're doing an interview view Bay show
Speaker:to go onto sites like pod it.net and Pade match.com
Speaker:and there was another new one of the pod bowker.com
Speaker:M those are my three favorites as far as being
Speaker:able to find guests and even to be on their
Speaker:shows because I think it's important too, in addition to
Speaker:having your own show to be on other shows, 'cause,
Speaker:you know, a lot of people think, why am my
Speaker:own show?
Speaker:Why do I need to be on other shows? But
Speaker:it's like, that's, as long as you're going on a
Speaker:podcast, that's in your niche, then that's a targeted audience.
Speaker:And if they are already listening to a podcast, then
Speaker:there are likely to maybe check out your podcast. And
Speaker:so it just makes sense. Or even like, let's say
Speaker:you don't want to have your own podcast. You should
Speaker:still be a guest on other podcasts. And I know
Speaker:Dorie Clark, I don't know if your familiar with her.
Speaker:I don't think she has her own podcast, but she
Speaker:goes on podcasts all the time. And so that's an
Speaker:example of a way to boost your business, get more
Speaker:exposure by using the power of podcasting by going on
Speaker:other podcasts and still not even have in your own.
Speaker:And then you don't even have to worry about editing
Speaker:and all that stuff. You should still have a good
Speaker:Microphone all that. But I definitely recommend whether your hosting
Speaker:a podcast or you want to be a guest on
Speaker:podcasts to, to do something with podcasting. Because I think
Speaker:the, especially since Covid, but even really starting back in
Speaker:2019, the popularity of podcasts have just skyrocketed. Yeah. I
Speaker:think every business should have one.
Speaker:Yeah. And, and like you say, the, the bottle of
Speaker:trance, you know, we saw a lot, obviously you have
Speaker:to sight, see it, we'll let you pull a card
Speaker:from your phone or do you want to do that?
Speaker:But I love the fact that you mentioned whatever you
Speaker:do get a good microphone or at least a decent
Speaker:microphone and headphones. It just makes all the difference. You
Speaker:know, you can have all the amazing tech in the
Speaker:world and a bunch of the audio mixing desk and
Speaker:everything. But if your vocals and you're not here to
Speaker:not through headphones, so you can adjust everything. If they
Speaker:are not, there are people are gonna switch off, I
Speaker:think fairly quickly, you know? So that's yeah. And that's
Speaker:such a little bit of a barrier to entry as
Speaker:well.
Speaker:Yeah, I agree.
Speaker:No, just to flip it up a little bit, because
Speaker:I'm always curious what makes people tick and what, you
Speaker:know, what guides them or their decisions of your life,
Speaker:who would your old team here will be and why
Speaker:that person wouldn't even be an animal? You know, it
Speaker:might be Dumble for example, but who knows? You don't
Speaker:have time for Europe.
Speaker:So I had never, I've never even thought about this.
Speaker:I mean, I guess I'll go with someone in the
Speaker:entrepreneurial space because that's what would make sense. I think
Speaker:I probably have several, but I'll just go with John
Speaker:Lee Dumas just because I think he opened up the
Speaker:whole podcasting space. Well, I mean, he wasn't the first
Speaker:Ernie thing, but I think he, with his Podcaster's paradise
Speaker:in his PA just all his things podcasting, it's a
Speaker:help people realize the power of podcasting and the different
Speaker:ways you can monetize it. And, but really anyone in
Speaker:and Pat Flynn would probably be another one.
Speaker:So yeah, that's what I would say. I guess if
Speaker:I had to do to pick one off the top
Speaker:of my head,
Speaker:No, for sure. And like you say, it, it's, it's
Speaker:people that impact your life or influence your life. So
Speaker:it makes perfect sense, you know, for you to mention
Speaker:it to chaps that you've just mentioned, Sarah, this has
Speaker:been like really, you know, a really enjoyable chat. I,
Speaker:you know, I think as you mentioned, it's such such
Speaker:a good time. If you're like, Oh, what an opportunity
Speaker:for people to start thinking about ways to make money
Speaker:online and, and even to, you know, to start off
Speaker:slow a bit, looking at the longterm that could change
Speaker:your complete future. And two, you know, being an entrepreneur
Speaker:like yourself for that too, it looks at different avenues
Speaker:of income in, and things that, that really can get
Speaker:you up in the morning and we want to do
Speaker:well, et cetera.
Speaker:So if, if, if people want to learn more about
Speaker:that and, and listen to your show and, and check
Speaker:out your resources are sign up for the upcoming Podcast
Speaker:course, et cetera, where does the best place for them
Speaker:to go to find you online?
Speaker:So I actually have all three of my books available
Speaker:for free a, a PDF version. I'm at the Sarah
Speaker:St John dot com forward slash free. Currently my first
Speaker:two books were on there. The third one just came
Speaker:out about podcasting, but I'll put it up there before
Speaker:this episode goes live. And then yeah, I'm on social
Speaker:everywhere at the Sarah St John. And then if people
Speaker:are looking for editing, like they already have a Podcast
Speaker:or maybe there are going to start one, but they
Speaker:need, they don't have the time or whatever to edit
Speaker:and produce and repurpose. And all that. My company is
Speaker:pod seam.com, PO D S E a M E and
Speaker:then the Podcast resource directory.com has a growing list of
Speaker:resources to get started.
Speaker:And then, yeah, ah, when the course comes out, I'll
Speaker:have that on my website as well at the sourcing
Speaker:John
Speaker:Dot com. Okay, awesome. And I'll be sure to drop
Speaker:all these links into these show notes or your list
Speaker:it on your favorite podcast app, to make sure you
Speaker:drop into the show notes and click through to the
Speaker:ones. You don't have to check this out as workout.
Speaker:So Sarah, as I mentioned, I really do appreciate you
Speaker:coming on to Deb and I enjoyed there, the information
Speaker:you shared with us, and I know that people will
Speaker:look into, to do stuff will definitely be interested in
Speaker:that the episode, for sure. So I appreciate your time
Speaker:today. Thank you. Well, thanks so much for having me.
Speaker:I appreciate it. Okay. So this had been another episode
Speaker:of Podcast or Stories. If you enjoy this week's show,
Speaker:be sure to share it with someone that you feel
Speaker:makes and value from it. And you can find that
Speaker:on all the main podcast apps like Google podcasts, Apple
Speaker:podcast on Spotify, or hop over to Podcaster Stories dot
Speaker:com.
Speaker:We can catch you at the latest episodes and sign
Speaker:up for the newsletter until the next thing to take
