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The Bright & Shinies - I have Shiny Object Syndrome
Episode 2016th February 2026 • Unfolding: Audio Letters from the Middle of Becoming • Erica Voell
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In this episode of Unfolding, I’m sharing a realization that hit me like a ton of bricks this week: I have Shiny Object Syndrome. I talk about realizing that when I was trying to create new things for clients, I was missing what actually works best. So I'm going back to the basics.

I know I'm not the only one with Shiny Object Syndrome. So many of us fall into, reaching for the next bright, shiny thing when things feel hard or uncomfortable. The new book, the new routine, the next plan that promises it’ll finally help us feel less stressed, less overwhelmed, less stuck.

Book your Life Pattern Review, if you're ready to feel look at your patterns and how you get stuck in Shiny Object Syndrome

Get the latest email newsletter: https://ericavoell.com/newsletter

Connect with me: erica[at]ericavoell[dot]com

Follow me on Instagram: https://www.instagram.com/ericavoell.coaching/

Transcripts

Speaker:

Welcome to the Unfolding Podcast,

a space where we explore what it

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really looks like to trust yourself,

say no without guilt, and live your

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life like it actually belongs to you.

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I am Erica Voell and in my work as

a decision mentor and inner trust

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guide, I help women in midlife trust

how they are uniquely designed,

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reclaim their authority, and

understand their unique strengths.

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Using human design as a lens, we

clear the noise of conditioning,

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so there no feels powerful.

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Their yes feels true, and they can

move forward without self-doubt, guilt,

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and the pressure to prove anything.

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On this show, we have honest conversations

about self-trust, boundaries, energy

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and identity, especially for women

in midlife who are done living by the

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shoulds and second guessing themselves.

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You'll hear stories, insights,

and tools rooted in human

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design, coaching and real life.

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Not to tell you what to do, like

another self-help book, but to help

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you hear yourself, so you can stop

overthinking and start making decisions

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that feel clear, grounded, and true.

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So how often are you in a lull or

a low period and you see something,

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it may be a new pair of shoes,

and you're like, "I need those."

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Or you hear about a new book on a

podcast and before the end of the podcast

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episode, you have put the book on hold

at the library, or you have ordered it?

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Because this may finally be the

book that will help you feel

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less, whatever you're feeling.

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It may feel less drama with your family.

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It may be that you feel less

stressed about your job.

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It may be that you finally feel like

it will help you fix that one thing

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about you that nags you about yourself.

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I know this feeling all too well.

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I read so many self-help books.

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I did so many programs.

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The programs that would help me figure

out how to get more clients or to

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the meditation that would help me

feel less stressed in the morning.

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The book that might help me

finally understand my kid better.

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And the big ones were the ones that

would help me feel less broken.

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There's actually a

technical name for this.

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You might have heard of it called

Shiny Object Syndrome, but it didn't

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dawn on me until earlier this week

in a business class that I have shiny

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object syndrome and I have it bad.

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I've had it before, but wow.

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It definitely it has shown up

a lot in my business lately.

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I'm finding myself not looking

outside of myself for shiny objects.

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What's happening is I'm finding

that it's a pattern with my

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relationship with my business itself.

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I feel really confident

about sharing human design.

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So what do I do?

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I want to expand.

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I wanna host a new workshop

or create a new group.

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I wanna share human design in a new way.

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But what's happening is that my

clients and the people who are

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coming to my workshops aren't looking

for human design in a new way.

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They are new to human design.

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They don't know a lot about it.

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They might know their type, but they

just want the basics to also feel

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like there's nothing wrong with them.

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In your human design chart, there's

actually a hierarchy of what we're

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here to learn in our life's work.

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And for me, one of the biggest

lessons I am here to learn is

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my hunger for new experiences.

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At its lowest it can look like I'm getting

pulled into drama or feeling pressure

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to make life exciting for everyone else.

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But at the highest it shows that

I am here to lead through lived

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experience, sharing those experiences,

showing that their growth and

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expansion can help keep you balanced.

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And wow, it explains so much

that new adventure is part of

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the why behind this podcast.

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I learned that and I was like,

I have something to share.

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I had not trusted that I had

anything to share until I learned

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about the Communication Center in

Human Design, which is where this

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piece of my life's work lives.

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And then I was like, oh, I

do have something to say.

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I can share my experiences, and as I've

dug deeper through classes in the past

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few weeks, it's dawned on me that I

love sharing and starting new things.

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I love the feeling of finishing something,

but then I'm right onto the next thing.

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I don't spend a lot of time reflecting

on how things could have changed.

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I'm always thinking about what is the

next workshop that I want to offer?

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What's the next step?

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It's exhausting because I don't allow

time for that pause, and it doesn't

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bring consistency to my work if I'm

constantly doing the next thing, people

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don't get to know me for what I am

doing because I want to share that

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next exciting thing with my audience.

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When really I need to

go back to the basics.

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I need to focus on the one thing that

has brought me clients in the past.

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Our culture in the US is like this.

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I mean, think about it.

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We finish something and we are

right on the next thing before

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we even finish it sometimes.

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I saw it at multiple

libraries where I worked.

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There would be so much excitement about

the new thing, especially in leadership.

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The next leadership book to read,

the next tool that will help managers

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understand how to work with staff

better, but the follow through and

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using the tools would get talked

about a lot until there was the next

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bright and shiny object to come along.

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We all have our bright and shiny things

that draw our attention away and distract

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us, and we're ready to abandon whatever

we've been doing or whatever tool we've

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been using for the next shiny object.

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Our phones are designed to keep us in

that bright, shiny mode all the time.

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That next app that's going

to give us the dopamine hit.

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Maybe we'll check Instagram

after we check our email.

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We get into this.

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What's new?

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What's the new show that

everybody is watching?

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I mean, it is human

nature to get distracted.

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It probably kept us

alive in ancient times.

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And to get excited about

the new shiny thing.

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But if we're using that bright and

shiny thing as a way to bypass the

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hard stuff to face that part of us

that we don't want to acknowledge, it's

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often called the shadow side of us.

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But it's often a challenge that

we don't want to have to face.

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And when things get challenging,

what we do is we learn that

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we can go after something new.

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We get distracted with this

bright and shiny thing.

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Instead of really digging in or really

focusing in, it's easier to give up and

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say, oh, I'll never be able to do X, Y, Z.

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We don't wanna do the hard work.

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So what do we do?

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We follow the next thing.

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I am dabbling in watercolors right now.

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I got a little kit about a month ago, and

I'm loving it, and there's a part of me

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that's like, oh, I'll never get it right.

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I'll never look as good as

the pictures, but, but I am

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making myself focus and to try.

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And to remind myself it's

not gonna look professional.

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I'm doing this for fun.

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I mean, when we were little kids learning

to walk and we fell down and did we sit

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down and throw up our hands and say,

well, I guess I'll never learn to walk.

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No.

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We kept trying.

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Until we succeeded, we kept failing.

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It's part of learning.

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It's part of growing.

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It's part of being a human

'cause we don't stop growing.

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At 30 or even 20 when we get out

of college, we learn these things

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that make us wise, people look to

the wise women, even if we are told

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that we are washed up after 50.

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But what happens is those bright and

shiny objects allow us to throw up our

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hands and to go on to the next thing

and to tell ourselves that we're not

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good at following through or that we

can't stick with something and therefore

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that there is something wrong with us.

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In that part of my human

design chart that's always

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ready for that next adventure.

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It shows up for me as overpromising,

creating drama unconsciously

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to feel significant, feeling

like I'm gonna be blamed when

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things don't go as others expect.

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And it also creates

emotional instability for me.

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And oftentimes there are comments from

others that play into this feeling

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that something's wrong with us.

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Our parents or our partners will say,

why don't you stick with one thing?

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Or can't you stay at a job for

more than two or three years?

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You don't have to be a manifesting

generator to hear this.

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It may be what we were originally focused

on wasn't for us anyway, which is great.

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But I find that those who are going

for the next book or the next project

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are often looking for something.

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They want to feel better,

they want to trust themselves.

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They wanna stop feeling

that there is something that

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needs to be fixed about them.

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What if I said that there is nothing

that needs to be fixed about you,

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and that that bright and shiny object

will most likely not solve that.

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Feeling that you, for you either.

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So what are you trying to fix?

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What are you avoiding?

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For me, in my business, the bright

and shiny is about looking for a new

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way to share human design with more

people, not to share it in new ways,

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not to share the next big workshop

or the next thing I've learned.

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I am sharing new things that I'm

learning with others all the time,

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but what I'm finding is that I can

share it in ways that bring it more

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practical and more to life for people.

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I feel like human design is this

secret sauce recipe that I want to

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share because I've experienced such

a huge transformation for myself.

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I've seen the

transformations in my family.

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It has changed my relationships

and I have seen it with my clients.

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And what's amazing is that

the simple things are what

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have had the biggest impact.

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Learning that my daughter needs to

sleep on, on her decisions huge.

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It saved us so much money.

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Knowing that my husband is a manifesting

generator and that he can move fast.

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While I wanna be in a more

step-by-step approach, huge.

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Now, I'm not beating myself up for not

being able to keep up with this energy.

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Knowing that my sister is a

projector and that her unsolicited

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advice isn't criticism, that she

can see things that I can't see.

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That has completely

shifted our relationship.

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Not because she changed, but because I

have an awareness of how she operates.

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And human design is not about giving

you a label to fit into a box.

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If you've taken Myers-Briggs or the

Enneagram, they give you a label.

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In human design, a lot of

people know their type.

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They're either a generator or a

manifesting generator or reflector,

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or a projector or a manifester.

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But that's not a box to fit in.

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It is one very small

piece of a very large pie.

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Think of like your type as your nose.

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There's a whole lot more

about you than your nose.

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I mean, if your nose is small

and a button nose like me,

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that doesn't define who I am.

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So your type helps you understand

your energy and others' energy.

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Just like my nose helps me

understand how to smell, but it

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does not define my whole being.

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Many people know their type,

but they don't know the

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inner workings of that type.

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But there are other parts that are so

impactful on helping you make decisions

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that feel good, your purpose and your

life's work in the world, how you

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communicate and your innate strengths.

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Knowing any of this information

isn't going to fix the parts of you.

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It's about having a language for your

lived experience, and it can feel a

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little unsettling at first, like how can

a system that has all these numbers and

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all these shapes know so much about you.

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When I first read about my human

design, I literally started crying.

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I was sitting at a public service

desk and I was crying, okay?

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My eyes were leaking.

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If you wanna be a little more

technical, but I felt my body relax

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and it was like someone finally gets

me and how does it know this about me?

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I mean, just knowing that I need to

sleep on my decisions was a game changer.

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I had said yes so often, and I would

hope that I would get sick, so I would

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be able to get out of that obligation.

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I regretted so many of my decisions.

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I've had other crying spells in the

last four years as I studied my design,

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and I used to offer readings, but I've

learned that that's just giving you

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information when really studying your

design is what helps you embody it.

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This is not about taking in

information and changing yourself

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with that new bright and shiny object.

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It's not like buying a new

pair of shoes and feeling like

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they're gonna change your life.

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It's more about being able to notice

when something is coming up for you.

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Are you reacting or are you able

to step back and take a pause

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before you say something hurtful?

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As some of my former clients so

beautifully explained, it helped them

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stop comparing themselves to other

people and how they thought that they

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should be or how they should think.

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And the greatest gift was understanding

themselves in a different way and

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being able to befriend themselves

in a way that they hadn't before.

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To trust themselves.

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So while I love the next

bright and shiny thing.

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In my business, I'm going back to basics.

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I'm slowing down and I'm meeting

clients one-on-one for sessions.

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I'm not gonna be trying

to create a new group.

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Until they're asking for it.

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I'm gonna offer some one-off

sessions to give people time to

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dabble in human design before they

jump into a longer time with me.

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Will I still be holding workshops?

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Heck, yes.

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It's one of my favorite things

to do, but I'm also going to be

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exploring, sharing human design in

different spaces on other podcasts.

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Doing in-person workshops, and I'm

still definitely going to be doing

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my online workshops, and I'm also

gonna be posting on Substack to get

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a larger audience, to get to know me.

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I will always be up for a new adventure,

but I'm using that sense of adventure

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to ground me and to give me some

balance to find rhythm in my work.

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Because I have been looking for the

next shiny object to bring me clients

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in this time since I left my job.

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But I'm not going to be off

trying the next new thing.

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I'm going back to what has

worked for me in the past.

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So do you have bright and

shiny object syndrome?

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What is your bright and shiny

thing trying to distract you?

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Is it a new book, a new podcast

you've been listening to?

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Is it something everyone else is

talking about and you're hoping that

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maybe this will be the one new thing

that will help you feel less broken?

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And, and what are you trying

to escape from or avoid with

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this bright and shiny object?

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Because as I have learned after

moving to three new cities in

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three years in my twenties.

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No matter how bright and shiny

the object appears in your life,

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you will always still be there.

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That was a huge disappointment for me

as a 20 something, no matter where I

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went, no matter where I lived, no matter

how great my apartment was, I was still

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the same old me with the same old crap.

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Because when the shininess has worn

away, you still have to face those fears

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and the places you had hoped to fix.

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I mean, it sucks, but

it's a real part of life.

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And we like to think that we learned these

lessons in our twenties, but then like

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something triggers us and we're like, oh,

ooh, I might be 50, but it's still there.

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So I would love to help you notice

what patterns keep coming up for you.

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Where you keep getting distracted

by these shiny objects.

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I've renamed my introductory session.

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It's gone through several iterations

in the past few months, but now

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it's called the Life Pattern Review.

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It's where we look at how you've been

moving through your life, the roles

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and the responsibilities you've picked

up, the patterns you've repeated

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often without even realizing it

because you were living on autopilot.

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The overgiving, the trying

to fix yourself, the saying

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yes when you meant to say no.

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Trying to be the version of you

that made everyone else comfortable

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and who you thought you should be.

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I want to invite you into

that Life Pattern Review.

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You can find the link in the show

notes, and if this episode resonated

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with you, I would be so grateful.

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If you click the plus sign to

subscribe, share it with a friend,

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and if you are feeling

generous, leave me a review.

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I would love it so much.

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I'll see you next time.

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Be well friends.

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