Join us in this captivating episode as we discuss the challenges faced by small business owners in an ever-changing digital landscape. The importance of understanding unique issues and having support mechanisms in place is emphasised. Bill Lang highlights the need for more empathy and input from big brands to make their products and services more effective for small business owners. We also touch on the financial complexities of running a small business and the dedication of small business owners as well as the impact of COVID-19 on small businesses.