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The Whole Marketer Ep56 - Authenticity with guest Keith Moor
6th January 2022 • The Marketing Society podcast • The Marketing Society podcast
00:00:00 00:36:06

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Episode #56. Authenticity is the leadership and personal understanding topic in this episode. 

Abby is joined by Marketing Week’s Marketer of the Year – Keith Moor, to discuss the importance of authenticity and how being your best self at work and leading by example starts by knowing yourself, your personality and clarity on your values. 

Keith Moor is Chief Marketing Officer of Camelot, the operator of the National Lottery. Prior to this role Keith worked at Santander at the time of launching the new brand into the UK. 

In this episode Keith shares his journey to greater personal understanding and what his purpose is. Plus, his career highs and lows – a must listen from such an inspirational marketer. First published December 6th 2021.

This podcast is sponsored by Labyrinth Marketing 



The Whole Marketer podcast is here to support and empower the people behind brands and businesses with the latest technical tools, soft and leadership skills and personal understanding for a fulfilling marketing career and life as a whole. For more info go to