Robin Powell on evidence-based investing and content marketing in financial services - MAF166
My guest this week is Robin Powell, a journalist and content marketer.
We talk about how he set up an agency to help financial services professionals with their content marketing, and how he became interested in evidence-based investing, the approach often forgotten in the debate between active and passive investing.
Welcome to episode 166 of the Marketing and Finance Podcast.
We chat about:
How content marketing can help those working in financial services
The process Robing uses to create a content strategy for clients
Which people inspire Robin
Why Robin thinks video is the king of content
How Robin got into evidence-based investing
How evidence-based investing works
Evidence-based investing versus active investing and passive investing
Who is Alex Cameron?
Robin’s background is journalism. He worked mostly in broadcast TV on news and current affairs, producing award-winning documentaries. He also worked on politics shows for BBC and Sky.
Feeling the industry was ageist, he left to set up a consultancy and stumbled across financial advice by chance when working with his first client, a wealth management company. Although Robin’s content marketing consultancy doesn’t exclusively produce finance content, it is their area of expertise.
His interest in content marketing came from following emerging trends in the TV industry and becoming fascinated and energised by the disruptions that technology brought.
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk