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49: 5 Steps to Fight Author Fade
Episode 498th March 2023 • Writing Pursuits • Kathrese McKee
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What is "Author Fade?" How do you recognize it? And how do you avoid it or recover from it? Learn 5 steps to fight author fade.

Read the accompanying post at WritingPursuits.com: https://www.writingpursuits.com/5-steps-to-fight-author-fade/

The question of the week is: Do you have tips and tricks for overcoming author fade?

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Transcripts

Kathrese McKee:

Today we're going to tackle a delicate

Kathrese McKee:

subject which I have dubbed author fade, what is author

Kathrese McKee:

fade? How do you recognize it? And how do you avoid it? Or

Kathrese McKee:

recover from it? These questions and more in Episode 49 of

Kathrese McKee:

writing pursuits. Welcome to the writing pursuits podcast where

Kathrese McKee:

authors like you discuss writing craft, author, life and book

Kathrese McKee:

marketing strategies. I'm your host Kathrese. McKee. I own

Kathrese McKee:

writing pursuits and write and produce the weekly newsletter

Kathrese McKee:

writing pursuits tips for authors. In addition, I am a

Kathrese McKee:

speculative fiction author. Writing pursuits is for authors

Kathrese McKee:

who drink too much coffee, endure judgemental looks from

Kathrese McKee:

their furry writing, convenience and struggle for words. If you

Kathrese McKee:

are a writer seeking encouragement, information and

Kathrese McKee:

inspiration, this podcast is for you. Let's get to it. Hey,

Kathrese McKee:

writing precedes authors. Welcome back to the podcast. For

Kathrese McKee:

those of you who are new, I want to extend a special welcome. My

Kathrese McKee:

name is Kathrese. McKee. And I'm glad you're here, you may have

Kathrese McKee:

guessed that this topic concerns a personal struggle of mine. And

Kathrese McKee:

I'm gonna get a little preachy, but remember that I'm kind of

Kathrese McKee:

preaching to myself. Recently, I have been fighting against what

Kathrese McKee:

is known as pod fade, which is defined by the Urban Dictionary

Kathrese McKee:

in this way, when a podcast begins putting out episodes more

Kathrese McKee:

and more sporadically, and at greater intervals, typically

Kathrese McKee:

begins with only one episode missed. But if a podcast isn't

Kathrese McKee:

careful, it can compound sometimes as severely as one

Kathrese McKee:

podcast every other month, pod fade, often leads to podcast

Kathrese McKee:

death. So this gave me the idea for discussing author fade,

Kathrese McKee:

which is also something I struggle with. I think there's a

Kathrese McKee:

pattern here, we can define author fade, as an indefinite

Kathrese McKee:

pause in writing activity, author fade often leads to

Kathrese McKee:

writing death, obviously, you don't die. But as a writer, your

Kathrese McKee:

work stops. So it's writing death. How do you recognize

Kathrese McKee:

author fade, I'm not talking about everyone you've ever met,

Kathrese McKee:

who when you tell them your writing, they'll tell you they

Kathrese McKee:

helped to write a book someday, you know, the typical would be

Kathrese McKee:

author begins, but they never finished their first story. So

Kathrese McKee:

I'm not talking to those of you who've completed a book

Kathrese McKee:

published or not, you're still in an elite group. But I want

Kathrese McKee:

you to know that many serious mature writers experience author

Kathrese McKee:

fade, this sorts of missing a scheduled day of writing, and

Kathrese McKee:

then it becomes a week and then it becomes a month, which turns

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into a year of not writing maybe years of not writing, author

Kathrese McKee:

fade can begin at any time. Even after an author has published

Kathrese McKee:

several books. Remember I said this was a personal topic for

Kathrese McKee:

me, the author simply fades away, they don't publish, they

Kathrese McKee:

stop sitting down to write, they're filled with regret, be

Kathrese McKee:

alert to the symptoms and they kind of go like this author fade

Kathrese McKee:

is not usually intentional. It generally is accompanied by

Kathrese McKee:

loads of guilt. Author fade often involves false promises. I

Kathrese McKee:

will start again tomorrow or next year or when the kids get a

Kathrese McKee:

little older. I've heard all those from my clients. common

Kathrese McKee:

excuses are, I don't have the time to write. Nobody's going to

Kathrese McKee:

read my work anyway. Or I'm not good at spelling and grammar or

Kathrese McKee:

my family doesn't understand or support my writing. They haven't

Kathrese McKee:

read even one of my books, and they think my writing is just a

Kathrese McKee:

hobby. Well, I'm gonna preach a little bit, monitor yourself

Kathrese McKee:

talk. Let's stop making Writing Excuses. Life is what it is. Set

Kathrese McKee:

aside the excuses and the things you tell yourself. The lies you

Kathrese McKee:

tell yourself. If you catch yourself whining, or making

Kathrese McKee:

Writing Excuses. You need to stop and reframe the words

Kathrese McKee:

you're using about yourself and to yourself, your self talk can

Kathrese McKee:

be toxic. So you must control what you tell yourself. I don't

Kathrese McKee:

have the time to write needs to become I can find the time to

Kathrese McKee:

write. Reframe, rephrase what you're telling yourself. Nobody

Kathrese McKee:

is going to read my work anyway, should become something like I

Kathrese McKee:

all I need to do is find 1000 true fans. There is an audience

Kathrese McKee:

for my work. I'm not good at spelling and grammar because I

Kathrese McKee:

can work with an editor to take care of the nitty gritty

Kathrese McKee:

details. Hey guys, so that's why I'm here. I'm an editor. You can

Kathrese McKee:

turn over your terrible spelling and grammar to me, and we can

Kathrese McKee:

work through it. And finally, my family doesn't understand or

Kathrese McKee:

support my writing. And that's okay. Because that's a common

Kathrese McKee:

experience among creatives. Just tell yourself that it is okay

Kathrese McKee:

that they don't understand it.

Kathrese McKee:

It is okay that they don't support your writing. You just

Kathrese McKee:

need to do what you need to do. Massive Action is not the best

Kathrese McKee:

way for most people to overcome author fe, that's another thing

Kathrese McKee:

we need to accept. And every work life, some urgency must

Kathrese McKee:

fall, there is a time, usually at the end of a project when you

Kathrese McKee:

have to push yourself. You know, like when I was a programmer,

Kathrese McKee:

somehow, the week before a new change went in to the software

Kathrese McKee:

app. Man, I'm telling you, the programming team would get three

Kathrese McKee:

times the usual amount of work done. It's just a fact of life,

Kathrese McKee:

there's a time to push, but you cannot push all the time.

Kathrese McKee:

Writing books is a marathon especially if you intend to

Kathrese McKee:

write books from now on, you will burn out if you take

Kathrese McKee:

massive action all the time. And if you take massive action

Kathrese McKee:

24/7 365 Inevitably the other shoe is going to drop, your

Kathrese McKee:

relationships will suffer, your health will suffer. You'll learn

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to hate writing, which is like the worst consequence of all,

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that's terrible. Also, stop comparing yourself. This is the

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last thing also stop comparing your results to others results.

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You don't know their life, you have no idea what is going on

Kathrese McKee:

there. It is useless to compare your beginning with someone

Kathrese McKee:

else's middle, and comparison kills writing motivation.

Kathrese McKee:

Instead, we're going to look at five things you can do to avoid

Kathrese McKee:

or overcome author fade. And those are vision, habits,

Kathrese McKee:

increments, measurement, and accountability. Use those things

Kathrese McKee:

to pace yourself and keep moving forward. So the first step is

Kathrese McKee:

vision. Create an author mission statement. If you don't already

Kathrese McKee:

have an author mission statement. Then you need to

Kathrese McKee:

write one today, like create one right away. Vision combined self

Kathrese McKee:

knowledge, dreams, your goals, your motivations. And a lot of

Kathrese McKee:

people set out on the writing road without figuring out why

Kathrese McKee:

they want to write or where they hope to end up. If you don't

Kathrese McKee:

understand your why your energy is going to dry up. But if you

Kathrese McKee:

take time to figure out your reasons why and write them down,

Kathrese McKee:

then you can turn your dreams into goals and stay motivated.

Kathrese McKee:

You need to know why you're writing. Who do you hope to

Kathrese McKee:

touch with your work? Who will benefit from all of your

Kathrese McKee:

efforts? What do you hope to accomplish? How do you see

Kathrese McKee:

yourself? Or where do you see yourself in five years,

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visualize those things and put it into your author mission

Kathrese McKee:

statement. Your heart needs to be involved. You need a an

Kathrese McKee:

emotional connection to your writing goals. No matter what

Kathrese McKee:

you write. I don't care if you're writing fiction or

Kathrese McKee:

nonfiction, epic novels, ghost writing articles, blog posts or

Kathrese McKee:

even tweets, you will be more likely to succeed if you know

Kathrese McKee:

your reason why, and have a heartfelt reason for putting

Kathrese McKee:

yourself through the ordeal. Because Writing is hard work. So

Kathrese McKee:

write your vision down. Your written vision statements will

Kathrese McKee:

help you remember your reasons why put them in a place where

Kathrese McKee:

you can review them often. And feel free to modify them as you

Kathrese McKee:

gain experience. visions don't stay the same, they will change

Kathrese McKee:

over time. But if you have a written down, then you have a

Kathrese McKee:

place to start vision is the key to long term motivation and to

Kathrese McKee:

moving forward. So think about where you want to be in five

Kathrese McKee:

years in the future. And then kind of work back to four years

Kathrese McKee:

to three years, two years, one year to the next month. And then

Kathrese McKee:

set reasonable actionable goals for what you need to do next.

Kathrese McKee:

The next step or prong of attack is habits create strong habits

Kathrese McKee:

to combat author fade if you want to create good writing

Kathrese McKee:

habits and you need to create a system to support them. I love

Kathrese McKee:

the book atomic habits by James clear clear writes about the

Kathrese McKee:

Four Laws of behavior change, and they are make it obvious,

Kathrese McKee:

make it attractive, make it easy, and make it satisfying,

Kathrese McKee:

obvious, attractive, easy and satisfying. Let's take a single

Kathrese McKee:

example. If you want to form a daily journaling habit, then set

Kathrese McKee:

up a system to make that happen. To make journaling obvious, you

Kathrese McKee:

might set out your pen and notebook where you drink your

Kathrese McKee:

morning coffee. It's obvious it's right there. That's where

Kathrese McKee:

you're going to write every day. Then schedule 15 minutes every

Kathrese McKee:

day with a reminder on your phone to do it. Then keep the

Kathrese McKee:

appointment with yourself. Those appointments with yourself are

Kathrese McKee:

as important as every other appointment you make. Maybe more

Kathrese McKee:

important to make your new habit attractive. Maybe you can get a

Kathrese McKee:

beautiful new notebook and a pen to use or find an app you enjoy

Kathrese McKee:

using make it attractive

Kathrese McKee:

For yourself, make it enjoyable. Okay, to make journaling easy,

Kathrese McKee:

limit yourself by time or space, this seems counterintuitive. But

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if you know journaling will take no more than 15 minutes, or

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you're only going to write a single page of words every day,

Kathrese McKee:

then you're more likely to succeed, you can do anything for

Kathrese McKee:

15 minutes, right? By limiting that amount of time or space,

Kathrese McKee:

you're telling yourself, hey, this is easy, I can do this. Now

Kathrese McKee:

you have a doable task. And tomorrow, you'll know you can do

Kathrese McKee:

it. And the next day and the next, meet your tiny atomic

Kathrese McKee:

goal. And stop, rinse and repeat. That's how a new habit

Kathrese McKee:

is formed. To make it satisfying, keep score in some

Kathrese McKee:

way more about that in a minute. This habit forming process works

Kathrese McKee:

with other writing tasks to schedule the time show up, limit

Kathrese McKee:

yourself by time or word count, and keep score. And of course,

Kathrese McKee:

if you're feeling great about what you're doing continue, but

Kathrese McKee:

on the days when you don't feel so great about it. By limiting

Kathrese McKee:

your time or your space, you make it doable, and you know,

Kathrese McKee:

you can do it and you sit down and make yourself do that little

Kathrese McKee:

short thing. The tiny atomic goals met. For bigger, more

Kathrese McKee:

complicated writing projects, you're going to need more than

Kathrese McKee:

habit to avoid, author fade. And that's where increments come in.

Kathrese McKee:

You need vision. First, you must commit to forming habits, but

Kathrese McKee:

habits and goals need to be broken into incremental steps

Kathrese McKee:

for bigger projects, then you concentrate on the increments

Kathrese McKee:

one at a time. Another book I recommend is The One Thing by

Kathrese McKee:

Gary Keller and Jay Papasan. If you are puzzled by what to do

Kathrese McKee:

next, then use Keller's technique that he calls the

Kathrese McKee:

focusing question. And it is what's the one thing I can do

Kathrese McKee:

such that by doing it, everything else will be easier

Kathrese McKee:

or unnecessary. This focuses you on something you can do in the

Kathrese McKee:

moment to move you forward. You can modify this question for

Kathrese McKee:

each area of your life. In your case, it might be for this

Kathrese McKee:

novel, what is the one thing I can do this week, such that by

Kathrese McKee:

doing it, everything else will be easier or unnecessary.

Kathrese McKee:

Perhaps the best focus of your efforts this week is figuring

Kathrese McKee:

out the system of magic for your epic fantasy novel, or writing

Kathrese McKee:

the introduction for a character or finishing chapter 12 Whatever

Kathrese McKee:

it is, that's your one thing. Keep your efforts incremental.

Kathrese McKee:

So you don't fall victim to overwhelm and let author fade,

Kathrese McKee:

get a foothold. You have your author mission statement

Kathrese McKee:

written, you have formed new habits that you have broken into

Kathrese McKee:

increments. But how do you make those changes permanent? To

Kathrese McKee:

avoid author fade? Answers to these questions in a moment.

Kathrese McKee:

Writing pursuits is run by Kathrese. McKee, who has been

Kathrese McKee:

trusted by fiction authors since 2014, to take their writing to a

Kathrese McKee:

new level of excellence. cutleries is a three story

Kathrese McKee:

methods certified editor who specializes in story

Kathrese McKee:

diagnostics, coaching, and line editing to help you prepare your

Kathrese McKee:

story for the journey ahead. For more information, go to writing

Kathrese McKee:

pursuits.com. The link is in the show notes. And now, back to the

Kathrese McKee:

podcast, measurement beat author fade with scorekeeping now that

Kathrese McKee:

you have your vision written down, and your habits and your

Kathrese McKee:

increments. You need to measure your results measurement is the

Kathrese McKee:

piece I have the most trouble with. I'm being honest here. But

Kathrese McKee:

all you need is a spreadsheet, or a piece of paper for simple

Kathrese McKee:

scorekeeping. Measurement keeps you honest. All you're doing is

Kathrese McKee:

collecting data to adjust your efforts. refining your goals and

Kathrese McKee:

keeping things real. Measurement is fun. You can gamify your

Kathrese McKee:

efforts by keeping score. You're playing against yourself your

Kathrese McKee:

best scores while you meet your goals and works toward rewards.

Kathrese McKee:

And then make sure you celebrate victories and reward yourself

Kathrese McKee:

along the way. Measurement is the key to tracking your

Kathrese McKee:

progress. You guessed that I'm going to recommend another book.

Kathrese McKee:

The 12 week year for writers by AIG Trevor Thrall his book is an

Kathrese McKee:

expansion on another great book, the 12 week year by Brian P.

Kathrese McKee:

Moran and Mike liddington. But thralls book specifically for

Kathrese McKee:

writers and I found it very helpful. Thrall discusses

Kathrese McKee:

measurement in detail. But basically, you decide what the

Kathrese McKee:

measurement is going to be and keep score. So did you write in

Kathrese McKee:

your journal today? Yes or No, mark it down. If you've set the

Kathrese McKee:

bar at seven times per week and you do it six times, then at the

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end of the week, you have an 85% success rate. That's your score.

Kathrese McKee:

Measurement provides data for success, getting a 100% success

Kathrese McKee:

rate for the week.

Kathrese McKee:

is not always necessary. But if you fall below 80%, you probably

Kathrese McKee:

need to make an adjustment somewhere. As you can tell, this

Kathrese McKee:

feeds perfectly into creating habits scorekeeping is itself a

Kathrese McKee:

habit.

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So make it as obvious, attractive, easy and satisfying

Kathrese McKee:

as possible. Keep your scorecard handy schedule your scorekeeping

Kathrese McKee:

and keep your appointment in education. We call this

Kathrese McKee:

reflection, an important part of learning that is often

Kathrese McKee:

neglected. So make a scorecard and schedule your reflection

Kathrese McKee:

time just a few minutes every week to record your data and

Kathrese McKee:

reflect on how to improve. The last step is accountability. And

Kathrese McKee:

it isn't what you think it is. And I'm going to have trouble

Kathrese McKee:

with the word accountability. So just bear with me, I think

Kathrese McKee:

people and especially Americans get accountability, all wrong.

Kathrese McKee:

We have the saying in America especially hold people

Kathrese McKee:

accountable. And in my opinion, that's garbage. Moran and Lenin

Kathrese McKee:

can address this in their book, the 12 week year, and I'm going

Kathrese McKee:

to quote that accountability is something we own, it cannot be

Kathrese McKee:

impressed on us by others, or impressed on others by us. And I

Kathrese McKee:

know I'm going to get pushback on this. Accountability means

Kathrese McKee:

taking ownership, it must be intrinsic to be effective.

Kathrese McKee:

Intrinsic means the motivation comes from the inside. If what

Kathrese McKee:

we think of as accountability is extrinsic, coming from the

Kathrese McKee:

outside, then we are actually talking about consequences.

Kathrese McKee:

Accountability is intrinsic consequences are extrinsic. You

Kathrese McKee:

may think this is purely semantics. But when I was a

Kathrese McKee:

public school teacher, I had to apply penalties and rewards for

Kathrese McKee:

the actions my students chose to take. If they did the work. They

Kathrese McKee:

earned the positive benefits. If they didn't do the work, then

Kathrese McKee:

they faced negative consequences. But these

Kathrese McKee:

consequences both positive and negative, works intrinsic which

Kathrese McKee:

means I applied them to the students from the out side,

Kathrese McKee:

consequences are only effective for a short time. true success

Kathrese McKee:

comes from intrinsic accountability. Accountability

Kathrese McKee:

means taking ownership, if a student is self motivated, that

Kathrese McKee:

means they have taken ownership and they are accountable to

Kathrese McKee:

themselves. If an author is self motivated, that means they have

Kathrese McKee:

taken ownership and they are accountable to themselves, they

Kathrese McKee:

are calling the shots, they are determining their success, they

Kathrese McKee:

are making a commitment to themselves. Accountability means

Kathrese McKee:

taking ownership, ownership cannot come from the outside, it

Kathrese McKee:

has to come it must come from inside a person. Okay? I said

Kathrese McKee:

all that to say this, it helps to report your results to others

Kathrese McKee:

on a regular basis. And that's where accountability groups come

Kathrese McKee:

in. Just knowing you're scheduled to report your results

Kathrese McKee:

to others, helps you get things done because you want to feel

Kathrese McKee:

good about your report, write letters, that satisfaction thing

Kathrese McKee:

again. So find a group of like minded, accountable people who

Kathrese McKee:

also need to report their results. And if you can't find a

Kathrese McKee:

group make a group having an accountability group is a proven

Kathrese McKee:

technique for staying on point with your goals. I have a

Kathrese McKee:

warning about these groups. So your accountability group

Kathrese McKee:

members are not, quote holding you accountable. Unquote. They

Kathrese McKee:

are there to report the results. The group should not exist to

Kathrese McKee:

punish you or to reward you and if they believe that providing

Kathrese McKee:

consequences is their job, you need to find another group find

Kathrese McKee:

your organize and accountability group group members can also ask

Kathrese McKee:

questions and offer suggestions or mentioned resources. The

Kathrese McKee:

reward if you call it that is for you to experience the

Kathrese McKee:

satisfaction of reporting good results as measured by yourself

Kathrese McKee:

against your own standards and accountability group with

Kathrese McKee:

regular check in times provide several key benefits doing

Kathrese McKee:

things together. Motivation, learning by observing others

Kathrese McKee:

feedback, some gentle critique, and structure. So take

Kathrese McKee:

accountability for your work, and join a group for all its

Kathrese McKee:

potential benefits are formed one of your own In conclusion,

Kathrese McKee:

if you have faded recommit, find your reasons why. Keep score,

Kathrese McKee:

hold yourself accountable with the help of a group and make

Kathrese McKee:

incremental steps that add up to habits that will ultimately lead

Kathrese McKee:

to success as you define it. So the question of the week is Do

Kathrese McKee:

you have tips and tricks for overcoming author fade? Help

Kathrese McKee:

others by leaving your answers in the comments at writing for

Kathrese McKee:

suits.com forward slash podcast forward slash 49. That's all I

Kathrese McKee:

have for today. Until next time, keep writing.

Kathrese McKee:

Thank you for joining us today. If you enjoyed this episode,

Kathrese McKee:

please leave a comment and follow the podcast if you're new

Kathrese McKee:

around here.

Kathrese McKee:

I hope you will sign up for the weekly newsletter writing

Kathrese McKee:

pursuits. Tips for authors that link and all the links mentioned

Kathrese McKee:

in today's episode are in the show notes at writing

Kathrese McKee:

pursuits.com. Please join us on Wednesdays for new episodes and

Kathrese McKee:

keep writing my friends. Keep writing

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