On today’s episode, we explore the world of sales data and metrics and how we should view them. Specifically, diving into the two main categories: leading metrics and lagging metrics. Understanding this distinction is key to taking control of your business's financial future. I also break down revenue into more meaningful categories, providing actionable insights for your business's financial health. This approach not only helps clarify your business's income streams but also enables you to identify growth opportunities and make informed decisions to boost your profitability.

In this episode, we cover: 

• The distinction between your sales data’s leading and lagging metrics
• The power of proactive marketing efforts to the reality check of hard sales revenue
• How breaking down your revenue into specific categories can revolutionize your business strategy and lead to explosive growth.

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Find the complete show notes here: https://hansenllc.net/key-metric-deep-dive-what-your-sales-data-can-tell-you-episode-16