In this episode of The Confident Live Marketing Show, I take a trip down memory lane by sharing excerpts from previous episodes of the podcast, including my very first guest, Jeff Sieh.

You’ll learn about the importance of having a plan for your live videos, tips for creating engagement and interaction, and the value of having “plants” in your audience to help get the conversation started.

You will come away with practical tips and strategies for making the most of their live video content, as well as inspiration to take their marketing efforts to the next level.

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Don’t miss an episode! You can subscribe on Apple podcasts here - or on other podcast players.

The Confident Live Marketing Show

The Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.

It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

Hello everybody.

I am just getting ready to broadcast to LinkedIn live and to Facebook Live.

In fact, I'm broadcasting right now, but I'm just getting ready

to record my podcast episode.

So just gimme a second and I will be with you just after this.

So I'm back again.

I think I've got everything sorted.

Uh, but just to explain, uh, bef uh, before I actually start recording my

podcast, uh, this is basically I'm gonna be live streaming my recordings

of my, uh, podcast and that's.

That's what this is.

So when we get up to, when we get to that point, uh, I will probably

have to ignore you, lovely viewers.

Uh, your, either your replay, the replay or you live viewers, because I'm gonna

be just focused on recording that.

But please keep those, uh, Comments coming in because I'd love to get back to you

afterwards and hopefully as I get used to this, I will be able to, uh, bring you in

on, in, on the show, if that makes sense.

So just in case you are wondering what I'm doing, in fact, actually before

I do that, what I'm gonna do is I'm actually gonna go live to LinkedIn,

so, and then I'll explain a little bit about what I'm gonna be doing.

Uh, so one second.

I've got another, another computer on over.

So, hello, my name's Ian, an Gray.

I'm from Seriously Social, and this is the, uh, live show of the recording of

the Confident Live Marketing podcast.

This is the first ever episode I'm broadcasting live on

Facebook at my Facebook page.

Ian Anson Gray, and I'm also broadcasting to.

LinkedIn live as well, because, well, why not?

It's kind of a bit weird this, because I always say to my clients,

don't overcomplicate things.

Don't overcomplicate things.

You know, go live from your phone.

That's the first thing that you should do.

Or just keep things really, really simple.

Um, so this is my first ever episode of this show and I'm

over complicating things.

So do what I say, not what I do.

But I have to say, I have been playing around with this.

I have tested things, uh, so I'm just gonna send a tweet out.

So just one second.

Hopefully that's gonna work.

Uh, what I'm doing here, just in case you are interested in this,

um, ah, got my stream deck here.

So this is, this is basically, uh, all set up for this, the

Confident Live Marketing Show.

Uh, if I just go back one, I've got my lights on and lights off.

I've got my webcam settings there.

I've got our, my two different shows, d if you can see that, uh,

the Free Range Social Show and the Confident Live Marketing Show.

If I click on that, that takes you to the different scenes, which I'll be.

Doing in a little bit.

In fact, let me just tell me if you can hear this.

I'm gonna press one of these,

so there we go.

That's the podcast intro as well, not intro jingle.

What do you call it?

Jingle I think.

Yeah, jingle.

I'll get it right.

Okay, so we've got some live viewers here.

Let's have a look.

Uh, we've got Larry, Larry Snow is here.

Uh, let me just while I'm at this, actually, one thing that's really

frustrating about, uh, about e-com live is that for some reason I

can't seem to get the colors sorted before I go live of the comments and

it's all set up in a different one.

Now, how do I get.

. How do I get the color for that?

How do I, is that what I do?

I think this is it.

Excuse me.

Most of the shows will not be like this, right?

Is that better?

There we go.

That's better though.

Those are my brand colors.

So we've got Larry here.

Who else have we got?

Uh, we've got some lovely people here.

Yes, we've got Joanne Sweeney, by the way, these are all, uh, my Facebook viewers.

Uh, if you're watching on LinkedIn, I'll come o onto you in a minute.

Uh, we've got Tish here.

Great to see you here.

Thanks Tish for joining.

Uh, Joanne Sweeney is saying, And you're also saying, oh, Larry says, I wish

there were LinkedIn line notifications.

Like Facebook.

I think they will come, uh, but, uh, not at the moment.

So if you're watching on LinkedIn, I will check in a minute.

Um, and Joanne says, you are the live boss, . Oh, yes.

Li Lime green.

So, uh, Larry looks great in lime green.

Well, I, I, it's not my brand colors though, Joanne.

So, so yeah, if you just excuse.

Uh, I'm just getting things set up before I do the podcast recording and, and

then I will let you know what I'm doing.

So, at the moment on LinkedIn, uh, you, in order to see the comments,

you actually have to go to your profile, which I'm gonna do now,

and then go down to seal activity.

Okay.

And then go to posts.

I'm gonna mute my volume now cuz uh, we've got six comments.

This is exciting.

Am I gonna be able to see those?

Yes, I can.

Hello.

Lovely people watching on LinkedIn.

This is so exciting.

Uh, so Alisa Meredith is here.

Hi Alisa, Robert Stern saying Hey, hey, hey Ian.

Great to have you here.

Nice music.

Yes, you'll hear some more in a bit.

Matthew Holden is here.

Great to see you.

Matthew.

Looking good.

Uh, Lisa saying, where is Jeff?

That's a very good question.

I was notified that you were, went live, live on LinkedIn and Johnny Ross.

Actually there were LinkedIn live notifications and it's

very exciting on LinkedIn.

There are lots of different, uh, reactions.

So have a play with those because you've got things like curious and love and I

actually forgotten what they all are.

But anyway, check those out.

Okay.

I think, I think we're, I think we're ready.

Are you ready?

Are you ready?

Uh, Joanne is saying, let me just have a quick look.

Just before I get started, Joanne is saying, how many

devices are you operating?

I'll get a little bit of the tech out the way because this is not

gonna be a tech focused episode.

I will be sharing some tech in some forthcoming episodes, but just since you

asked Joanne, I am live streaming this to Facebook via e cam e-comm, live on my Mac.

I've got two screens, so on over here on my left, which you can't see, I've got

audition running and I must remember.

This is really important to press record cuz, cuz I obviously need to record

the audio really well using audition.

And I'm also able to, uh, record the music, uh, such as the music on,

on that I was bringing in before.

Uh, if I have any guests, I can also bring them in on different tracks.

So that's gonna be really, really cool.

Uh, I've got my high PR 40 here.

, which is plugged into, we are getting geeky here.

It's called a DBX two eight Success.

It's a pre-processor.

So what that does is just add some extra audio, not effects, but it basically

makes my voice sound a little bit better.

Uh, and I'm plugging that into my computer using a Zoom H four N Pro.

Uh, I've got my steam deck here, but I think your, your,

the main reason for you asking.

I think so.

I'm, I'm going live from E Cam to Facebook Live, and then over here

I've got my PC Dell laptop, which is, is, is coming up to 10, no, it's

coming up to nine years old over here.

That is running Wirecast.

I'm You did ask this.

So basically off from eca, uh, you can stream over the network using

a technology called ndi, and that's picking up on the Wirecast and that is

broadcasting to LinkedIn live because at the moment you can only broadcast.

To LinkedIn live using one of three tools.

That is, uh, let me get this right, Wirecast, which is what I'm using.

Uh, switch a studio, which is great for mobile, um, if you're on iOS devices.

And then the final one is, uh, uh, social live.

Social live.

So there we go.

Okay, I think we've got any more comments.

Uh, Tish says, this is really super, um, It is, it's really exciting.

So let's, let's do this.

Check if I've got any LinkedIn comments.

Uh, right, I think, I think I'm all okay.

Is that working?

Am I still live on LinkedIn?

I think so.

Hopefully.

Okay.

Right.

Let's do this.

Are you ready here we.

This is a confident live marketing podcast, confident Live marketing

podcast with Ian Anderson Gray, helping entrepreneurs level up

their impact, authority, and profits through the power of live video.

Gain confidence in front of the camera, confidence with technology,

and then confidence with the content and marketing together,

we can go live.

Hello, it's Ian and Gray here.

This is the first ever episode of the Confident Live Marketing Podcast,

and I'm really excited, really excited because this has taken.

Such a long time in coming, and that is really what I want

to talk about in this episode.

This has taken at least a year, probably more that more like two or three

years in my head to get to this point.

And I want to share some thoughts with you today.

Uh, I'm, I'm good to be sharing with you really what the points

of the steps the point of this podcast is, and, uh, whom I, I.

My audiences and, and how I can help you.

So that's what this podcast is all about, but it's also about my procrastination

or my journey to get to this point.

And I hope from this you can learn a lot and, and, uh, learn from my mistakes,

but also learn from my, my journey.

So, uh, this is really exciting.

So yeah, my name's Ian Anderson Gray and I'm, uh, I help entrepreneurs

level up their impact, authority, and profits using live video.

I've not been doing that for the entirety of my life.

I actually trained as a musician back in the day.

And I'm gonna show a little bit more about my story in a little bit.

Um, but first, before I do that, I just wanted to, uh, thank you so much for

listening to this, or if you're watching us live on either LinkedIn or Facebook

or watching the replay, that's awesome.

I really don't take you for granted.

I'm so excited that you are here spending your time with.

Uh, so what is this show?

And why is it a podcast?

Well, I've written some notes here and, uh, this is part of our, always,

this is really my plan and I'm gonna read out part of my plan and, uh, I'm

gonna be sharing this with you as well.

Um, I wrote this probably.

About a year ago, , and it's taken all this time.

So the Confident Live Marketing podcast and show, uh, is aimed at established

entrepreneurs who want to level up their impact, authority, and profits

through the power of live video.

But it could also be through webinars, podcasts, or, or public speaking.

I think the key here is in the word confidence.

So we're gonna focus on knocking down the three main barriers

that I feel entrepreneurs face when creating live video content.

And I'll talk a little bit more about those three themes that we're

gonna talk about in in this show.

Uh, so some of the shows like this one are gonna be solo shows.

It's just going to be me sharing my, my thoughts with you.

Um, but some of them, I'll also bring in some guests.

I've got some fabulous guests lined up and I can't wait to, uh, share those with you.

Now the word authenticity is used so much.

I think it's kind of overused.

Uh, but I want this show to be really authentic.

I, I, I aim to be.

The real me in this, and I suppose the key word here is I aim to be vulnerable.

I'm not gonna just be sharing the successes, I'm also gonna be sharing the

times when things haven't gone so well.

And actually this is really me sharing my live video journey.

Uh, I was procrastinating because one of the things I was procrastinating

about was because I didn't necessarily have all the gear that I wanted to, but

we're gonna start with what I've got.

So over time, over the months and years that I do this podcast, hopefully you'll

be able to notice the difference as I develop my skills and my confidence

with podcasting and live video.

And I hope to encourage you with that too.

So vulnerability is gonna be really important, but also one of my big

things, one of one of the reasons I think I've been put on this earth to do.

Is encouragement.

I really feel so many of us need encouragement.

We're knocked down as an entrepreneur, and yes, we need to be told how

to do things from time to time.

We need to maybe get a kick at the backside from time to time,

but we also need encouragement.

So the live, the, these podcast recordings are also going to be broadcast live.

So in a way, this is a live broadcast of a podcast recording.

So I'm broadcasting this on Facebook and LinkedIn live at the same time, and I will

get back to any comments at the end of it.

But this is primarily to you listening at home or wherever you are to the podcast.

So who am I aiming this for?

Now?

I could be completely wrong here, but one of the things I've been really

thinking about, who is my avatar?

I don't like that word, but who is my, my audience, my perfect audience.

, and I've been thinking about that a lot.

Uh, I've, I'm aiming this really for established entrepreneurs.

People who are, have been around in the, in the online space particularly.

They may have dabbled in live video, they may have done a lot of live video,

but they're wanting to improve things.

So they've got an online based business.

And as I'm mentioned before, I'm mean, I'll say this a lot, uh, they want to

level up their impacts and authority using live video, but they're struggling.

with getting in front of the camera.

There's something stopping them, or maybe it's the gear or the technology

that's that's what's stopping them.

Or with the content.

What on earth do they say and maybe the marketing.

Now in terms of my demographics, I'm gonna be, I would love to,

to see what's gonna happen here.

I, I think, uh, it's gonna be mainly people from the UK and the us, but

I do believe there'll be people, people from Canada, Australia, New

Zealand, and the rest of Europe.

But it'd be amazing if there were people from, uh, the rest of the

world listened to this podcast.

Um, now it's aimed at both men and women of all ages, but I,

I do have a suspicion that.

It's gonna be, I, I don't like putting people into Pigeonholes here, but I do

think that generation Xs, generation X and maybe baby boomers are going to be make

up the prime, um, part of my audience.

We'll, we'll see.

But of course, millennials and, uh, younger people are more than welcome.

It's, uh, I would love to have people from, from all generations.

That'd be great.

So, um, now the thing is why an.

Am I focusing on a podcast when it's all about live video?

Yes.

I'm live streaming this, and that's, that's definitely deliberate

because I need to be showing and demonstrating the power of live video.

But I think actually my target audience, they, they do like to consume podcasting.

So if you are watching.

Just te tell me in the comments, what is your preferred method of consumption?

Of content?

Is it live, video, podcast, or bit of both?

I'd be really interested in that.

So it's quite deliberate that the podcast is definitely the main part,

uh, the main format here or the main, uh, what's the word I'm looking for?

Anyway, the main medium, medium is the word, but I am also live streaming

this and I want to get some audience participation and interaction as well.

So that's really exciting.

And also, uh, podcasting is just a really lovely format.

It's something that I've been doing.

, uh, I, I, I consume a lot of podcast content and actually I did have, uh, a

podcast many years ago when I was just starting out on this space Doesn't exist

anymore, but it was called the, uh, yeah, it was called Seriously Social

News, the Seriously Social News Podcast.

I wanted to share a little bit about why I stopped that, because I

think that's important as I really explain why I think live video.

Such a powerful platform.

Now with the Seriously Social News podcast.

The idea was it was gonna be a short, 10 minute podcast every week

sharing what is new in the world of social media and technology.

It was 10 minutes, but I kid you not, it took me like a whole day

to create this, to, to record it.

And I record, had to record it multiple times.

Cause I kept on stuttering over my words and I was suffering from perfectionism

and I had to do a lot of research.

Uh, it was just me and then editing it, putting it onto, I was using SoundCloud at

the time and then putting it onto iTunes.

Took me at least a day out of my time every single week.

I, I couldn't batch record it.

And of course, the other downside with it was that each episode basically

got out of date within a day or two.

And so there was none of the evergreen content.

So why live video?

Why do I wanna talk about live video?

Well, live video is a quick and easy way of creating content,

and it's not about being perfect.

It's, it's actually about being real and authentic.

All those, those words I was talking about before.

So it's a quick and easy way of creating that content.

Yes, you need to plan, but once you press that start broadcast button, you

can create that content very easily.

Once you press the end broadcast button, you don't have to worry about editing.

But of course, you've then got the potential amazing potential to, uh,

repurpose that to all these other pieces of content there, uh, pieces of, uh,

piece, you know, speak, uh, all those other platforms out there such as LinkedIn

and uh, Facebook and Instagram stories.

So it's all really.

stuff.

Definitely.

So what next?

Um, so I've mentioned a summary of the podcast.

My audience, uh, my promise.

What is my promise?

So I, my promise, and I want you to, uh, pick me up on this because this

is my aim of this podcast, is that this is going to be a challenging

podcast, uh, an encouraging.

Also a bit of fun.

I want to have a bit of fun with this.

So whether you get on with my sense of humor, I don't know,

we'll see how about that.

But it's also gonna be practical tips as well.

Um, now I believe this is gonna be a, my aim really is that this is a holistic

approach and although the focus will be on live video webinar, Podcast content

will also be looking at leveling up all areas of your life because my, my

goal is not just the content, it's also to level up other areas of your life.

It could be your, not just your business, but your personal life.

How can you spend more time with your family on the, on your loved ones

as well as, uh, as your business?

But I also aim, my aim is for this as well as to be fun, but it's a no fluff podcast

and I wanna avoid any pseudoscience, or I don't like this word, but woowoo stuff.

I want it to be practical and, uh, to allow you to break down those barriers

of, of confidence, self-confidence, in front of the camera, with the

tech and, and with the content.

And I do wanna share some ca, uh, case studies and some actionable tips

on how you can achieve your goal.

Now, this is not about being perfect.

I'm gonna be showing my journey with the ups as well as the downs, and, and I do

want to be as transparent as possible.

So why am I doing this?

Well, part of it is I need to be doing this.

I mean, I am seen by many as the go-to Facebook Live or

live video confidence experts.

So I need to be doing this on a more regular basis anyway.

Um, I want, so this is really to increase my brand awareness.

I want to be able to promote my products.

I want to ultimately, I want my, my goal is to encourage, Encourage

you to be able to go live and to, to not stay where you are.

I want you to push forwards and encourage you in that.

So, and I also want to build relationships with guests that I have

on the show and also some sponsors.

So we've got some exciting sponsors that are G that are gonna be sponsoring the

show, which is really, really exciting.

Um, so I think that is, that's basically, uh, all about the, the, the

podcast and that's really exciting.

But maybe I'll share a little bit about me.

Now.

I know some of you will know me.

Uh, who are listening, but you may not know me if you are listening.

So, uh, just a little bit about me.

So I said before that I trained as a musician.

When I was at school, I really struggled between knowing what to do.

I suppose I struggled with my identity and I wasn't sure whether to go down the

science route because I loved science.

I still love science or the technology, or do I go down the performance route and.

My, my mom was an opera singer, uh, so there was definitely some music in the

family, but I, when it came to choosing where I was gonna go, I ended up going

to university to do music and, and then I went to the Royal Northern College

Music here in Manchester, in the UK to train as a professional classical singer.

Shortly after I left, I set up a web agency with my dad.

Um, I was very much involved with, with technology and building websites,

and so it seemed a good idea to build websites for my fellow musicians.

Skipped forward quite a few years and I wanted to create a blog, so I created a

blog with my, with my initials, I a g.

and that really changed everything for me.

I started writing blog posts about social media and technology,

which really interested me.

And I ended up being asked to speak at conferences, uh, particularly

as a, the, the big one for me was a conference in Manchester called

The Big Social Media Conference.

And we had, uh, some amazing people like Mary Smith and

Melanie Daro, uh, come to that.

And it was also where I met my partner in crime, Julia Bramble there.

And that was amazing.

And that same year, I think I've got this right, or it

could have been the year after.

I'll have to check my dates.

I was asked to speak at Social Media Marketing World for the first

time, which is the biggest social media conference in the world.

That changed everything again for me.

And uh, but I did really.

With imposter syndrome, and we're gonna do a whole episode in

imposter syndrome in the future.

But a lot of people believed in me.

At the time, I didn't believe in myself, but people believed in me

and that kept me going and going and going until the next thing that

happened, which was three years ago.

Everyone seems to have access to Facebook Live, but I didn't.

So I ended up doing some research and I wrote an article on how to

broadcast to Facebook Live from your.

And that article has add over 5 million page views.

Since that it allowed me to launch my first course, and I'm now speaking

around the world about live video.

But it was the most important thing really.

Here was an epiphany moment for me, which is where I felt suddenly that.

All those little parts of my life, it were ca converged into this new

sub-brand, confident Live because I had that background in performance,

that background in teaching, I've been teaching, singing and, and other

types of, of things over the years.

And also my love of technology and all of them merge with

Confident Live and also my, my.

Joy and my real, uh, wanting to help people build their confidence

and, uh, get through those barriers that are holding them back.

So that's a little bit about me.

I'll be sharing some more about my story, uh, over the

coming few weeks and episodes.

So why did it take such a long time for me to get round to doing this?

Why?

This podcast almost never happened, and it is true.

I came up with the idea about a year ago.

I was speaking with my friends, Mike and Isabella, and asking them if

they could help me with the music at the beginning of the podcast,

and I've just checked the emails.

It was, it was about a year ago, and I've been talking with them

for ages and I hope you agree.

They did an amazing job with the intro.

Uh, for this.

So part of the issue is for me, procrastination, but if we dig a little

bit deeper in that, I wonder whether you suffer from procrastination.

But part of that is maybe, um, if I'm being totally honest, a lack of

self-confidence and the ability that I have to compare myself with others

and overcomplicate over complication and a bit of imposter syndrome.

All of those mixed together.

And so I wonder whether you suffer from those things because those things have

been holding me back and not believing in the gifts that I have to share with

the world when it comes to live video.

The thing that's kept me going is the knowledge that my friends

out there have believed in me, and that has kept me going.

That is why I'm here today, and I, I encourage you.

If you are not in a mastermind group, if you do not have people around you who

are the encouragers, you need to find those people because otherwise you may

not be, uh, getting your full, uh, uh, potential, fulfilling your full potential.

So those are our, those traits.

The, the, uh, comparison syndrome over complication.

Imposter syndrome.

Those are all what I call live video syndromes.

They are things that we can all suffer from and they can all

hold us back, but I want to.

Put those behind me and create content that is really gonna help you, uh,

move forwards in your business.

And I wanna share my journey.

I want to share the, the things that I get wrong as well as

the things that I get right.

And one of the reasons why I didn't go live was because I was worried about

my background and about my webcam.

I'm actually using a C nine 20 webcam for this, uh, which is not.

Not the most amazing one, but it's a pretty good camera

for people starting out.

But I was wanting to take things to the next level and get a really,

really nice camera for that.

But then I started to think to myself, the more I procrastinate about this

and start looking at the technology, the more I let people wait and I need

to start sharing my message with my a.

. So I think that's about it for this episode.

I hope you've enjoyed that.

I hope you will stick around for the next few episodes and

beyond and do get in touch.

One thing I've been talking a lot about in this episode is encouragement.

I wanna encourage you, but I hope that you can encourage me and.

Get in touch.

My email address is ian iag.me, but you can find me at my website, IAG Dome or

just, uh, follow me, uh, on Facebook, LinkedIn, or Instagram, wherever you want.

Uh, and I'd love to hear from you.

Uh, I really would.

So, um, I will see you all very soon.

And, uh, I thank you so much for, uh, listening into this podcast

and, uh, I'll see you next time.

Bye.

Thanks for listening to the Confident Live Marketing Podcast with Ian Anderson Gray.

Be sure to join the community@i.me where you can continue to level up

your impact, authority, and profit through the power of live video hands.

Until next time,

Tulu.

So I did it.

I think so we're still, I'm still live on Facebook.

I'm still live on LinkedIn.

I've, uh, oh, I haven't actually stopped the podcast recording, but I will now.

Too many things to think about.

Has that stopped?

Yes, it has.

So thank you so much for , uh, bearing with me and I hope you

found that really, uh, interesting.

I wasn't sure whether this was going to be a good way of doing

things actually live streaming me.

Uh, recording the podcast, but I have seen other people do it.

My, my friend, uh, cliff Ravenscraft, uh, has done this in the past and

it's worked really well for him.

Having said that, he has been podcasting for years.

He's got thousands of podcasts under his belt, and so I wasn't sure I was

necessarily gonna be able to do that, but I actually really enjoyed it.

I really enjoyed, uh, doing that.

And I can see we've got a few, uh, comments as well.

I'm gonna check on LinkedIn too, so, uh, let's have a look.

So yet, uh, Tish has been saying,

Um, that's really good.

A bit of encouragement there.

So this is really super bravo and, uh, global.

We got there so.

Gavin Hammer is here.

My friend Gavin from who's the c e o of a fantastic social media marketing,

social media management tool, I should say Sendible is, uh, was was on live.

I dunno whether you're still here.

Podcast.

Very seldom live.

Uh, so that's interesting that you were talking about.

So I was asking the question, what do you prefer to consume in terms of content?

And I agree.

I mean, I.

I definitely see the power of live video.

Um, but podcasting is, I listen to a lot of podcasts.

Uh, Tish is lovely.

You always lovely, Tish.

Uh, we will certainly believe in you and support you

wholeheartedly and emotionally.

That's wonderful.

Thank you.

I really appreciate you, Tish.

I really do.

And Sasha says, Dan just managed to get the last minute.

We'll have, have to listen to the podcast.

So don't worry.

It's, that's, that's one of the disadvantages with live video.

But you can watch the replay either on, uh, Facebook or LinkedIn.

Um, and just to let you know, uh, when I go live with the podcast, it's

gonna be a week on, a week on Friday.

So what date is that?

I should know this.

Uh, week on Friday.

So that is the 24th of May.

Uh, so I need to submit this to iTunes on the Wednesday, the Wednesday the 22nd.

Hopefully it will get in for the 2020 fourth.

So I, I need to record a few more episodes cuz I want to go live with

two or three of those episodes.

Um, so, oh, Larry says, this is interesting.

Uh, I will get onto your LinkedIn people, by the way, uh, Tim Scheyer

does live podcast on YouTube.

That's Scott.

I'm gonna have to check that out.

Do you know Larry?

I've not actually met Tim Scheyer yet.

It's nuts, uh, because I'm pretty sure he comes to Social Media Marketing World

every week, every week, every year.

That's why this what's happened.

I think I've, I've used all my energy with doing that now.

Okay, let's have a look on LinkedIn.

So here we go, da da da.

Now I dunno whether, which one, which way this is, is this, is it reverse

chronological or chronological?

So Alisa says, I was notified that you went live on LinkedIn.

Roberts says I was notified on LinkedIn.

You went.

, am I still?

I think I am.

It doesn't really work, uh, cuz I, why I'm in the office and the

wifi in the office is really bad.

Robert says It was interesting, I was n notified on LinkedIn, but not on Facebook.

So we're talking a lot of stuff here.

You really need your sound.

You really need your voice to sound better.

Oh, that's very sweet of you.

Lisa.

Uh, Victoria Sheridan's here and Scott says, Alisa true.

Ian's got pipes now.

I will possibly be doing some singing at some point when you listen to the podcast.

Uh, I'm gonna have some fun with that.

Um, Tim Lewis says, OU multi broadcasting, someone is going to

need to write a comment aggregator.

And that is a, that's a really good point, Tim, because this is one of the big

problems at the moment if you do multicast to lots of different network networks.

It's something I don't recommend that people do, to be honest.

Uh, broadcasting to more than one platform.

And there is a reason why I'm doing it this way, and I'll

explain in a minute, but one of the big reasons is that you can't.

Get to keep track of those, mult those comments across all those

different platforms very easily.

It's, it's a real pain.

So, uh, it would be great if there was a common aggregator, the

kind of is one with e-comm live.

If you link it up with, um, what's it called again?

restream.io, they have kind of got a comment aggregator, but

it's a little bit bugging and it doesn't work in, in all situations.

And more to the point with restream.io, you can't schedule your live broadcast.

So that's no good to me.

Uh, no.

The reason why I'm doing it to Facebook Live and LinkedIn live

is really that Facebook Live is, is really where my home is.

But LinkedIn live is something I totally see the power of.

And LinkedIn is something that I really want to go.

All out on.

And I've, I've been seeing so much interaction.

Uh, I mean, we've got loads of people watching us live

on LinkedIn, which is great.

Uh, so I, I definitely see that as a really powerful thing.

Also, you know, I, I, uh, LinkedIn live is still on the closed beater at the

moment, so it's something that I really want to play around with and test.

So Tim says, yes, I'm on LinkedIn.

Yeah, that's good.

I can't actually see anything.

That's basically what I see is, looks like in black, uh, just a black screen there.

Let me just see if.

Mm.

Looks like I've got 11 people thought you'd be on Twitch.

Tim says, well, I could be, but my old PC laptop, it's a Dell, uh, I

five processor thing and it's about nine years old and it's only just

coping what the, what I'm flang flinging at at it, uh, flinging at it.

I think at some point I will definitely buy a a a, a PC that

I'll be able to broadcast to lots of different platforms at the same time.

I don't know.

What do you think?

Do you think I should broadcast to multiple platforms?

I think just one or two for, for now.

That's all I wanna do.

I want to keep things simple.

Focus mainly on the podcast and, and also just have a little chat with you guys.

Um, but anyway, I'm gonna leave it there.

I think.

Um, Just a few more comments here.

So Tish says , I'm a songbird.

Yes.

Um, I might have, I might, I might, uh, do a bit of that.

It was quite interesting actually, or quite bizarre.

Uh, last week I was speaking at info show, which is the biggest, so

biggest not social media, but biggest technology conference in central Europe.

So I was speaking in, in Poland, in, in Gdansk.

I don't think you pronounce.

So it's Dansk, which is on the, the, the north of Poland.

And at the end of the end of my torque, uh, there were a few

questions, but the next person had some, uh, problems with their laptop.

And so the host room host kept me up there and asked me lots of random

questions like, what's my favorite car?

And do I support Manchester United or Manchester City?

I had to say, I don't support either of them because I'm not

really into football or soccer.

Which was not the right thing to say.

But anyway, he then asked me to sing , so I had to sing in front

of, I dunno how many people there.

I reckon three to 400, maybe even more people in, in the audience.

It seems like a lot of people there.

Uh, and so I sang an American folk song called Shenandoah.

Um, so that was, that was really fun.

Yes.

And Tish also says, uh, you'll have to do a podcast about letting us

know how your New Mac is doing.

Yes.

Uh, we're not gonna talk about that.

I've had some problems with my Mac over the years.

I will share some of that.

Definitely.

Um, so just finally from Tim, thank you so much for joining me, Tim.

It is always a big encouragement to have you here.

Uh, so the appeal of Twitch is, Easiest to monetize.

That depends on what you were doing.

I guess so, yeah.

That's a really interesting point.

Uh, that's what I've heard about Twitch.

It's, it's, it's quite easy to monetize, but that's not actually my, my aim.

I'm not, Uh, I'm definitely aiming to, uh, to be able to get sponsors

to pay for all the editing.

I, I don't wanna end up having to do all the editing and the video editing

and doing all that kind of stuff.

Uh, so sponsors are gonna be able to pay for that kind of stuff.

But really for me, it's, it's about, uh, awareness.

I want to, to get my, uh, my name out there.

I want to be able to help more and more people.

Uh, I do wanna monetize it though.

indirectly.

So I do want to grow my business and I'm gonna talk quite openly about this,

about my struggles over the years.

But one of the things that really, uh, Uh, what's the word?

Resonated with me was, uh, a few, was it like a year ago?

Somebody said, I think it was Troy Dean from WP Elevation said,

you can't help people if you don't run a profitable business.

And so my focus definitely is, has been, uh, over the last couple of years to, to

grow a profitable business because my, my aim is to help more and more people and.

Money is important, you know, I wanna support my family, I wanna support you.

And so, yes, monetization, but not directly through the, the

podcast, if that makes sense.

Uh, Andy Foot says, what did you, what do you think swung you?

The pilot?

I, I have no idea what you're talking about.

What was that?

What do you think swung you?

The, you have to explain what you mean by that.

But anyway, uh, I think I'm gonna, I'm gonna leave it there.

So, Uh, there we go.

This is, this is another little, uh, audio clip that, uh, music

radio creative, uh, created for me.

So how, what do you think of this?

You are listening to the Confident Live Marketing podcast with Ian Anderson Gray.

There we go.

Got some more fun ones like that.

Right?

I'm gonna go thank you so much for watching me live.

It's been such an encouragement.

It's great to have you here.

I'll let you know when the next one's gonna be.

I'm gonna be much better at telling you when these are gonna be, but at the moment

I'm just squeezing them in, uh, as quickly as I can over the next week and a half.

But I will see you next time.

Thank you so much for watching the Confidant Live Marketing Show.

Bye everyone.

Hello everybody.

I am just getting ready to broadcast to LinkedIn live and to Facebook Live.

In fact, I'm broadcasting right now, but I'm just getting ready

to record my podcast episode.

So just gimme a second and I will be with you just after this.

So I'm back again.

I think I've got everything sorted.

Uh, but just to explain, uh, bef uh, before I actually start recording my

podcast, uh, this is basically I'm gonna be live streaming my recordings

of my, uh, podcast and that's.

That's what this is.

So when we get up to, when we get to that point, uh, I will probably

have to ignore you, lovely viewers.

Uh, your, either your replay, the replay or you live viewers, because I'm gonna

be just focused on recording that.

But please keep those, uh, Comments coming in because I'd love to get back to you

afterwards and hopefully as I get used to this, I will be able to, uh, bring you in

on, in, on the show, if that makes sense.

So just in case you are wondering what I'm doing, in fact, actually before

I do that, what I'm gonna do is I'm actually gonna go live to LinkedIn,

so, and then I'll explain a little bit about what I'm gonna be doing.

Uh, so one second.

I've got another, another computer on over.

So, hello, my name's Ian, an Gray.

I'm from Seriously Social, and this is the, uh, live show of the recording of

the Confident Live Marketing podcast.

This is the first ever episode I'm broadcasting live on

Facebook at my Facebook page.

Ian Anson Gray, and I'm also broadcasting to.

LinkedIn live as well, because, well, why not?

It's kind of a bit weird this, because I always say to my clients,

don't overcomplicate things.

Don't overcomplicate things.

You know, go live from your phone.

That's the first thing that you should do.

Or just keep things really, really simple.

Um, so this is my first ever episode of this show and I'm

over complicating things.

So do what I say, not what I do.

But I have to say, I have been playing around with this.

I have tested things, uh, so I'm just gonna send a tweet out.

So just one second.

Hopefully that's gonna work.

Uh, what I'm doing here, just in case you are interested in this,

um, ah, got my stream deck here.

So this is, this is basically, uh, all set up for this, the

Confident Live Marketing Show.

Uh, if I just go back one, I've got my lights on and lights off.

I've got my webcam settings there.

I've got our, my two different shows, d if you can see that, uh,

the Free Range Social Show and the Confident Live Marketing Show.

If I click on that, that takes you to the different scenes, which I'll be.

Doing in a little bit.

In fact, let me just tell me if you can hear this.

I'm gonna press one of these,

so there we go.

That's the podcast intro as well, not intro jingle.

What do you call it?

Jingle I think.

Yeah, jingle.

I'll get it right.

Okay, so we've got some live viewers here.

Let's have a look.

Uh, we've got Larry, Larry Snow is here.

Uh, let me just while I'm at this, actually, one thing that's really

frustrating about, uh, about e-com live is that for some reason I

can't seem to get the colors sorted before I go live of the comments and

it's all set up in a different one.

Now, how do I get.

. How do I get the color for that?

How do I, is that what I do?

I think this is it.

Excuse me.

Most of the shows will not be like this, right?

Is that better?

There we go.

That's better though.

Those are my brand colors.

So we've got Larry here.

Who else have we got?

Uh, we've got some lovely people here.

Yes, we've got Joanne Sweeney, by the way, these are all, uh, my Facebook viewers.

Uh, if you're watching on LinkedIn, I'll come o onto you in a minute.

Uh, we've got Tish here.

Great to see you here.

Thanks Tish for joining.

Uh, Joanne Sweeney is saying, And you're also saying, oh, Larry says, I wish

there were LinkedIn line notifications.

Like Facebook.

I think they will come, uh, but, uh, not at the moment.

So if you're watching on LinkedIn, I will check in a minute.

Um, and Joanne says, you are the live boss, . Oh, yes.

Li Lime green.

So, uh, Larry looks great in lime green.

Well, I, I, it's not my brand colors though, Joanne.

So, so yeah, if you just excuse.

Uh, I'm just getting things set up before I do the podcast recording and, and

then I will let you know what I'm doing.

So, at the moment on LinkedIn, uh, you, in order to see the comments,

you actually have to go to your profile, which I'm gonna do now,

and then go down to seal activity.

Okay.

And then go to posts.

I'm gonna mute my volume now cuz uh, we've got six comments.

This is exciting.

Am I gonna be able to see those?

Yes, I can.

Hello.

Lovely people watching on LinkedIn.

This is so exciting.

Uh, so Alisa Meredith is here.

Hi Alisa, Robert Stern saying Hey, hey, hey Ian.

Great to have you here.

Nice music.

Yes, you'll hear some more in a bit.

Matthew Holden is here.

Great to see you.

Matthew.

Looking good.

Uh, Lisa saying, where is Jeff?

That's a very good question.

I was notified that you were, went live, live on LinkedIn and Johnny Ross.

Actually there were LinkedIn live notifications and it's

very exciting on LinkedIn.

There are lots of different, uh, reactions.

So have a play with those because you've got things like curious and love and I

actually forgotten what they all are.

But anyway, check those out.

Okay.

I think, I think we're, I think we're ready.

Are you ready?

Are you ready?

Uh, Joanne is saying, let me just have a quick look.

Just before I get started, Joanne is saying, how many

devices are you operating?

I'll get a little bit of the tech out the way because this is not

gonna be a tech focused episode.

I will be sharing some tech in some forthcoming episodes, but just since you

asked Joanne, I am live streaming this to Facebook via e cam e-comm, live on my Mac.

I've got two screens, so on over here on my left, which you can't see, I've got

audition running and I must remember.

This is really important to press record cuz, cuz I obviously need to record

the audio really well using audition.

And I'm also able to, uh, record the music, uh, such as the music on,

on that I was bringing in before.

Uh, if I have any guests, I can also bring them in on different tracks.

So that's gonna be really, really cool.

Uh, I've got my high PR 40 here.

, which is plugged into, we are getting geeky here.

It's called a DBX two eight Success.

It's a pre-processor.

So what that does is just add some extra audio, not effects, but it basically

makes my voice sound a little bit better.

Uh, and I'm plugging that into my computer using a Zoom H four N Pro.

Uh, I've got my steam deck here, but I think your, your,

the main reason for you asking.

I think so.

I'm, I'm going live from E Cam to Facebook Live, and then over here

I've got my PC Dell laptop, which is, is, is coming up to 10, no, it's

coming up to nine years old over here.

That is running Wirecast.

I'm You did ask this.

So basically off from eca, uh, you can stream over the network using

a technology called ndi, and that's picking up on the Wirecast and that is

broadcasting to LinkedIn live because at the moment you can only broadcast.

To LinkedIn live using one of three tools.

That is, uh, let me get this right, Wirecast, which is what I'm using.

Uh, switch a studio, which is great for mobile, um, if you're on iOS devices.

And then the final one is, uh, uh, social live.

Social live.

So there we go.

Okay, I think we've got any more comments.

Uh, Tish says, this is really super, um, It is, it's really exciting.

So let's, let's do this.

Check if I've got any LinkedIn comments.

Uh, right, I think, I think I'm all okay.

Is that working?

Am I still live on LinkedIn?

I think so.

Hopefully.

Okay.

Right.

Let's do this.

Are you ready here we.

This is a confident live marketing podcast, confident Live marketing

podcast with Ian Anderson Gray, helping entrepreneurs level up

their impact, authority, and profits through the power of live video.

Gain confidence in front of the camera, confidence with technology,

and then confidence with the content and marketing together,

we can go live.

Hello, it's Ian and Gray here.

This is the first ever episode of the Confident Live Marketing Podcast,

and I'm really excited, really excited because this has taken.

Such a long time in coming, and that is really what I want

to talk about in this episode.

This has taken at least a year, probably more that more like two or three

years in my head to get to this point.

And I want to share some thoughts with you today.

Uh, I'm, I'm good to be sharing with you really what the points

of the steps the point of this podcast is, and, uh, whom I, I.

My audiences and, and how I can help you.

So that's what this podcast is all about, but it's also about my procrastination

or my journey to get to this point.

And I hope from this you can learn a lot and, and, uh, learn from my mistakes,

but also learn from my, my journey.

So, uh, this is really exciting.

So yeah, my name's Ian Anderson Gray and I'm, uh, I help entrepreneurs

level up their impact, authority, and profits using live video.

I've not been doing that for the entirety of my life.

I actually trained as a musician back in the day.

And I'm gonna show a little bit more about my story in a little bit.

Um, but first, before I do that, I just wanted to, uh, thank you so much for

listening to this, or if you're watching us live on either LinkedIn or Facebook

or watching the replay, that's awesome.

I really don't take you for granted.

I'm so excited that you are here spending your time with.

Uh, so what is this show?

And why is it a podcast?

Well, I've written some notes here and, uh, this is part of our, always,

this is really my plan and I'm gonna read out part of my plan and, uh, I'm

gonna be sharing this with you as well.

Um, I wrote this probably.

About a year ago, , and it's taken all this time.

So the Confident Live Marketing podcast and show, uh, is aimed at established

entrepreneurs who want to level up their impact, authority, and profits

through the power of live video.

But it could also be through webinars, podcasts, or, or public speaking.

I think the key here is in the word confidence.

So we're gonna focus on knocking down the three main barriers

that I feel entrepreneurs face when creating live video content.

And I'll talk a little bit more about those three themes that we're

gonna talk about in in this show.

Uh, so some of the shows like this one are gonna be solo shows.

It's just going to be me sharing my, my thoughts with you.

Um, but some of them, I'll also bring in some guests.

I've got some fabulous guests lined up and I can't wait to, uh, share those with you.

Now the word authenticity is used so much.

I think it's kind of overused.

Uh, but I want this show to be really authentic.

I, I, I aim to be.

The real me in this, and I suppose the key word here is I aim to be vulnerable.

I'm not gonna just be sharing the successes, I'm also gonna be sharing the

times when things haven't gone so well.

And actually this is really me sharing my live video journey.

Uh, I was procrastinating because one of the things I was procrastinating

about was because I didn't necessarily have all the gear that I wanted to, but

we're gonna start with what I've got.

So over time, over the months and years that I do this podcast, hopefully you'll

be able to notice the difference as I develop my skills and my confidence

with podcasting and live video.

And I hope to encourage you with that too.

So vulnerability is gonna be really important, but also one of my big

things, one of one of the reasons I think I've been put on this earth to do.

Is encouragement.

I really feel so many of us need encouragement.

We're knocked down as an entrepreneur, and yes, we need to be told how

to do things from time to time.

We need to maybe get a kick at the backside from time to time,

but we also need encouragement.

So the live, the, these podcast recordings are also going to be broadcast live.

So in a way, this is a live broadcast of a podcast recording.

So I'm broadcasting this on Facebook and LinkedIn live at the same time, and I will

get back to any comments at the end of it.

But this is primarily to you listening at home or wherever you are to the podcast.

So who am I aiming this for?

Now?

I could be completely wrong here, but one of the things I've been really

thinking about, who is my avatar?

I don't like that word, but who is my, my audience, my perfect audience.

, and I've been thinking about that a lot.

Uh, I've, I'm aiming this really for established entrepreneurs.

People who are, have been around in the, in the online space particularly.

They may have dabbled in live video, they may have done a lot of live video,

but they're wanting to improve things.

So they've got an online based business.

And as I'm mentioned before, I'm mean, I'll say this a lot, uh, they want to

level up their impacts and authority using live video, but they're struggling.

with getting in front of the camera.

There's something stopping them, or maybe it's the gear or the technology

that's that's what's stopping them.

Or with the content.

What on earth do they say and maybe the marketing.

Now in terms of my demographics, I'm gonna be, I would love to,

to see what's gonna happen here.

I, I think, uh, it's gonna be mainly people from the UK and the us, but

I do believe there'll be people, people from Canada, Australia, New

Zealand, and the rest of Europe.

But it'd be amazing if there were people from, uh, the rest of the

world listened to this podcast.

Um, now it's aimed at both men and women of all ages, but I,

I do have a suspicion that.

It's gonna be, I, I don't like putting people into Pigeonholes here, but I do

think that generation Xs, generation X and maybe baby boomers are going to be make

up the prime, um, part of my audience.

We'll, we'll see.

But of course, millennials and, uh, younger people are more than welcome.

It's, uh, I would love to have people from, from all generations.

That'd be great.

So, um, now the thing is why an.

Am I focusing on a podcast when it's all about live video?

Yes.

I'm live streaming this, and that's, that's definitely deliberate

because I need to be showing and demonstrating the power of live video.

But I think actually my target audience, they, they do like to consume podcasting.

So if you are watching.

Just te tell me in the comments, what is your preferred method of consumption?

Of content?

Is it live, video, podcast, or bit of both?

I'd be really interested in that.

So it's quite deliberate that the podcast is definitely the main part,

uh, the main format here or the main, uh, what's the word I'm looking for?

Anyway, the main medium, medium is the word, but I am also live streaming

this and I want to get some audience participation and interaction as well.

So that's really exciting.

And also, uh, podcasting is just a really lovely format.

It's something that I've been doing.

, uh, I, I, I consume a lot of podcast content and actually I did have, uh, a

podcast many years ago when I was just starting out on this space Doesn't exist

anymore, but it was called the, uh, yeah, it was called Seriously Social

News, the Seriously Social News Podcast.

I wanted to share a little bit about why I stopped that, because I

think that's important as I really explain why I think live video.

Such a powerful platform.

Now with the Seriously Social News podcast.

The idea was it was gonna be a short, 10 minute podcast every week

sharing what is new in the world of social media and technology.

It was 10 minutes, but I kid you not, it took me like a whole day

to create this, to, to record it.

And I record, had to record it multiple times.

Cause I kept on stuttering over my words and I was suffering from perfectionism

and I had to do a lot of research.

Uh, it was just me and then editing it, putting it onto, I was using SoundCloud at

the time and then putting it onto iTunes.

Took me at least a day out of my time every single week.

I, I couldn't batch record it.

And of course, the other downside with it was that each episode basically

got out of date within a day or two.

And so there was none of the evergreen content.

So why live video?

Why do I wanna talk about live video?

Well, live video is a quick and easy way of creating content,

and it's not about being perfect.

It's, it's actually about being real and authentic.

All those, those words I was talking about before.

So it's a quick and easy way of creating that content.

Yes, you need to plan, but once you press that start broadcast button, you

can create that content very easily.

Once you press the end broadcast button, you don't have to worry about editing.

But of course, you've then got the potential amazing potential to, uh,

repurpose that to all these other pieces of content there, uh, pieces of, uh,

piece, you know, speak, uh, all those other platforms out there such as LinkedIn

and uh, Facebook and Instagram stories.

So it's all really.

stuff.

Definitely.

So what next?

Um, so I've mentioned a summary of the podcast.

My audience, uh, my promise.

What is my promise?

So I, my promise, and I want you to, uh, pick me up on this because this

is my aim of this podcast, is that this is going to be a challenging

podcast, uh, an encouraging.

Also a bit of fun.

I want to have a bit of fun with this.

So whether you get on with my sense of humor, I don't know,

we'll see how about that.

But it's also gonna be practical tips as well.

Um, now I believe this is gonna be a, my aim really is that this is a holistic

approach and although the focus will be on live video webinar, Podcast content

will also be looking at leveling up all areas of your life because my, my

goal is not just the content, it's also to level up other areas of your life.

It could be your, not just your business, but your personal life.

How can you spend more time with your family on the, on your loved ones

as well as, uh, as your business?

But I also aim, my aim is for this as well as to be fun, but it's a no fluff podcast

and I wanna avoid any pseudoscience, or I don't like this word, but woowoo stuff.

I want it to be practical and, uh, to allow you to break down those barriers

of, of confidence, self-confidence, in front of the camera, with the

tech and, and with the content.

And I do wanna share some ca, uh, case studies and some actionable tips

on how you can achieve your goal.

Now, this is not about being perfect.

I'm gonna be showing my journey with the ups as well as the downs, and, and I do

want to be as transparent as possible.

So why am I doing this?

Well, part of it is I need to be doing this.

I mean, I am seen by many as the go-to Facebook Live or

live video confidence experts.

So I need to be doing this on a more regular basis anyway.

Um, I want, so this is really to increase my brand awareness.

I want to be able to promote my products.

I want to ultimately, I want my, my goal is to encourage, Encourage

you to be able to go live and to, to not stay where you are.

I want you to push forwards and encourage you in that.

So, and I also want to build relationships with guests that I have

on the show and also some sponsors.

So we've got some exciting sponsors that are G that are gonna be sponsoring the

show, which is really, really exciting.

Um, so I think that is, that's basically, uh, all about the, the, the

podcast and that's really exciting.

But maybe I'll share a little bit about me.

Now.

I know some of you will know me.

Uh, who are listening, but you may not know me if you are listening.

So, uh, just a little bit about me.

So I said before that I trained as a musician.

When I was at school, I really struggled between knowing what to do.

I suppose I struggled with my identity and I wasn't sure whether to go down the

science route because I loved science.

I still love science or the technology, or do I go down the performance route and.

My, my mom was an opera singer, uh, so there was definitely some music in the

family, but I, when it came to choosing where I was gonna go, I ended up going

to university to do music and, and then I went to the Royal Northern College

Music here in Manchester, in the UK to train as a professional classical singer.

Shortly after I left, I set up a web agency with my dad.

Um, I was very much involved with, with technology and building websites,

and so it seemed a good idea to build websites for my fellow musicians.

Skipped forward quite a few years and I wanted to create a blog, so I created a

blog with my, with my initials, I a g.

and that really changed everything for me.

I started writing blog posts about social media and technology,

which really interested me.

And I ended up being asked to speak at conferences, uh, particularly

as a, the, the big one for me was a conference in Manchester called

The Big Social Media Conference.

And we had, uh, some amazing people like Mary Smith and

Melanie Daro, uh, come to that.

And it was also where I met my partner in crime, Julia Bramble there.

And that was amazing.

And that same year, I think I've got this right, or it

could have been the year after.

I'll have to check my dates.

I was asked to speak at Social Media Marketing World for the first

time, which is the biggest social media conference in the world.

That changed everything again for me.

And uh, but I did really.

With imposter syndrome, and we're gonna do a whole episode in

imposter syndrome in the future.

But a lot of people believed in me.

At the time, I didn't believe in myself, but people believed in me

and that kept me going and going and going until the next thing that

happened, which was three years ago.

Everyone seems to have access to Facebook Live, but I didn't.

So I ended up doing some research and I wrote an article on how to

broadcast to Facebook Live from your.

And that article has add over 5 million page views.

Since that it allowed me to launch my first course, and I'm now speaking

around the world about live video.

But it was the most important thing really.

Here was an epiphany moment for me, which is where I felt suddenly that.

All those little parts of my life, it were ca converged into this new

sub-brand, confident Live because I had that background in performance,

that background in teaching, I've been teaching, singing and, and other

types of, of things over the years.

And also my love of technology and all of them merge with

Confident Live and also my, my.

Joy and my real, uh, wanting to help people build their confidence

and, uh, get through those barriers that are holding them back.

So that's a little bit about me.

I'll be sharing some more about my story, uh, over the

coming few weeks and episodes.

So why did it take such a long time for me to get round to doing this?

Why?

This podcast almost never happened, and it is true.

I came up with the idea about a year ago.

I was speaking with my friends, Mike and Isabella, and asking them if

they could help me with the music at the beginning of the podcast,

and I've just checked the emails.

It was, it was about a year ago, and I've been talking with them

for ages and I hope you agree.

They did an amazing job with the intro.

Uh, for this.

So part of the issue is for me, procrastination, but if we dig a little

bit deeper in that, I wonder whether you suffer from procrastination.

But part of that is maybe, um, if I'm being totally honest, a lack of

self-confidence and the ability that I have to compare myself with others

and overcomplicate over complication and a bit of imposter syndrome.

All of those mixed together.

And so I wonder whether you suffer from those things because those things have

been holding me back and not believing in the gifts that I have to share with

the world when it comes to live video.

The thing that's kept me going is the knowledge that my friends

out there have believed in me, and that has kept me going.

That is why I'm here today, and I, I encourage you.

If you are not in a mastermind group, if you do not have people around you who

are the encouragers, you need to find those people because otherwise you may

not be, uh, getting your full, uh, uh, potential, fulfilling your full potential.

So those are our, those traits.

The, the, uh, comparison syndrome over complication.

Imposter syndrome.

Those are all what I call live video syndromes.

They are things that we can all suffer from and they can all

hold us back, but I want to.

Put those behind me and create content that is really gonna help you, uh,

move forwards in your business.

And I wanna share my journey.

I want to share the, the things that I get wrong as well as

the things that I get right.

And one of the reasons why I didn't go live was because I was worried about

my background and about my webcam.

I'm actually using a C nine 20 webcam for this, uh, which is not.

Not the most amazing one, but it's a pretty good camera

for people starting out.

But I was wanting to take things to the next level and get a really,

really nice camera for that.

But then I started to think to myself, the more I procrastinate about this

and start looking at the technology, the more I let people wait and I need

to start sharing my message with my a.

. So I think that's about it for this episode.

I hope you've enjoyed that.

I hope you will stick around for the next few episodes and

beyond and do get in touch.

One thing I've been talking a lot about in this episode is encouragement.

I wanna encourage you, but I hope that you can encourage me and.

Get in touch.

My email address is ian iag.me, but you can find me at my website, IAG Dome or

just, uh, follow me, uh, on Facebook, LinkedIn, or Instagram, wherever you want.

Uh, and I'd love to hear from you.

Uh, I really would.

So, um, I will see you all very soon.

And, uh, I thank you so much for, uh, listening into this podcast

and, uh, I'll see you next time.

Bye.

Thanks for listening to the Confident Live Marketing Podcast with Ian Anderson Gray.

Be sure to join the community@i.me where you can continue to level up

your impact, authority, and profit through the power of live video hands.

Until next time,

Tulu.

So I did it.

I think so we're still, I'm still live on Facebook.

I'm still live on LinkedIn.

I've, uh, oh, I haven't actually stopped the podcast recording, but I will now.

Too many things to think about.

Has that stopped?

Yes, it has.

So thank you so much for , uh, bearing with me and I hope you

found that really, uh, interesting.

I wasn't sure whether this was going to be a good way of doing

things actually live streaming me.

Uh, recording the podcast, but I have seen other people do it.

My, my friend, uh, cliff Ravenscraft, uh, has done this in the past and

it's worked really well for him.

Having said that, he has been podcasting for years.

He's got thousands of podcasts under his belt, and so I wasn't sure I was

necessarily gonna be able to do that, but I actually really enjoyed it.

I really enjoyed, uh, doing that.

And I can see we've got a few, uh, comments as well.

I'm gonna check on LinkedIn too, so, uh, let's have a look.

So yet, uh, Tish has been saying,

Um, that's really good.

A bit of encouragement there.

So this is really super bravo and, uh, global.

We got there so.

Gavin Hammer is here.

My friend Gavin from who's the c e o of a fantastic social media marketing,

social media management tool, I should say Sendible is, uh, was was on live.

I dunno whether you're still here.

Podcast.

Very seldom live.

Uh, so that's interesting that you were talking about.

So I was asking the question, what do you prefer to consume in terms of content?

And I agree.

I mean, I.

I definitely see the power of live video.

Um, but podcasting is, I listen to a lot of podcasts.

Uh, Tish is lovely.

You always lovely, Tish.

Uh, we will certainly believe in you and support you

wholeheartedly and emotionally.

That's wonderful.

Thank you.

I really appreciate you, Tish.

I really do.

And Sasha says, Dan just managed to get the last minute.

We'll have, have to listen to the podcast.

So don't worry.

It's, that's, that's one of the disadvantages with live video.

But you can watch the replay either on, uh, Facebook or LinkedIn.

Um, and just to let you know, uh, when I go live with the podcast, it's

gonna be a week on, a week on Friday.

So what date is that?

I should know this.

Uh, week on Friday.

So that is the 24th of May.

Uh, so I need to submit this to iTunes on the Wednesday, the Wednesday the 22nd.

Hopefully it will get in for the 2020 fourth.

So I, I need to record a few more episodes cuz I want to go live with

two or three of those episodes.

Um, so, oh, Larry says, this is interesting.

Uh, I will get onto your LinkedIn people, by the way, uh, Tim Scheyer

does live podcast on YouTube.

That's Scott.

I'm gonna have to check that out.

Do you know Larry?

I've not actually met Tim Scheyer yet.

It's nuts, uh, because I'm pretty sure he comes to Social Media Marketing World

every week, every week, every year.

That's why this what's happened.

I think I've, I've used all my energy with doing that now.

Okay, let's have a look on LinkedIn.

So here we go, da da da.

Now I dunno whether, which one, which way this is, is this, is it reverse

chronological or chronological?

So Alisa says, I was notified that you went live on LinkedIn.

Roberts says I was notified on LinkedIn.

You went.

, am I still?

I think I am.

It doesn't really work, uh, cuz I, why I'm in the office and the

wifi in the office is really bad.

Robert says It was interesting, I was n notified on LinkedIn, but not on Facebook.

So we're talking a lot of stuff here.

You really need your sound.

You really need your voice to sound better.

Oh, that's very sweet of you.

Lisa.

Uh, Victoria Sheridan's here and Scott says, Alisa true.

Ian's got pipes now.

I will possibly be doing some singing at some point when you listen to the podcast.

Uh, I'm gonna have some fun with that.

Um, Tim Lewis says, OU multi broadcasting, someone is going to

need to write a comment aggregator.

And that is a, that's a really good point, Tim, because this is one of the big

problems at the moment if you do multicast to lots of different network networks.

It's something I don't recommend that people do, to be honest.

Uh, broadcasting to more than one platform.

And there is a reason why I'm doing it this way, and I'll

explain in a minute, but one of the big reasons is that you can't.

Get to keep track of those, mult those comments across all those

different platforms very easily.

It's, it's a real pain.

So, uh, it would be great if there was a common aggregator, the

kind of is one with e-comm live.

If you link it up with, um, what's it called again?

restream.io, they have kind of got a comment aggregator, but

it's a little bit bugging and it doesn't work in, in all situations.

And more to the point with restream.io, you can't schedule your live broadcast.

So that's no good to me.

Uh, no.

The reason why I'm doing it to Facebook Live and LinkedIn live

is really that Facebook Live is, is really where my home is.

But LinkedIn live is something I totally see the power of.

And LinkedIn is something that I really want to go.

All out on.

And I've, I've been seeing so much interaction.

Uh, I mean, we've got loads of people watching us live

on LinkedIn, which is great.

Uh, so I, I definitely see that as a really powerful thing.

Also, you know, I, I, uh, LinkedIn live is still on the closed beater at the

moment, so it's something that I really want to play around with and test.

So Tim says, yes, I'm on LinkedIn.

Yeah, that's good.

I can't actually see anything.

That's basically what I see is, looks like in black, uh, just a black screen there.

Let me just see if.

Mm.

Looks like I've got 11 people thought you'd be on Twitch.

Tim says, well, I could be, but my old PC laptop, it's a Dell, uh, I

five processor thing and it's about nine years old and it's only just

coping what the, what I'm flang flinging at at it, uh, flinging at it.

I think at some point I will definitely buy a a a, a PC that

I'll be able to broadcast to lots of different platforms at the same time.

I don't know.

What do you think?

Do you think I should broadcast to multiple platforms?

I think just one or two for, for now.

That's all I wanna do.

I want to keep things simple.

Focus mainly on the podcast and, and also just have a little chat with you guys.

Um, but anyway, I'm gonna leave it there.

I think.

Um, Just a few more comments here.

So Tish says , I'm a songbird.

Yes.

Um, I might have, I might, I might, uh, do a bit of that.

It was quite interesting actually, or quite bizarre.

Uh, last week I was speaking at info show, which is the biggest, so

biggest not social media, but biggest technology conference in central Europe.

So I was speaking in, in Poland, in, in Gdansk.

I don't think you pronounce.

So it's Dansk, which is on the, the, the north of Poland.

And at the end of the end of my torque, uh, there were a few

questions, but the next person had some, uh, problems with their laptop.

And so the host room host kept me up there and asked me lots of random

questions like, what's my favorite car?

And do I support Manchester United or Manchester City?

I had to say, I don't support either of them because I'm not

really into football or soccer.

Which was not the right thing to say.

But anyway, he then asked me to sing , so I had to sing in front

of, I dunno how many people there.

I reckon three to 400, maybe even more people in, in the audience.

It seems like a lot of people there.

Uh, and so I sang an American folk song called Shenandoah.

Um, so that was, that was really fun.

Yes.

And Tish also says, uh, you'll have to do a podcast about letting us

know how your New Mac is doing.

Yes.

Uh, we're not gonna talk about that.

I've had some problems with my Mac over the years.

I will share some of that.

Definitely.

Um, so just finally from Tim, thank you so much for joining me, Tim.

It is always a big encouragement to have you here.

Uh, so the appeal of Twitch is, Easiest to monetize.

That depends on what you were doing.

I guess so, yeah.

That's a really interesting point.

Uh, that's what I've heard about Twitch.

It's, it's, it's quite easy to monetize, but that's not actually my, my aim.

I'm not, Uh, I'm definitely aiming to, uh, to be able to get sponsors

to pay for all the editing.

I, I don't wanna end up having to do all the editing and the video editing

and doing all that kind of stuff.

Uh, so sponsors are gonna be able to pay for that kind of stuff.

But really for me, it's, it's about, uh, awareness.

I want to, to get my, uh, my name out there.

I want to be able to help more and more people.

Uh, I do wanna monetize it though.

indirectly.

So I do want to grow my business and I'm gonna talk quite openly about this,

about my struggles over the years.

But one of the things that really, uh, Uh, what's the word?

Resonated with me was, uh, a few, was it like a year ago?

Somebody said, I think it was Troy Dean from WP Elevation said,

you can't help people if you don't run a profitable business.

And so my focus definitely is, has been, uh, over the last couple of years to, to

grow a profitable business because my, my aim is to help more and more people and.

Money is important, you know, I wanna support my family, I wanna support you.

And so, yes, monetization, but not directly through the, the

podcast, if that makes sense.

Uh, Andy Foot says, what did you, what do you think swung you?

The pilot?

I, I have no idea what you're talking about.

What was that?

What do you think swung you?

The, you have to explain what you mean by that.

But anyway, uh, I think I'm gonna, I'm gonna leave it there.

So, Uh, there we go.

This is, this is another little, uh, audio clip that, uh, music

radio creative, uh, created for me.

So how, what do you think of this?

You are listening to the Confident Live Marketing podcast with Ian Anderson Gray.

There we go.

Got some more fun ones like that.

Right?

I'm gonna go thank you so much for watching me live.

It's been such an encouragement.

It's great to have you here.

I'll let you know when the next one's gonna be.

I'm gonna be much better at telling you when these are gonna be, but at the moment

I'm just squeezing them in, uh, as quickly as I can over the next week and a half.

But I will see you next time.

Thank you so much for watching the Confidant Live Marketing Show.