Targeted online ads have so far promised a lot more than they delivered.

Having worked with targeted ads for many years, I have found that they work more by accident than design. If you throw enough ads at enough people, some of them will convert by default.

However, the world of targeted advertising is about to change – drastically!

Thanks to AI, ads will go beyond ‘targeted.’ Big advertising platforms like Meta and even Mailchimp are working on AI-generated marketing messages and content that are created and tailored not just for groups or cohorts, but for individual users.

Ads are about to get alarmingly personal!