After all the planning and strategizing that goes into an event, it’s all over after the event ends — or is it?
There’s so much you can do with the content you’ve generated that won’t only promote your brand, it’ll also build anticipation for future events.
Mark Huber, Head of Brand & Product Marketing, and Justin Simon, Senior Content Marketing Manager at Metadata, discuss several ways to tap into the content goldmine that is your event. We look at how pre-recorded sessions can give you a head start with your content, a five-part repurposing framework, and also share a few hiccups that happened down the line.
Listen to the full episode to learn how to get enough valuable content out of your event long after it’s over.
How to apply our five-part repurposing framework
The importance of having a plan going in
Why your content’s structure and the platforms you use matter
How email complements social media marketing
00:00 - 00:26 Introduction
00:28 - 03:16 What inspired Justin to repurpose content from the Demand event
03:17 - 04:46 Why your core content has to be good
04:47 - 06:29 Lessons from how the content for the event was structured
06:30 - 09:09 The benefits of having pre-recorded sessions
09:10 - 14:07 How Metadata handled the hiccups that occurred during the event
14:08 - 15:34 Why it’s vital not to bank on perfection
15:35 - 29:50 Justin’s five-step framework for repurposing events
29:51 - 30:45 The importance of finding good partners
30:46 - 32:58 Justin’s approach to getting traffic and ranking
32:59 - 34:26 The unexpected successes during Metadata’s event
34:27 - 35:03 How old content can be just appealing as the new material
35:04 - 36:33 Why consistency is important when sending out content
36:34 - 39:40 What Justin and Mark would have done differently