You know you need a niche—but actually figuring out what yours is? That’s a whole different story. In this special episode, I’m sharing the replay of a live niche coaching session I hosted earlier this summer. It’s a behind-the-scenes look at how I help therapists move from stuck and scattered to clear and confident about who they serve.

You’ll hear from real clinicians navigating common niche challenges: wanting variety but still needing focus, working with clients who don’t use clinical terms, and struggling to express the heart of their work without sounding generic. These conversations are honest, supportive, and packed with the kinds of breakthroughs that change everything.

This coaching call offers a taste of what we do every week inside Confident Copy. If you’re resonating with what you hear, the doors to Confident Copy are officially open! Get the support, feedback, and clarity you need to build a message that feels like you and draws in your best-fit clients.

Here’s what you’ll learn in this episode:

1️⃣ How to define your niche when you work with multiple client types or want to keep some variety.

 2️⃣ The difference between clinical language and client language—and why that matters for your marketing.

3️⃣ What to do when you feel like your niche sounds too vague, too specific, or just not quite right.

Resources & Links Mentioned:

• Confident Copy: walkerstrategyco.com/confident-copy  (Enrollment is open through August 27th. Pricing increases after this date.)
• The Walker Strategy Co website: walkerstrategyco.com

Connect + Subscribe

Enjoying the podcast? Subscribe so you never miss an episode—and feel free to share it with a fellow therapist who’s building their private practice.

Explore more marketing support for therapists: The Walker Strategy Co website

About Marketing Therapy

Marketing Therapy is the podcast where therapists learn how to market their private practices without burnout, self-doubt, or sleazy tactics. Hosted by marketing coach, strategist, and founder of Walker Strategy Co, each episode brings you clear, grounded advice to help you attract the right-fit, full-fee clients and grow a practice you feel proud of.

Hey y'all.

2

Welcome back to Marketing Therapy.

3

Now, you've heard it around

here on this podcast.

4

You've heard it around everywhere.

5

You need a niche, but it is

one thing to know you need one.

6

It is a whole other to actually

figure out what yours is, right In

7

this market, I truly cannot overstate

the need for being very, very

8

clear about what it is that you do.

9

Who you serve and what sets you

apart in this crazy saturated

10

market that we're in right now.

11

I've also gotten a lot of questions

about how I help people do that,

12

because again, like I said, it's

one thing to know you need one.

13

It is an entirely other thing

to know how to get there.

14

So earlier this summer, I hosted

a free niche coaching session.

15

This is something I've never done

before and I wanted to give a little

16

peek behind the scenes of that session.

17

So here in this episode,

a little bit different.

18

You are going to find the replay.

19

From this coaching session where I worked

with a number of clinicians to get clearer

20

on the stuck points related to their

niche, to put words to the work that they

21

do best, and for some to find ways to

maintain variety in their caseload, while

22

also having a very focused message that

would ensure that what they were putting

23

out there in their marketing was actually

landing because they aren't generalists.

24

There is a reason their clients choose

them, and it was such a joy getting to

25

workshop that with them and in real time

really see those breakthroughs happen.

26

This session is a wonderful

taste of what happens in

27

Confident Copy every single week.

28

Niche coaching is a huge

part of this program.

29

We consider your niche, your North Star,

and one of the best parts of my work is

30

helping clinicians who have for so long

felt limited by the idea of niching to

31

become liberated using the framework that

we provide, and also to break through

32

those stuck points using our coaching

and using our process to create a message

33

they feel really excited about, and one

they know is solid ground to build upon

34

as they start marketing that niche.

35

So if this is something, as you're

listening, you're like, this is

36

the type of guidance that I'm

needing, please know Confident Copy

37

doors are officially open today.

38

You can head to walker strategy

code.com/confident-copy.

39

This is the final special promotion

40

permanently after August 27th.

41

So if you're listening here in real

time, please know that whatever you do.

42

I hope you enjoy this session and

find some good nuggets and takeaways.

43

Enough for me.

44

Let's get into it.

45

Speaker: Hey everyone.

46

Welcome.

47

Speaker 2: Hello.

48

Hello.

49

I'm so happy all of you are here.

50

This is gonna be so much fun.

51

I hope you're as excited as I am.

52

We are going to keep

this call fairly casual.

53

I'm gonna invite you off of mute by name.

54

And I ask that you start our

coaching discussion with some

55

sort of specific question.

56

Now I might have some follow up

questions for you, but we're gonna

57

use that kind to guide our time here.

58

We have an hour.

59

I wanna get to as many niches

and questions as I possibly can.

60

We're gonna aim to keep each person

to about five minutes, but I'm not

61

gonna hold you if we're getting

somewhere, I'm not gonna cut you off.

62

But I do wanna make sure we can answer

as many questions as possible here today.

63

Aside from that while my feedback

is hopefully helpful, so is yours.

64

The chat is open, so feel free

to connect with one another.

65

Maybe you have similarities in niche.

66

Maybe you have some ideas or

suggestions for one another.

67

This is the cool thing

about being in community.

68

This isn't a one-on-one session as

much as hopefully it'll feel like

69

that in some ways, but you also get

the benefit of this community and

70

all of our collective brains as well.

71

That sound good?

72

All right, let's get into it.

73

Cassandra.

74

Cassandra, tell me first if I'm

saying your name right, and then

75

dive into your question, Cassandra.

76

Okay, perfect.

77

It's nice to meet you.

78

What's your question?

79

Thank

80

Speaker 3: you.

81

You know what?

82

This is coming back down.

83

Tanish.

84

Just, I have a niche.

85

I don't I don't feel like it's very good.

86

Okay.

87

I don't feel like I'm marketing to the

population that I want to market to in

88

a way that communicates it very well.

89

Okay.

90

So I have my niche statement.

91

I've bought a few of your

other programs here and there.

92

I'm working on my website,

but I saw that I would jump in

93

Speaker 2: yeah, absolutely.

94

Alrighty.

95

If you've got that niche statement, go

ahead and pop that into the chat for me.

96

I'm a visual person, so I'd

love to see that and I'll read

97

it out loud for us as well.

98

Perfect.

99

As you're doing that, Cassandra, you said

that you don't feel like it's very good.

100

What indicators are there that

your niche isn't very good.

101

Speaker 3: I'm just, I try to,

I did your red thread thing.

102

So I work with couples

and I work with women.

103

And I don't even think it's necessarily,

I like have a passion for building

104

with women, low confidence, a lot of

entrepreneurs, a lot of just this, I'm

105

stuck here in these very gender specific

profiles and I know I can be more okay.

106

But I've worked with quite a few men

that are feeling the same thing, so I

107

struggle to niche it down to saying women.

108

Yeah.

109

And yet I know that we need to niche now.

110

Yeah.

111

I also work really well

with a lot of entrepreneurs.

112

As an entrepreneur, someone that owns

my own business, I've owned businesses

113

in the past, and there's just I feel

like multiple populations and I feel

114

like every population could have its

own niche statement, but when I'm just

115

trying to create, I'm trying to build

into a group practice, and so I'm just

116

trying to have like you put in some of

your podcasts, like having one dynamic.

117

Yep.

118

I'm coming in doesn't mean I can't

do all these specialty pages.

119

Absolutely.

120

Mark it out to all of these people

and so that's where I'm struggling is,

121

okay, how do I communicate this very

specific thing that I'm trying to target?

122

Yep.

123

Which is really, I think, I'm sure a

lot of us feel this way, a mindset.

124

I want people that are coming, like when

I work with couples, I don't want one foot

125

out The door partners not wanting to come.

126

They show up literally for one session and

I couldn't get my part and they cancel.

127

I want people that wanna come

and work with and let's dig in.

128

Yeah.

129

My niche used to include high

conflict and I realized that

130

was sending the wrong message.

131

Okay.

132

But I do specialize in

quote unquote high conflict.

133

Just, I'm at my, the end of my rope.

134

Maybe there's cheating.

135

Maybe we have some really exclusive

toxic patterns where a lot of

136

therapists feel like, Ooh, that's

scary, that's uncomfortable.

137

Okay.

138

I really root and have a lot of

specialty and have a lot of work.

139

I've done the EFTI, I worked

with Scott Wooley and Dr.

140

Sue Johnson.

141

And so I'm, I use that specialty to

help form a dynamic to get people

142

from this really negative toxic place

into a relationship that is on the

143

path of healing and a relationship

that they really love and can admire.

144

Speaker 2: Yeah.

145

Alright, so men, women, couples.

146

Yeah.

147

Okay.

148

Lemme do this niche statement.

149

Yeah, there you go.

150

Everyone sign off.

151

That was our day.

152

No, I'm just kidding.

153

Alright.

154

Let's see your niche statement.

155

Specialize in working with motivated

women and couples who feel lost,

156

disconnected, and unfulfilled.

157

Break old ha, break old patterns,

build stronger communication and

158

boundaries, rebuild trust within

themselves and their relationships

159

to step into new seasons of life with

clarity, confidence, and inner peace.

160

Just like grammar.

161

There's a lot there.

162

That's all right.

163

There's lots to work with.

164

Yeah.

165

Cassandra?

166

Yeah.

167

I am a great fit male client.

168

I'm a great foot female client.

169

I'm a couple.

170

Why am I choosing you as my therapist?

171

Oh, that's a great question.

172

I don't know how to answer

that when you asked.

173

It's a big question.

174

It's a big one.

175

Yeah.

176

But I, studies show us your clients

are looking at probably 5, 7,

177

10 plus other therapists, right?

178

Yeah.

179

What leads them to decide?

180

I think there's something about Cassandra.

181

Speaker 3: I like to say that I'm real.

182

This is not a textbook by the book.

183

I take real, I take, I like to say

I am the middleman between the fancy

184

education and the paper on the wall

and real life tangible problems.

185

There's nothing say or

do that will scare me.

186

I get it.

187

That relationships are

real, people are real.

188

We make mistakes.

189

We are not broken.

190

We are just lacking guidance.

191

I'm here to be that person and

that like Sherpa in between.

192

What is ideal.

193

Then what is real?

194

Speaker 2: What is ideal and what is real?

195

Oh, there's a compelling statement there.

196

Okay.

197

One other thing I'm curious

about, you mentioned the

198

qualities of your couples, right?

199

They're both invested.

200

It's not one foot out the door.

201

They might have some things

that other clinicians are

202

interested in touching, right?

203

So you're not gonna scare me is

a cool message for those couples.

204

What about the qualities

of those men and women?

205

Are they coming in do they have any

similarities as far as their personality

206

type, their level of motivation,

their interest their self-awareness?

207

What do you notice there?

208

As for as far as themes go,

209

Speaker 3: In far as themes go, the

ones that I have done really great

210

work, they are slightly self-aware.

211

So they are engaged, they recognize

I've got patterns, I'm stuck.

212

I'm not living a life that I wanna

live, but I know something needs to

213

change and I know it starts with me.

214

And so therefore willing to do

the work, they tend to have.

215

Every millennial these days seems

to have anxiety or pop psychology.

216

We all have anxiety.

217

So a little bit of anxiety,

a little bit of depression.

218

Those would be symptomatic,

diagnosable things.

219

But essentially I like to say

it's like low self-esteem and a

220

background of probably some trauma.

221

I put trauma within quotations because

pop psychology, everyone has trauma.

222

So it's just I feel like they've delve

in, they're on social media, most likely.

223

They're seeing these things, they're

relating to some of the content out there

224

and they don't know how to translate it.

225

They're yeah, that kind of sounds like

me and I know there's a problem and I

226

wanna do something different about it.

227

Speaker 2: Okay.

228

I'm really gonna encourage you,

Cassandra, to think on the reason

229

that these folks are choosing you.

230

If I had to guess, there's something

related either to what you help these

231

clients do, that Sherpa analogy or, and

or the way that you help them do it.

232

I think this idea of you're not

gonna scare me of sitting down

233

with someone where you can lay it

all out there and ultimately get

234

to the root of the issue, right?

235

This isn't bandaid therapy,

this is like deep work.

236

We're gonna, we're gonna break

the patterns that are keeping

237

you and your partner apart.

238

We are gonna break these patterns

of perfectionism that as an

239

entrepreneur keeping you up at 2:00

AM feel that on a deep level, right?

240

So I would really reflect on how you could

claim something about the way that you

241

work that is compelling to those folks.

242

And like I said, if I had to guess, it's

either what you're helping them do, the

243

breaking of the patterns the uncovering of

the root cause and or how you're doing it.

244

This real no bullshit, you're

not gonna scare me kind of style.

245

Is that helpful for

246

Speaker 3: you?

247

Yeah.

248

That's that red thread.

249

I think when I took your quiz, I was a

problem focused or something like that.

250

Speaker 2: So I don't think

you're problem focused.

251

I think your outcome or approach the vibe

I'm getting from you is, I'm probably

252

the, it's the way you do therapy that

is setting you apart, not necessarily

253

what you treat, but how you treat it.

254

So spending time really thinking about

what about that is distinguishing

255

for you, I think that's gonna

become your main message.

256

Speaker 3: Okay.

257

So the niche statement is almost

like the hero statement then?

258

Speaker 2: Yep.

259

Okay.

260

Okay.

261

All right.

262

Thank you.

263

Yeah, you're welcome.

264

Absolutely.

265

Thanks, Cassandra.

266

Who's next?

267

Use that raise hand.

268

Surely.

269

She's not the only one.

270

And if you can't find the raise, hand

put, drop something in the comments

271

and I'll invite you off mute that way.

272

Gail, excellent.

273

Come on off.

274

And then Neil, you'll be next.

275

Speaker 4: Hey Anna.

276

I feel hi.

277

I know you.

278

It's like meeting a celebrity,

so I just wanna say thank you for

279

everything that you do for us.

280

I magically found you on Facebook.

281

I have been doing all of

the little mini guides.

282

They have been so helpful and oh, I'm

so glad to know that truly I think

283

that you know what you were doing.

284

We need more people like you.

285

Speaker 2: Thank you.

286

That means a lot to me.

287

Speaker 4: Absolutely.

288

I just I saw that you were doing this

and I'm like, oh my gosh, I get to

289

finally be on a Zoom with you and Yes,

you do right during my lunch break.

290

So I've done quite a few

of the guides already.

291

I feel relatively

comfortable with my niche.

292

And so for the other ladies that

are in here, if you haven't done

293

the Guides with Anna definitely do

it because it has been monumental.

294

My poor husband has watched

me on my laptop redoing all

295

the wording on my my website.

296

I've actually decided to niche down.

297

I was with men and women in

my practice and I have decided

298

to niche down to just women.

299

Okay.

300

And what I have in terms of like the

statement when you pop onto my website,

301

is that I am, I'm just, I have it on my

phone here since I have you on my laptop.

302

Online therapy for women and

Lakewood Ranch and across Florida.

303

And then it's support for women

navigating anxiety, emotional burnout,

304

and life transitions so that you can

start to feel more like yourself again.

305

Okay.

306

And so I go Love that.

307

What question do you have for me?

308

I just wanted a little bit of your

feedback because again, you're

309

the inspiration for all of this.

310

I went into this a little bit more

about describing all the different

311

hats that a lot of women are wearing.

312

I've niched down to it.

313

It sounds broad.

314

But my age group that I like

to work with and that tend to

315

find me the most is 30 to 75.

316

A lot of my experience is actually

in medical settings, so hospitals,

317

acute rehab, skilled nursing.

318

I'm actually seeing clients in

assisted living facilities right now.

319

Probably my favorite is a 95-year-old

woman with a 17-year-old cat.

320

I'm gonna see her tomorrow,

but I've started to.

321

Create a sub niche or I don't

know if I'm a micro niche.

322

Micro niche, thank you.

323

And I am 48.

324

I'm going to be 49 on Friday.

325

We're all going you are not because

you are super young, but we're all

326

going through the infamous change.

327

A lot of my clients are

going through that as well.

328

They tend to be gravitating to

me because I highlight that I

329

have almost 30, or I'm sorry.

330

Yeah.

331

Almost 30 years in the medical

field as well as mental health.

332

Sure.

333

Plus going through that.

334

So I just wanted to get a little

bit of feedback from you in terms

335

of how to embrace that and how to

emphasize that micro niche as well.

336

Speaker 2: When I'm I'm inferring

is the micro niche, especially

337

if it is folks that resonate with

your medical background, is this

338

specific to like perimenopause and

menopause that folks are finding you?

339

Yes.

340

Speaker 6: Yeah.

341

Speaker 2: Yeah.

342

Absolutely.

343

It is a rich season of change, no doubt.

344

Haven't been there myself yet.

345

I will get there.

346

You, but I have actually seen more

and more clinicians really effectively

347

market themselves to this group,

and I think we have the benefits.

348

Cassandra, you're

mentioning pop psychology.

349

We have the benefits of people

actually talking about the fact that

350

perimenopause does some stuff to, to you.

351

And so I think that there is

a more awareness around this

352

need than there has ever been.

353

I would encourage you to

emphasize this even further.

354

So if you're, considering your

niche statement to be therapy

355

for women, you mentioned anxiety,

emotional burnout, life transitions.

356

Is that right?

357

I wonder.

358

I wonder a couple things about that, but

the anxiety and the emotional burnout.

359

Are they all happening?

360

When we look at the women you love most,

are they almost always navigating change?

361

Yes.

362

I think women in general, I am, I'm

not of that age yet, but I will be.

363

We're always in states of change, right?

364

And so I think that's actually

a really resonant men message,

365

especially for that age range.

366

You were focusing on.

367

So therapy, women with anxiety,

not a dime a dozen, but a little

368

bit, a dime a dozen these days.

369

What if instead, Gail, you were

really focused on speaking to

370

women in seasons of change.

371

And I think underneath that, a focus

on perimenopause and menopause.

372

Okay.

373

A focus on anxiety, because anxiety

is a natural part of that, right?

374

If emotional burnout is something

your clients also say they're

375

experiencing, then perhaps

there's space for that as well.

376

But to me I would imagine you could

probably fill your entire practice just

377

with perimenopause and anxiety under

this umbrella of seasons of change.

378

Does that resonate

379

Speaker 4: with you Very much.

380

And I'm so glad that you and I are talking

about this because, as I continue to

381

look at, some of the folks that are in

the group, when they're highlighting

382

websites or just taking a look at all

the people that are around in the state

383

of Florida, I tend to see a lot of those

words, anxiety, life transitions, and

384

I'm like, excuse my language, ladies.

385

Shit.

386

I don't want to be like

in that classification.

387

And even though I'm nicheing,

I sound general when.

388

When I'm not general.

389

Speaker 2: Does that make sense?

390

I think that's a really common experience.

391

Has anyone else felt that

in, in this day and age?

392

Yeah.

393

It can feel like, I also work

with women with anxiety 'cause

394

we've all got it these days, yes.

395

And we're the most likely

to engage in therapy.

396

And so a I wanna encourage you

that if that's who you work with,

397

that's who you work with abandoning.

398

That to me is not an option.

399

That's still the work that you do.

400

But just like we were

exploring with Cassandra.

401

Alright then why is that woman

with anxiety picking you?

402

How could you speak to her stage of life?

403

Her her mindset, her, something

about her that resonates more

404

deeply than just anxiety.

405

And so sometimes I think we do need to

get a little bit more creative about

406

how we are speaking to that woman.

407

'Cause it's the same woman

at the end of the day.

408

But how you're getting to her, the

way that you're resonating, what

409

makes you memorable, that's what you

get to be a little creative about.

410

Speaker 4: Perfect.

411

Thank you so much for that.

412

I really appreciate that, Anna.

413

Yeah,

414

Speaker 2: you're welcome, Gail.

415

Thank you.

416

That was a great one.

417

Perimenopause, menopause.

418

We have a competent copy student who

is that's become her main niche and

419

she's doing incredible work and getting

some really great clients with it.

420

Speaker 4: There is actually, I was doing

some research 'cause that's what we do.

421

And I found actually a, some

sort of credentialing program

422

that's gonna start in November.

423

So if you'd I can send you the

information for that person.

424

It's something that I'm considering

doing as well, just to have that

425

additional credentialing under.

426

Cool.

427

My belt.

428

Yeah.

429

And I think that will

help to market me as well.

430

And also while I've got the mic really

quickly, just wanna share with some of

431

the other ladies something that I have

done now that I am nicheing and have

432

this micro niche I ended up doing what's

called a preferred provider guide.

433

And so I've given this to all of my

clients so that they can see not only

434

in addition to therapy, what their

wellness journey could encompass.

435

Oh, that's great.

436

And I let all the companies know.

437

Thank you.

438

I let all the companies know,

Hey, how you featured you in

439

my preferred provider guide.

440

So my clients are going to be,

looking to your business to add

441

onto their self-care routine.

442

Because of that, one of the

physicians who specializes in

443

women's health reached out to me.

444

And one of the things I'm doing on

my birthing in addition to client

445

sessions is I'm gonna be doing a

podcast about perimenopause and

446

women's health with a physician.

447

Look at you.

448

Speaker 2: Love that, Gail.

449

What a great ex, what a really

wonderful and creative idea.

450

Thanks for sharing that with us.

451

Speaker 4: I just have to

say again, thank you Anna.

452

You have been an inspiration.

453

You've got the juices flowing, all the

different creative marketing things.

454

Thank you so much for

everything that you do for us.

455

Speaker 2: Absolutely.

456

Thank you.

457

Thank you Gail.

458

Cassandra, you asked a good question

and then Neely, we'll move to you.

459

Cassandra asked in the chat when you

say why are they picking you being

460

outcome focused, can you give an example

as to how this translate to a niche?

461

Translates to a niche statement?

462

Yeah.

463

So we have to get a little bit

more creative about this, right?

464

If you've been through my Magnetic

Niche Method program, there's some

465

different kind of formulas for this.

466

But say you're gonna lean into the

idea of therapy with you being all

467

about getting to the root cause.

468

So rather than a traditional niche

statement, which is something like, I

469

specialize in treating trauma and anxiety

for women of a certain age, right?

470

We would lean into instead

the ultimate goal, right?

471

So I help women, or I guess men,

women and couples, in your case,

472

Cassandra, but I help men, women,

and couples get to the root of their

473

relationship, anxiety and burnout

challenges by, navigating the challenges

474

related to entrepreneurship, X, y, Z.

475

So it's really about leading the

statement with what it is that

476

you do with that thread, right?

477

So I specialize in inclusive

affirming therapy for clients who are

478

figuring out who they are and what

their next steps in life look like.

479

That would be an example of another

approach based red thread statement.

480

So leading with your differentiator,

and then, what are your, what

481

are you, who are you helping?

482

What are you helping them with?

483

That would be an example there.

484

Yeah.

485

Good one.

486

Neely.

487

Hello.

488

I'm so happy to see

489

Speaker 7: you.

490

Good morning.

491

I feel or fell to what Gail was

saying when she first introduced

492

herself and spoke about how she felt.

493

I have watched Anna and about three

others over the past year and this

494

is the first time that I've been

available, which I made myself available.

495

I forced it, I made it

happen, lemme put it that way.

496

Anyway, I come with 25 years of experience

of a generalized practitioner from that

497

social work perspective and having to

go through choosing, has it been almost

498

a year long struggle and I still think.

499

I will forever just see

whoever walks through the door.

500

Unfortunately that's, and I'm

struggling with that part, but

501

I have got it down to third

502

from a too nerdy perspective.

503

And I created a Chatt BT, so she is my

right hand, and y'all will see that some

504

of this it is very much my tone of voice

and I get tickled when I read myself

505

back, but it's not my brain, it's because

she and I have worked together that

506

grief part that is not death focused.

507

And the age group can be

anywhere from twenties to

508

thirties to what they've lost on.

509

Okay.

510

And what makes.

511

So the need felt is, let

me just go down the list.

512

Grieving adults, midlife

pivots and couples in strain.

513

And it's usually due to

pornography or betrayal trauma.

514

Okay.

515

And I end up with a lot of

burnout professionals just

516

because I'm in such a rural state.

517

So that's my client type and the age

group, I just don't treat children.

518

Speaker 2: Yeah.

519

Speaker 7: I'm completely

telehealth and a lot of what I

520

end up doing is grief and anxiety.

521

OOCD really type stuff.

522

Okay.

523

And I can really be all over the place.

524

Speaker 2: What question do

you have for me when you're

525

wrestling with all this Neely?

526

So with

527

Speaker 7: my grief

clients, why they pick me.

528

So that outcome focused perspective,

they want to feel human again.

529

And I struggle putting into words what

that means, except I hear over and over

530

I wonder if I'm gonna be myself again.

531

Will I ever feel normal again?

532

And the why me I struggle with,

not because of what I bring to

533

the table, because I'm very good

at meeting you where you are.

534

It's not that mountaintop thing.

535

I'm a good storyteller and they

relate, but I have a hard time

536

answering what their wish is.

537

Except you're, you really want

something that actually works.

538

And you're gonna walk away

from here with grounding tools.

539

Self-compassion.

540

You'll you'll leave different,

but I don't wanna just say that.

541

Speaker 2: Yeah.

542

And why not?

543

Speaker 7: I'm a good Southern bell

and, we don't market ourselves very

544

well, so think of it as that blank

slate of, I really just struggle.

545

I've got, I know what I want.

546

And I clearly, if you put me in a

setting and said, Neely, tell me

547

this, I can answer your questions.

548

But it, when it comes to, and it's not

even confidence, because I have confidence

549

until we talk about the marketing piece.

550

Speaker 2: Common.

551

Yes.

552

What's interesting to me here, Neely

is the confidence you have in your

553

clinical work and the, that you're

experiencing a breakdown between the

554

confidence in that clinical work and

the confidence in your ability to market

555

yourself the way that I view marketing.

556

And having been in my world, you likely

know that I view it this way, that

557

ultimately your marketing is simply about

just letting making that confidence in the

558

clinical work available to others, right?

559

It's just letting people know

that, Hey, I can help you.

560

Here's how, here's why.

561

Come on.

562

It's an invitation, right?

563

It's an invitation for connection,

not necessarily some, like putting

564

you on a pedestal, all dressed

up in a perfect way, right?

565

So Neely in, in this case, and I

wanna remind every single person

566

that's here and listening right now,

there's a reason someone picks you.

567

Just like I was talking about with

Cassandra, like we're talking about

568

with Gail, same with you, Neely.

569

It doesn't matter what age range you

work with, it doesn't matter the wide

570

variety that you enjoy, at the end of

the day, you are the right therapist for

571

the right client for a certain reason.

572

Your niche is simply about

figuring out what that reason is.

573

So in your case, Neely, because you

do enjoy a large range of variety.

574

And because we don't wanna forsake

any of those in the name of marketing

575

and I don't think you have to.

576

Then I liked what I, one thing that where

my ears perked up a little bit as you

577

were speaking there, is the fact that what

you're gonna walk away with so you were

578

talking about the fact that when people

work with you, so whether I am a grieving

579

person who wants to feel like myself

again, whether I am a couple who is, has

580

been ripped apart by betrayal, whoever I

am, I'm gonna walk away from therapy with

581

you, feeling seen with actual skills.

582

With greater compassion for myself,

for the people I love probably.

583

So I'm wondering here, Neely, if we

focus you around what you're helping

584

your clients accomplish, what they're

walking away with, because I think that

585

can really infuse your style the way that

you show up to the room, your ability

586

to meet them where they are, and the

tangible tell me how I'm gonna feel better

587

things about what it is that you do.

588

So I think you can continue

to serve the individuals, the

589

grieving, the burnt out the couples.

590

It's what you help them do

that brings it all together.

591

Does that resonate with you?

592

It

593

Speaker 7: does.

594

And I, and people have said

back to me, I have a vision now.

595

I've got confidence.

596

I feel like I can go back, I

feel more like myself, but I.

597

Being who I am and not from

that business or marketing.

598

I don't know how to put that into words.

599

Speaker 2: Having vision.

600

That's an interesting, okay, so

I'm imagining a grieving person.

601

I'm imagining a couple ripped

apart by betrayal or addiction.

602

I am imagining someone who is

burnt out and doesn't know,

603

up from down kind of thing.

604

Having vision, being given the

skills, the insight, the space

605

to figure out and believe that

there's something better ahead.

606

Feeling better, feeling more like

myself after grief moving through

607

the burnout and actually feeling

satisfied, reconnecting to my partner.

608

Maybe that's an interesting and compelling

angle you could con consider taking here.

609

Neely is helping people see that

there's hope and giving them

610

the skills to, to get there.

611

Speaker 7: What happens, and I know

this, but I don't know how to express it

612

on a website, is I've been through hell

and back and I end up with referrals

613

because other people know my story.

614

Take people long Yeah.

615

To hear through my storytelling.

616

It doesn't take long to

have that, find that hope.

617

Speaker 6: Yeah.

618

And

619

Speaker 7: to understand struggling.

620

Yeah.

621

I know what to do, I just don't,

I know what I'm doing and I

622

know how to get the information.

623

I don't know how to type back together.

624

Speaker 2: Yeah.

625

Yeah.

626

Elia, I think we're onto something

with your niche as far as

627

this main overarching message.

628

Another thing I wanna remind you and

everyone who's listening here of is your

629

niche can only do so much, we can't pack.

630

All your skills, all your story, all

your different types of clients into one

631

statement, that's just unfair, right?

632

The goal of the niche is to peak the

interest, wet the appetite of the ideal

633

client, to make them feel in some small

shape or form seen by you, and then

634

to invite them into your marketing,

which is often your website, your psych

635

today, whatever, wherever it is that

you're getting your yourself out there.

636

Neely, I hear you putting a

lot of pressure on your niche.

637

What about my storytelling and what about

the fact that I've been to hell and back?

638

All included in your niche?

639

That's the job of your marketing, okay?

640

That's the job of your website.

641

I, if you were to move through our

program, there's a whole section where

642

we talk about where to self disclose

and talk about why people trust you.

643

That's where that part goes.

644

But at the very top level, this idea

of niche, I think we're onto something.

645

How's that feel?

646

I'm better.

647

You do good work.

648

There's a yes, there's a way

we can bring this all together.

649

Thanks for raising your hand.

650

I'm glad we got to chat.

651

Speaker 8: Kimberly.

652

Hello.

653

Hello.

654

Thank you so much for making this

available for us to connect with you.

655

My pleasure.

656

Yeah, it's my first time interacting

with you, so it's really exciting.

657

I've heard so much about you.

658

I think her name was someone I

went through limb with had Okay.

659

Anna Schroeder or Schroen or something.

660

Yeah.

661

Speaker 2: Yeah.

662

Tremendous.

663

She went

664

Speaker 8: through things to say about

her work with you yeah, I'm excited.

665

Excellent.

666

Me too.

667

I okay, so I am struggling with, I,

there's a feeling I get that maybe I

668

could just, I just wanna move the dial

a little bit and I keep circling around

669

in my head about how to be more clear

with my niche and I feel like I'm not.

670

I'm not fully conveying what I do although

I really appreciate what you just said,

671

so I'm just gonna go with what I have.

672

Great.

673

So I help professional women overcome

anxiety, burnout and perfectionism so

674

they can show up for their lives and

relationships as their authentic self.

675

Speaker 4: Okay.

676

Speaker 8: Or as they most deeply desire.

677

Okay.

678

And I don't know, it just feels

like a clunker, but I think when I

679

think about my clients and I tend to

so I work somatically and I do IFS

680

people come to me, they tend to be

professionals, professional women.

681

And I think it's mostly I get a lot of

referrals from maybe couples therapists

682

or people who are working like adjacently.

683

But I think that what they all.

684

They all have childhood trauma, whether

it was like a narcissistic parent or a lot

685

of emotional dysregulation in the home.

686

And they develop these sort of like

perfectionistic like strategies to

687

manage and just being, being really

being perfect so they don't, so that they

688

can manage their relationships or work.

689

And they tend to struggle with self-care.

690

So I talk a lot about

self-care in my marketing.

691

Okay.

692

Sometimes I've had folks with

autoimmune, but that's not the thing.

693

The thing that I love doing is and it

sounds cheesy, but like emotional freedom,

694

like being your, being able to heal all

of the ways you learned you had to be so

695

that you can actually be your full self.

696

Ooh.

697

Okay.

698

I

699

Speaker 2: think we're

onto something there.

700

You mentioned trauma.

701

Yes.

702

Anytime.

703

We mentioned trauma.

704

My first question is, do your

clients know they have trauma?

705

Speaker 8: No.

706

That's a Thank you for that.

707

They don't come to me self-identifying

at, it's more like they they co

708

they, they overcame their childhoods

by again, that perfection.

709

So they don't identi they just identify

with I need to practice more mindfulness

710

and my kid, I don't wanna fuck up my kids.

711

Speaker 2: Yeah.

712

Speaker 8: For example.

713

Or they'll come because it's like

they relationships not going great and

714

they don't like that they get upset.

715

Speaker 2: Yeah.

716

Do they identify with the term healing?

717

Do they feel like they

need to heal something?

718

Do they identify something's broken or are

they more no, I'm perfectionistic, I just

719

need some skills to not do this so much.

720

What are they coming in

needing out of therapy?

721

Speaker 8: That's a great question.

722

I feel like they're coming in more

like there's something going on.

723

Not that they need to heal, but

they're like, this isn't gonna work.

724

Or we need to, whether it's

a couple's therapy referral.

725

I'm thinking of three, three clients that

I've been work working with for a while.

726

One came in because she was

like super smart and researched.

727

She figured because she doesn't wanna

pass on intergenerational trauma.

728

So it's more there's a pressure point

in their life and they're struggling to,

729

to meet that, to rise to that occasion.

730

And they, but yeah, that's a

really interesting question.

731

I probably could unpack and be with

for months in your yeah, absolutely.

732

That's the

733

Speaker 2: thing about ni you can just

stew on it and chew on it for a long time.

734

I, a theme that's coming

to, to my mind here is.

735

Not only are you necessarily

treating perfectionist.

736

Did you say perfectionism?

737

Burnout.

738

Overthinking.

739

Speaker 8: Anxiety.

740

Speaker 2: Anxiety.

741

I didn't say overthinking,

742

Speaker 8: but that could work too.

743

Speaker 2: That your clients are realizing

their perfectionism or anxiety or burnout

744

isn't serving them like it used to.

745

Like this thing that got them to where

they are is now holding them back a bit.

746

Is that, does that level of

insight or awareness resonate?

747

Totally.

748

Okay.

749

Okay.

750

So you shared a really strong, I

think that was a really strong initial

751

statement, but you said you felt like

something's missing or you feel like

752

you need to evolve it a little bit.

753

Is there, when you consider who that

would attract, what's off about her?

754

What do you feel like is maybe

missing there that we need to look at?

755

Speaker 8: I guess I'm feeling like the

what I said about I think what I said when

756

you said, Ooh, the thing I said was what,

like about being their full self healing,

757

Speaker 2: the way that they

were told to, to show up or

758

the way that they adapt this, I

759

Speaker 8: don't think that

so much in my marketing.

760

Speaker 2: Yeah,

761

Speaker 8: And I'll admit that I I

front loaded a lot of work when I

762

first did my website and I'm like

really overdue for some tinkering,

763

so I haven't gotten into it.

764

So I think I've also grown.

765

So just I just need to

revamp all marketing.

766

Speaker 2: Yeah.

767

I'll reflect back to you.

768

What, like some areas I think

we could improve this on.

769

I think you specialize in working with

women who are realizing their anxiety,

770

burnout or perfectionism is holding them

back or getting in the way to identify.

771

Essentially how those things

used to serve them and find new

772

ways of moving forward, right?

773

Undoing the patterns that they

perhaps have learned in order to

774

feel fully confident showing up to

their life and their relationships

775

as their authentic selves.

776

This idea of being able, like

this emotional freedom, I don't

777

know that clients necessarily

come in saying hi Kimberly, I'm

778

looking for emotional freedom.

779

That's probably not the top of their

intake, so maybe you could reflect on

780

what language they do use, but I do love

this idea of like freedom and liberation

781

from something that used to serve

them as a trauma response essentially.

782

And now they, we need to,

we need to examine that.

783

We need to dismantle that.

784

In order for her to truly feel free.

785

I'm getting

786

Speaker 8: tears to my eyes 'cause

you're saying exactly what I've

787

been like there's something off and

just, I gotta find the right words.

788

And then you're like saying back.

789

What I've, that was Yeah I'm

glad that you recorded this.

790

Are we are we able to listen to

791

Speaker 2: Yes.

792

I'll post the recording.

793

I meant That's be great.

794

Yeah.

795

Thank, I meant to stream into our

zoom room and that didn't happen, but

796

Speaker 8: yeah.

797

This is really helpful.

798

Thank you so much.

799

That's what feels like

it's been missing is yeah.

800

I wanna capture that, that these are

old strategies that no longer work.

801

Speaker 5: Yeah.

802

Speaker 8: People are realizing it and

they've got hyperthyroidism or their

803

relationships on the skits, or they're

not liking how they're showing up for

804

their kids' behavioral challenges.

805

Yeah.

806

Speaker 2: Yeah.

807

This theme of breaking free or

liberation, I think is really powerful.

808

Liking who she is, like when

she lays her head down at night.

809

Speaker 8: Oh my gosh.

810

Yeah.

811

Yeah.

812

That's laning.

813

Yeah.

814

'cause I think I, yeah, I feel like my

marketing right now, it's like bland and

815

I just, I, everything is so stressful

right now with the com competitive

816

with VC and all this stuff is I just

wanna rekindle or re tinker so that

817

it's so clear that they are like click.

818

Speaker 2: Yeah, absolutely.

819

I think it's like we were just

chatting about with Gail, right?

820

Where she feels like, I

work with anxious women.

821

So do you Kimberly, but guess

what, Gail's message heck of

822

a lot different than yours.

823

Yeah, totally.

824

So it's looking at how can I have a

unique point of view or take a different

825

angle here that communicates deeply

the work that I do and resonates with

826

those women who want that experience.

827

Speaker 8: Cool.

828

A hundred percent.

829

Thank you so much.

830

This is so lovely.

831

Yeah.

832

My

833

Speaker 2: pleasure.

834

My pleasure.

835

So nice to meet you.

836

Thanks for sharing that with us.

837

Nice to meet you too.

838

Yeah, Risa.

839

Hello.

840

Hi.

841

Speaker 6: Hi.

842

It's nice to meet you.

843

Nice to meet you too.

844

Thanks for having me.

845

Speaker 2: Absolutely.

846

What's your question when

it comes to your niche?

847

Speaker 6: So similar.

848

I guess good segue is I feel like I

have something, but I'm not sure if

849

it's unique as you just mentioned,

or addressing or communicating

850

what I'm hoping it's communicating.

851

Yeah.

852

Okay.

853

Tell me where you're at.

854

So I'll put in the chat.

855

This is what I have

currently helping parents.

856

I'll read this out loud

857

Speaker 2: real quick.

858

Okay.

859

Helping parents break generational

cycles and create thriving families

860

by providing space to prioritize,

connecting with themselves, their

861

relationships, and their children.

862

Parenting is a thankless job.

863

It doesn't have to be lonely too.

864

Alright.

865

Lots of good stuff there.

866

Tell me where you're at with that.

867

I don't know if that's a niche.

868

Okay.

869

I'm not sure.

870

Okay.

871

What's going on in your marketing?

872

And is this out there in the world?

873

Are you getting a response from it?

874

Do we have anything to measure

how this is doing for you so far?

875

Speaker 6: Not quite.

876

It's very new.

877

As far as putting it out there,

I've worked a lot with parents

878

and couples specifically.

879

Okay.

880

And just trying to

figure out how to plans.

881

I feel like I have two, two adjacent

things that I love to do, and so

882

just trying to communicate that.

883

Okay.

884

Speaker 2: And what are those

two adjacent things in your mind?

885

Speaker 6: I love helping them

learn about parenting and doing

886

that parenting side of it.

887

I also really enjoy working with

the parents and helping them.

888

Know that it's okay and

it's in fact not selfish.

889

For you to take time for yourself,

to take time for your relationship.

890

And actually putting in that again,

breaking this idea that in order to be

891

a good parent, you need to sacrifice

yourself and sacrifice your relationship.

892

Speaker 2: Ah, okay.

893

And do you work only with

individual parents or couples too?

894

I primarily actually work with couples.

895

Okay.

896

Primarily couples, individual.

897

Okay.

898

Speaker 6: Yeah.

899

Speaker 2: Okay.

900

Cool.

901

That gives us something.

902

So the first thing here, helping

parents break generational cycles.

903

My first, it's similar to the word trauma.

904

Do your clients know there are

generational cycles they need to break

905

Speaker 6: most of the time?

906

They come in saying that they just

feel really stuck, that they keep

907

doing the same thing over and over.

908

Okay.

909

Or they don't want to,

but might not necessarily

910

Speaker 2: track that back to

prior, generational experiences.

911

Speaker 6: I will get some

that will say I just don't.

912

I don't, I wanna do things

differently than what I did.

913

Or what my parents did with me.

914

I just don't know necessarily

what that different looks like.

915

Speaker 2: Yeah, sure.

916

Okay.

917

I think that's, that, that's a really

powerful thing we could speak to here

918

that I think would make this niche

statement a bit more client friendly.

919

And it wasn't immediately clear to

me in this in this statement that

920

you work primarily with couples.

921

And so I think there's a

place to lean into that a bit.

922

So helping co-parents makes it seem like

they're, not together since, co-parenting

923

is a traditionally used in that way, but

couples and parents or parenting couples

924

or something I might find a way to couch

those two together to make it clear that

925

you tend to work with moms and dads, or

parents to, rather than break generational

926

cycles, I help parents do things

differently than we're done for them by.

927

That's where they are.

928

Prioritizing their own needs and

their relationship and learning new

929

ways of relating to their children.

930

S supporting them, disciplining

them, that whole parenting side.

931

But I think your, like the crux

of your niche is doing things

932

differently than we're done for them.

933

That to me appears to be, based on

what you've shared so far, a bit

934

more client friendly way of saying

the generational cycles thing.

935

But I just, I don't wanna yell like my

mom yelled, or I don't wanna it shut

936

down the way that my dad shut down,

or I don't want to see us divorce the

937

way my parents divorced or whatever.

938

But I think that's the crux here.

939

That is the deeply felt

need of your clients.

940

Is that true?

941

Obviously I'm making guesses.

942

I don't know your clients

as well as you do.

943

Speaker 6: Yeah.

944

I think that, like you said,

doing things differently.

945

I think that resonates.

946

Yeah.

947

That's what I.

948

That's when I get excited and they get

excited because it's that permission

949

to let go of the pressures to do

what other people are saying they

950

ought to do or are supposed to do.

951

Speaker 2: Yeah.

952

And there's an element too, there.

953

As a parent, I can empathize with this.

954

There's an element in the parenting

space in particular of all the advice

955

out there, whether it comes from

your mother-in-law or just Instagram.

956

Who the heck am I supposed to, listen to

someone's telling me to do this, but my

957

gut and my instinct tells me otherwise.

958

And so I imagine part of your work too is

helping them get back in touch with their

959

intuition and their what, their natural

ability to parent and trusting that.

960

Speaker 6: Yes.

961

Speaker 2: Yeah.

962

And trusting one

963

Speaker 6: another.

964

Speaker 2: Absolutely.

965

Which is so important in the couples.

966

So I like this idea.

967

I'm like a visual thinker here.

968

Risa.

969

So I imagine your, the crux of your

niche, again being, doing things

970

differently than were done for them

or however you wanna language that

971

underneath that is the prioritizing

themselves and their relationship.

972

And then there's the parenting kind of

skills and more like probably coaching

973

style work that you do around like

actually relating to their children.

974

Yes.

975

So you help couples and parents do

things differently than were done

976

for them and create thriving families

by providing space to prioritize

977

themselves and their relationship and

learn new powerful ways of relating

978

to and parenting their children.

979

Yeah.

980

How does that feel?

981

That feels good.

982

Okay.

983

Anything that feels like

still a sticking point?

984

I didn't do a lot to that niche statement.

985

Your original one was really good.

986

Speaker 6: Yeah, that feels good.

987

I think it's just self-doubt that of.

988

Is this, it, is this trying to get

across what what I want, and yeah.

989

So

990

Speaker 2: well, I'll encourage you and

anyone who has felt that, 'cause holy

991

cow, is that a normal experience that your

niche is never done, which for some people

992

is shoot, I want, I wanna check that box.

993

You never do.

994

You are evolving as a clinician.

995

You are getting to know your clients.

996

They are changing.

997

The clients you serve today are, we're

all different than we were five years ago.

998

And so giving yourself permission here

to go with what feels good now, and

999

trust that if that changes, you'll

know how to come back and revisit it.

00:42:58,263 --> 00:43:02,163

It's okay if it's not gonna stay

this way, for forever and ever.

00:43:02,163 --> 00:43:02,553

Amen.

00:43:05,133 --> 00:43:05,793

That feel all right?

00:43:05,793 --> 00:43:06,033

Thank you.

00:43:06,363 --> 00:43:07,143

Yeah, thank you.

00:43:07,143 --> 00:43:07,593

Absolutely.

00:43:07,593 --> 00:43:08,523

Thanks for sharing that with us.

00:43:08,523 --> 00:43:08,853

Sure.

00:43:09,243 --> 00:43:09,723

Hi Mary.

00:43:10,743 --> 00:43:11,193

Speaker 5: Hi Anna.

00:43:11,193 --> 00:43:11,733

How are you?

00:43:12,138 --> 00:43:12,468

Good.

00:43:12,468 --> 00:43:13,308

Nice to meet you.

00:43:13,548 --> 00:43:14,538

Nice to meet you too.

00:43:14,568 --> 00:43:15,918

Thank you for doing this for us.

00:43:15,948 --> 00:43:18,493

Yeah, I think very similar

to a lot of other folks.

00:43:18,493 --> 00:43:22,843

I don't know that I can phrase a really

specific question as much as it is.

00:43:22,953 --> 00:43:26,763

I just started solo private practice

about six, seven months ago.

00:43:27,073 --> 00:43:30,373

And have been reluctantly

working on my marketing.

00:43:30,373 --> 00:43:31,843

It's definitely not my strong suit.

00:43:32,183 --> 00:43:36,528

And I think part of what brings me here

is feeling like I know what I like to do.

00:43:36,528 --> 00:43:41,218

I know the clients that I like to work

with, but referrals have been slow.

00:43:41,278 --> 00:43:43,798

When they come in they're really

great fits, but they've been slow.

00:43:43,798 --> 00:43:47,158

So I think that's inspiring me to

think about what needs tweaking

00:43:47,158 --> 00:43:49,678

in this or is there something

that's missing that connection

00:43:50,368 --> 00:43:51,258

Speaker 2: with yeah, absolutely.

00:43:51,918 --> 00:43:55,158

Anytime you are getting good

fit referrals, that's that.

00:43:55,158 --> 00:43:56,778

To me, that's a really positive sign.

00:43:56,808 --> 00:43:59,988

Now, if we need more of them then

you know, there's, there, there's

00:44:00,048 --> 00:44:03,168

strategies and things to be done

there, but the fact that if people are

00:44:03,168 --> 00:44:05,868

coming to you and they're a good fit,

that tells me something you're doing.

00:44:06,228 --> 00:44:08,158

Is Right, and is resonating.

00:44:08,158 --> 00:44:08,218

Yeah.

00:44:08,218 --> 00:44:09,838

So who is a good fit for you, Mary?

00:44:10,148 --> 00:44:13,258

Speaker 5: So I wanna say interestingly,

the I would say the majority, if not

00:44:13,258 --> 00:44:17,248

all of my referrals so far have either

come from other clinicians or like

00:44:17,248 --> 00:44:19,078

friends who are recommending me to there.

00:44:19,108 --> 00:44:19,348

Okay.

00:44:19,403 --> 00:44:21,413

So it's been a lot of word of

mouth, which is obviously a

00:44:21,413 --> 00:44:23,333

very strong referral source.

00:44:23,848 --> 00:44:24,048

Absolutely.

00:44:24,098 --> 00:44:28,118

I think that means that like the marketing

isn't really being touched at all, or

00:44:28,178 --> 00:44:31,298

not by me, but I'm saying like that's

not really what's bringing people in.

00:44:31,718 --> 00:44:31,838

Okay.

00:44:31,938 --> 00:44:35,718

Speaker 2: It tells me that in some

way, shape or form, someone knows how

00:44:35,718 --> 00:44:39,588

to send the right person your way, even

if they're not reading your website or

00:44:39,588 --> 00:44:43,278

site today, or whatever it is that you

feel like you're doing, someone knows

00:44:43,278 --> 00:44:44,748

how to describe the work that you do.

00:44:45,138 --> 00:44:45,738

Is that true?

00:44:45,768 --> 00:44:48,768

What are people saying when they referral

sources, when they send folks your way?

00:44:48,768 --> 00:44:49,308

Do you know?

00:44:49,733 --> 00:44:50,733

I don't actually.

00:44:51,013 --> 00:44:51,293

Speaker: Okay.

00:44:51,293 --> 00:44:51,453

Yeah.

00:44:51,453 --> 00:44:51,613

So

00:44:51,613 --> 00:44:52,133

Speaker 2: that's a good question.

00:44:52,198 --> 00:44:53,488

I would ask that question.

00:44:53,608 --> 00:44:53,878

Yeah.

00:44:54,773 --> 00:44:58,253

That's, it's, this is the backwards

way of niching here a little bit Mary.

00:44:58,253 --> 00:45:00,113

'cause oftentimes we're

like, okay, this is my niche.

00:45:00,113 --> 00:45:02,213

And then we put it out into

your networking conversations.

00:45:02,363 --> 00:45:05,873

If you're already getting good fits,

go ask them what they're saying.

00:45:06,023 --> 00:45:06,143

Sure.

00:45:06,143 --> 00:45:07,943

What, how are they

describing how you work?

00:45:07,943 --> 00:45:09,893

How are they describing

what you specialize in?

00:45:10,013 --> 00:45:11,903

'cause something's landing there.

00:45:11,953 --> 00:45:12,343

Speaker 5: Sure.

00:45:12,673 --> 00:45:13,273

So I might go

00:45:13,273 --> 00:45:16,013

Speaker 2: look at that see what's

resonating, and then you can use

00:45:16,013 --> 00:45:18,233

that to inform your active marketing.

00:45:18,413 --> 00:45:21,163

'cause not that networking isn't active

'cause holy cow that's, it's a lot

00:45:21,163 --> 00:45:22,483

of work in some way, shape or form.

00:45:22,483 --> 00:45:25,663

But your active marketing as far as

your website and your psych today

00:45:25,663 --> 00:45:29,363

and your social media and the things

you're doing on a regular basis let's

00:45:29,363 --> 00:45:31,673

tap into to what's already working.

00:45:32,513 --> 00:45:32,723

Speaker 4: Okay.

00:45:33,233 --> 00:45:34,133

Speaker 2: Is that helpful?

00:45:35,393 --> 00:45:36,098

Yes and no.

00:45:36,528 --> 00:45:36,818

Okay.

00:45:36,818 --> 00:45:37,058

Yeah.

00:45:37,153 --> 00:45:39,133

I think I, do you have a

specific question on your niche?

00:45:39,133 --> 00:45:39,913

I can help answer, yeah.

00:45:40,003 --> 00:45:40,183

I'd

00:45:40,183 --> 00:45:42,403

Speaker 5: love to share it

and just get some feedback.

00:45:42,543 --> 00:45:48,483

This is, I think part of my struggle with

my niche is it can sound very generic.

00:45:48,613 --> 00:45:51,193

And so I wanna make sure that I'm

speaking to the right clientele.

00:45:51,193 --> 00:45:51,283

Sure.

00:45:51,793 --> 00:45:52,843

It doesn't feel generic.

00:45:52,843 --> 00:45:56,213

It doesn't feel like I'm using the

same, sometimes I joke that when

00:45:56,213 --> 00:45:58,253

you're looking at these profiles

over and over, it's like the same

00:45:58,253 --> 00:45:59,903

seven words in just different order.

00:45:59,903 --> 00:46:03,023

And I wanna make sure that hundred

percent people's eyes aren't glazing

00:46:03,023 --> 00:46:03,923

over when they're reading it.

00:46:04,013 --> 00:46:04,643

Absolutely.

00:46:04,703 --> 00:46:05,093

Absolutely.

00:46:05,093 --> 00:46:05,243

Yeah.

00:46:05,243 --> 00:46:06,053

Share what you've got.

00:46:06,293 --> 00:46:06,503

Yeah.

00:46:06,503 --> 00:46:08,303

So I have a niche statement.

00:46:08,303 --> 00:46:09,173

It's a little bit long.

00:46:09,603 --> 00:46:13,383

And then I also, as you were sharing

with other folks, I started to write

00:46:13,383 --> 00:46:17,183

down what are the reasons people choose

me and what is some of maybe similar to

00:46:17,183 --> 00:46:20,503

that networking comment you made what

are the things clients are telling me

00:46:20,503 --> 00:46:23,623

when they're coming to me of this is why

this is really working for me, or This

00:46:23,623 --> 00:46:25,153

is why this is feeling like a good fit.

00:46:25,513 --> 00:46:25,903

Speaker 2: Okay.

00:46:26,323 --> 00:46:26,563

All right.

00:46:26,563 --> 00:46:29,983

So we've got, I specialize in working with

people of color who are feeling frustrated

00:46:29,983 --> 00:46:31,543

or unfulfilled in their relationships.

00:46:31,543 --> 00:46:31,843

Okay.

00:46:32,023 --> 00:46:34,513

Struggling to communicate their

feelings, their needs or their concerns.

00:46:34,513 --> 00:46:37,903

Feeling isolated or unheard, having

repeated arguments, unresolved conflicts

00:46:38,113 --> 00:46:40,273

that leave them feeling stuck, like

they're carrying the weight alone,

00:46:40,543 --> 00:46:42,973

feeling like they're supporting

everyone else but struggling themselves.

00:46:42,973 --> 00:46:45,643

The connections that once felt natural,

now feel distant or unreachable.

00:46:45,793 --> 00:46:48,103

Healthy relationships are at the

core of a happy life, and I'm here

00:46:48,103 --> 00:46:49,993

to help make that a reality for you.

00:46:49,993 --> 00:46:50,293

Alright.

00:46:50,293 --> 00:46:52,963

People of color struggling in

their relationships, boiled down.

00:46:52,963 --> 00:46:55,873

That's what I'm seeing there

Reasons people choose me.

00:46:56,458 --> 00:46:57,838

Genuine and present in the room.

00:46:57,988 --> 00:47:00,748

Feel validated by my reactions when

they're recounting their experiences,

00:47:00,748 --> 00:47:02,548

feel seen and heard, feel connected.

00:47:02,948 --> 00:47:05,558

Recognize the cultural nuances

they're navigating day to day,

00:47:05,738 --> 00:47:08,348

dive into the details with them to

unpack what patterns are at play

00:47:08,348 --> 00:47:10,088

and how to change those patterns.

00:47:10,388 --> 00:47:10,838

Okay.

00:47:11,108 --> 00:47:12,158

Lots of good things here.

00:47:12,318 --> 00:47:15,288

The things that pique my,

that my ears perk up at a bit.

00:47:15,288 --> 00:47:18,978

Like I said, people of color struggling

in their relationships, your understanding

00:47:18,978 --> 00:47:22,948

of the cultural nuances sitting down

with someone who actually gets it

00:47:23,108 --> 00:47:27,888

is huge, culturally responsive or

culturally informed care is huge.

00:47:27,893 --> 00:47:30,373

And this idea of unpacking what

patterns are at play and how to

00:47:30,373 --> 00:47:34,093

change those patterns, it's getting

under the hood of the relationships.

00:47:34,143 --> 00:47:37,893

So I think if I had to reflect back

some ways we could optimize this.

00:47:38,418 --> 00:47:43,488

You work with people of color who are

feeling alone, disconnected, misunderstood

00:47:43,488 --> 00:47:47,748

in their relationships to get under

the hood of what's happening there.

00:47:47,848 --> 00:47:52,358

Heal the deeper patterns at play

and do that with a therapist who

00:47:52,358 --> 00:47:58,518

understands the cultural and societal

impacts of their unique experience.

00:47:59,538 --> 00:48:01,698

How does that feel as I

reflect that back to you?

00:48:02,868 --> 00:48:04,818

Speaker 5: Yeah, that,

that feels really accurate.

00:48:04,928 --> 00:48:07,933

So I'm guessing that feels

connected to what I'm writing.

00:48:08,043 --> 00:48:09,153

It absolutely does.

00:48:09,153 --> 00:48:09,633

It absolutely

00:48:09,633 --> 00:48:09,963

Speaker 2: does.

00:48:09,963 --> 00:48:14,733

And if you, there's that, there's

this balance here between feeling like

00:48:14,733 --> 00:48:16,833

your niche is vanilla, as you said.

00:48:16,833 --> 00:48:19,503

That your people's eyes

are just glazing over.

00:48:19,693 --> 00:48:22,273

But there's also just a

point of being honest, right?

00:48:22,273 --> 00:48:25,753

And so I don't want you to feel like

you have to further differentiate

00:48:25,753 --> 00:48:29,833

or narrow down just in order

to feel like you are different.

00:48:29,833 --> 00:48:32,803

Because the fact is, the way that

you show up to the room is unique.

00:48:32,983 --> 00:48:36,823

Every single one of you in this room

show up in a certain way and guide and

00:48:36,823 --> 00:48:38,413

support your clients in a certain way.

00:48:38,633 --> 00:48:42,443

So I think when you tap into those couple

of things the cultural responsiveness,

00:48:42,443 --> 00:48:47,393

the nuance there the depth the feeling

seen and heard, those things are enough,

00:48:47,513 --> 00:48:51,533

especially when paired with the focus of

people of color and their relationships.

00:48:51,683 --> 00:48:53,093

To me, that feels focused enough.

00:48:55,043 --> 00:48:55,313

Speaker 5: Okay.

00:48:55,403 --> 00:48:55,703

Thank you.

00:48:56,153 --> 00:48:56,813

Speaker 2: You're welcome.

00:48:56,903 --> 00:48:57,143

Yeah.

00:48:57,173 --> 00:48:58,193

Thanks for sharing that with us.

00:48:58,853 --> 00:48:59,093

Alright.

00:48:59,093 --> 00:49:01,253

We've got Alexis, Amal, and Jess.

00:49:01,313 --> 00:49:04,973

I can hang around for a little bit

longer after I asked my nanny to stay

00:49:04,973 --> 00:49:06,683

late, so that just in case that happens.

00:49:06,683 --> 00:49:09,563

I'm happy to get through all of you if

you're, if you can all stick around.

00:49:09,563 --> 00:49:11,813

Alexis, you wanna go next?

00:49:12,203 --> 00:49:13,103

Speaker 9: Yeah, for sure.

00:49:13,103 --> 00:49:13,433

Hi.

00:49:13,433 --> 00:49:16,283

Sorry, I was on camera earlier,

but my camera was doing a weird

00:49:16,283 --> 00:49:17,813

flickering thing, so I'm just That's

00:49:17,813 --> 00:49:18,023

Speaker 5: all right.

00:49:18,113 --> 00:49:18,353

Speak.

00:49:18,953 --> 00:49:20,933

Speaker 9: So I'm a marriage

and family therapist.

00:49:20,933 --> 00:49:24,683

I'm actually looking to nee a little bit.

00:49:24,683 --> 00:49:24,713

Okay.

00:49:24,743 --> 00:49:28,593

So I'm completely revamping

some things and so I guess.

00:49:29,433 --> 00:49:32,883

What I'm looking for clarity on today

is just if it feels like it's heading

00:49:32,883 --> 00:49:36,213

in the right direction and something

that I can start making moves on.

00:49:36,213 --> 00:49:36,303

Okay.

00:49:36,603 --> 00:49:38,283

Of course currently I see couples.

00:49:38,283 --> 00:49:41,943

I do a lot of high conflict

work, trauma work, but I'm a

00:49:41,943 --> 00:49:43,743

little bit burnt out on that.

00:49:43,743 --> 00:49:43,803

Okay.

00:49:43,853 --> 00:49:47,033

And as you were talking work,

I think when Risa was doing her

00:49:47,033 --> 00:49:51,393

presentation we're always evolving as

therapists and stuff, so that's been.

00:49:51,958 --> 00:49:54,598

A little bit of my story recently

is I feel like I'm evolving

00:49:54,598 --> 00:49:55,948

into something a little bit new

00:49:56,108 --> 00:49:56,438

Speaker 2: yeah.

00:49:56,498 --> 00:49:56,828

Yeah.

00:49:56,918 --> 00:50:01,658

And so as you move on, or not move on,

but pivot, perhaps evolve from these

00:50:01,658 --> 00:50:05,878

high conflict trauma couples cases,

who do you wanna be attracting now?

00:50:06,488 --> 00:50:10,788

Speaker 9: I'm currently looking to

be working with late bloomers if any

00:50:10,788 --> 00:50:15,498

of much about that and love career,

relationship, all of that type of stuff.

00:50:15,498 --> 00:50:18,918

And so that's where I'm

trying to shift my focus into.

00:50:18,918 --> 00:50:22,828

And so I've been working on, some

stuff as far as my therapist profiles,

00:50:22,828 --> 00:50:25,948

I'm working on revamping my website

and different things like that too.

00:50:27,058 --> 00:50:30,618

Speaker 2: Are people seeking out therapy

because they identify as a late bloomer?

00:50:30,648 --> 00:50:32,538

Are they looking for

therapy for late bloomers?

00:50:32,778 --> 00:50:36,858

Speaker 9: I have actually seen that

become more of a trending thing,

00:50:36,858 --> 00:50:40,668

especially it's become more of a

topic within social media and stuff.

00:50:40,668 --> 00:50:44,838

So I do think people are identifying

with that label a little bit more now.

00:50:44,843 --> 00:50:45,063

Okay.

00:50:45,468 --> 00:50:46,308

But I think if they're not

00:50:46,308 --> 00:50:48,798

Speaker 2: identifying with that

label, 'cause I it's that cool.

00:50:48,798 --> 00:50:49,968

It's the beauty of pop psychology.

00:50:49,968 --> 00:50:50,958

It's been a theme here today.

00:50:51,008 --> 00:50:54,068

That we get to benefit from

people being more psycho educated.

00:50:54,278 --> 00:50:54,488

Yeah.

00:50:54,488 --> 00:50:57,428

If they're not identifying that

way, Alexis, then what are they