Martin Bragg is Head of Business Development at the UK accounting firm Creaseys. He has a formidable track record of BD and sales in professional services firms, with a career spanning Grant Thornton, Pinsent Masons and Ernst & Young. He also occupied a similar role at one of Abu Dhabi’s largest law firms, Hadef & Partners.
Martin is passionate about the Creasey’s culture (The Creaseys Way) and talks about how all 80 people in the firm (plus new hires) engage with the values of the firm. He spent the early part of his career in finance, so is more interested than most in how professional services firms make (and lose) profit. He believes that what good looks like in the accounting industry will fundamentally shift in the next five to ten years. The impact will be that firms that are prepared to proactively define that themselves (like Creaseys) will be the winners in the long run.
Creaseys aim to change the conversation with clients to focus on value. The shift is from selling hours to selling the outcomes and benefits that clients get from working with us. You’ll also hear much about the importance of choosing the right clients that you can add the most value to, and how that sometimes means courageously saying goodbye to some clients that are no longer the right fit. Creaseys is a bold, exciting and different place to work, and this interview will share why. Shownotes:
Martin is a golf enthusiast and a big Arsenal fan. He loves London, and after a time in the Middle East, he’s very happy to be ‘back home’. Find out more at www.creaseys.co.uk or to contact Martin directly:
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