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Alchemy in the Workplace - with Rory Sutherland
3rd September 2021 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:48:02

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Rory Sutherland is Vice Chairman, and heads up the Behavioural Science Practice, at Ogilvy UK. In this weeks episode he shares stories about the power of #autonomy

In his three brilliant CREATE stories you will find out why we: 

  • should spend more time understanding the problem before designing the solution 
  • are more likely to do nothing than the sensible, innovative or imaginative thing
  • Had better get clever about what we measure
  • should scrap the senseless “9 to 5”

BONUS EXTRAS: Find out why Unilever created "Dress Down Friday" and potato farmers soak their potatoes before they sell ‘em 

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