In this episode, I am excited to be joined by Marissa Latshaw. An experienced marketer, she is passionate about helping leaders activate empathy to develop brands, products, and messages that inspire action. She is also the creator of the Empathetic Positioning Process, which is a fascinating approach to bringing empathy into marketing teams.
She shares her inclusive approach to qualitative audience research and the lasting results for organizations large and small across all kinds of industries. Tune in!