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Robin Powell on evidence-based investing and content marketing in financial services - MAF166
5th April 2018 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
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Robin Powell on evidence-based investing and content marketing in financial services - MAF166

My guest this week is Robin Powell, a journalist and content marketer.

We talk about how he set up an agency to help financial services professionals with their content marketing, and how he became interested in evidence-based investing, the approach often forgotten in the debate between active and passive investing.

Welcome to episode 166 of the Marketing and Finance Podcast.

We chat about:

  • How content marketing can help those working in financial services
  • The process Robing uses to create a content strategy for clients
  • Which people inspire Robin
  • Why Robin thinks video is the king of content
  • How Robin got into evidence-based investing
  • How evidence-based investing works
  • Evidence-based investing versus active investing and passive investing

Who is Alex Cameron?

Robin’s background is journalism. He worked mostly in broadcast TV on news and current affairs, producing award-winning documentaries. He also worked on politics shows for BBC and Sky.

Feeling the industry was ageist, he left to set up a consultancy and stumbled across financial advice by chance when working with his first client, a wealth management company. Although Robin’s content marketing consultancy doesn’t exclusively produce finance content, it is their area of expertise.

His interest in content marketing came from following emerging trends in the TV industry and becoming fascinated and energised by the disruptions that technology brought.

Links and Show Notes.

For links to the books and apps mentioned by Alex, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.