Artwork for podcast Demand Gen U
How to Get Four Months’ Worth of Content From One Event
Episode 922nd March 2022 • Demand Gen U •
00:00:00 00:40:44

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After all the planning and strategizing that goes into an event, it’s all over after the event ends — or is it?

There’s so much you can do with the content you’ve generated that won’t only promote your brand, it’ll also build anticipation for future events.

Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, discuss several ways to tap into the content goldmine that is your event. We look at how pre-recorded sessions can give you a head start with your content, a five-part repurposing framework, and also share a few hiccups that happened down the line.

Listen to the full episode to learn how to get enough valuable content out of your event long after it’s over.

Find out:

  • How to apply our five-part repurposing framework
  • The importance of having a plan going in
  • Why your content’s structure and the platforms you use matter
  • How email complements social media marketing

00:00 - 00:26 Introduction

00:28 - 03:16 What inspired Justin to repurpose content from the Demand event

03:17 - 04:46 Why your core content has to be good

04:47 - 06:29  Lessons from how the content for the event was structured

06:30 - 09:09 The benefits of having pre-recorded sessions

09:10 - 14:07 How Metadata handled the hiccups that occurred during the event

14:08 - 15:34 Why it’s vital not to bank on perfection

15:35 - 29:50 Justin’s five-step framework for repurposing events

29:51 - 30:45 The importance of finding good partners

30:46 - 32:58  Justin’s approach to getting traffic and ranking

32:59 - 34:26  The unexpected successes during Metadata’s event

34:27 - 35:03 How old content can be just appealing as the new material

35:04 - 36:33 Why consistency is important when sending out content

36:34 - 39:40 What Justin and Mark would have done differently

39:41 - 40:45 Outro