In Episode 32, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom hosts a panel discussion alongside;

• Hannah Davies, Head of Data Culture & Excellence at Admiral Group
• Josh Cunningham, Group Head of Data Culture at Lloyds Banking Group
• Cali Wood, Head of Data Strategy and Culture at AXA
• Sandra Oudshoff (who was the Global Analytics Engagement Lead at Heineken at the time of recording)

Where they discuss how Data Culture teams are transforming organisations in 2024, which includes;

• Why Data Culture is more than just training
• The relationship between being 'data-driven' and failure
• The importance of people and trust to improve competency and capability
• Why it’s important to break the notion of culture down by target audience
• Why data culture is everyone’s job
• The importance of having dedicated roles to drive data cultural initiatives
• Why culture is important to make better decisions that drive business value
• The different types of data culture initiatives that these organisations are delivering
• Battling against ‘the taught’ fear of data
• Differences in upskilling when catering for D&A colleagues and business stakeholders
• The importance of upskilling the executive team
• Using different mediums and methods of communication to highlight the value being realised
• Measuring how good your data culture is and the value of your culture initiatives
• The impact that data culture has on the value generated
• The importance of tracking and measuring engagement
• Understanding your data maturity and having a maturity roadmap
• The relationship between culture and value
• Tailoring culture initiatives to different personas
• The relationship between self-service and data culture
• The major roadblocks/challenges you may face
• The  impact that GenAI will have on data culture/literacy initiatives
• Key advice for any organisation that is just about to embark upon its Data Cultura journey
• Making these initiatives mandatory or optional
• Making data sexy and fun

Thanks to our sponsor, Data Literacy Academy.

Data Literacy Academy is leading the way in transforming enterprise workforces with data literacy across the organisation, through a combination of change management and education. In today's data-centric world, being data literate is no longer a luxury, it's a necessity.

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At Data Literacy Academy, we don't just teach data skills. We empower individuals and teams to think critically, analyse effectively, and make decisions confidently based on data. We're bridging the gap between business and data teams, so they can all work towards aligned outcomes.

From those taking their first steps in data literacy to seasoned experts looking to fine-tune their skills, our data experts provide tailored classes for every stage. But it's not just learning tracks that we offer. We embed a deep data culture shift through a transformative change management programme.

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