Standing out when tons of other companies offer similar products is a challenge.

But in this day and age, it pays to be creative. And it pays to be different.

Today, we have a very unique guest, Jesse Cole is the owner of the baseball team, Savannah Bananas. And I believe he has the blueprint for businesses to stand out and separate themselves from the crowd.

When different is better than better, you want to make sure you are highlighting what makes you YOU. 

Get to know this passionate entrepreneur and learn what it takes for your startup to stand out.

We’ll talk about:

1. How Jesse is changing baseball through differentiation [01:12]
2. Constraints force creativity, but you learn by doing [05:19]
   • Own the problems [08:37]
   • Create Noise [09:26]
   • The 3 Loves [09:55]
   • Why do you do what you do [10:53]
3. The blueprint for becoming the ONLY [08:10]
4. Different is better than better [14:01]
   • Why you should create the ‘Wow’ factor [19:41]
5. Make sure you develop raving fans [17:01]
6. Focus on what you can control [24:43]
7. What else Jesse is thinking about next [26:58]
8. You have to keep pushing forward & do new things [29:40]
9. Set aside time to think about the future [30:45]
10. The one thing Jesse recommends [33:24]

Resource Links:

• Brett Trainor Website (https://bretttrainor.com/)
• Download The Growth Readiness Checklist (https://bretttrainor.com/resources/)
• The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM) (https://www.amazon.com/Miracle-Morning-Not-So-Obvious-Guaranteed-Transform/dp/0979019710)
• The Savannah Bananas Website (https://thesavannahbananas.com/)

About Our Guest:

Jesse Cole owns the baseball team, Savannah Bananas, which has currently sold out 32 straight games and has a waitlist in the thousands for tickets.

Jesse is also the author of "Find Your Yellow Tux - How to Be Successful by Standing Out,” and the host of the Business Done Differently Podcast.

Jesse believes to be successful you need to Stand Out and Be Different. He is passionate about creating attention, loving your customers more than your product, and loving your employees more than your customers.

Get in touch with Jesse through his LinkedIn.

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast. 

Connect with B2B Founder: 

Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/