How many times has your brand heard from a customers "well, Amazon does it!"? Amazon has really pushed the boundaries of fast and free shipping in the past 10 years and there is no end in sight. When two day shipping was the holy grail of shipping time, but now they are pushing into one-day and same-day shipping.

In this episode we talk with Manish Chowdhary, an expert in the logistics and shipping world. He is the founder of Cahoot, a company that enables these fast a free shipping methods for eCommerce brands. Manish is a walking dictionary when it comes to the shipping, warehousing, and logistics industries.

Cahoot is a peer-to-peer network that makes it so you can unlock Amazon-like shipping times for your eCom brand. Just think, the Uber of eCommerce fulfillment. For more information about Cahoot click here.

Whether you use Cahoot or not, the future of eCommerce is fast and free shipping for customers. It is time to face that reality and see how you can unlock that ability for your brand.

yeah

it's it's bad luck if i don't get it

uh

two times

yeah

but anyway

hey everyone welcome

oh

back to the share house podcast today we've got a great episode we're going to

be chatting with manicechadri he is the co and founder at cahoot which we're going

t get into that in just a minute but really quick will you give us

intro um on your background and your experience because i know there's a wealth of

knowledge just ready to come out

yeah

thank you russell and thank you anderson for having me great to be here my

oh

name is again mine share founder on c of hot

m

kahoutis the world's first

yes

peartoppear or fulfil a network been working on this problem of free and fast shipping

so

and how to maintain a fordability for a very long time i

ah

also prior to kahout i was involved in building one of the first de commerce

yes

platforms

yes

and then went

yeah

on to build a leading over management inventory management system so be dealing with brands

ah

and retails for over two decades and know what their pain points are and kahout

is designed to help them get some relief

s

on fulfillment side and meeting

i

the new consumer expectations

oh

man you're just really talking about comes world man

oh

i mean you're just diving into it head first is your background or like experts

and it's all like software teck are you much of a par yourself are you

more of like telling developers like his is what we need we need to build

or what is your project management kind of coming to play there

yeah yeah i mean i started out as a quoter as a programmer

cool

years ago so i have the technology background so it as

yes

it always helps to know

oh

the technology from side out um and having built and quoted the first comers platform

things shopplify but

oh

twenty years

yes

ago

oh

you know

yes

so back then

i

there there were very very few systems out so

yes

we were one of the first people to enable you know s m b s

to do it yourself store with a point and clickinterface

yes

which is what has become shopifies of the world so but now

m

of course most of

oh

my time goes in still product design i think that is very very passionate about

the product i'm very passionate

so

about problem solving

yeah

but but also aligning business with technology to ensure that our customers get great value

and and with a very high emphasis on innovation doing something unique creating great value

you know if you can do something amazing

oh

that can create annex the value

yeah

and even though it might be very hard that's the kind of

yes

stuff i like to work on

so

m

emerson

oh

and i come from a background of commerce merchants so we've we've experienced the headaches

and the pains and the sorrows and the blood sweat

oh

and tears that go to fulfillment specifically because you know

oh

i would say that's probably like the number one most complained about

m

part

oh

of commerce for like brands as the most complaints come from that fulfillment that that

shipping experience and then you know everything else is

oh

like kind of ancillary to that so with all of your experience

yeah

it kind of it sounds like most of your your background is kind of within

that realm of fillment supply chain and kind of enabling

oh

commerce

oh

in a certain way so you've seen a lot of changes over the years what

would you say are like maybe some of the biggest changes that i've had and

recently and how the fulfillment industry has changed with all the supply chain craziness over

the past two years have been nuts but

yes so one big chain that just happened in april of this year and we

are yet to

yeah

feel the impact of that but i predict that that is

yes

going to be a massive change

oh

oh

it is a calf call call to action for a lot of folks which is

the launch of amazons by with prime program if

yeah

you're familiar essentially amazon over the last eighteen twenty year

oh

yes

it has built his massive network of and created the amazon prime loyalty program which

is the world's

oh

most successful loyalty program and and why that's driving tons of value for amazon

yeah

and just about everyone and i can almost bet twenty bucks that all three of

uh

us are amazon prime members if i'm wrong

yep

yeah take my twenty

yep

so so but what's what's happened

it

now

yeah

and just to give a little bit background amazon spent thirty five

oh

billion something close to that basically in twenty twenty and twenty twenty one right after

the pandemic i mean they essentially went on overdrive and they

yes

spent more in those two years

two years

than they had spent in the previous eighteen years on logistics and infrastructure and they

went and built

m

five hundred seventeen new facilities in those two years some i think hundred and seventy

six million square feet they added

yeah

you know this was part of a larger program plan but i think russell looks

like you have a question or some

no

m

no i just that's crazy i didn't

oh

i haven't heard all those in the millions of square that's nuts

disgust him

so so massively increase their footprint and of course

yes

then

yeah

all of a sudden you know the pandemic commerce growth stopped

to

or rather it slowed down dramatically and they announced this that they were leasing off

some space um and so people thought that the overbuilt

yes

their profit ability for q

oh

went down but you know a and does not think short term you know they

think many years

yes

out and essentially you know this was all part of amazon converting their

a

fulfillment to fulfillment as a service

oh

for any brand any taylor on any channel just like what they did with a

w s the technology on and buy with prime for those of the folks in

the audience who may not be familiar it is

yes

program that allows merchants to install the familiar prime button on their website whether it's

you know if you have a magenta site if you have a word press site

or who commerce or and shop if you can now have your consumers have your

customers check out using the amazon prime account and merchants will place the inventory b

a fulfillment by amazon warehouses and they will be able to avail of all the

prime benefits on any website that supports by with prime not only on amazon dot

so

com and why this is

this

a

is

major event in my opinion is because essentially amazon taught us all to expect to

day delivery three years

yes

ago

hm

they taught us to expect one day delivery

he

now

oh

they're teaching and training the audience to expect that everywhere not just

i just

on amazon and so i believe that this is

yes

a call to action for every brand every retailer

oh

that if you're not offering one day to day delivery

i

you are behind the eight ball and i think you need to catch up quickly

because there's a concept that you know that i've learned it's called gradually and then

suddenly you know this is

is

m

amazon has been building

m

this up for the last twenty years eighteen twenty years

yes

and then all of a sudden you know you get the tipping point and we

will i believe that this is one of those tipping points that any brand any

retailer that does not believe in free and fast shipping or delivery for the customer

is probably ignoring the reality that's staring at

yeah

them so that's one of the big

no that's a that's a great point i can't i don't know the amount of

time that we received received emails from customers like well amazon does it er okay

well

uh

we're not amazon but now amazon is making it so that we

h

we kind of can be in certain ways and there's definitely i've seen that expectation

from consumers

oh

it's really interesting about it so you are focused in the three p industry how

does this affect other three p s that are in the space and seeing he

if amazon is now giving people this opportunity to you call like fashion free delivery

how does that affect other three p s in that industry in general of people

that already have their own warehouse and are doing self fulfilment or using other three

pshldoesanything that affects that industry

yep commerce and ovid nineteen has led to enormous

oh

boom and industrial

yeah

real estate space vacancy is an

yeah

all time low

m

in simple words you cannot find warehouses um rent

oh

is an all time high

ah

so

so

three p ls who have their leases coming up for renewal because there's just no

not enough capacity out there which means prices are going up the cost

oh

is going up and in the u s

yes

three

m

p l industry is comprised that about twenty one thousand three p l it's a

data from a trusted

yes

source twenty one thousand three p l companies may be there may be little bit

more number of facilities two thirds of the three p

oh

l are

oh

what we call mom and pop operators these are folks that have either one two

or three facilities majority of them have one facility the remaining one third are the

yeah

large

oh

enterprise like the prolagesses

ah

of the world that are the landlords that supply and service folks like amazon mass

and the largest companies so for the vast

oh

majority

listen

of online retailers or brands and retailers and the second the two thirds

eh

the mom and pop operators

yes

are the solution but there are course having to pass on all those costs and

we know what's happening with labor the single

ah

biggest expense in a three p l is labor followed

what

by rent and both of them are seeing double digit increases and all of that

is being passed on to the brand to the retailer and the dichotomy is on

the second side

oh

the consumer is expecting fast

yes

ter and free shipping nobody wants to

as

pay for shipping prime amazon prime

oh

used to be a two day shipping program

yeah

amazon is gradually pushing that to one day delivery and now the brand is caught

in the middle of the retail is caught in the middle how do you service

that you can't quite pass on all the costs so three p l industry is

in a state of flux and kahoutis a platform that we built

yeah

that how and we stitch this together

to

how can we help these independent three p l to join part of a larger

network because the world is moving from single note fulfilment or two not fulfillment too

highly distributed fulfillment and chot wants to be

oh

the fabric to help you know these

yeah

three p s come together

yeah

so brand gets can take advantage of them in addition to

yeah

three p s helping them selves and carving out of future does brighter for themselves

are you an encyclopedia man you have disastats like that just like ripping

bom

em like you write it down

yeah

write it down

yeah

like killing i'm not sure if you're a fulfillment or you're like a real estate

go to or like have the these data points i love

m

it that's awesome definitely now you're talking about so thanks for sharing the statistics is

definitely insane

oh

to see how big the industry is in supply chain which definitely like always talk

about it's a non sexy part of business most people don't want to talk about

it don't know how to talk about it and don't know the intricacies of everything

going on you just see it from a merchant or from a customers

yeah

standpoint you just hit the bye button and then it's up posed to your house

yes

you don't see all the back and side of things so it's really really interesting

is always good to see how big and massive of an industry where we're dealing

with you with supply chain and fulfilment

hm

m

so kind tell us a little bit

yeah

you're gonna talk about it's really an

oh

interesting model which i think our listeners

he

some con take take some notes on this you talk about being like pertoprfulfilment a

little bit can i've explained what that is what that entails who

oh

that benefits and how that benefits different merchants or customers

absolutely cahoots the world's first pear to par order fulfillment network essentially we have a

large network of warehouses nation wide and most of these warehouses belong to other brands

and retailers that have access capacity

i

these

yes

are professional brands

oh

that are that are at the top of their game in terms of fulfillment

yeah

and they have

they have

access capacity let's say they have ten twenty forty fifty thousand square feet of ccess

capacity in their in their facility

is

they joined kahout as a fulfillment partner and get

yeah

and have an op unity to monetize this excess capacity for the very first time

and takes care of

yeah

all the other um overhead

yeah

sales

see

marketing they just so the analogy i

yeah

would use is like writing for ober you know

m

you fill out an application ober will do diligence if you pass those due diligence

you turn on the app and you start writing you know you don't have to

worry

what

about where the driver is going to come how are you going to get paid

are you going to get paid enough because that's cahoots responsibility so that's

yeah

one side of the huts network which is the fulfillment partners and what is the

advantage for our clients which are the brands and retailers we're looking for fulfilment services

because

es

of our unique innovation we're able to drive the cost down you know as we

just shared

just

that rent is an all time high labor is an all time high but because

of this innovation kahota's unlocking capacity that has previously not been available and therefore we're

able to drive that cast down but that trend and the net advantage

m

for our clients is

yes

lower cost and higher quality because we're not only reducing the cost

oh

of really lowering the cost but also raising

yes

the standard on quality and we do a because kahutis one of the very few

fulfillment network that supports amazon seller full full prime which is

m

absolutely the goal standard of fulfillment in the u s and we are abe to

do that through a unique technology unique business model and combination of people process in

technology

yeah

yeah from what i understand there

oh

are only maybe a handful of people that are proved to be merchant fulfilled prime

so i mean that is i can vouch for that that is a kind of

a gold standard you have to be

m

you have to know what you're doing

oh

to have that status so um i think kind of from what you saying is

that this is a benefit and a win for the brand because you're driving down

costs but then it's also since it's kind of like the bar people are able

to unlock extra revenue from their warehouses that they're not using then all in all

you have a ton of warehouses across the country and i'm assuming that will reduce

the delivery times that we're seeing so we're able to now compete with the amazon

prime expectation

yeah exactly right russell because chot enables you to because we support amazon self full

full prime we can support the same exact delivery expectations on any channel so whether

you're selling

it's

on shop

so

or big commerce or any website because once the inventory is distributed

yeah

we don't differentiate

yeah

whether the order comes amazon or whether it comes from your website

oh

and you're right we're reducing the transit time but also

we

reducing the shipping cost because the products

oh

are traveling shorter distances so

uh

it's a ben and finally it's a benefit

oh

to the environment because of the smaller

yes

carbon carbon footprint because that's also important to a lot of consumers

hm

out there

yeah absolutely

what's what's crazy about this is it's something that i feel like as an operations

person you've thought about in the back of your mind when i was running a

warehouses and like there's got to be a way to deal with this dead space

or this flux

yeah

and it's like this seems like an awesome opportunity because

ah

it's risky for a brand if you're doing your own fulfillment for example and you're

going to sign sign a three to

oh

five year lease you don't want to have too small a warehouse beaus you're like

key well i want to be able on my own fulfillment but you don't an

to have space be as not you're paying for dead space it seems like a

happy medium for brands that

m

are trying to get to their own self fulfillment

oh

m

to

oh

be able to take mitigate maybe that risk of buying a bigger warehouse if you

know i have other use cases for it to scale

emerson

with

do you remember this is a flash back

yeah

to probably four years ago

all

we were

right

in the bay an office

oh

of this dentist

uh

office

oh

working out the operations for nomadic and

h

legit remember you talking about why don't people do like something like you know have

a bunch

m

of war ses for extra space like this is what you did like you know

how

m

everybody has that idea like oh

m

man that would be such a good idea but here's only one person that actually

acts on it well we found that person that

we

acted

found

on

him

that the idea had four years ago

oh

it's manisian he is he's doing

he's

it

doing it it's awesome

yeah

one question on this though

oh

is i've dealt with it myself or i've consulted with brands that have multi

oh

location fulfillment and the prose of it like you said is you're close to the

customer and get fast delivery times and all that the hard part it is managing

the inventory and those different locations you might have an east coast west coast central

fulfillment center that you're working with but having the inventory in the right place at

the right time you might be forecasting hey sixty percent of our sales are on

the east coast let's put sixty percent of our inventory there but then there's one

widget that's out of stock on the east coast they have the ship from the

from the central wherever some different location and now you're having two paws i just

getting shipped to a customer instead of you had one central location you could maybe

optimize your inventory a bit better in that case when do you see i guess

how do you avoid that or what's the tools or how to use how do

you help brands may mitigate or understand where to have product placement in different warehouses

and are doing multi channel fulfilment

so it's a really good point emerson and it's it's one of the hardest problems

in supply chain is how do you balance cost of distribution

yeah

while maintaining a certain service

ah

level you know

hm

even behind the scenes even in the amazon with amazon has i think hundred twenty

two fifty warehouses now and

ah

fulfillment centers and eve we don't see it as consumers but there are times when

amazon will have to you

oh

know send the product by air just to meet that customer expectation

h

oh

however

m

what do see the brands and retailers getting too caught up

yeah

in into the weeds because the way we think about the problem is you know

what are your top moving skies you know because there's a still moving inventory you

know it's just

hmm

the physics of moving inventory

oh

is expensive as opposed to putting it all in one location um so if you

look at your you know any percent of sales like twenty rule or ninety ten

oh

um then you can you can move that inventory rather than moving everything everywhere and

then

ah

there will be you know one of sin i was where

oh oh

oh

you may have to

oh

either split the shipment or you may have to expedite the shipment

yes

and i'll take us back the memory lane or you know back to the case

study of feex which was whenever was founded you know i don't know you know

four years ago when fred smith you know

ye

he submitted a paper

oh

to yale that i want to get packages the next day and this is long

before the internet and long before you know that

m

and his professor gave him a c that

oh

saying

uh

that while this is a great idea it's just not practical

h

and then the company was struggling

yeah

even after he launched the

a

company for a very long

yeah

i

time the company was struggling because

oh

the one big thing that he did not do at the time was provide a

guarantee you know

oh

their data showed that ninety eight per cent of ninety nine per cent of the

packages do get there the very next day as promised but the day felix said

if it does not get there your money back and that's

yes

that level

yeah

of confidence and putting that certainty in the hands of the consumer that just completely

changed their business and led to this massive growth so going back to fulfilment is

yes

when brands and retailers do not make that bold promise on their site you know

rather than worrying about that five orders i'm just making maybe over

oh

some lification um the advantage the upside of making that bold promise like amazon is

far greater than the few orders that you would expedite or the few splish shipments

i

that you will

oh

have because that's the way what amazon

oh

has done and to this day amazon has to expedite some packages but in the

larger scheme of things that's still far more advantageous

m

is there a size that you think that a model like this makes sense we

have our listeners vary from small pop shops to a bit bigger to multi million

et cetera brands when do you see a merchant going from it like hey if

you're doing more than fifty orders day a hundred orders a day that maybe multi

channel makes sense or as like he once you hit like a thousand plus orders

a day you should be looking at this kind of option of multi locate fulfillment

what's your thoughts on that

the reality is the consumer does not care you know how

m

large or small you are you know consumer

hm

expectation

ye

does not change and that's the world we live in um and because even if

you're a small brand you could go to f b a and you can avail

of distributed fulfillment today so

ah

i would say

yes

size is less important and think um really understanding the impact of this and measuring

the impact because right from the beginning there are certain product categories that are of

course have higher propensity

ah

unless you have something very unique or custom then of course you can wait a

little bit longer but also there's a concept of what we call date certain shipping

which i've talked about extensively in other places is that you know whatever your service

level

oh

is whatever your promise is you you need to make that very

ah

clear on the website not say if some website that promises five to seven days

or three to eight as it's very hard for the consumer to do the math

on the website and the shopping card what does it

oh

mean what does three to five days mean and whenever there is uncertainty when there

is doubt the consumer will always flock to some place that

the

they know and trust like amazon so i would say

see

size is less important i think the distributed fulfillment as the wave of the future

it is it's almost way for the present

uh

that i

yeah

i think it just the question becomes making the economics

yeah

work and

m

that

hm

is that is the bigger question than whether the size of the merchant

so you you kind of touched on the question that i had of how how

long before it's

oh

absolutely necessary for a brand to be offering next day or two days shipping because

right now brands can get away with the five to seven days three day days

whatever how long before that's no longer acceptable

oh

in the consumer's mind

i think amazon prime by with

it

prime was launched on in april and

yeah

that's

yeah

the big event that

oh

it is still in early bata it's a binrotation only program

my

once that

yeah

program becomes more widely available and if your competitor starts

yeah

taking advantage of that and you don't and that's the

at

day you know you are behind the eight ball

m

so

yeah

you know how long will this take um

yeah

you know if i had a

ye

um you know

yeah

magic if i had if i had the magic ball i would probably say

yeah

you know

ah

maybe twelve or twenty four months but i don't think brand should be waiting this

long

gotcha

it's kind of interesting this was two thousand maybe it's two thousand nineteen early

yeah

i think it was like yeah right before the pandemic

thank

like

you

january before the pandemic started

yeah

i had a call of amazon and there basically offering like

oh

hey you should do this like we're starting our own fulfilment you can you can

do this

m

and then right when ovid happened they're like we were track your offer like your

pricing void you can't

yeah

use our fulfillment services any

yeah

more

oh

and i was like think i thought we were going to be cutting the edge

on that and then there's like ovid took precedence and they were just booming so

yes

they halted that that i think he had a different name for it like three

years ago they're starting it and they look like they're re branding and coming out

with a and so it's a you can tell it's been on their minds for

a while and it's definitely going to be an industry destructor for doing something like

that but like you said that this definitely puts it on brand's top of mind

of hey how are we doing this fulfilment how are we servicing our cut it's

better how are we guaranteeing that that delivery as a merchant it's very frightening honestly

to in my past position as director of supply chain i hated having dead lines

because there's so many factors that can go wrong at side freak the warehouses behind

schedule day they got to get those orders out and if someone calls on sick

or whatever they don't get orders out on time they miss that cut off then

the order goes late an then it gets delivered late or whatever reason feex has

a backlog in their heir fulfillment process or in their their distribution process then that

order gets late so it's very from operation the background like oh i hate debt

lines because someone's going to botch it somewhere i feel it's hard to maintain that

that that certainty the process what is

yes

if you're if you're doing that for a brain you're saying hey we are offering

to day three day delivery now oh how can a brand feel confident in that

promise i mean amazon is they're doing but also amazon they say to day guarantee

my experience in that happens like eighty percent of the time that happens at twenty

percent their their delayed or whatever happens what's the good way for a brand you

think to actually get

oh

comfort with that or how do they have processes to you know

to

support

mitigate

that maybe yeah mitigate that maybe

that's a great question emerson

oh

and you're right amazon

oh

prime does not

yeah

always low through on its s l or the

ah

promise you know

oh

we're all amazon prime members and i know for

m

a fact that

yeah

orders don't show up on time so

so

i know there's a question you're asking you're going to ask me later the show

yeah

a product will i create and i have

yeah

an answer for that oh

all right

yes

maybe if you want me to cover that first you know i

okay

think i think i would create a product that claims money

as

back from amazon for all the miss amazon

oh

prime shipments

yeah

because you

yeah

pay

that's it

thirty nine dollars a year i can bet you if you can collect more than

that so your prime membership will become free

oh

if

that's awesome

some

so so that is

oh

but going back to your question of how do you

yeah

stay on top of this it is a completely nerve racking you know fulfillment

oh

used to be the stuff that people would do you know today's order roll in

and then now

yeah

people take two days this is

oh

talking ten years ago

years

monday's order was ship out on wednesday and then customer will probably get it you

know a week from now or ten days from now and that is that was

the expectation today because chut supports sellerfulful prime where the metric are absolutely unforgiving ninety

nine

hm

five percent on time shipment which means

yes

only one for two hundred orders cannot go out the day supposed to two p

m cut off

yeah

six day fulfillment so my operations team and my team is you know on the

clock they are working on saturdays so our fulfillment partners in the warehouses and that's

the one thing that a typical traditional three p l is not set up and

the technology has to be rock solid and resilient because

ye

that last unit that send that order to let's say solid seriuta warehouse and turns

oh

out that once the person who goes to pick it up maybe the product is

not in impeccable condition and so we don't want to ship out that unit or

maybe that product is just not there or maybe it's misplaced these are all real

wood situations that happened

hm

you need to be able to recover from that very quickly because the fetixtruck

yes

is waiting they're not going to wait for you to figure out whether you found

m

that your item or not i mean especially on a saturday so kahouthas built his

patented software technology that not just does over routing and rate shopping and the cheapest

label generation but to ensure a lay to make sure that we're meeting those metrics

otherwise our clients can lose their account they

oh

can lose multi million dollar privilege of selling self full

yeah

and which program is right no

ah

not even available so it's people process technology just

just

fanatic attention to detail and just treating

i

fulfillment with the same level of urgency and with responsiveness

yah

as treat you know whether you are doing stock trading i know

i

i know it's

h

a distant

yes

analogy

h

but the reality is that's the pressure today for fulfillment companies and and that is

why we built chot because we want to on par

oh

and in fact exceed amazon prime because in fact

oh

we have some locations that will start shipping

oh

out even on sundays so

m

we want to raise the bar so that we are creating an option for merchants

they can utilize on their own side on other channels including amazons a lot not

not every seller wants to send their products to f b a for several reasons

like we have clients that sell chocolates you can't amazon

ye

is not guarantee a certain temperature so the chocolates can melt melt in the summer

ye

so there are many many use cases that are not handled by amazon so cahoots

is one of the great choices that merchants have to have same level of service

honestly you gave me some chills on that when you're talking about fulfillment being like

the stock market i'm like all right someone that gets it that is that's a

really

uh

good analogy honestly i'm gonna we got to make a banner

yeah

of that one or something like yeah i go supply chain we got so crazy

yeah

as s but timing is everything that's that's so much value that can be gained

or lost

oh

from your supply chain fulfilling on time getting shipped

m

on time is a perfect analogy love that i was a good little tip it

there

um so emerson is little bit more on the operational side i'm on the marketing

side so i'm curious have you seen

yeah

or have you quantified do do merchants conversion rates go up when they give that

sale expectation and they deliver on that expectation

hur per cent without a doubt but you've got to do

yeah

a couple of things m

m

amazon

episode

itself claims you know in their own marketing collateral for sellin full full prime that

if you turn on sellerfulfull prime worse is not just standard routine shipping

m

you can expect the conversion boast of fifty percent so

by

that's data coming from amazon we have ourselves seen that when you turn on but

the key

oh

you will see a double desert increase and conversion but you have to promote it

mean

m

you need to do this on the website you cannot provide that you know on

the website

oh

you're

so

showing two to three days shipping on some product only there is no clear allowed

bold statement that yes it's free to day shipping what we call

oh

date certain shipping by by this and this time it will be delivered by this

and this time

yeah

so that has to be very

yeah yeah

clearly i ad an entire

yeah

buyer journey from the you know

oh

home page to the product page to the shopping card to check

a

out and then perhaps also in the transactional em and then you deliver on that

promise that first you need to make that promise to get the customer understand that

that's what they're going to get and then on the back end they need to

deliver on

oh

their promise if you fail to mark in that way you will not see the

same level of conversion increase

amen i think that's

oh

you nailed it on the head because it is a lot about marketing because if

they don't know what to expect then then it's it's almost like you're yelling into

hall you know void nobody knows about it so i just kind of as we

kind of wrap it up here completely

yeah

agree with what you're saying is that this is where the markets going we already

see that the merchants expect super fast very clear delivery times fulfillment times and so

brands i mean that's how you my last question for you was how do we

future proof our brands are fulfilment process

well

but we've been talking about that

yeah

this whole time like that's how you future proof is by getting this done and

you know

m

just shameless plug helps you do that

oh

right i mean i'm plugging for you but is that correct

absolutely

ah

and it's not even about chut russell because you know all these

yeah

platform locked fulfillment services you know and i put f b a you know f

b a charges a different when they fulfill an order on that's that's that's created

on amazon whereas if you were to fulfill a multi channel order you know so

m

f b a like likewise an deliver was acquired by shop which will also have

very similar structure coming up very soon you know that you get charged x if

you do

yea

so we believe and we know that amazon can change your inventory

yeah

stock limits

yeah

on

yeah

on a dime you know so they don't want your inventory sitting there long because

they have qfoursercharges don't

and

do b to be our wholesale fulfilment you know many of them will mat fulfilment

services that was just launched they cannot do international shipping they cannot do larger vulcar

ah

products have to arrive in a certain way otherwise it's not eligible just put yourself

so

in the merchant shoes and well you guys are merchants you have

uh

been there you know

yeah

that is not what a merchant

m

wants a merchant wants a channel like now tick service that is friendly for the

merchant that is thinking of the merchants best interest not the platforms but best interest

and that is why we created a hood is

yes

the most

oh

merchant centric fool man network available and we are of course from a quality standpoint

and our innovation we are able to drive the cost down we don't have to

forsearcharges we don't charge a different rate to fulfill an amazon order were as a

shoplify order versus the wall mat order

i

so the

yeah

in addition to finding a fulfilment network you want to find a fulfilment network that

is working

is

for you not for

oh

the platform tact sell on so that is one

h

thing that merchants should be aware of

i think

yeah

that's something interesting rust you kind of tapped tapped on a little bit we're gonna

tart before is supply than is now becoming a marketing tool which is very interesting

before it was like we supply an the step child kind of thing is like

hey guy just do what you got to do and now definitely is becoming a

marketability thing

oh

of and like hey our supply chain is solid which is a huge advantage right

now where supply chains are struggling like significantly i mean i always joke about it

like my receiving the hairline is from the past two years of supply chain you

know it is very

i'm

pretty

bold

nearly i

because

know

of it i mean come of

and you're on the marketing team

gez

yeah

so it's like

oh

it definitely is a nearly business it's competitive it's crazy but people are understanding like

how important how valuable a structured and solid supply chain is so as you can

offer that that definitely becomes ye have more marketable and it's going to give you

that upper edge on your competitors

hm

i mentioned and hinted at it before about hey we're ready for story time you

if you had to create another product it would obviously yea we kind of get

to this point the podcastes it if you had to start actually yeah let's get

that story

my

rest i'm jumping ahead a little bit i'm just anxious you got me

it's

thinking

exciting

about it yeah i'm excited about it i don't know if you had to start

a different product based business today what would it be and why what's your kind

of hit lil bit excited t see what it is

well one of the ones i'm

no

actually quite serious about what i mentioned earlier

oh

that i helping consumers there

yes

are

yeah

two hundred million fifty

oh

million prime subscribers if you add

oh

up on fifty million times hundred thirty nine bucks a year that's a lot of

m

money and if you can help consumers recover that because i think

a

holding people accountable you know is important

yeah

i mean there are fbreimbersement services

oh

i

so i think why why not for consumers somebody who's act ting

m

on behalf of the consumer

ah

you know there's a and it helps you know it helps the brands and the

networks

yes

uphold their promises

no

the other

yeah

one this is something i always get around with my family

u

because i'm this

i

massive

h

i'm an innovation geek i'm all about thinking about the future thinking about the things

that are not obvious and thinking

yes

about things that are hard and when i look at the automation the home automation

world and i

i

see

i

dirty dishes and the sink

yeah

oh

and

h

i like this thing has never changed in the last

oh

million years if there is nano technology nano robots that you could leave it there

rather than having to move them from the

oh

from the sink to the dish washer which is one of my biggest pet paves

oh

and i l h you know

yeah

pulled up for that because i so i think somebody is going to invent a

new dish washer that is inside the same but completely re imagined

a

on i had time from my

it

day job i would probably work on that and create something so revolutionary that it

will transform the old dish washer i think there is an opportunity there

oh

you're giving me all sorts of ideas i think the same thing for dirty clothes

it's like one of those things

yeah

that just never goes away it just won't fold itself and it just

uh

won't wash itself so why not a hamper that does the same thing right just

h okay

spits out your clothes maybe it just chooses your outfit for you i mean why

not

i'm not sure my wife will like that aspect of she likes to sit there

and try three or four elfits on

maybe maybe for guys that will

the

just

guy

spit out your

oh

outfit oh

that is awesome that's a real kay

ah

stay tuned and wait for this new dish washer coming on i'm excited to see

yeah

what that that turns

there's

into

something there there's something there excellent

a

and then so for a lot of

oh

our audience they're just getting started out there maybe just in the early stages of

their business recently started what's the best piece of it vice that you would give

to somebody who's starting their business right now

i would say you know i hear

yeah

a lot of companies and entrepreneurs

oh

you know and myself included this is an advice based on my own learnings you

know they want in stealth mode you know they they they're spending so much time

building and getting

yeah

everything perfect and then they launch

oh

and nobody shows up

crickets

you know um because they are

ah

perfecting everything i think it's just um be scrappy go out there there is no

such thing as being stealth you know i mean if

no

m

there are

m

more idea as that are left unimplemented on the u s p to website that

you can search all day long and

yah

these crazy innovative things it's about doing not just thinking you know bias for

i

action you know if you're retail business you should be selling you know before you

have anything figured out take the pre order you know worst case you have to

reset the customer expectation you don't want to

yeah

invest an enormous mout of time

i

and then find out that nobody wants your product

oh

or the demand is not there and so on so you know just bias

yes

for action but definitely study the market you know don't don't you know it's it's

i'm an

oh

entrepreneur

yeah

you know highly

yeah

optimistic you know believe in everything i do but you know don't underestimate the competition

you know don't think you are the first one there's always people that are smarter

that are more hard working they are always so there is there is a lot

of competition and if you can surface that early you would be better

yeah

prepared and create distinction differentiation

oh

unless

ah

you have massive execution shops you know innovation

a

and differentiation always wins and it's hard because creating something s truly differentiate d takes

a lot of time and effort but in the end those are the products that

went back

i think it's a weird movement right now if you're on like instagram or facebook

or tiktok whatever it's like

yea

grow in stealth and then amaze it's ike this weird like thing i've seen trending

on it if you're like trying to like

yeah

and like grow in secret i'm like i feel it's a really weird way of

doing like then you'll no for girl like people don't know what you're doing and

so i think it's definitely like very valid is you'll notice like every like most

part as is podcast or some o that that son's like like that's made it

they're usually like hey build it with someone like have a t behind you collaborate

i forward you know i think a lot of people for some reason think they

can just one day put up new commerce store and while they got it without

telling anyone or it's like you got to drive the traffic somewhere you gotta tell

people you're doing take them on that journey and that's

m

it big part of business right now is taking people on that journey if it's

you creating something or

m

doing something or building omething whatever it is bring your audience on that journey i

think it's a really weird thing that people are trying to do i grow stealthily

i don't get it so

uh

yeah

uh

but that's awesome um kind of wrap up our final question we ask is what

can our audience do for you is there anything that you and your team are

looking forward for referals or you're hiring connections

no

or something audience can can do for you and your your business

three things you know one

m

anybody who is looking for vest in class fulfillment services affordable

ye

please

we

hop on to a dot

yeah

and you know check us out fill out of form will be

yeah

happy to talk to you no obligation

yeah a

number two if you are running a best in class warehouse size is not important

as long as your

the

metrics are awesome and you're looking to monetize access capacity again visit kah dot i

and contact us we can put

ah

some extra cash in your pocket and so those are those are two and number

three you know we're certainly looking for marketers who have the supply chain fulfillment experience

that can help spread this word to people like you so that i can be

speaking to more people rather than being in stall so

there you go

there

so

it is

so yeah this is an invitation to any rock star marketers

yeah

with retail commerce

yeah

d d c fulfillment background we would love to

yeah

work with them

excellent

who

well man you've got some serious passion that we can

oh

like we can feel that we get excited about those things and we're noting out

over here

u

right

h

and to be honest

h

i loved talking with you i think you you have a certain energy that makes

it fun to talk about maybe

yeah

like emerson says the unsexy part of of commerce but thanks

you're a

for

sixty

hopping on

guy

with

to

us to

us

day but

yeah

where can our audience find you if they want to connect with you learn more

oh

asumingdot but is there anywhere else

yes

yeah

absolutely first of all i'm really honored to be part of this

is

and you guys are

ah

doing an amazing job

ah

and so appreciate

i

people who are listening to this and you guys which

oh

m

and people can find me linked in in where active

okay

you just google my name ye it's a common name but just make sure you

find the hot guy

oh

eh

and of course dot i if you you know if you send me connect with

me on linked in send me a message i will personally reply i promise you

that and and ultimately kahut's vision is to become the fabric of connection

ship

you pear to appear collaboration

oh

so are our vision goes much larger than simply

it

fulfillment we're creating

m

appear to per collaboration platform for retailers and brands and that's an that's reflected in

our logoainour slogan our tag line called power of many so

m

our purpose is much

right

greater than profit

oh

so i want all our audience and listeners to know that and once again thanks

for having me

amazing

awesome

thank you well hopefully talk to you again soon

absolutely

okay

sweet

all right there

awesome