Are your partnerships built on belief—or proof?

Too many growth partnerships start with optimism and end in regret. Why? Because belief systems don’t hold up under board-level scrutiny or leadership changes.

Here’s how to make yours bulletproof:

1. Anchor every deal in two measurable benefits, not just one.
2. Use the four calculations - Revenue, Access, Cost Savings, Risk Reduction - to audit every partnership.
3. Prioritize consumption over appearances because logos don't pay bills, usage does.

If you're serious about building growth partnerships that survive turbulence, this episode will change how you evaluate every deal.

🎧 Listen to learn the math behind momentum

Today’s episode is sponsored by Fiverr. If you want to grow without adding overhead, Fiverr is the shortcut. Use this link and the code PHILHSC10 to get 10% off your first Fiverr order

New episodes Monday, Wednesday and Friday.

More from Phil Hayes-St Clair:

Get 100 proven partnership tactics to earn trust and drive growth through high-value partnerships

Find me on LinkedIn

Book a 1:1 Call

This podcast explores business growth through strategic partnerships for sales and marketing leaders, emphasising revenue growth and supply chain management by closing high-value partnerships, identifying the right partners, and building strong relationships based on trust, mutual value, and insights gained from reverse engineering partnerships.

PS - Have a guest recommendation for the show? Share this link with them.