In this episode of The One Small Change Podcast, host Yvonne McCoy sits down with Nina Froriep, a dynamic entrepreneur who pivoted from a decades-long career in filmmaking to become a digital LinkedIn video coach for service-based business owners. The conversation explores her journey toward location independence, the value of authenticity on video, and the courage required to embrace change—no matter your age or stage in life. Packed with practical tips for overcoming video fears, building a personal online presence, and leveraging small shifts for major transformations, this episode is a must-listen for anyone craving more fulfillment and freedom in their work.

Guest Bio:

Nina Froriep is an accomplished filmmaker turned online video and LinkedIn coach. After years working globally on film and video productions, she now empowers service-based entrepreneurs to step confidently in front of the camera, harnessing video and live content to authentically showcase their expertise. Passionate about storytelling, reinvention, and helping others grow, she is dedicated to teaching professionals how small shifts—like deciding to work remotely—can create entirely new paths in both business and life.

Chapters:

00:00 "Embracing Life's Relativity"

03:36 Reinventing for Location Independence

07:32 "The Queen Agers Movement"

10:44 Authentic Connection Over Appearance

14:48 Authenticity in Professional Settings

19:13 Embracing My On-Camera Self

22:25 Experiment and Learn from Mistakes

25:34 LinkedIn Engagement Strategy Tips

27:23 "Small Change, Big Transformation"

29:54 "Change: Simple, Not Easy"

Quote from Guest:

“What matters is that what we say and what comes out of our mouth is helpful to those people who we want to attract into our ecosystem, our orbit, into our businesses.”

Links:

Click here to receive the free 5 Steps to a Perfect LinkedIn Post Guide: https://clockwiseproductions.activehosted.com/f/31 

For more information, please visit: https://clockwiseproductions.com/ 

Oh, everybody. Welcome to the one small change. I

am so thrilled that you are sharing this journey of exploration

and transformation with me. And I'm your host, Yvonne McCoy,

and I bring almost thirty years of entrepreneurial experience and a

passion for discovering growth through the power of seemingly

small change. And you are gonna be so happy this week

because joining us for this journey,

we're gonna be talking with Nina Farib. And she's gonna share

how a smaller unexpected decision sparked a remarkable

transformation either in her personal or her professional

or both. So, Nina Hi. You and I

have already been yacking it up. Yes. So we're

wound up and ready to go. Yep. Definitely. I am I am so

happy that you took time out of your busy schedule to do this with me.

Thank you so much. Of course. I you know, and

I've actually followed you for a long time, never actually spoken to you personally.

So this is a particular joy for me.

So tell us a little bit about yourself, and what is the change that

you wanna share, and what kind of impact did it have?

So I'm I'm a filmmaker turned

online digital LinkedIn coach. I focus on

video and lives because, obviously, there's sort of that history that

comes with me, from being a film producer.

And, so to nowadays, I help small business

owners mostly or actually exclusively,

entrepreneur, service based entrepreneurs. Because as service based

entrepreneurs, we are the face of the company. We are

who shows up on our social media platforms,

to sell our brilliance, our programs, our offerings.

So that's sort of the the niche that I, have created for

myself as as a digital content creator and,

and, coach. Oh, sorry

about that. I forgot to turn

off because you know this is live because I'm, you know, I'm I'm

screwing stuff up. Oh, you

mean the timer? Yep. Yeah. Yeah. So,

anyhow, not to be distracted from the good stuff that we're doing.

Yes. And so what was it that you know,

obviously, your background led you to do what you were doing, but there's gotta be

a reason another reason that you do it so well, that something happened

that that was a turning point? Or I mean, there you

know, you don't get my age without, like, several turning points. So,

I think their most recent turning point was or really big

turning point or, well, you want small ones or big ones?

Whichever one you wanna share. I think relative, isn't

it? It's all relative. Of course, it is. And and big big is always yeah.

In in in, globally speaking, everything is relevant,

relative. So, I mean, you know, the the I think what

really happens, and I think it's also an age thing, where at some point

in my life, I just realized that you can either

keep doing what you're doing because you've been doing it for so

long and it feels comfortable and you know what it

is. And, it might, you

know, string you along until you retire. Although,

as entrepreneurs, we never retire, really. We just, you know, clock

out and die, I guess.

But, or we reinvent ourselves. And I

was at that point, where I was like, I'm too

young. I'm, you know, too I I was old enough to start thinking about retirement,

but too young to retire. So I'm like, okay. Do I

hobble along and become the old geezer in the corner somewhere at some point,

or do I reinvent myself and make make that change?

Right? And so I decided in good Nina fashion to

make the change. And I think the one small thing

that led to all the massive change that came with it

was my desire to be location independent.

I've been a whole career glued

to a desk somewhere in a office

of a client, even with my own company

because we were shooting all over the world, all over,

you know, America, and I needed to be on set. I

needed to be in the edit suite with the editors. I needed to be

with the clients. So, it it was

fantastic traveling the world, and I loved it. But then there comes a point where

you don't wanna do that anymore. And I saw the Internet, and I saw the

explosion of all things, that were now possible

with you know, this was before we even did Zoom calls, but just that there

was everything was now possible remote. And so the desire to

be location independent was really strong, also with family in

Europe, me in New York. So I'm like, okay. This is

gonna be my lighting guide, my guiding light.

I do need that drink really soon, Yvonne. We were talking about

drinks earlier. And and it really was

that small shift that and the desire that then

really basically turned my company around, I mean,

a full three sixty, because I just wanted to be location

independent. And I am location independent now, and I run a completely

different business, but I still I still work with film and video. Right? Or, I

mean, film Mhmm. Said that but as a me as a as a storytelling

tool. Yeah. Well, you know what's interesting about what you said and,

you know, one of the things that when when I do my workshop that I

bring out is, you know, I read a book about it was

called the women's road

to fulfillment or something like that. And it and it basically you know, you have

childhood, and then she said motherhood. After motherhood,

we most women, unless something happens to them physically

or some traumatic thing happens, we all kinda go,

is this all there is? Right. You know, I thought there would be more.

I thought I would do more. Yep. Right? And so we

all, I think, go through that. So what you went through is a very

normal thing. And as you said, some people say, well, maybe I'll just stick

it out. Right? And I had kind of

not exactly a similar thing, but I had a situation where when

COVID came, that was kind of my thing. Like, I was

working with non you know, executive directors of nonprofits. Mhmm.

And, you know, when they when COVID came, they shut

down. I mean, they had no funding for their staff, so they had no funding

for me. And I was like, okay.

It was like watching the sinking of the Titanic. It was quite traumatic.

And I was like, okay. Am I gonna build this

again? Yeah. And if I do, what's

gonna be different? Right. Right? And it was like, I wanna build a

business that I really like doing what I like

to do that I can do for whatever period of

time I wanna do it. Yep. So, yeah, I absolutely relate to that. And

I would say to people, it's never too early to look at

that. Right? I think most of us use

outside influences to make that happen where we don't

say, okay. What is it that I want? And I think as women

and and since you're talking about this, there's this whole movement out of Britain called

the Queen Agers, and, that sort of women,

it's also it's not just an age thing. It's generational thing. You

know, women who are now 50 and up, sort

of being at that point, as you said earlier, where kids are out of the

house, a lot a lot of them lost their

corporate jobs during the pandemic. Right? And and are,

like, at a point where, like, we still are full of energy. We still have

many years of being super productive very often, and I see that with a lot

of my girlfriends. These women are the the main

breadwinners and financial decision makers in the household.

And it's like, where do I go with all this energy? What do I do

with myself? I'm only 50. I'm 55, whatever. I still wanna

have that really strong encore, yeah, before I'm a corpse.

Right? So I think that there is this whole generation

of of women who did the dutiful thing,

taking care of the husbands and children and the the bosses and the clients and

the team and all that. And now is at that time where it's like,

yay. You know, we can we can make changes, and we can actually

we're we're holding the purse strings, so why aren't we aren't we calling the

shots. Right? And and I think the other thing is because

I think I'm older than you are. Yep.

Is our parents are living longer. Yeah. Do

you know? So, you know, my parents live to be 94.

And I think I think there's in our brain, there's, like, we we we think

that there's gonna be a period of time when we won't have to take care

of parents, we won't have to take care of kids, and we can really focus

on ourselves. And that's getting pushed back further and

further and further. So if you don't make the decision to make

that space for yourself Mhmm. You're gonna be really

old. Yeah. Very true. Very true. Happens. And, you

know, I I I'm glad my parents lived that long, but I

I coulda used a few extra years on my

own. Do you know? Yeah. So yeah. So,

if you were to talk to entrepreneurs today, what would be what would be some

of the lessons and some of the things that you think that they could

do? So there there are two parts of this. Okay. You can pick

either part. So there there are the life lessons that

you've seem to have a wonderful handle on, but there's

also the video. So for those of us that maybe are in their

fifties, sixties, or seventies and have not really done

video were not brought up I mean, I remember when I took my first

coaching course, it was by telephone. Wow.

Yeah. Me too. Yep. Yep. Do you know? I had to buy myself a little

one of what they call the executive toys to play

with because I'm a visual person. So the phone did absolutely nothing

for me. Oh, I'm a good doodler. Yeah. For that reason. Yeah. Yeah.

Yeah. So let's talk about video.

Yep. Showing on

video at when you're not spring chicken anymore. Yes. That's

right. Absolutely. Absolutely. Been there, done

that, and I know you have as well. So, I mean, the I think

the biggest the biggest thing to just keep

reminding yourself of is, you know, this is not

media in the sense of we're a skinny little model, you

know, that is anorexic and as you know, lives on

on champagne and cigarettes. We are real people. We

are, you know, we're shooting these videos to connect

with our clients and with our audience. They wanna hear what

we have to say. They could not care less

what we look like, whether we're skinny or not, whether we're beautiful

or not, and beautiful is in the eye of the boulder anyway. And if we

are, you know, whatever, have a big nose and have a small nose, it does

not matter. What matters is that what we say and what comes out of our

mouth is helpful to those people who we want to attract

into our, into our ecosystem, our orbit, into our

businesses. So it really is about having

that clarity of message and and making sure that we

give value to the people that we want to have listened to

us. And then it doesn't really matter,

what we look like. I mean, I always say show up professional, show up the

way you would show up to a client meeting in

person or on Zoom. And the rest is

just you being you and, hopefully, attracting the right kind of

people because you are being you. Because you don't want,

like, a a bad date experience, right, where, the person shows up and they're,

like, not who they were in the dating profile at all. You don't

want that happening with your clients either because that's just icky. Right?

People people buy from people. People want to

preexperience you, and that's where video is

fantastic because it not only shows people who you

are, it also is sort of like a a self selection tool.

Mhmm. If you don't like my nose, you don't like my voice, you

don't like my mannerisms, you're never gonna sign up for a call with me.

You know, you don't waste my time. You don't waste your time. It's perfect.

So I I love and if you do like me, it sort

of builds that trust. Because psychologically, when somebody sees you for

the second or the third or the fourth time on video and then eventually on

Zoom, we now have created, sort

of a, like a, yeah, trust and and and

familiarity where we're like, oh, we know Nina. And then when we get on a

Zoom call with her and she looks and sounds the way she does on her

videos, there's this immediate, like, wow. I like her. Oh, wow. This

is I trust her too. Tell me the truth or whatever what it

is. Right? Well, you know, the the experience that I had like that was

I had one of my clients be my wingman on a workshop I was

doing. Mhmm. And I had, you know,

fiddled with this thing, and I had it timed out, and I, you know, I

had the slides and, you know, the whole thing. And when we got off

afterwards, she said, I don't know how to tell you this,

but the person that presented that workshop is not the coach

I love working with. Oh.

And I was like, oh, that's interesting.

Do you know? And and so now I you know, it's like,

the way I am is the way that I am. Right? You gotta you

gotta have to because you don't wanna have people have a bad experience. Right?

Yeah. Well, it you know, it's like you go through the you know, you go

through this thing and, you know, you're all polished. And then the next time they

see you, you're not polished and you're in different way. It's like, well, who is

this person? Yeah. Right? And so, you know, what I say to people

is, you know, the best the best thing to

do is be the way that you don't mind being every day. Yeah. If you

don't wanna wear makeup every single day and you're gonna be on Zoom calls,

then don't wear makeup. You know? If you don't mind wearing

makeup, wear makeup. Do you know? If you like to wear

jewelry, wear jewelry. I mean, be the way you like to be, and you can

do it on a regular basis, and it's not like, do you

know? Yeah. And and it's it's not even the way it it I

mean, it's I always say, like, it's too hard to be someone else or to

be someone you're not all the time. Right? It's just it takes too much

energy up. So yes, sure. If I'm going on a on a call with

you, I will bother with some eye makeup, which you can't see anyway because I'm

wearing freaking glasses. But, you know, I I'll I'll make an effort

to look a little nicer than I just would if I just wore a T

shirt and and makeup. But I'm still

I'm still within the framework of how I will show up for a professional meeting

with a client. Right? Right. Right. And so I think the other

thing that people do not realize

is there are certain things that you may not think are

important that draw people to you. So for instance, we were talking about

dogs. Right. You know, that's one of the things I mean, one of the things

that I talk about and I weave into my post and my, you know, things

that I do is, you know, obviously, it's the business.

Right? And then the other things that I talk about is I talk about

my dog, who I just took down the shore for the first

time. I talk about my weight because, you

know, that was a real big barrier for me

to speaking because at one point, I weighed four hundred and forty pounds.

Mhmm. I've lost over a hundred and fifth I lost almost 200. I kept off

a 50 of it. Yeah. And video,

you know, being on Zoom, you only do, you know, from the neck up, so

you can kinda hide a little bit. But but, you know, even the other

day, I was doing a post that said, you need to be yourself. And I

was looking for an image, and I'm like, this doesn't make any sense. I'm telling

people to be themselves, and I'm not putting my picture up there. Yeah.

And so, you know, did that. Right? I

talk about my family, and I talk about humor. And so, you know,

typically, you're gonna find me cracking some, you know,

weird kinda comment because I have a weird sense of humor. And if you

don't like that, then you're probably not my client. Exactly. Same same here.

I mean, if you can't get my Swiss sense of humor, then you're

probably gonna be lost with me. You know, if you are a big drama and

want lots of hand holding, please don't sign up for me. I mean, I'm just

I have no patience for it. So, yeah, I think I think you're just doing

yourself and your future clients. And and I love what you

just were saying, with the topics that you choose to share.

I I was like, when my clients are sort of nervous about the, you know,

TMI, am I sharing too much or whatever, I'm like, in the

beginning, you know, putting your big toe in the water, just

just choose three, four, five topics that you talk about. Like, same

with me. Got a dog. I talk about, you know,

traveling forth and back between Switzerland and New York. And I just have my couple

of topics that I stick to, and every once in a while, something else comes

in sideways. But it it gives people the sense that they

know me without needing to know everything about me.

But the one who cares. Right? So, and and and it

also keeps you sort of from getting lost in the TMI minefield

of of, information that doesn't need to be shared. So

so if someone has not used video very

much, what would you

what so we were kinda talking about, you know, you know, that kind

of stuff. So you can, you know, give us a couple of tips so our

videos are better and maybe how to get our toe in the water.

Yeah. I mean, look. If you're nervous about being on video,

do what we're doing. We're we're in video right now. Right? We're we're just having

a conversation. Every time you're on a call with a client on

Zoom, that is a video. So have invite a friend

or a coach. Give them a a series of questions to ask you,

and you just they ask you the question, you answer the questions. That can be

a video. Right? So, put yourself in a

situation where you know you're gonna be feeling comfortable and you

know you're gonna get there. And then, I mean, if you wanna do

videos where, like, short little snippet videos that are perfect for,

social media, LinkedIn in particular, which is our our sort of area

of expertise, you know, then then you just practice. And you practice

the first ten videos, never see the day of light. And then maybe by eleven,

twelve, you start getting used to seeing yourself, getting used to hearing

yourself. I remember when when I started creating my own

videos, and believe me, it was not pretty, although I was a producer. But I,

you know, I didn't have a crew. I didn't have a budget. It was just

me and my phone. Back then, actually, I I

had a a a whole camera set up, which was never really

helpful other than driving me crazy.

And, you know, once you once you are used to seeing yourself

and hearing yourself, that moment comes where you'd start

disassociating yourself. And I remember I was editing a

video of me. I've been doing video maybe for two or three months,

and I was still fairly uneasy about it. And I was laughing

at myself cracking a joke in the video, and that was the moment that was,

like, one of those small moments, right, where I was like, boom. I now have

learned to see myself as Nina, the person who

represents clockwise and no longer icky 50 year old

Nina who could be a lot younger and should have done this earlier in her

career. And and that was really a big shift for me where I was like,

okay. I can now edit myself without squir squirming.

Well, you know, it's really good to hear you as a professional say

that. Yeah. I mean, it was it was nasty. The first couple of videos

were terrible, terrible, terrible, and no one liked them.

And it it took me a good while until I found my

rhythm and figured out that, you know, equipment be damned. It's

never about the equipment. You know, you just you're you and your phone and a

window is all you need. Right? Well, this

this is what I wanna I always say to people. Do it before you're

ready because nobody will see it because nobody knows you.

Right? Yeah. And then and then there's that. Right? We're not it's not

like we we have this idea that a million people it's not CBS. Right?

We are we are on LinkedIn by ourselves most very

often. And, yes, my first couple of videos on LinkedIn, if you

were to scroll all the way back are probably pretty awful. Well

and here's the thing that's really funny. I had a

client that absolutely would not do a video. And I said to her,

just make something on Zoom, put it on LinkedIn, you know,

just to see. Just so you know what the you know, we were just going

through the steps of how to do it. Right? So we have our our

client call, and she goes, this is awful. I don't wanna do this. I don't

you know, I wanna take it down immediately. And I was like, you can do

that. That's not a problem. And it stayed up for about five

minutes. And within that five she said,

oh my god. Five people looked at this, and I actually had somebody who

wants to connect for a job. There you go. Yep. So,

you know, you don't know. You don't know. And yeah.

That that's a great example. I love that. Yeah. And it you know, and

I said to her, see, if you had taken that down in one minute, you

would have missed a great opportunity. So the people who are ready

for you now Mhmm. Will, you know,

be drawn to the video that you do now. Yeah. Okay.

They may not be your ideal client five years from now or even, you know,

six months from now, but they are attracted to the way you are

now, and you will be a great service to them. And you

denying them this opportunity is a terrible thing to do.

Exactly. So, yes. So

get started yesterday. Yep.

Play around with it. Make your mistakes early on is what I

what I tell people.

Dress the way you feel comfortable and can do on a

regular basis, which does not mean that you can't

get better. You know? Like, for instance, I know when I first started

doing videos, I was wear wearing certain colors

that, you know, if I looked at like, if I wore one color, I felt

like I really looked good. If I wore another color, I you know? And so

that is like, oh, okay. I can Yeah. I can make that

change. That's not a big deal. I've got tops in a lot of different colors.

You know? And and, you know, just

can people hear you? You know, that kind of stuff that, You

know? You don't wanna put all the energy into it and people can't hear

you, you know, and and get you Video is actually more important than

video. Yeah.

So so I think the other thing is

that when we talk about connecting, there's so much

that you get from a video. You get the visual. Mhmm. You get the

audio. You get the body movement. I mean, there are lots of ways

that people can can, you know, kinda learn to trust

you versus when you write something. Oh, I mean,

there's absolutely no comparison. Right? I mean, writing, we've

we lose the inflection. We use the humor. We lose

everything. Right? And that's why I think emojis are actually very helpful.

But, when you're speaking and and and

hearing, hearing, and seeing, it's just also believing,

right, and and and building that trust, which is so important. Well,

it's funny because, I tend I I I'd say that

I'm a speaker, and I write the way I speak. And I

had somebody helping me with my marketing, and she was like, I don't know how

to edit your stuff because it is just it is just, like, all over the

place. It is, like, bizarre. It is and I'm like, but that's

who I am. Yeah. That's that's the way I talk.

So tell us before we run out of time, tell us about the

freebie that you've got for us, and then, you know, we'll go

from there for for the amount of time that we have left. Of course. Yeah.

So we have the, an infographic, which is called

the five steps to a perfect LinkedIn post.

And it's a really lovely, one pager, infographic,

which sort of shows you the anatomy of a LinkedIn

post, what kind of media, you know,

different media ideas, and and what to look out for at each of these

steps to make sure that you're posting such that people actually,

engage with you with your posts on LinkedIn. I had a

marvelous thing that happened, and this will show you how

unsophisticated I am when it comes to social media.

I got a thing. It said, you had 350

people notice your your post this week Mhmm. Which

is the highest I've ever had Okay. And have no idea what

to do with it. I don't know what it I don't I don't

have a follow-up on what to do with it. No. I mean, what you really

wanna do is just make sure that when you post that you go and

see and this is why I have written the five steps

because you need to have a call to action so people will

engage with you. So every post that you put out, I look at who's

liked it and who's commented, and you want to connect with the

people that you don't know yet who've been liking and who's

been commenting because that is how you grow your

people organically on LinkedIn. So make

sure that, you know, the people you don't know, the people especially who are second

connections to you, that you write them a little note in the

direct messages saying thank you so much for commenting on my post about topic x

y z so they know you're not a bot. And, you know, what what

was the most interesting thing about it? Or, you know, but whatever. Just ask them

a further question to continue the conversation. That

that is a great piece of advice. If you get nothing add else out of

this, but there was a lot of gems in here. That

is something that you can start doing tomorrow. Yep. You don't have to

buy any equipment. You don't have to do anything else. You just have to look

at what you've already posted. So that's fantastic. Okay.

So I'm gonna ask you I'm gonna ask you my magic question,

which is when was the last time you did something new for the first time?

So I just signed up with the Art Student League of New York for

drawing classes, And it's

been a real challenge because the class is really

advanced. And I am

painting my little fingers into the ground or drawing my little fingers

in homework. So,

I just started this month, and, I'm looking forward to continuing because it's

it's a real challenge, and it's a lot of fun. And and I think that's

what keeps us young and relevant. Yeah. Taking on new challenges

and that kind of stuff. So just in terms of the commercial part of

this, I hope

everybody will subscribe and share this and be engaged with

this on social media, especially share because

Nina is a wealth of information. And the reason

that I did this was I wanted people to have a chance

to to meet people that they normally maybe didn't meet and to

see that in order to grow, you don't have to have some huge thing

happen. You can have huge growth from a small change.

So I hope you'll continue to join me on the one small change. I

hope that it will help you with transformation. And if you haven't

listened to my first episode that explains why I'm doing this, and I also

because I like to talk, I've also decided that I'm doing four episodes a year

that I just get to talk, and it's gonna be and it's called the clarity

it's called the clarity check-in. So the first one of those is,

what last words what what what words of wisdom can you give

us as we as we move on to the rest of our day?

Not the sexiest thing in the world, but, everything that

you do in your business, and I I would venture to guess in your life,

is it's all about consistency.

Oh. No. No. Quickly say it's

not sexy, but it it is just posting on on on, you

know, posting on LinkedIn, engaging with people,

consistency, consistency, consistency just pays off in

major dividends. It absolutely does. And the reason I

went, was because I did a thing that said,

consistency is, you know, it's simple, but it's not sexy.

And the next day or two, so I saw somebody else's post that

said, consistency is the sexiest thing ever.

It's the same thing just said differently. Right? Right. Yeah. So It's it's

the half half the glass half full versus the half glass

the glass of, empty version, yeah, of the

yeah. Yeah. Yeah. Yeah. I got it. So so, I

I think that that is wonderful, and I have to add this one little tidbit.

Consistency for an entrepreneur, which is hard to do because

we we tend to be squirrels, and you get a client and you stop doing

the thing that got you the client. Consistency will keep you out

of that feast and famine. Yep. Do you know? And that is

so important. So on that, I I I will stop there before I go off

into another thing. So, Nina, I wanna say thank you so much.

And and my last words as always is remember that change is simple,

but it isn't always easy. Yep. And that it requires resilience

and courage and a willingness to step outside your comfort zone.

And so I hope that you guys will continue to join me

with my fabulous guests that I've been having. And until next

time, stay curious.