Laura James is Vice President of Innovation at the Coachella Valley Economic Partnership, where she and the rest of the lean, mean fighting machine that helps drive economic development in the region are working day and night to help business owners weather the storm that COVID-19 delivered with next to no warning. How are businesses in the Southern California Desert Cities adapting to conditions? What services and benefits are out there to help enterprises stay afloat until the marketplace recovers? How has this changed how business will operate forever forward? For people laid off or otherwise out of work who have ideas of their own to get into business, what advice is there to help them succeed? These and other questions are answered by Laura on this episode.