Where do the best sales ideas come from?

Most sales professionals spend their time studying competitors, refining the same strategies, and searching for answers within their own market. But what if that's exactly what's limiting your growth? In this episode, Bradley Hartmann shares the remarkable story of soccer legend Johan Cruyff and reveals how curiosity, cross-industry learning, and unconventional thinking can help LBM sales professionals uncover new ideas, build stronger customer relationships, and create a lasting competitive advantage.

In this episode you will

• Learn how Johan Cruyff used curiosity to consistently outperform the competition and how you can apply the same mindset in sales.
• Discover why your best business ideas may come from industries completely unrelated to lumber and building materials.
• Understand how embracing different perspectives, cultures, and communication styles can help you better serve customers and grow revenue.

If you're ready to stop looking where everyone else is looking and discover a simple competitive advantage that can transform your sales results, press play and start building a more curious approach to winning business

If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at [email protected] or visit our website and click on Increase Sales.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can’t close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline, even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.

New podcasts are dropped every Monday and Wednesday.