Shownotes
How a country kid like John Ruhlin became a sales leader working with famous companies by using the art of gift giving. Some key take-aways from this interview include:
- Importance of mentors to help you learn new things
 
- Desperation sometimes provides the motivation you need to take action
 
- “Your network is your net worth” - why building relationships is so important
 
- John viewed himself as a business owner from the start and talked about himself in that light
 
- You don’t have to be naturally good at giving gifts to use gift giving to get meetings
 
- Why you have to go into gift-giving with the right heart and mindset - you have to give gifts “open handed” with hope but not expectations
 
- It takes persistence to use this - you have to commit to at least three years
 
- You have to take the “long-game” approach to relationships
 
- The best way to start is to buy nice letterhead and send personal notes to people
 
- You should be investing a minimum of 5% of your net income back into relationships and then commit to spending something monthly
 
- Why you should send gifts to an executive's assistant or spouse
 
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