Artwork for podcast Sacred Changemakers
109 |The Transformational Power of a Memorable Brand Name with Alexandra Watkins
Episode 10922nd May 2023 • Sacred Changemakers • Jayne Warrilow
00:00:00 00:49:15

Share Episode


109. The Transformational Power of a Memorable Brand Name

Our guest on the podcast today is Alexandra Watkins, a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Her personal name hall of fame includes the Wendy’s Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and the frozen yogurt franchise Spoon Me.

In today’s conversation, we explore the importance of a name in establishing and expressing a brand's personality, and how a well-thought-out and creative name can convey a company's spirit and create a strong presence in the marketplace. A well-crafted name serves as the soul of a company, embodying its essence, attracting customers, and speaking volumes about its brand.

Listen in as Alexandra shares her 12-point name evaluation test, known as the ‘Smile and Scratch Test.' The 'smile' refers to the five qualities that make a great name, while 'scratch' refers to the seven deal-breakers that should lead to a name being discarded. So incredibly insightful! If you want to stand out, capture the soul of your brand and business in an effective way then I encourage you to listen to Alexandra for insights. You’ll enjoy Alexandra's perspective on what you can do to get noticed in your market.

Key Takeaways

  • What makes a good brand name?
  • Creating a transformational brand name with the ability to move people
  • How a name has the potential to convey the soul of your business
  • The 5 qualities that make a name strong and the 7 elements that weaken your brand name
  • What to do when your domain name is not available

Memorable Quote

“Your name is the soul of your brand. It really can be. It can say so much about you.”—Alexandra Watkins

Episode Resources:

Thank you to our sponsor:

A HUGE thank you to the members of our Soul Business Academy who are our podcast sponsors, and also our extended Sacred Changemakers community who are helping us to make a global impact aligned with the United Nations Sustainable Development Goals, all visible on our website.

If you would like to support our show:

Please rate, review, and subscribe to the podcast on iTunes and other podcast platforms. We would be SO grateful.

Sacred Changemakers is a transformation company that believes in change for good. We partner with changemakers (coaches, consultants, speakers, authors, business owners, leaders, and conscious humans) who want to build a business that resonates with their soul. Together, we are making a meaningful difference in our world. 

If you are a fellow changemaker who would like the support of an incredible community (and make a bigger impact along your path), you can find out more about us here.