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We've got a bumper episode for you today.
Speaker:We have 50 ways to upsell
Speaker:your influencer campaign.
Speaker:That's 50 ways to potentially.
Speaker:Increase your revenue.
Speaker:That is the money that you
Speaker:earn from working with a brand
Speaker:by upselling and creating
Speaker:opportunities to work with the brand.
Speaker:So what is an upsell?
Speaker:An upsell is a way for you to
Speaker:encourage a brand to purchase extra
Speaker:deliverables from you on a campaign.
Speaker:And when you can demonstrate
Speaker:value in the upsell, you'll
Speaker:benefit by earning extra money.
Speaker:And the brand also benefits through
Speaker:additional content and engagement.
Speaker:It's a win-win.
Speaker:So to today's episode, if you've listened
Speaker:to previous episodes, firstly, thank you.
Speaker:And secondly, you'll know that I like to
Speaker:structure podcast episodes in segments
Speaker:so you know exactly what to expect.
Speaker:So when we are talking about the
Speaker:upsells today, these have been segmented
Speaker:into three different categories.
Speaker:First of all, category
Speaker:one is the easy category.
Speaker:Now these are pricing opportunities or
Speaker:upsells that represent quick wins and
Speaker:easy upsell options that can really.
Speaker:Seamlessly be incorporated into
Speaker:every campaign quote that you do.
Speaker:And by including these simple
Speaker:additions, you can provide immediate
Speaker:value and enhance the overall
Speaker:deliverables for the campaign.
Speaker:Next up, there's the
Speaker:intermediate category.
Speaker:These upsells are increasing in
Speaker:complexity and require a moderate
Speaker:amount of time and resources invested.
Speaker:And while they might require some
Speaker:additional planning and implementation,
Speaker:they do present a valuable chance
Speaker:to enhance your campaign's impact
Speaker:and to provide brands with more
Speaker:comprehensive and refine deliverables.
Speaker:And then finally we have
Speaker:the advanced upsells.
Speaker:And these advanced upsells are
Speaker:strategic concepts that require far more
Speaker:thoughtful consideration and negotiation.
Speaker:And it's because these advanced upsell
Speaker:opportunities, Often involve longer
Speaker:development cycles and larger budgets
Speaker:from the brand, but I don't want you to
Speaker:be deterred by these advanced upsells
Speaker:because if you confidently pitch
Speaker:these, they can lead to significantly
Speaker:improved revenue or income or money.
Speaker:And deeper brand relationships.
Speaker:You need to embrace the
Speaker:potential of these opportunities.
Speaker:And I can say from experience
Speaker:that I've secured many.
Speaker:Many upsells by confidently pitching
Speaker:these advanced level, brand partnerships.
Speaker:And you might be surprised that
Speaker:brands often invite and are
Speaker:interested to hear about these bigger
Speaker:opportunities to work with talent.
Speaker:If you can confidently put forward these
Speaker:upsells, the brand can A, have those
Speaker:deeper relationships that we spoke about
Speaker:and it means that they don't need to
Speaker:spread their campaign budget as broadly.
Speaker:They can give you more of
Speaker:them money that they've.
Speaker:Allocated for this campaign because
Speaker:you've come to the table and said,
Speaker:Hey, I know that you are proposing we
Speaker:do these components of a campaign or
Speaker:these deliverables here, but how about
Speaker:we incorporate these elements as well,
Speaker:because this is how it's gonna work
Speaker:really well for your campaign messaging.
Speaker:And then you can step through why
Speaker:you can deliver those great results.
Speaker:And we spoke a little bit about
Speaker:how you can position those
Speaker:statements in the previous.
Speaker:Episode, episode two,
Speaker:pricing Your Campaign.
Speaker:So if you haven't already done so,
Speaker:go back and listen to that episode
Speaker:after you've finished today's episode.
Speaker:But for now, let's get started.
Speaker:We are gonna get the ball rolling
Speaker:with 15 E easy upsells that you
Speaker:should be able to incorporate
Speaker:into every quote that you produce.
Speaker:Number one, add the brand.
Speaker:Tag to your social media bio.
Speaker:So your bio is really valuable.
Speaker:Real estate on every platform make
Speaker:it available to the brands easy.
Speaker:And while we're talking about
Speaker:the bio, add a link in the bio
Speaker:to a brand nominated U R L.
Speaker:So it might be the date of the post
Speaker:that you are doing, plus one week.
Speaker:Number three still on
Speaker:Lincoln Bio, but upsell.
Speaker:The upsell.
Speaker:Offer a top one, two, or three
Speaker:position for a certain period of time.
Speaker:For example, you can offer the
Speaker:brand, the top one position,
Speaker:Lincoln Bio for three months.
Speaker:Number four.
Speaker:A pinned post on the platform,
Speaker:all the platforms have an
Speaker:option to pin or feature a post.
Speaker:Make it available to the brands.
Speaker:Number five, Instagram stories
Speaker:expand the number of frames
Speaker:in an Instagram story set.
Speaker:So perhaps the client has come
Speaker:to you, the brand's come to you
Speaker:and said, we want an Instagram
Speaker:story or an Instagram story set.
Speaker:Say minimum of three frames.
Speaker:Upsell that to five frames.
Speaker:Number six, Instagram story highlights.
Speaker:It's an obvious one.
Speaker:Add the brand content to your
Speaker:Instagram story highlights.
Speaker:Number seven, Instagram story.
Speaker:Swipe up link.
Speaker:Really simple, straightforward,
Speaker:but add that brand nominated
Speaker:URL to Instagram stories.
Speaker:Number eight, publication of
Speaker:content on your other platforms.
Speaker:So offer to publish the brand
Speaker:content on your additional platforms.
Speaker:So if you are creating a TikTok
Speaker:Post offer to publish it on your
Speaker:Instagram channel, or you might
Speaker:wanna push it out through YouTube.
Speaker:There's lots of different ways that
Speaker:you can populate that content across
Speaker:your other social media platforms.
Speaker:Number nine, create a TikTok
Speaker:playlist of brand content.
Speaker:If you haven't used TikTok playlist
Speaker:before, do a quick search on how
Speaker:you can, uh, develop one of these.
Speaker:But it's a great tool that
Speaker:you can offer to brands.
Speaker:Number 10, subtitles
Speaker:in the video content.
Speaker:Most of us would be using or often
Speaker:using subtitles in your video content.
Speaker:Make sure that you can bring forward
Speaker:and highlight the brand cost to
Speaker:action in your video subtitles.
Speaker:Number 11, always on content.
Speaker:You can offer to be
Speaker:always on for the brand.
Speaker:So that means you create and publish
Speaker:content when it's natural and authentic
Speaker:for you to do so, rather than, um,
Speaker:just deliver the set number of, uh,
Speaker:content deliverables that you've agreed.
Speaker:Number 12, create additional
Speaker:u gc user generator content
Speaker:assets for the brand to use.
Speaker:So you might be shooting some still
Speaker:content, uh, to push out on your
Speaker:channel, rack off another, uh, six
Speaker:photographs and supply those to the brand
Speaker:for them to use at their discretion.
Speaker:And you can set some
Speaker:parameters around that using.
Speaker:Number 13, allowance for boosted
Speaker:content across your channels,
Speaker:across the talent channels.
Speaker:So you need to define that quite
Speaker:well in the scope of works, and
Speaker:we can help you define this.
Speaker:We'll do a deep dive into scope of
Speaker:works in a future episode coming up,
Speaker:I think around episode six or seven,
Speaker:but you can give that allowance for the
Speaker:boosted content across your channels.
Speaker:Number 14, guarantee that the content
Speaker:will be live for X period of time.
Speaker:So guarantee that you'll keep the post
Speaker:live on your channel for an extended
Speaker:period of time after the campaign ends
Speaker:without archiving it or deleting it.
Speaker:number 15, E D M or
Speaker:newsletter inclusions.
Speaker:If you write a newsletter, you can
Speaker:write a snippet or piece of content to
Speaker:include in your newsletter and include
Speaker:links back to the content that you've
Speaker:produced to the brand, or links to
Speaker:another U R L nominated by the brand.
Speaker:Number 16, EDM or newsletter writes for
Speaker:the brand, so you can give rights to the
Speaker:brand to publish your content, distribute
Speaker:your content through their newsletter.
Speaker:Number 17, in engagement
Speaker:on brand content.
Speaker:This is so easy, this one, and I rarely
Speaker:see it offered, so you can commit
Speaker:to commenting, posting, or sharing.
Speaker:Content that the brand
Speaker:produces on their own channel.
Speaker:So this is not content that you have
Speaker:produced, it's just brand content and
Speaker:you engage and interact with that content
Speaker:to improve the brand's engagement.
Speaker:Number 18, wearing of branded
Speaker:apparel when creating content.
Speaker:Oh, this is so easy.
Speaker:Whether it's a cap, it might be a
Speaker:shirt, you might be a food creator.
Speaker:You can wear an apron.
Speaker:There's lots of different ways
Speaker:to incorporate branded apparel.
Speaker:You might be a vet, doctor It
Speaker:doesn't matter what you do.
Speaker:Branded apparel is so easy to introduce
Speaker:into your content and another way to
Speaker:extend that brand messaging through
Speaker:the content that you are producing.
Speaker:Number nineteen's a really fun one,
Speaker:and that is to create a branded.
Speaker:Music playlist for Spotify.
Speaker:So curate a playlist of trending
Speaker:music or songs in collaboration with
Speaker:the brand for your audience to listen
Speaker:to when they're not on socials.
Speaker:I mean, let's face it, most of us
Speaker:are on social a lot of the time, but
Speaker:we do need to step away from that.
Speaker:So it could be a playlist
Speaker:that, if you are a, a fitness.
Speaker:Creator.
Speaker:It might be music that can be played
Speaker:at the gym or while doing a workout.
Speaker:It could be cooking music,
Speaker:it could be whatever.
Speaker:Uh, relaxing music to
Speaker:play when you're at home.
Speaker:Just chilling.
Speaker:But it's a really nice way, again,
Speaker:to extend that brand relationship
Speaker:and extremely easy to do.
Speaker:That was 19 easy upsells.
Speaker:We are now going to go into the
Speaker:intermediate upsells, and I've
Speaker:got 21 of these for you today.
Speaker:So here we go.
Speaker:Number 20, premium quality content offer
Speaker:to create higher quality content with
Speaker:enhanced production value for the brand.
Speaker:So rather than doing a quick shoot
Speaker:and post with your smartphone up the
Speaker:production value, extra lighting,
Speaker:extra styling, extra post-production,
Speaker:produce, premium quality content.
Speaker:Number 21, a Collaborate video series.
Speaker:Create a video series that can be
Speaker:published as a curated series on
Speaker:TikTok, YouTube, or Instagram number 22.
Speaker:Product giveaways.
Speaker:This is probably could have gone
Speaker:into the easy category, but it
Speaker:just requires a little bit more
Speaker:planning, which is why it's slipped
Speaker:into the intermediate section.
Speaker:So you can offer to host a giveaway
Speaker:of brand product to your audience.
Speaker:and you just wanna make sure that the
Speaker:brand is responsible for dispatching
Speaker:the product within a nominated
Speaker:timeframe and takes care of all the
Speaker:backend logistics of the giveaway.
Speaker:Number 23 personalized product bundles.
Speaker:Curate personalized product or service
Speaker:bundles that combine the brand's
Speaker:offering with your recommendations.
Speaker:So you might be a travel blogger
Speaker:and you could be working with a
Speaker:hotel group and you can curate a
Speaker:list of top five romantic hotels to
Speaker:stay in , for a loved up weekend.
Speaker:Or you might be a makeup, creator,
Speaker:and you can curate a list of brand
Speaker:products, , top five products to
Speaker:achieve the ultimate smokey eye.
Speaker:For date night, you might be
Speaker:a pet blogger and you can work
Speaker:with say, a pet food brand on
Speaker:the top five things to feed your.
Speaker:Highly active dog.
Speaker:There's lots of different ways you
Speaker:can work with the brands, products,
Speaker:and service offerings to create or
Speaker:curate a list of recommendations.
Speaker:Number 24, live event coverage.
Speaker:Offer to cover and promote brand
Speaker:events or activations via live
Speaker:streaming or event specific content.
Speaker:Number 25 Instagram guide.
Speaker:This is the underrated Instagram
Speaker:feature you are probably not using.
Speaker:Create an Instagram guide.
Speaker:Instagram guides are.
Speaker:, like miniature blogs on your
Speaker:Instagram channel and they
Speaker:appear up, , alongside your grid.
Speaker:Your reels, , tabs from your homepage
Speaker:of your Instagram channel, and they
Speaker:present really, really well and
Speaker:they offer huge values to brands.
Speaker:This one is such an easy upsell
Speaker:number 26 v i p experience.
Speaker:Collaborate with the brand to
Speaker:provide, , unique experiences
Speaker:or perks to your audience.
Speaker:Things like exclusive events behind the
Speaker:scenes, early access to new products.
Speaker:Number 27, which is
Speaker:extension of usage rights.
Speaker:You can provide the
Speaker:brand with the option.
Speaker:To use your content beyond the campaign
Speaker:duration or across multiple platforms.
Speaker:Now, again, this one could go in the
Speaker:easy, but because you need to really
Speaker:clearly define the usage rights
Speaker:in your scope of works, I've put
Speaker:it into the intermediate section.
Speaker:Number 28, licensing of static
Speaker:images for use by the brand.
Speaker:Now you can assign rights,
Speaker:which is called licensing for
Speaker:the brand to use your images.
Speaker:You might give full assignment of
Speaker:rights or restricted usage rights.
Speaker:There's lots of different ways
Speaker:that you can structure this.
Speaker:, good news.
Speaker:We have an expert intellectual
Speaker:property lawyer joining us for
Speaker:an episode soon to discuss this.
Speaker:In more detail and how
Speaker:to manage that process.
Speaker:But if it's something that you need
Speaker:to jump into and you're not sure how
Speaker:to do, send me a dm, , on Instagram or
Speaker:shoot me through an email and I can help
Speaker:you, manage those initial, questions
Speaker:that you have about licensing number
Speaker:29, same thing, but license for use of.
Speaker:Video content.
Speaker:Now, video content can be a really
Speaker:good one for brands to license
Speaker:because they might wanna use
Speaker:it in shopping center displays.
Speaker:You know, when you walk around,
Speaker:Mega malls and shopping centers.
Speaker:There's all the digital displays.
Speaker:Great place for brands to place
Speaker:content, and I see a lot of creator
Speaker:content on these digital, shopping
Speaker:center displays, also in-store display
Speaker:and other out of home advertising.
Speaker:So licensing of video content
Speaker:is also a great upsell.
Speaker:Number 30, creation of
Speaker:downloadables for your channels.
Speaker:Everyone loves a downloadable, and
Speaker:you can have lots of fun with these.
Speaker:So to number 31, you can create a
Speaker:downloadable for the brand channel.
Speaker:So rather than host the downloadable
Speaker:on your channel, you can have it
Speaker:hosted over on the brand channel.
Speaker:Number 32 is a blog post.
Speaker:Blogs continue to be extremely valuable
Speaker:content for lead generation brand
Speaker:awareness and s e o, and they are
Speaker:still very popular with consumers.
Speaker:A recent HubSpot study actually
Speaker:found that 60% of people read a
Speaker:blog once a week, and in fact, many
Speaker:read more than one blog a week.
Speaker:I probably read at at
Speaker:least half a dozen a day.
Speaker:I'm clearly outside of
Speaker:the, the standard, but.
Speaker:Blog content is very valuable content,
Speaker:so blogs won't move out of the
Speaker:influencer marketing space anytime soon.
Speaker:So if you've got a blog, upsell, a blog
Speaker:post and include a back link to the
Speaker:brand nominated url, the brand calls
Speaker:to action, and a minimum of say three
Speaker:to four image assets in your blog.
Speaker:Beautiful.
Speaker:We call that upsell, M F J money for jam.
Speaker:There is always good
Speaker:budget for this activity.
Speaker:, we have talent that.
Speaker:Regularly receive more than $15,000
Speaker:per blog post, and we then go on
Speaker:to bundle blog content and produce
Speaker:multiple pieces of blog content.
Speaker:And there you have an excellent example
Speaker:of how valuable and upsell can be for
Speaker:your revenue, for your brand income.
Speaker:Number 33.
Speaker:We're not just going to do that
Speaker:blog, we're gonna offer it as a
Speaker:featured blog post on your website.
Speaker:So if you've got a blog, you
Speaker:know that you'll have a spot
Speaker:that you can pin your blog post.
Speaker:So they're in the featured
Speaker:section on the home page and
Speaker:the blog page of your website.
Speaker:Then number 34, we're gonna take that
Speaker:blog post and share it in your edm.
Speaker:So we've written the blog post,
Speaker:we've published it, we've given it
Speaker:a featured position on your website.
Speaker:Now we're gonna send it out , to
Speaker:your newsletter subscribers.
Speaker:Number 35.
Speaker:You can offer embedded
Speaker:ads in your blog posts.
Speaker:So this might not be, uh, ads in a
Speaker:post that you've done for the brand.
Speaker:It could be across your entire website.
Speaker:So all of the blog posts you've got on
Speaker:your website for the last three months or
Speaker:whatever the criteria is, you can embed.
Speaker:Add content on your website
Speaker:within the blogs, individual
Speaker:blog pages that you have.
Speaker:Number 36, guest blogging.
Speaker:Create blog content and beautiful
Speaker:image assets for publication
Speaker:on the brand's website.
Speaker:Great for beauty, fashion,
Speaker:food, lifestyle, home.
Speaker:Actually all verticals create.
Speaker:Blog content as a guest
Speaker:blogger for the brand number 37
Speaker:website advertising , banner.
Speaker:The brand can supply an ad or assets to
Speaker:create the ad, uh, to be placed on the
Speaker:homepage above the fold, on your website.
Speaker:Again, advertising beautiful, easy peasy.
Speaker:Number 38 pr.
Speaker:You can provide quotes and image assets
Speaker:for the brand to use in their PR efforts.
Speaker:Now this has been.
Speaker:Increasingly requested of talent.
Speaker:I've had a lot of people come
Speaker:to me and say, well, how do
Speaker:I price this sort of work?
Speaker:And what does it really mean?
Speaker:But in its simplest form, what you can
Speaker:do is offer to write five or six quotes
Speaker:about the product or the service, that
Speaker:the brand can attribute to your name
Speaker:when they're doing their PR activity and.
Speaker:If possible, include
Speaker:some high quality assets.
Speaker:So when they send out their press
Speaker:release, there's a bunch of assets
Speaker:that the media can choose to use,
Speaker:and they're using your name and
Speaker:your persona for their PR activity.
Speaker:Number 39.
Speaker:If , you've got a podcast, you can
Speaker:offer a podcast mid or enroll ad
Speaker:so, you can record a snippet for
Speaker:placement in your own podcast.
Speaker:Or if you don't have your own
Speaker:podcast, you might be able to still
Speaker:record a snippet for the brand to
Speaker:place in a third party podcast.
Speaker:Number 40, you can offer to
Speaker:extend the briefing calls or
Speaker:briefing meetings for campaigns.
Speaker:Now, if you are doing a slightly
Speaker:larger campaign, it's likely
Speaker:that the brand is going to wanna
Speaker:have a briefing meeting with you.
Speaker:It could be multiple
Speaker:meetings, depending on.
Speaker:The scope and the nature of the campaign.
Speaker:If you've got a talent manager, they
Speaker:might sit in on that meeting with you to
Speaker:support and progress those conversations.
Speaker:One way that you can.
Speaker:Improve that relationship with the brand
Speaker:is offered to extend, , the duration
Speaker:of those, meetings or offer instead
Speaker:of doing a phone call to just do a Zoom
Speaker:or if they're local with you, go to
Speaker:the team and meet the team so you can
Speaker:explore, , ideas for the campaign and
Speaker:you can really get a vibe on about what's
Speaker:gonna make this brand collaboration work.
Speaker:We use this frequently with some of our.
Speaker:Larger scale campaigns to the extent
Speaker:where we offer quarterly onsite meetings
Speaker:with some of our clients where we
Speaker:go in with the talent, we talk about
Speaker:what's happening with the business
Speaker:and the brand, what's coming up.
Speaker:Then we riff on some ideas which
Speaker:then translate into actionable
Speaker:deliverables for the campaign duration.
Speaker:We've got 10 upsells
Speaker:left, 10 advanced upsells.
Speaker:Now these are the ones that you
Speaker:might think, whoa, this could
Speaker:be a little bit outta my league.
Speaker:But back yourself.
Speaker:Have a think about how you can
Speaker:position extra value to the
Speaker:brand and put forward one sum.
Speaker:Or all of these advanced
Speaker:upsells as you work through
Speaker:different campaign opportunities.
Speaker:So number 41, brand ambassadorship.
Speaker:add a section to your quote, your scope
Speaker:of work that offers a longer term brand,
Speaker:ambassadorship with extended deliverables
Speaker:and really value-based pricing.
Speaker:So instead of doing a few
Speaker:deliverables here, say, look, why
Speaker:don't we work together over three
Speaker:months or six months or 12 months
Speaker:on a brand ambassadorship, and I'm
Speaker:gonna do all of this stuff to you.
Speaker:You're gonna bundle up that pricing
Speaker:and make it a really good offer, still
Speaker:representing value for yourself and
Speaker:the effort that you are putting in.
Speaker:But you are going to extend the
Speaker:deliverables and the relationship
Speaker:with beautiful value based
Speaker:pricing, that is gonna be difficult
Speaker:for the brand to say no to.
Speaker:Number 42 co-collaborators.
Speaker:We've all got our moots, our mutuals.
Speaker:Offer to bring in a co collaborator
Speaker:to amplify and extend the reach
Speaker:and engagement of the brand
Speaker:campaign that you are working on.
Speaker:Number 43, media Spokesperson.
Speaker:Now this is an extension of that PR
Speaker:activity we had in the intermediate
Speaker:section, but media spokesperson, it
Speaker:means that you can be available for live.
Speaker:And or pre-recorded interviews.
Speaker:So it might be a Juno picks up the
Speaker:phone and says, Hey, you know, I
Speaker:hear that you are using this product.
Speaker:Tell us about your experience.
Speaker:And you can confidently rattle off all
Speaker:of the brand calls to actions, all the
Speaker:important points and details you need to
Speaker:know and deliver on that brand product.
Speaker:Or it might be a TV interview
Speaker:that's live or prerecorded.
Speaker:So it's a higher level of
Speaker:experience and commitment.
Speaker:But it's a really great offering
Speaker:because many influencers and
Speaker:content creators are so incredibly
Speaker:comfortable in front of the camera.
Speaker:It's second nature, so it's
Speaker:not confronting in any way.
Speaker:In fact, many of you will
Speaker:thrive as a media spokesperson.
Speaker:So if that's your jam, go for it.
Speaker:Number 44, offer to be a guest
Speaker:speaker or panelist at a brand event.
Speaker:Same deal, really again.
Speaker:Many of you are confident when you've
Speaker:got an audience in front of you.
Speaker:So extend that into a new arena
Speaker:and put your hand up to be a
Speaker:panelist or a speaker at an event
Speaker:that the brand might be hosting.
Speaker:It could be something just at , a
Speaker:local store, , they've got a new
Speaker:store opening and you can go and say
Speaker:fantastic things about the brand.
Speaker:Or it might be something larger scale
Speaker:where you're at a conference or an
Speaker:event and you're up on a stage and.
Speaker:Speaking as part of a panel.
Speaker:There's lots of opportunities.
Speaker:You know, the brands that are coming to
Speaker:the table, uh, to work with you, do a
Speaker:little bit of research, see what they're
Speaker:doing and see if you can incorporate
Speaker:that as an upsell for your campaign.
Speaker:Number 45 is influencer hosted events.
Speaker:So if the brand isn't hosting their
Speaker:own events, you might be able to.
Speaker:Offered a host an event yourself.
Speaker:It could be a workshop or in-store
Speaker:styling or tutorial sessions
Speaker:to leverage your expertise with
Speaker:the brand's target audience.
Speaker:you might be, uh, A interior decorator,
Speaker:, and you are great with, putting products
Speaker:together and making a space look
Speaker:magical, you know, so you can go into
Speaker:the homeware store and, and put forward
Speaker:all your styling suggestions for the
Speaker:products that the brand has in store.
Speaker:Or you might be a sewer,
Speaker:oh gosh, I see so many.
Speaker:Great.
Speaker:, Makers and artisans on TikTok,
Speaker:and I especially love all the
Speaker:makers that are doing eras to a.
Speaker:Costumes and custom orders.
Speaker:Anyway, , I'm getting distracted, but,
Speaker:you know, you might be able to go into
Speaker:a fabric store and, and put together,
Speaker:, fabric styling tips, or you might be a
Speaker:makeup artist and you can do a workshop
Speaker:on how to create that smoky eye.
Speaker:There we go with the smoky eye.
Speaker:Again, offer to do those install
Speaker:stylings or tutorial sessions
Speaker:to leverage your expertise.
Speaker:Here we go.
Speaker:We are nearly at the end number 46
Speaker:Commission podcast or webcast series.
Speaker:Increasingly, I'm hearing more and
Speaker:more podcast and webcast series.
Speaker:So the brand works with the creator
Speaker:to create that podcast or webcast
Speaker:series specifically to talk about,
Speaker:, the products or services that
Speaker:is in the industry of the brand.
Speaker:And then of course has the,
Speaker:pre-roll, mid-roll enroll
Speaker:advertisements on their, There's.
Speaker:continue appetite for podcasts.
Speaker:So it's really great to offer
Speaker:this as an upsell if you are in
Speaker:the podcasting space or you want
Speaker:to get into the podcasting space
Speaker:Number 47.
Speaker:Limited edition merch drops.
Speaker:Collaborate with the
Speaker:brand to design and sell.
Speaker:Branded merch or co branded
Speaker:merch or limited edition items.
Speaker:Think clothing, accessories,
Speaker:lifestyle products.
Speaker:The opportunities are endless
Speaker:for limited edition merch drops.
Speaker:Number 48, podcast recording.
Speaker:If you host a podcast, invite a brand,
Speaker:a spokesperson on your show for a
Speaker:recording that can then be streamed
Speaker:across your channels and potentially
Speaker:the brand and other channels.
Speaker:number.
Speaker:49.
Speaker:This is a big one.
Speaker:We don't do them often, but I do love it
Speaker:when we do, and that's film or commercial
Speaker:and have social and digital cutdowns.
Speaker:So if you are working with a brand who
Speaker:you know, produces, tv, c television
Speaker:commercials or now probably more
Speaker:social media, commercial content.
Speaker:You are aware that they're in
Speaker:this space, offered it be in it.
Speaker:There are so many TVCs that I
Speaker:see with talent in it, and brands
Speaker:really want to, I guess, extend
Speaker:the reach of their messaging by
Speaker:using talent in their commercials.
Speaker:So it's a great one to use.
Speaker:As I said, we don't do a lot of them,
Speaker:but there are brains that love them
Speaker:and we cast for those regularly.
Speaker:Enough for me to say to you.
Speaker:Go out there and reach for that tvc.
Speaker:And here we are wrapping up at
Speaker:number 50 with printed collateral.
Speaker:Create a piece of printed material
Speaker:for use by the brand or give the brand
Speaker:the idea or the license to do that.
Speaker:So it might be.
Speaker:Product packaging inserts.
Speaker:So the brand is fulfilling orders and
Speaker:you might have a postcard that you've
Speaker:created, in conjunction with the brand,
Speaker:with your styling tips to go with this
Speaker:gorgeous dress that they've just bought.
Speaker:Or it could be stickers, it could be a
Speaker:look book, it could be a style guide.
Speaker:Look to ways to create printed
Speaker:collateral for brands to use in
Speaker:order fulfillment and in store or on
Speaker:locations at popups or other events.
Speaker:So that was a big 50 ways to
Speaker:upsell your Influencer campaign.
Speaker:There was a lot there to take in, and
Speaker:Don't worry if you didn't catch it all.
Speaker:You can download the show notes and
Speaker:the resources for this episode at the
Speaker:business of influence.com/e three.
Speaker:That's EP three.
Speaker:Now for our next episode, we are going
Speaker:to continue to lay great foundations for
Speaker:your career as a professional influencer.
Speaker:we are going to be speaking about
Speaker:what inclusions and what exclusions
Speaker:you should consider when preparing
Speaker:your quote or statement of work.
Speaker:I'll catch you then.
