After all the planning and strategizing that goes into an event, it’s all over after the event ends — or is it?
There’s so much you can do with the content you’ve generated that won’t only promote your brand, it’ll also build anticipation for future events.
Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, discuss several ways to tap into the content goldmine that is your event. We look at how pre-recorded sessions can give you a head start with your content, a five-part repurposing framework, and also share a few hiccups that happened down the line.
Listen to the full episode to learn how to get enough valuable content out of your event long after it’s over.
Find out:
- How to apply our five-part repurposing framework
- The importance of having a plan going in
- Why your content’s structure and the platforms you use matter
- How email complements social media marketing
00:00 - 00:26 Introduction
00:28 - 03:16 What inspired Justin to repurpose content from the Demand event
03:17 - 04:46 Why your core content has to be good
04:47 - 06:29 Lessons from how the content for the event was structured
06:30 - 09:09 The benefits of having pre-recorded sessions
09:10 - 14:07 How Metadata handled the hiccups that occurred during the event
14:08 - 15:34 Why it’s vital not to bank on perfection
15:35 - 29:50 Justin’s five-step framework for repurposing events
29:51 - 30:45 The importance of finding good partners
30:46 - 32:58 Justin’s approach to getting traffic and ranking
32:59 - 34:26 The unexpected successes during Metadata’s event
34:27 - 35:03 How old content can be just appealing as the new material
35:04 - 36:33 Why consistency is important when sending out content
36:34 - 39:40 What Justin and Mark would have done differently
39:41 - 40:45 Outro
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