Jon Norton on marketing lessons from building a stand-out accountancy brand - MAF134
This week my guest is Jon Norton.
He runs an accountancy firm and it stands out because it doesn't fit the stereotype.
We talk about the marketing lessons any professional firm, financial services or otherwise, can learn from the experiences Jon's had building a stand out accountancy brand.
Welcome to episode 134 of the Marketing and Finance Podcast.
We chat about:
How to make management accounting more accessible to businesses
The similarities between marketing an accountancy firm and a financial adviser firm
The importance of daily cash flow and how accountants can help
Finding your unique tone of voice so you rise above your peers
Who is Jon Norton?
Jon set up Barefoot Accounting to support small businesses and organisations demystify their financials. His focus is setting up systems and providing monthly accounting support.
Barefoot Accounting is here to ensure that your accounts help you to direct your business and keep you compliant – with the added security and peace of mind that a dedicated professional is “watching your back”.
From helping start-ups through to well-established corporations, Barefoot’s bespoke monthly support services bring the invaluable time and money saving benefits of accounting to the everyday running of businesses, help their clients direct their businesses and stay compliant.
Each week you'll hear interviews with business experts, marketers, entreprenuers and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
How you can grow your business using content marketing and social media
How you can keep your Marketing strategy and communications simple
Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.
I’m your host, Roger Edwards.
A marketing guy from Edinburgh, Roger helps people keep their marketing simple in a world where complexity threatens to stifle business success.
An experienced marketing professional helping businesses with their marketing strategy, content and social media.
Roger clocked up many years in the ‘big corporate’ world as marketing director of several UK financial services brands before setting up his own consultancy. Some of you might remember me as the Marketing Director and Managing Director of Bright Grey and Scottish Provident.
He now uses his expertise to guide his clients in designing engaging campaigns and is known as a prolific content creator, podcaster and a speaker.
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk