765: Outshine Competitors, Release Your 3 Uniques – Courtney Dalton

Many dentists provide great dentistry. So, why should a patient come to you? To help you answer this important question, Kirk Behrendt brings back Courtney Dalton, one of ACT’s amazing coaches, with strategies to find three things your practice is uniquely good at. Become better at those things, and you will outshine your competition! To learn the most effective way to set yourself apart, listen to Episode 765 of The Best Practices Show!

Learn More About Courtney:

• Send Courtney an email: courtney@actdental.com 
• Follow Courtney on ACT’s Instagram: https://www.instagram.com/actdental
• Send Gina an email: gina@actdental.com 

More Helpful Links for a Better Practice & a Better Life:

• Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listen
• Join The Best Practices Association: https://www.actdental.com/bpa
• Join ACT’s To The Top Study Club: https://www.actdental.com/ttt
• See the ACT Dental/BPA Live Event Schedule: https://www.actdental.com/event
• Get The Best Practices Magazine for free: https://www.actdental.com/magazine
• Please leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218

Episode Resources:

• Watch the video version of Episode 765: https://www.youtube.com/@actdental/videos
• Watch Episode 758 with Dr. Jim McKee: https://www.youtube.com/watch?v=xlJ235f-VJQ
• Register for ACT’s To The Top Study Club - Taking Your Practice to New Heights in the New Year: Crafting Your Strategy (October 18, 2024): https://www.eventbrite.com/e/members-only-climb-with-us-register-for-october-18-2024-ttt-study-club-tickets-763603317077
• Download ACT’s Differentiation Tool: https://23476641.fs1.hubspotusercontent-na1.net/hubfs/23476641/PDF/Differentiation%20Tool.pdf
• Read Traction by Gino Wickman: https://benbellabooks.com/shop/traction

Main Takeaways:

• Understand the elements that will set you apart from other practices.
• You're not unique in 90 things. Choose three that will make you stand out.
• Take time to identify your core competencies, your uniques, and your passions.
• Get your team’s input on your uniques. Get them to weigh in so that they will buy in.
• Your practice is not meant for everyone. It is for a few people that value what you do.
• Get really good at what you're really good at. Don't stop at figuring out what they are.
• What you have, like technology, is not a unique. But it can help you provide a unique.

Snippets:

0:00 Introduction.

1:53 Why this is an important topic.

4:30 Identify your three uniques.

10:32 How to get patients to pay your full fee.

12:17 Maintain a unique that is your passion.

13:50 Core competencies, explained.

15:38 Important questions to ask yourselves.

17:31 Get your team to weigh in so they can buy in.

20:07 Examples of uniques.

23:06 Find ways to put your uniques into play.

25:56 Final takeaways.

27:30 More about ACT’s Differentiation Tool and To The Top.

Courtney Dalton, BS, RDH Bio: 

Courtney Dalton is a Lead Practice Coach who focuses on establishing a solid foundation in order for a practice to thrive. With over 15 years of experience in the dental industry, she is as passionate about patient care as she is about those who are providing it.