On this episode I give you a few reasons why you need to build a community around your podcast. I also give you a few apps like Facebook and Discord to build your community on.
Welcome to podcast answers the show where we help you grow and start your podcast answering
Speaker:any questions along the way.
Speaker:So guys welcome to a new episode a new edition I we it's been a while since I've done this
Speaker:show. And that's because I was really busy last week and I had to take some time off.
Speaker:So with that, we are back and we're ready to do this show. So what is today's topic?
Speaker:I'm glad you asked today. We are going to be talking about community creating a podcast
Speaker:community around your show. And so at the end of this show, I will be actually introducing
Speaker:the podcast community for podcast answers. So stick with me. There's a couple of different
Speaker:ways that you can do podcast communities and the way that I like to do it, well, several
Speaker:different ways. The first one is going to be Facebook groups and Facebook groups are
Speaker:great. If you're on Facebook, you can create a group and you can make it private. You can
Speaker:make it people answer questions first. You can have moderators. It's great. The one thing
Speaker:I don't really particularly like about you can even go live in that podcast group.
Speaker:So that's cool because if you want to go live with a live video, you can you can do that.
Speaker:The one thing I don't like about podcasting or any community groups on Facebook is that
Speaker:you have to be on Facebook.
Speaker:That's the problem with any application that you're going to be using to build your community
Speaker:around is it has to be a you have to have people use that app.
Speaker:So whether you're using Facebook or Discord or Telegram or any other application that
Speaker:you can use to create your community around, they have to be on it.
Speaker:The thing is, is people are likely going to have a sign up for things like Discord.
Speaker:They will sign up for that for Telegram.
Speaker:They're less likely if they're against Facebook, they don't want to have a personal Facebook
Speaker:page just to join your community.
Speaker:So that may not be the best way to actually have a community when it comes to your podcast.
Speaker:So another option is Discord.
Speaker:And well, actually, let's go back to Facebook real quick.
Speaker:The way that Facebook is set up is just like your Facebook and normal Facebook timeline.
Speaker:You have timelines, there's one stream of consciousness, people can post and then there's, you can do
Speaker:comments and stuff off that.
Speaker:You can then have moderators moderate that and I would actually recommend doing that.
Speaker:But the one thing that I don't necessarily like about Facebook is just that it's hard
Speaker:to organize your thoughts.
Speaker:You can't break things down into rooms and things like that.
Speaker:There's all going to be kind of one stream of consciousness.
Speaker:So the app that I like using for creating communities is Discord.
Speaker:So if you've never heard of it, it actually started out as a gaming application and for
Speaker:for games, gamers and things like that.
Speaker:But what it has turned into is everybody uses it to create communities.
Speaker:And so one of the things that I like about it is that you can have different channels,
Speaker:what they call them.
Speaker:So essentially rooms, you can create a, for instance, I have created a discord for this
Speaker:for podcast answers and I would love to have you there but for this one there's
Speaker:like an audio room, a video room, a roadcaster room, things like that. It's
Speaker:gonna be different topics that we're talking about, different things, different
Speaker:subjects that you can go in there and ask about that because hey we may have a
Speaker:community member that's really good at let's say video podcasting and so you
Speaker:may want to go ask your question to them in there because they're gonna be in
Speaker:that channel watching. So that's what I would do for that, because I would have it so that
Speaker:way you can have different topics of interest. The cool thing about Discord too is you can
Speaker:have audio and video chat in there too. So I could be streaming, I'm not right now, but
Speaker:I could be streaming as I'm recording this podcast episode to a room in Discord. And
Speaker:you could watch me as I'm doing it. You can have like an open community time with voice
Speaker:calls, video calls, back channel type things. The cool thing about Discord is that you have
Speaker:permissions in there. So you can have all sorts of permissions. You can say that only
Speaker:people who have the role of guest, guests on your show, a guest role in there, can see
Speaker:certain rooms in your Discord. And so, and it and go in there and chat. And so you can
Speaker:actually block people out based on different things. You can, if they pay for your, you
Speaker:know, support, they can have access to extra rooms. It's just kind of a really cool community,
Speaker:a way to build community because you're able to go in there and have different rooms based
Speaker:on interest and then also based on whatever you want. You can have it set up so that you
Speaker:can have it based on the, you know, if they're a member, if they're not a member, if they're
Speaker:a guest, you can do different permissions on different channels, whether they can do,
Speaker:you know, whether they can chat, whether they cannot chat, whether they can do whatever.
Speaker:So I really like, I really like Discord as a community. There's so much in there to get
Speaker:to know and to when you become what they call it, it's a Discord server. So it's really
Speaker:not, you're not really running your own server per se, but you go to Discord and you sign
Speaker:up and you create what they call a server, which is a room, a house if you will.
Speaker:So think of the whole thing as a house.
Speaker:So my podcast answers Discord is the house.
Speaker:It only pertains to me.
Speaker:I can only let people in.
Speaker:If I want to let them in, I don't have to let just anybody in.
Speaker:They can have to have an invite or whatever.
Speaker:But then with that, then there's little, the channels think of those as rooms.
Speaker:And so you have, you know, let's say your living room and your kitchen and your bedroom
Speaker:and your bathroom and things like that.
Speaker:So there's a different channels where you're going to talk about different things, but
Speaker:then your overall server is your house.
Speaker:But you can lock people out of different rooms.
Speaker:So if you have people coming over to your house as a guest, normally in your physical
Speaker:house, you can shut your room to your, let's say your bedroom because you don't want people
Speaker:to go in there. You can lock them if you have a physical lock on it. You can do the same
Speaker:thing in Discord. You can say, "I don't want you into this channel because either you're
Speaker:not paying for it or it's a special thing." For me, I think no matter what kind of podcast
Speaker:community you're creating, whether it be in Discord or in Facebook or in Telegram or any
Speaker:other number of different kind of apps that you can create a community in, I think it's
Speaker:important to have moderators too because, well, you can, if you're just starting out, you can
Speaker:moderate all the chat you want. You can go in there and tell people, "No, I don't want you to
Speaker:say bad words. I don't want you to be talking about this." You can do that. But when your
Speaker:community becomes so large, it becomes almost impossible to moderate by yourself.
Speaker:So I would recommend getting trusted people that you trust to be moderators and you can
Speaker:have them, they can go in there, they get extra.
Speaker:Like for me, I have it set up so that my moderators can see like kind of a behind the scenes type
Speaker:of a thing.
Speaker:And then you can set it up so that way they can chat with each other.
Speaker:And then they can go in and make moderation things like delete comments, delete posts,
Speaker:delete people, ban people, things like that.
Speaker:So that's what I would do.
Speaker:And again, like I said, there's a lot of other different kinds of places that you can create
Speaker:community, but it's important that you create a community for your podcast.
Speaker:It's not necessary.
Speaker:Like I don't think that you 100% have to have it, but what the community allows you to do
Speaker:is it allows your people who are your fans to come in and talk about the show.
Speaker:You can have a post each post and you create a new show.
Speaker:And then comments about that post.
Speaker:If someone has a question, a comment,
Speaker:they can go into that post and they can ask it.
Speaker:It also creates a community.
Speaker:A foster is a community because when you have a community,
Speaker:it feels like a family.
Speaker:It feels like you're part of something
Speaker:and people wanna be part of something.
Speaker:So they don't just wanna listen to a show,
Speaker:but they want to chance to chat with the hosts.
Speaker:They want to chat with other people who listen to the show,
Speaker:other people who watch the show.
Speaker:I mean, think about it.
Speaker:When you watch a TV show, let's say you have a,
Speaker:let's say, you know, way back in the day,
Speaker:you were watching the TV show "Lost."
Speaker:There were podcasts that were created about that
Speaker:because they kind of created an extra community.
Speaker:And then those had communities
Speaker:so that people could chat with other listeners of the,
Speaker:or watchers of the show "Lost."
Speaker:You can do that same very thing with your own show.
Speaker:You can create a community around your show
Speaker:and then people get to know you more.
Speaker:And then the next thing you know, you are, let's say,
Speaker:going to take a trip down to Texas
Speaker:and you just make a call out in your show
Speaker:and in your community, "Hey, I'm gonna be in Texas
Speaker:"for a week, let's do a meetup."
Speaker:And you can have the podcast answers listeners
Speaker:meet you there.
Speaker:It's really, really cool, guys.
Speaker:I would, I would.
Speaker:Invite you to check it out now for, for me, I would suggest only doing one
Speaker:community place per podcast.
Speaker:So I didn't necessarily follow this, my own advice on this when I created the
Speaker:community for the dudes and dads podcast.
Speaker:That's my other podcast that I host, but I, I didn't necessarily follow my own
Speaker:advice on that show.
Speaker:I created a Facebook channel, a Facebook group.
Speaker:I created a Facebook page, which isn't necessarily for growing community, but it's for getting
Speaker:information out there.
Speaker:And then I created a Discord too.
Speaker:And so what that does is you end up having a fragmented community.
Speaker:So your community is a little bit fragmented.
Speaker:You don't necessarily have the cohesive community.
Speaker:It works.
Speaker:It's doable.
Speaker:You can do a fragmented community like that.
Speaker:It's not as big of a deal, but you just have to, it's more work for you because you have
Speaker:to post things in both places.
Speaker:If you're trying to do prompts to keep people talking, because again, creating a community
Speaker:is great, but you have to have some engagement.
Speaker:People aren't just going to go in there and naturally create posts.
Speaker:So you as the creator of the community, the creator of the content, you need to go back
Speaker:in there and you need to maybe say a post like, "Hey, what does everybody use as their
Speaker:audio mixing board?
Speaker:Do you use an audio mixing board?
Speaker:Do you just go right directly into your computer?
Speaker:If so, how?"
Speaker:You have to ask those questions so that way people, you're engaging people and they talk
Speaker:back.
Speaker:Most of the time, people aren't just going to come into a room, especially a room that
Speaker:they don't necessarily know people right away and chat.
Speaker:you as the community manager, as the person who started the community or the moderator,
Speaker:you have to go in there and you have to start conversation. It is your job to start conversation.
Speaker:So again, in two places, if you have two different communities, if you have two different places
Speaker:where you're going to be posting and creating this community, you need to make sure that
Speaker:you're in both of those places and engaging the people because nothing is worse than having
Speaker:a community and having it dead, having not many people there to make the engagement,
Speaker:to have not many people when people come in, they're going to turn right around and leave
Speaker:because who wants to go to a party when the party is, whenever it was just standing there
Speaker:looking at their phones and not chatting?
Speaker:No one wants to go to that party, right?
Speaker:I mean, community is the same way.
Speaker:You need to get in there, make some posts, engagement, and things like that.
Speaker:One of the other things that I really, really enjoyed, and I've seen this done on some of
Speaker:the Ecamm channels.
Speaker:What Ecamm is, if you don't know, it's just the video software that I use to create this
Speaker:show.
Speaker:I stream this show live and I do video.
Speaker:So I use a program called Ecamm.
Speaker:It's a Mac-only software, but again, it's the best video production software out there
Speaker:for doing live stuff.
Speaker:do in their Discord is after a show is done, or on some specific shows, the hosts will
Speaker:go stop the stream, stop the recording, because again, that's all if you're streaming live,
Speaker:so people are watching you as you're recording.
Speaker:But after that, they go into a Discord chat, Discord video chat, and they just kind of
Speaker:talk.
Speaker:People are there and just kind of talking, whether it's about the show or just hanging
Speaker:But it's cool because you're not you're not only able to hang out and do video chats with
Speaker:The host but other listeners excuse me, but other listeners too and
Speaker:so that's that's really cool is you kind of get the sense of
Speaker:Being friends with the host and being friends with other people in the community and you can continue the conversation
Speaker:Maybe it's only for five minutes ten minutes that they go on talking after the conversation
Speaker:But it's cool because it's kind of a more behind-the-scenes
Speaker:type of thing so guys I
Speaker:Said at the beginning of this that I'm going to be introducing the discord community for this
Speaker:If you want to join us, please please please come and go to podcast answers comm
Speaker:slash discord that's gonna get you to our
Speaker:Community that I'm starting for this and again. It's it's on discord
Speaker:It's not on Facebook, but it's it allows me to do different rooms different topics
Speaker:So I thought that that would be best for podcast answers
Speaker:because
Speaker:Because there's different types different questions different topics for podcasting so again guys
Speaker:Please go to podcast answers comm slash discord and that'll that's dis
Speaker:Cod and that will get you to our discord server
Speaker:You have to have this for the app, but you can sign up right there as as you as you go to that webpage
Speaker:It's free. It doesn't cost you anything, but I want you to be part of this community
Speaker:I want you to come in and I want you to that's another way to answer
Speaker:For us to answer questions for you podcasting if you have podcasting questions, we can answer those in
Speaker:Discord so come join us again at podcast answers comm slash discord and
Speaker:If you have any comments or questions about this episode definitely go to discord and put it in there
Speaker:But you can also contact us at podcast answers comm slash contact again podcast answers
Speaker:comm slash contact. I'd love to see you there guys next week. We're gonna be actually talking about
Speaker:how to
Speaker:do a podcast
Speaker:when you are on the road
Speaker:And I mean like like when you're out in the field because I'm actually gonna be at our county fair
Speaker:All week next week and so I won't be in my studio and so
Speaker:I'm gonna be trying to record an episode and I'm gonna explain to you how I'm doing that episode all
Speaker:from my mobile phone
Speaker:And maybe my iPad but all from my mobile phone it again
Speaker:That you're you'll have to wait and see so next Thursday
Speaker:We will be talking about how to record a mobile e from your phone
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