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Will your audience pass your message along?
Episode 1638th August 2022 • Leaders Light The Path • Dr. Michael Gerharz
00:00:00 00:01:41

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The ultimate result of your communication is when your audience passes your message along. But will they?

Some things are easier said than done. But I’m here to help. Ask me anything about the art of communicating and I will answer it in one of the upcoming episodes. Head over to https://michaelgerharz.com/qa

Transcripts

Speaker:

When we tell our story, let's say on a website or in a podcast,

Speaker:

in a keynote, in a blog post.

Speaker:

When we tell our story, the ultimate result is when

Speaker:

people pass our message along.

But let's face it:

passing anything along is kind of a risk for your audience.

But let's face it:

Think about yourself.

But let's face it:

When, for example, you recommend something to someone, you're

But let's face it:

extending your credibility to the thing that you recommend.

But let's face it:

That's why you probably recommend only things that you

But let's face it:

feel comfortable with yourself.

But let's face it:

It doesn't stop there.

But let's face it:

You intuitively understand that ultimately, the person who asked for

But let's face it:

your opinion needs to be happy with the thing you recommended to them.

But let's face it:

And so, you put one extra layer of carefulness on top of your recommendation

But let's face it:

because what if they don't like it, right?

But let's face it:

It would be a threat to your status.

But let's face it:

On the other hand, the more someone can be sure that the thing they pass along

But let's face it:

will boost their status, the more likely they are to actually pass it along.

So a crucial question is:

will it boost your audience's status

So a crucial question is:

when they pass your message along?

So a crucial question is:

And if not, what would make it so?

So a crucial question is:

What's missing so that they will no longer see it as a risk

So a crucial question is:

but as a boost to their status.