Shownotes
In this podcast, we engage in an insightful dialogue regarding the culinary traditions associated with the festive season, centering on the quintessential question of what delights adorn our Christmas tables. Our esteemed guest, Will from Painted Hills Natural Beef, shares his personal reflections on family gatherings, the significance of shared meals, and the evolving landscape of meat selection, particularly the brisket, which has garnered considerable attention due to its rising costs and culinary popularity. We delve into the nuances of preparation and the cherished memories that accompany holiday feasts, illustrating the emotional resonance of food within familial bonds. Additionally, we explore the dynamics of business in the meat industry, touching upon the challenges and triumphs that accompany innovative approaches to product offerings. As we conclude, we extend our heartfelt wishes for a Merry Christmas, emphasizing the importance of community and the joy of cooking together.
Companies mentioned in this episode:
- Painted Hills Natural Beef
- Hormel
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Transcripts
Welcome to Barbecue Nation with JT and Leanne after hours, the conversation that continued after the show was done.
Speaker A:Everybody, welcome to After Hours here on Barbecue Nation with Jeff and Leanne and Will from beautiful downtown Fossil, CEO of Painted Hills Natural Beef.
Speaker A:And so I'm doing this freelance freestyle today, as we said, because my notes are somewhere behind me, and I don't want to get up and go get them.
Speaker A:So these are some fun questions that we've.
Speaker A:We've kind of developed that are not your normal ones.
Speaker A:The list is pretty short, so we'll start with those.
Speaker A:Are you up for it?
Speaker A:First of all, what are.
Speaker A:What.
Speaker A:What's on your Christmas table?
Speaker A:I know that at the end with the Homer family and Fossil, you get.
Speaker A:You've got family.
Speaker A:You got.
Speaker A:And it's growing.
Speaker B:Yeah.
Speaker A:You're a grandfather now.
Speaker A:And.
Speaker B:Oh, my God.
Speaker B:Yeah.
Speaker A:Yeah.
Speaker A:And.
Speaker A:And you, you know, you've got your brother and his family and mom and dad and Gabriella's mom and dad, and you got all this.
Speaker A:And you probably pull in a few stragglers like we always do over here, you know, come on in.
Speaker A:We got food.
Speaker A:So what do you guys lay down on the table?
Speaker C:Yeah, that's.
Speaker B:Well, I think this year.
Speaker B:I think this year again, because you tell me ham.
Speaker A:I'm turning this off.
Speaker C:It might be meatloaf.
Speaker C:We'll see.
Speaker B:It's going to be brisket.
Speaker A:Ah.
Speaker B:Because the brisket.
Speaker B:The briskets are slow.
Speaker B:And even though they're worth a lot of money, they're worth a lot of money to somebody other than me.
Speaker B:I don't know why nationally they.
Speaker B:They're expensive, but I don't seem to have anybody on the brisket hook.
Speaker B:And so I've got lots of briskets, and so I'm gonna cook one.
Speaker B:In fact, that reminds me, I was supposed to kind of test drive one here pretty soon because I haven't done it in a while.
Speaker A:Yeah.
Speaker A:So.
Speaker B:But I think that's what we're gonna do.
Speaker B:I did tri tip for Thanksgiving.
Speaker B:We don't do tri tip very often, but we did a bird.
Speaker B:I did a bird and I found a pretty good kit to work with that actually came out.
Speaker B:Worked well.
Speaker B:So I did a bird again, and yeah, it works pretty good.
Speaker A:So it's Leanne's fault on the brisket.
Speaker C:Why is that?
Speaker A:Because you're like the queen of briskets on television.
Speaker A:Right?
Speaker C:So, you know, I can cook a brisket.
Speaker A:It's your fault.
Speaker A:It's your fault.
Speaker B:I think they are.
Speaker B:They're popular.
Speaker B:Yeah, they're they're expensive.
Speaker B:You know, I'm not.
Speaker B:I mean, they're expensive.
Speaker B:They're.
Speaker B:They're wholesale.
Speaker B:They're a lot more money than they were historically, thanks to Covid and all those things that happened then.
Speaker B:But.
Speaker B:And I've worked with groups where I've committed, kind of reached out and had to commit to numbers.
Speaker B:And then what happens is then I fall down on the job.
Speaker B:I don't get my numbers that I need or I don't grow with them.
Speaker B:And then there's other factors that really mess it all up.
Speaker B:So I haven't chased that business in a while.
Speaker B:But are you still producing some flats.
Speaker A:Instead of the whole packer?
Speaker B:Yeah.
Speaker B:Oh, yeah.
Speaker B:Yeah.
Speaker B:We always have access to both.
Speaker B:And.
Speaker B:And with the flats, we turn into beef bacon.
Speaker B:Now, that's a big hit.
Speaker B:The beef bacon is an item that.
Speaker B:Oh, if I had any gumption at all, I'd try and put it in a broad liner of some kind, because it's a.
Speaker B:It's a hot item.
Speaker B:Everybody loves the beef bacon.
Speaker B:And then briskets got expensive, so it actually costs us money to actually make them.
Speaker B:But they're hot.
Speaker B:You know, they're so hot, you can't do away with them.
Speaker B:So then we made them out of bellies.
Speaker B:And the bellies are brisket bacon.
Speaker B:Kind of like.
Speaker B:Or belly bacon, just like pork belly bacon.
Speaker A:And it works.
Speaker B:It works pretty good too.
Speaker B:Yeah.
Speaker A:All right, so what's your favorite flavor?
Speaker A:Lifesaver, man.
Speaker B:It's been a long time since I've had them.
Speaker B:It used to be the cherry ones, but now I'm grow.
Speaker B:I'm old guy.
Speaker B:Right now.
Speaker B:I'm a winter green guy.
Speaker A:Winter green mean the green one?
Speaker B:No, they're white with the green flakes in them.
Speaker C:Yeah, the little speckles.
Speaker A:Oh, yeah, yeah, yeah, yeah.
Speaker A:But that's not really a lifesaver.
Speaker C:That's like you're talking about traditional lifesaver roll.
Speaker B:Oh, you're.
Speaker C:You're yellow, green, red, yellow, green, red.
Speaker B:Oh, okay.
Speaker B:Well, then it's a. I'm a red guy with a purple guy.
Speaker B:I'm a swee guy.
Speaker B:I'm not the.
Speaker B:Even though I had the privilege of going to Cancun a couple weeks ago, and the lime and the tequila were pretty good, so.
Speaker A:But that's funny.
Speaker B:But I am.
Speaker B:I'm the sweet berry cherry kind of guy.
Speaker A:Yeah, yeah.
Speaker A:What?
Speaker A:I'm trying to remember all this stuff from memory, and it's like, now I've stumped myself instead.
Speaker A:Well, good stomping you.
Speaker C:When you get into your.
Speaker C:How about when you get into your car?
Speaker A:Oh, yeah.
Speaker C:First song that you would like to hear on the radio.
Speaker B:Man, I'm not very good at picking songs, but if I, if I was that kind of dude, you know, I probably would be an 80s classic rewind guy.
Speaker B:If I had the opportunity to listen to Sister Christian going to work or turn on Dire Straits to get fired off out of town, you know, or some of that stuff.
Speaker B:I. I'm not a very good mixer.
Speaker B:I.
Speaker B:When the ipod first came out, I did some of that.
Speaker B:And then three days later I'd get on the airplane and I'd go, I don't want to listen to any of this crap.
Speaker B:So I, I'm a let it, let it play kind of guy.
Speaker B:But, you know, we're kind of having some fun with this Zach Top movement.
Speaker B:Z the son of fella in the Toppenish feed yard.
Speaker B:A feedlot or a sales yard in Toppenish, Washington.
Speaker B:My dad knows.
Speaker B:And so you know, even that you know a guy who knows a guy who knows a guy and.
Speaker A:Right.
Speaker B:Zach used to come here as a bluegrass kid and we have a bluegrass festival and Fossil the fourth of July.
Speaker B:And so that part's kind of fun and he's kind of fun to be back in the old way, you know, so.
Speaker B:Yeah.
Speaker A:Good, good, good.
Speaker A:So what is this isn't one of our standard questions, but I don't think I've ever asked you this.
Speaker A:What is the one thing that you.
Speaker B:Did.
Speaker A:Being affiliated with Painted Hills that you look back on and go, oh, Jesus, I should have never done that.
Speaker A:Besides connecting with me.
Speaker B:So everything.
Speaker B:Oh gosh, Jeff.
Speaker B:We're just full of all kinds of fails because we try to do a lot of things and, and, and it's hard.
Speaker B:It's hard to hit all the.
Speaker B:The.
Speaker B:The outguess what the market's going to provide you.
Speaker B:It's hard to hit what the USDA is going to allow you to do.
Speaker B:There's been a ton of things that we've been the first at and just too far ahead.
Speaker A:We.
Speaker B: in a bag to be sold online in: Speaker B:Right.
Speaker B:Or whatever.
Speaker B:We were trying to sell preseason stuff that you see all over the place.
Speaker B:Now.
Speaker B:We tried to sell the.
Speaker B:We tried to make the, you know, the Hormel pre cooked heat and serve on the pins.
Speaker B:Now we did all that to your a year too early.
Speaker B:We did meatloaf.
Speaker B:I had to convince the outfit.
Speaker B:I had to send beef to the Midwest And I had to convince an outfit to run half their usual batch.
Speaker B:They ran it, put it in it, and sent it back to us frozen.
Speaker B:We sold half of that and had to throw and discount the rest half away.
Speaker B:It was.
Speaker B:It was just crazy.
Speaker B:And we were just too.
Speaker B:Just too early.
Speaker B:I got talked into doing a overwrap, centralized over Wrap hamburger program that it was just too early.
Speaker B:And it was.
Speaker B:And yeah, it's just.
Speaker B:There's those things got to try, you know?
Speaker A:Yeah, I'll.
Speaker A:1997.
Speaker A:You were talking about the Internet, right?
Speaker B:Yeah.
Speaker A:Okay.
Speaker A:I was doing out of contract with American Quarter Horse association to do their world shows and we were the first ones.
Speaker A:Old Sam Robito and I put this together that we sent it out to the radio stations because it would send it up on the satellite twice a day.
Speaker A:Sorry about that.
Speaker A:But we also streamed it on the Internet.
Speaker A:And here was this cathode ray tube monitor right there.
Speaker A:And there was no pictures because you couldn't do video yet.
Speaker A:Right.
Speaker A:It was just too much for the machine.
Speaker B:Yeah.
Speaker A:But I remember bringing Bill Brewer and Don Treadway.
Speaker A:So if you're in the quarter horse world, those were two really big guys for a long time, the vice president of marketing and the, the senior vice president of everything.
Speaker A:And I said, listen to this.
Speaker A:And I hit the button and they could hear the, the broadcast.
Speaker A:Right.
Speaker A:Because we were doing these, these like 6 minute vignettes twice a day.
Speaker A:And they stood there and they.
Speaker A:I remember them just staring at that monitor just.
Speaker A:And listening.
Speaker A:Because we had speakers.
Speaker B:Yeah.
Speaker A:And they said, I said, that's exactly what's going out live to the satellites.
Speaker A:And they were just enthralled about that.
Speaker A:And you talk about being too early and then.
Speaker A:But I couldn't get anybody in the, in the horse world to support me to do that.
Speaker A:Right.
Speaker A:And then, you know, 10 years later, there was hundreds of, you know, you know, and I was just in the mix then.
Speaker A:I wasn't anything ahead of the game.
Speaker A:But I remember doing that and it's like, this is going to be really cool, guys.
Speaker A:They're like, huh?
Speaker A:Well, if Leanne.
Speaker A:If Leanne gave you a box with everything in your life that you'd lost, everything that you'd lost, what would be the first thing you reach for?
Speaker B:Holy cow.
Speaker B:Oh, there was a.
Speaker B:There was a buck knife tool.
Speaker B:I had one time.
Speaker B:They were on it.
Speaker B:They were competing with Leatherman and they had it, it was perfect.
Speaker B:And then they quit making the damn thing.
Speaker B:I lost the.
Speaker B:Lost the darn thing.
Speaker B:So, yeah, that would probably Be the first thing I can't think, what else have I lost?
Speaker B:I mean, you can't put people in there.
Speaker B:You'd pull people out, of course.
Speaker A:But I did, I, I, when I came up with that question, I, I thought about my dad.
Speaker B:So, yeah, yeah, you pull them all out of there.
Speaker B:But yeah, I don't, I, I, that's a good one.
Speaker C:I like the knife.
Speaker A:Yeah.
Speaker A:Leanne lost a, A watch, I think.
Speaker C:Yeah, my dad's watch.
Speaker A:Yeah.
Speaker A:Yeah.
Speaker A:What do you want for Christmas?
Speaker B:Me?
Speaker A:Yeah, you.
Speaker A:What are you gonna get Leanne for Christmas?
Speaker B:Oh, man.
Speaker B:Well, I might have, I might have to find an extra ribeye.
Speaker B:Yeah, that brisket.
Speaker A:Yeah.
Speaker A:There you go.
Speaker C:No, thanks.
Speaker B:Oh, gosh, I don't know.
Speaker B:I've, I've decided I'm grandpa now.
Speaker B:All I need's a, All I need's a little snack to snack on.
Speaker B:That's my Christmas present.
Speaker B:And I get to hang out with those two.
Speaker A:Little girl.
Speaker B:Those are, those are pretty fun.
Speaker B:There's the one.
Speaker B:First one is just over two and a half now, but she's like a four year old.
Speaker B:And I guess, I guess she speaks like one and she's as big as one.
Speaker B:She's pretty cool.
Speaker B:And, and then the young one, she's working on a year.
Speaker B:She'll be working on a year pretty soon, and she's just about to walk.
Speaker B:She is this cutie too.
Speaker B:So, yep, just get time to hang out with them.
Speaker B:That's fun.
Speaker B:That's the best time.
Speaker B:And, and outside of that, we're still privileged.
Speaker B:We still have all the parents here and we get to spend time with them.
Speaker B:And sometimes you bang your head on the wall.
Speaker B:It's a little too much time, but it never can be too much.
Speaker C:That's true.
Speaker A:That was a great picture I saw a couple weeks ago of you holding.
Speaker A:I don't know if it was the little one or the big one.
Speaker B:That was the bigger one.
Speaker B:Yeah, she was talking to the cows.
Speaker B:The calves were out in front of our house and.
Speaker B:Yeah, she was telling them where to be.
Speaker A:Upper deck.
Speaker A:And looking out there.
Speaker A:I thought that was a great picture.
Speaker A:And my first response was, Jesus.
Speaker A:I didn't know he was a grandfather already, so.
Speaker B:Times two.
Speaker B:Yeah, times two.
Speaker B:Trey's getting her done.
Speaker A:They're gonna be more.
Speaker B:Well, no, I think that's the gonna I so far.
Speaker B:That's what they say.
Speaker B:You're gonna stop there with two.
Speaker B:And that's probably handful enough for both of them because that first one is a wild animal.
Speaker A:Yeah.
Speaker A:Yeah.
Speaker A:I think you told me she would run through the wall.
Speaker B:Oh, my gosh.
Speaker B:She is something else.
Speaker B:She is something else.
Speaker A:Yeah.
Speaker A:Yeah.
Speaker A:Well, you know, there's a lot of baby homers running around there.
Speaker B:There is now.
Speaker B:Yeah, there is.
Speaker A:All right, my friend.
Speaker A:Well, thank you.
Speaker A:We wish you a merry Christmas.
Speaker A:Yes.
Speaker C:Merry Christmas.
Speaker B:Yes, to you as well, both of you.
Speaker A:Thank you.
Speaker A:Good luck at the cattleman's meeting.
Speaker A:I'm sure there'll probably be some libations in the after.
Speaker B:Yeah, that's how I survived.
Speaker B:The cattlemen all wanna.
Speaker B:They all come to me, what's going on, you know, And I get tired of singing the same song, so I'm not very good at lying.
Speaker B:Telling a good one.
Speaker A:But maybe I'll come write some stuff down for you there.
Speaker B:Maybe that's what I give you, some crib nuts.
Speaker A:Anyway, yeah.
Speaker A:Merry Christmas to you and Gabrielle, and thank you.
Speaker A:I'll be talking to you next week, seeing if I can put the herd on you for something.
Speaker A:All right, that's going to wrap it for after hours here with Will.
Speaker A:Thank you.
Speaker A:Yes.
Speaker A:And we wish you all a very merry Christmas.
Speaker A:And we'll be back next week with Meathead.
Speaker A:So until then, go out, have some fun and cook something good, like some beef, okay?
