Damien Robert discusses the importance of embracing Search Experience Optimisation with Search Marketing & Web Accessibility - hosted by David Bain

Talking points:

Why is Search Marketing and Web Accessibility linked?

How would you define web inclusivity - and is this different from web accessibility?

How do you create an experience that’s welcome to everyone?

How do you ensure that your site is universally engaging?

How is paid search’s role changing?

What are some key aspects of web accessibility that big brands often get wrong?

How do you measure the impacts of good web accessibility?

How do you measure the financial value of proving better web accessibility?