In this episode of Unscripted, I sit down with Claire Behrmann, founder of Jellystone Designs, a brand known for creating beautifully designed sensory toys for children - and a few adults too (myself included).

Claire shares the thoughtful, purpose-led pivot that saw her move from a career in architecture and interior design to becoming the creative force behind one of Australia’s most recognised product-based businesses in the children’s space.

We explore how a quiet pause - not a dramatic upheaval - marked the beginning of her business journey. Claire speaks candidly about the challenges of starting something new with young kids, the power of choosing progress over perfection, and the myth that success feels like a final destination.

She also dives into:

• What it takes to transition from side hustle to scale
• Why slowing down before speeding up is often the best strategy
• The business of calm: what it means to create products that support emotional regulation in children (and adults)
• How to dream bigger - and then add 20%
• Why her team, her customers, and her community are the real markers of success

If you're standing on the edge of your own pivot - whether professionally or personally - this episode is full of wisdom, encouragement, and practical truth. Claire’s story reminds us that big changes don’t always come with big noise - sometimes, they begin with a single, quiet decision to try.

Key Themes:

• Taking the pause before the pivot
• Making thoughtful, values-aligned business decisions
• Redefining success as freedom, fulfilment, and connection
• Why creative business isn’t just for creatives
• The emotional and practical side of product-based entrepreneurship
• Letting go of the need for constant validation and external proof
• The unexpected power of children’s books for adult pivots

Guest Details:

Claire Behrmann is a trained architect and the founder of Jellystone Designs. Since acquiring the brand in 2015, Claire has grown it into a widely loved and stocked range of sensory toys, calm down tools, and silicone-based products that support kids' development and creativity.

🌐 Website: jellystonedesigns.com.au