On today’s show I’m joined by former US Marine turned marketing guru Bill Schroeder. Bill has a fascinating career path and attended Western Illinois University where he gained his degree in Electrical, Electronic and Communications Engineering in 1991. Following graduation, he enlisted in the US Marine Corp. After surviving the legendary Marine Corp boot camp training at the USMC Depot in San Diego, he went on to serve as a helicopter mechanic, plane captain, and then as a reservist, training NCO and section leader. Following his years of service, Bill started his first business and spent time working in field surveillance and private investigations. But in 1998 he and his wife Katie decided to move in a new direction and began what would turn out to be the start of a two-decade (and counting) love affair with veterinary medicine by founding Intouch Practice Communications Inc., which has grown phenomenally since inception and has helped thousands of veterinarians and dentists step successfully into the digital age. Bill has completed the Veterinary Management Institute’s Practice Management Program at Purdue University's Krannert School of Management graduating in 2010. He has returned to help teach the Marketing Segment to VMI students ever since. Now, just before we jump into the episode, I just wanted to drop a quick word from today's show sponsor which is the VetX:Leaders community. If you are a manager, owner or a team leader in a vet practice and people are your biggest problem then VetX:Leaders is designed for you. As a member, you will learn how to build a high performing team based on three vital areas. Recruitment of the right people, daily management of those people and leadership skills. This is a unique deep dive into the world of high performance, and I will be your personal mentor throughout. There will be teaching, mentoring and access to all of the templates and frameworks I have used to run successful veterinary hospitals around the world over the past decade. So, if this sort of training would improve your practice performance then go to www.vetxleaders.com to learn more. Now back to the show… Bill’s passion for helping his veterinary colleagues succeed is incredible and his ability to see a glass half full make him a great person to listen to and spend time with. These traits coupled to his mischievous sense of humour, storytelling gifts and infectious laugh make him a joy on the ear. So, without further ado, sit back and enjoy this conversation with one of my favourite humans, Mr Bill Schroeder.