Artwork for podcast Podcast Answers
Building a community around your podcast
Episode 1520th July 2023 • Podcast Answers • LehmanCreations
00:00:00 00:16:18

Share Episode

Shownotes

On this episode I give you a few reasons why you need to build a community around your podcast. I also give you a few apps like Facebook and Discord to build your community on.

Transcripts

Speaker:

Welcome to podcast answers the show where we help you grow and start your podcast answering

Speaker:

any questions along the way.

Speaker:

So guys welcome to a new episode a new edition I we it's been a while since I've done this

Speaker:

show. And that's because I was really busy last week and I had to take some time off.

Speaker:

So with that, we are back and we're ready to do this show. So what is today's topic?

Speaker:

I'm glad you asked today. We are going to be talking about community creating a podcast

Speaker:

community around your show. And so at the end of this show, I will be actually introducing

Speaker:

the podcast community for podcast answers. So stick with me. There's a couple of different

Speaker:

ways that you can do podcast communities and the way that I like to do it, well, several

Speaker:

different ways. The first one is going to be Facebook groups and Facebook groups are

Speaker:

great. If you're on Facebook, you can create a group and you can make it private. You can

Speaker:

make it people answer questions first. You can have moderators. It's great. The one thing

Speaker:

I don't really particularly like about you can even go live in that podcast group.

Speaker:

So that's cool because if you want to go live with a live video, you can you can do that.

Speaker:

The one thing I don't like about podcasting or any community groups on Facebook is that

Speaker:

you have to be on Facebook.

Speaker:

That's the problem with any application that you're going to be using to build your community

Speaker:

around is it has to be a you have to have people use that app.

Speaker:

So whether you're using Facebook or Discord or Telegram or any other application that

Speaker:

you can use to create your community around, they have to be on it.

Speaker:

The thing is, is people are likely going to have a sign up for things like Discord.

Speaker:

They will sign up for that for Telegram.

Speaker:

They're less likely if they're against Facebook, they don't want to have a personal Facebook

Speaker:

page just to join your community.

Speaker:

So that may not be the best way to actually have a community when it comes to your podcast.

Speaker:

So another option is Discord.

Speaker:

And well, actually, let's go back to Facebook real quick.

Speaker:

The way that Facebook is set up is just like your Facebook and normal Facebook timeline.

Speaker:

You have timelines, there's one stream of consciousness, people can post and then there's, you can do

Speaker:

comments and stuff off that.

Speaker:

You can then have moderators moderate that and I would actually recommend doing that.

Speaker:

But the one thing that I don't necessarily like about Facebook is just that it's hard

Speaker:

to organize your thoughts.

Speaker:

You can't break things down into rooms and things like that.

Speaker:

There's all going to be kind of one stream of consciousness.

Speaker:

So the app that I like using for creating communities is Discord.

Speaker:

So if you've never heard of it, it actually started out as a gaming application and for

Speaker:

for games, gamers and things like that.

Speaker:

But what it has turned into is everybody uses it to create communities.

Speaker:

And so one of the things that I like about it is that you can have different channels,

Speaker:

what they call them.

Speaker:

So essentially rooms, you can create a, for instance, I have created a discord for this

Speaker:

for podcast answers and I would love to have you there but for this one there's

Speaker:

like an audio room, a video room, a roadcaster room, things like that. It's

Speaker:

gonna be different topics that we're talking about, different things, different

Speaker:

subjects that you can go in there and ask about that because hey we may have a

Speaker:

community member that's really good at let's say video podcasting and so you

Speaker:

may want to go ask your question to them in there because they're gonna be in

Speaker:

that channel watching. So that's what I would do for that, because I would have it so that

Speaker:

way you can have different topics of interest. The cool thing about Discord too is you can

Speaker:

have audio and video chat in there too. So I could be streaming, I'm not right now, but

Speaker:

I could be streaming as I'm recording this podcast episode to a room in Discord. And

Speaker:

you could watch me as I'm doing it. You can have like an open community time with voice

Speaker:

calls, video calls, back channel type things. The cool thing about Discord is that you have

Speaker:

permissions in there. So you can have all sorts of permissions. You can say that only

Speaker:

people who have the role of guest, guests on your show, a guest role in there, can see

Speaker:

certain rooms in your Discord. And so, and it and go in there and chat. And so you can

Speaker:

actually block people out based on different things. You can, if they pay for your, you

Speaker:

know, support, they can have access to extra rooms. It's just kind of a really cool community,

Speaker:

a way to build community because you're able to go in there and have different rooms based

Speaker:

on interest and then also based on whatever you want. You can have it set up so that you

Speaker:

can have it based on the, you know, if they're a member, if they're not a member, if they're

Speaker:

a guest, you can do different permissions on different channels, whether they can do,

Speaker:

you know, whether they can chat, whether they cannot chat, whether they can do whatever.

Speaker:

So I really like, I really like Discord as a community. There's so much in there to get

Speaker:

to know and to when you become what they call it, it's a Discord server. So it's really

Speaker:

not, you're not really running your own server per se, but you go to Discord and you sign

Speaker:

up and you create what they call a server, which is a room, a house if you will.

Speaker:

So think of the whole thing as a house.

Speaker:

So my podcast answers Discord is the house.

Speaker:

It only pertains to me.

Speaker:

I can only let people in.

Speaker:

If I want to let them in, I don't have to let just anybody in.

Speaker:

They can have to have an invite or whatever.

Speaker:

But then with that, then there's little, the channels think of those as rooms.

Speaker:

And so you have, you know, let's say your living room and your kitchen and your bedroom

Speaker:

and your bathroom and things like that.

Speaker:

So there's a different channels where you're going to talk about different things, but

Speaker:

then your overall server is your house.

Speaker:

But you can lock people out of different rooms.

Speaker:

So if you have people coming over to your house as a guest, normally in your physical

Speaker:

house, you can shut your room to your, let's say your bedroom because you don't want people

Speaker:

to go in there. You can lock them if you have a physical lock on it. You can do the same

Speaker:

thing in Discord. You can say, "I don't want you into this channel because either you're

Speaker:

not paying for it or it's a special thing." For me, I think no matter what kind of podcast

Speaker:

community you're creating, whether it be in Discord or in Facebook or in Telegram or any

Speaker:

other number of different kind of apps that you can create a community in, I think it's

Speaker:

important to have moderators too because, well, you can, if you're just starting out, you can

Speaker:

moderate all the chat you want. You can go in there and tell people, "No, I don't want you to

Speaker:

say bad words. I don't want you to be talking about this." You can do that. But when your

Speaker:

community becomes so large, it becomes almost impossible to moderate by yourself.

Speaker:

So I would recommend getting trusted people that you trust to be moderators and you can

Speaker:

have them, they can go in there, they get extra.

Speaker:

Like for me, I have it set up so that my moderators can see like kind of a behind the scenes type

Speaker:

of a thing.

Speaker:

And then you can set it up so that way they can chat with each other.

Speaker:

And then they can go in and make moderation things like delete comments, delete posts,

Speaker:

delete people, ban people, things like that.

Speaker:

So that's what I would do.

Speaker:

And again, like I said, there's a lot of other different kinds of places that you can create

Speaker:

community, but it's important that you create a community for your podcast.

Speaker:

It's not necessary.

Speaker:

Like I don't think that you 100% have to have it, but what the community allows you to do

Speaker:

is it allows your people who are your fans to come in and talk about the show.

Speaker:

You can have a post each post and you create a new show.

Speaker:

And then comments about that post.

Speaker:

If someone has a question, a comment,

Speaker:

they can go into that post and they can ask it.

Speaker:

It also creates a community.

Speaker:

A foster is a community because when you have a community,

Speaker:

it feels like a family.

Speaker:

It feels like you're part of something

Speaker:

and people wanna be part of something.

Speaker:

So they don't just wanna listen to a show,

Speaker:

but they want to chance to chat with the hosts.

Speaker:

They want to chat with other people who listen to the show,

Speaker:

other people who watch the show.

Speaker:

I mean, think about it.

Speaker:

When you watch a TV show, let's say you have a,

Speaker:

let's say, you know, way back in the day,

Speaker:

you were watching the TV show "Lost."

Speaker:

There were podcasts that were created about that

Speaker:

because they kind of created an extra community.

Speaker:

And then those had communities

Speaker:

so that people could chat with other listeners of the,

Speaker:

or watchers of the show "Lost."

Speaker:

You can do that same very thing with your own show.

Speaker:

You can create a community around your show

Speaker:

and then people get to know you more.

Speaker:

And then the next thing you know, you are, let's say,

Speaker:

going to take a trip down to Texas

Speaker:

and you just make a call out in your show

Speaker:

and in your community, "Hey, I'm gonna be in Texas

Speaker:

"for a week, let's do a meetup."

Speaker:

And you can have the podcast answers listeners

Speaker:

meet you there.

Speaker:

It's really, really cool, guys.

Speaker:

I would, I would.

Speaker:

Invite you to check it out now for, for me, I would suggest only doing one

Speaker:

community place per podcast.

Speaker:

So I didn't necessarily follow this, my own advice on this when I created the

Speaker:

community for the dudes and dads podcast.

Speaker:

That's my other podcast that I host, but I, I didn't necessarily follow my own

Speaker:

advice on that show.

Speaker:

I created a Facebook channel, a Facebook group.

Speaker:

I created a Facebook page, which isn't necessarily for growing community, but it's for getting

Speaker:

information out there.

Speaker:

And then I created a Discord too.

Speaker:

And so what that does is you end up having a fragmented community.

Speaker:

So your community is a little bit fragmented.

Speaker:

You don't necessarily have the cohesive community.

Speaker:

It works.

Speaker:

It's doable.

Speaker:

You can do a fragmented community like that.

Speaker:

It's not as big of a deal, but you just have to, it's more work for you because you have

Speaker:

to post things in both places.

Speaker:

If you're trying to do prompts to keep people talking, because again, creating a community

Speaker:

is great, but you have to have some engagement.

Speaker:

People aren't just going to go in there and naturally create posts.

Speaker:

So you as the creator of the community, the creator of the content, you need to go back

Speaker:

in there and you need to maybe say a post like, "Hey, what does everybody use as their

Speaker:

audio mixing board?

Speaker:

Do you use an audio mixing board?

Speaker:

Do you just go right directly into your computer?

Speaker:

If so, how?"

Speaker:

You have to ask those questions so that way people, you're engaging people and they talk

Speaker:

back.

Speaker:

Most of the time, people aren't just going to come into a room, especially a room that

Speaker:

they don't necessarily know people right away and chat.

Speaker:

you as the community manager, as the person who started the community or the moderator,

Speaker:

you have to go in there and you have to start conversation. It is your job to start conversation.

Speaker:

So again, in two places, if you have two different communities, if you have two different places

Speaker:

where you're going to be posting and creating this community, you need to make sure that

Speaker:

you're in both of those places and engaging the people because nothing is worse than having

Speaker:

a community and having it dead, having not many people there to make the engagement,

Speaker:

to have not many people when people come in, they're going to turn right around and leave

Speaker:

because who wants to go to a party when the party is, whenever it was just standing there

Speaker:

looking at their phones and not chatting?

Speaker:

No one wants to go to that party, right?

Speaker:

I mean, community is the same way.

Speaker:

You need to get in there, make some posts, engagement, and things like that.

Speaker:

One of the other things that I really, really enjoyed, and I've seen this done on some of

Speaker:

the Ecamm channels.

Speaker:

What Ecamm is, if you don't know, it's just the video software that I use to create this

Speaker:

show.

Speaker:

I stream this show live and I do video.

Speaker:

So I use a program called Ecamm.

Speaker:

It's a Mac-only software, but again, it's the best video production software out there

Speaker:

for doing live stuff.

Speaker:

do in their Discord is after a show is done, or on some specific shows, the hosts will

Speaker:

go stop the stream, stop the recording, because again, that's all if you're streaming live,

Speaker:

so people are watching you as you're recording.

Speaker:

But after that, they go into a Discord chat, Discord video chat, and they just kind of

Speaker:

talk.

Speaker:

People are there and just kind of talking, whether it's about the show or just hanging

Speaker:

But it's cool because you're not you're not only able to hang out and do video chats with

Speaker:

The host but other listeners excuse me, but other listeners too and

Speaker:

so that's that's really cool is you kind of get the sense of

Speaker:

Being friends with the host and being friends with other people in the community and you can continue the conversation

Speaker:

Maybe it's only for five minutes ten minutes that they go on talking after the conversation

Speaker:

But it's cool because it's kind of a more behind-the-scenes

Speaker:

type of thing so guys I

Speaker:

Said at the beginning of this that I'm going to be introducing the discord community for this

Speaker:

If you want to join us, please please please come and go to podcast answers comm

Speaker:

slash discord that's gonna get you to our

Speaker:

Community that I'm starting for this and again. It's it's on discord

Speaker:

It's not on Facebook, but it's it allows me to do different rooms different topics

Speaker:

So I thought that that would be best for podcast answers

Speaker:

because

Speaker:

Because there's different types different questions different topics for podcasting so again guys

Speaker:

Please go to podcast answers comm slash discord and that'll that's dis

Speaker:

Cod and that will get you to our discord server

Speaker:

You have to have this for the app, but you can sign up right there as as you as you go to that webpage

Speaker:

It's free. It doesn't cost you anything, but I want you to be part of this community

Speaker:

I want you to come in and I want you to that's another way to answer

Speaker:

For us to answer questions for you podcasting if you have podcasting questions, we can answer those in

Speaker:

Discord so come join us again at podcast answers comm slash discord and

Speaker:

If you have any comments or questions about this episode definitely go to discord and put it in there

Speaker:

But you can also contact us at podcast answers comm slash contact again podcast answers

Speaker:

comm slash contact. I'd love to see you there guys next week. We're gonna be actually talking about

Speaker:

how to

Speaker:

do a podcast

Speaker:

when you are on the road

Speaker:

And I mean like like when you're out in the field because I'm actually gonna be at our county fair

Speaker:

All week next week and so I won't be in my studio and so

Speaker:

I'm gonna be trying to record an episode and I'm gonna explain to you how I'm doing that episode all

Speaker:

from my mobile phone

Speaker:

And maybe my iPad but all from my mobile phone it again

Speaker:

That you're you'll have to wait and see so next Thursday

Speaker:

We will be talking about how to record a mobile e from your phone

Speaker:

[MUSIC PLAYING]

Links

Chapters

Video

More from YouTube