Amit Raj shares the importance of building relationships before you link build.

Discussion points include:

How would you define a valuable link?

What do you have to give to obtain a valuable link nowadays?

How do you stand out with your outreach?

Is that link a logically relevant link between those websites?

Does it provide value?

Is your outreach relevant and genuine to the receiver?

Are you approaching sites with something that will genuinely resonate, and that their audience would benefit from?