This week I'm chatting with Sabine Schwartz from The Next Level Entrepreneur Podcast.

We talk about her experiences with setting up her podcast, how she wants to build genuine connections and her goals for the podcast.

We also dive into using podcasts as a visibility tool and how repurposing your podcast content is so valuable!

Sabine's biggest challenge at the moment is keeping consistent whilst being busy.

Her advice to you newbie podcasters out there is to just start!

Don't overthink it!

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About my Guest Sabine...

Sabine Schwartz is a Sales Confidence and Mindset Coach.

She helps female entrepreneurs become more confident in their sales skills, release all the blocks around sales, outreach, money and human connection so that they have a bigger income and impact at the speed of light.

You can find her in all these places:

Website | YouTube | LinkedIn

Her contact email is coach@sabineschwartz.com

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

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Welcome to podcasting one on one with me your host

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Rachel. This podcast is for female business owners and

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solopreneurs that are looking to start a podcast that add to your

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own already awesome offering. I'll give you helpful advice

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that you can take away and use in your podcasting journey. I

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hope to answer those tricky questions that just keep you

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from starting once a month I'll be joined by other female

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podcasters. They'll share their journey with you and offer tips

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and advice they discovered along the way. Let's get started.

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Hi, and welcome to this week's episode. Today I have Sabine

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Schwartz with me. Hi, Sabine.

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Hi, I'm so happy to be here. Oh, it's lovely to have you on.

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Sabine is a sales and confidence mindset coach, she helps female

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entrepreneurs become more confident in their sales skills,

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release all the books around sales at which money and human

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connections so that they have a bigger income and impact at the

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speed of light. That sounds so interesting. Sabine, you want to

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tell us a little bit about yourself? And then like why you

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wanted to start your podcast?

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Yeah, sure. Yeah, I'm so mean, I'm in Germany in Berlin. And

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I'm a mom of three very, very active voice and the age of 811

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and 12. And I'm since long time in business I started as a

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health coach 11 years ago. And then I completely switched over

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my old business and change direction and became a business

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coach, and a hypnotherapist and RTT practitioner, which is a

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really quick form of hypnosis, to overcome all limiting

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beliefs, procrastination, impostor syndrome, lack of

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confidence, and just wonderful. And this way, I call it our

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speed of light. Because just really, really quick, you don't

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have to wait weeks until you feel better and more confident.

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And often after 123 sessions, you will feel already a push and

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director of anything you desire, like confidence, public

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speaking, visibility, being able to get in front of the camera.

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And I just love this combination. And this is why I

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started my podcast as well. Because I wanted to have a

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platform which can reach many people and where I can just talk

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about my passion. And share all my knowledge about how to work

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with your mind how to heal different things from your past

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trauma from the past, how to release anxiety, how to become a

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better entrepreneur, feeling fully aligned and purposeful or

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just love your business again, because I know how hard it is a

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few question yourself all the time, if you feel overwhelmed,

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stressed, anxious, afraid of reaching out to new people or

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get into public speaking or even sales. I mean, sales

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conversations can be really, really hard. And this one, I

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love to talk on my podcast about like really how you can become

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the best version of yourself, and how to truly master your

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mindset. And how to achieve everything you desire in a

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quicker way.

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When you have those mindset blocks, it is so difficult to to

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overcome them sometimes and some and the feeling that perhaps it

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might take a really really long time. And often in business you

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don't, you don't really want to wait that long to be able to, to

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overcome some of those things, especially with sales I've had

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that myself and impostor syndrome. They are really big

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things, especially with online entrepreneurs at the moment,

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those kinds of blocks that we have to get to get over those

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things. RTT sounds really interesting. But tell us a

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little bit about that about RTT and what it is. Yeah,

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yeah. RTTs rapid transformational therapy and for

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short form is RTT. And I've gotten better memories appear

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and talking about quick results. It's because she was a therapist

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before. And she said when you're a therapist, it takes sometimes

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very long for your clients to feel better. And I mean, I have

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got friends who have depression for example, and there are since

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five years in therapy, and still don't feel so much better. It's

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just like crazy sometimes and Rosa Pierre said okay, when,

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when you're when your arm is broken, for example, you don't

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want to wait one year until it heals until it gets better and

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the same as with pain in your soul. I mean, you can't see it,

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but it's there and it's really, really terrible for so many

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people and so she said okay, she wants to well invent something

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which works a bit quicker so that you can heal in a quicker

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time and don't have suffer for years and years and years. And

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that's how she came up with this relatively new therapy form,

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which is a combination of therapy, cognitive behavioural

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therapy, hypnosis, and NLP. And it's just a wonderful form of

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stuff that I'm getting my clients into hypnosis, and

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they're staying in my session the whole time and hypnosis, and

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I'm getting them to the root cause of their problem. And then

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we uncover it and they can see and know so clearly everything

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from the past. And they can go back so many years back when

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there were small children or babies. And then we uncover what

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happened, what created this problem, what created the blog,

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for example, and then we release it and get it out of their mind.

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So that you can it's like, like a gardener, for example, it's

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just getting out all the weeds. And then we plant new seeds for

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beautiful blossoms to flowers to bloom. And this is planting the

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seeds in the session. So rewiring of their mind, like

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really installing better believe special feelings, better

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thoughts, because I'm in the end, we all become what we

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believe. And when we believe we are so bad at selling, we can't

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sell, we have problems to talk to other people, we can't talk

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in a compelling way so that the people have see the value of our

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products. And sales are really hard and terrible and sleazy,

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and what you all hear about sales, I mean, sales are

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connected to so many things. And it's just not a small single

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thing. I mean, sales are such a big area connected with many,

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many bad feelings, and fears and anxiety. And this is what I am

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doing my session that I just planned on better beliefs about

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sales about themselves. And so that they just feel instantly,

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so much better, so much more confident. And they believe that

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their sales leaders, for example, did their masters

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helot, sellers. And yeah, this whole session will look like and

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this the power of rapid transformational therapy,

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it sounds really interesting, I can tell you're really

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passionate about it, just talking about it, which is so

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great. Obviously, passion is a big part of running your own and

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owning your own business and getting the best out of and also

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starting your your podcast as well. So tell us a little bit

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more about so you have the idea about doing a podcast to share

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your passion and to help people. Yeah, how did you go about

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starting the planning side of things?

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Yeah, I'm really I love planning. And I have many

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planners here in the back side of me. And I have for example,

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for when I started with my podcast planning process, I have

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a look at the half a year. And think about my content

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categories, which I want to fill up and I'm always connecting

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them back to my programme, I've got a signature programme, which

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is called the sales alchemy Academy, where it's a six month

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programme where I guide my clients through to feel better

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in selling and we're confident in the visibility aspects as

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well, so many different parts. And I'm looking at my module,

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for example, and then I break them up for the half year. And

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I'm planning my content around this content buckets off my

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modules of my of my group coaching programmes, so that

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every piece of content I'm putting out there links back to

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this programme. And this is how what I truly love to do and what

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I suggest to everybody doing just see about what what kind of

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products are having, and how can you talk about and how can you

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connect your podcast to teach the people about it about your

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programme. And then I'm doing one week I'm doing a one person

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show like only me where I'm talking about my stuff. And the

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second week, it's like the weekly as every week I once a

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week I am on and the next week I have a guest and those reaching

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out to the people who really matched my subject that before I

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had a Facebook group where I had a show inside as well. And I

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didn't plan anything there when I started I wasn't so big and

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planning planning part came the last years because I saw how

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difficult it is if you just don't plan if you just do a

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post, hey people I'm looking for somebody to interview like I did

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it before my Facebook group and then random people just came in

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there and I just checked their their profiles for example. And

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then I picked them but I didn't have a theme before which was a

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really big problem and so I can only suggest really look for the

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right people look for you Our own theme which really supports

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your business, because I mean, the podcast needs to support

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your business as well. And it needs to have a specific theme.

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And so it's very important to really handpick your guests and

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see what kind of value they can provide so that it matches your

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brand. And that's what I'm doing it as a first step, but it does

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plan out one half a year, half a year in advance. And then I have

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for each session, I have like a sheet where I have my hook my

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steps, which I'm going through. So it's like one pager, I put

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everything in there a little bullet points, and my call to

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action on the end as well. It's like a video script as well,

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because I really love video, and I'm using the same script for my

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audio podcast, but I have the podcast always in a video format

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as well and have like a video podcast.

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Okay, yeah, I was gonna ask whether or not you had you did

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video, as well. So do you put the video on to YouTube? And

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then have your podcasts go out on the rest of the platform?

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Yeah,

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yeah, I have my podcast on YouTube. And I have a nine

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minute video of this podcast on LinkedIn as well. Oh, okay.

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That's interesting. How do you find that? What does that work

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well with? Do you get a lot of engagement on those type of

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posts having? Like, do you just kind of like, pick nine minutes

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section out of the episode to, to put out there? Yeah,

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yeah. And what I have to say, before I just put the moment

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video in my scheduling tool added got just scheduled to

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LinkedIn. And now since I'm really working more on LinkedIn

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and getting to know it better, I heard that LinkedIn doesn't like

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third party tools, and that they will guide them a little bit so

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that you don't get so much engagement. And that was my

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problem. I didn't get much engagement on LinkedIn, on my

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video posts, and all my posts in general. And now I am, I got off

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my scheduling tool, even if I really, really love it, because

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it's just such a time saver. But now I'm doing it manually and

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just upload. And then I'm engaging on LinkedIn. And the

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same time when I'm uploading it. And when I'm doing it that way,

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I'm getting more engagement. And this is what I am working on

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right now. And I need to have more connections on LinkedIn,

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cause I'm quite new, I'm still under 500, I have 450 or

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something like that. And when I'm getting more and more, I

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will get more engagement on my videos, and I will keep up the

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strategy. Because I think that's really, really good.

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Yeah, that's interesting that you don't get as much engagement

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if you use a scheduler. I know that. I was talking, Michelle

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tonight, there was a post that Michelle had done a couple of

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weeks ago now. And talking about video engagement, someone she's

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connected to, and it is quite small. It's smaller than regular

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posts, but it means that the person, they'll give you the

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stats on how long they've watched it for, which is quite

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interesting. So they some of the videos don't do you think they

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don't do very well. But actually, like the ratio of it

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is quite a configure out and maybe I'll have to try and find

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the most and link in the show notes. But that was quite

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interesting, because I put my audiograms on there as videos.

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But I do use a scheduler as well. So I should do a little

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testing actually, that's quite a good thing to to do, actually,

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when you're doing your promotion is to test out different types

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of posts and see how well they do. And that's an interesting

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one about schedulers. I know one point you couldn't actually

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schedule a video that would appear actually on LinkedIn. I

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use Buffer. And they do now but originally, it would take you to

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a different link if someone clicked on it. So but yeah,

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you're right, that they don't like and they don't like you

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sharing links in the in the posts either and things like

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that. Because they want you to stay on the platform, don't

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they? Which is understandable. It makes it difficult when

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you're trying to be organised and get everything scheduled and

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put your links in there. So today's little challenge.

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What I'm doing now is that I just posted, and then I reach

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out to like 10 People will think okay, for them, it would be

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interesting. And then I'm send them a message you already like

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to check out my video I did about this and this. And yeah,

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and when I'm doing it this way, I'm getting more engagement.

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Yeah, yeah, it does. It does take time, because it takes time

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to build those connections. And you really want to have genuine

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connections and just have people that are going to be interested

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in your content and you're going to add value for them. And

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otherwise, you know, you don't want a lot of people that, you

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know, don't

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engage them just random people. Exactly. That's what I love to

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do on LinkedIn. It's just like really creating conversations

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and yeah, and relationships. And don't just connect request

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connection and then just send a pitch like you're running. And

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yeah, so I just love connections. And that's really

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the way to go, I think.

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Yeah. And I think it's to help build your audience for your

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podcast. Like, getting back to people as well. And in creating

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that it's about creating the two way engagement, isn't it as

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well, not not having it all one way like

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to take and never give. That's really often you need to give

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good feedback as well. Yeah. You're the person who always

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takes takes takes. Yeah, yeah,

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absolutely. So it sounds like you were very organised in your

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planning, and really thought about what episodes are going to

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benefit your audience, which I think is a really great way to

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get started. Did you have any particular podcast goals in mind

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when you started?

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Yeah, I want to always a podcast, I want to build like

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genuine relationships. And I want to build myself up as an

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authority in my field. And to have, yeah, I wasn't sure about

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the number of downloads I want to have. Because the beginning,

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I wasn't so sure about what are great numbers to have as

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downloads, for example, but it's just like, I just want to have

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my podcasts reach as many people as possible. And use it as a

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tool to as well engage. But relationships reach out to new

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people. And to have something where I can say, like a

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conversation starter. For example, if you have a person

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who you truly love to connect with where you think, okay, this

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person is a little bit more far ahead than me, for example. And

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I would love them to get to know me, for example, this is how I'm

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using my podcast as well to use as a tool to give value for this

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person as well, if they're on my podcast, they're getting a value

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as well. And perhaps they want to invite me later back to their

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podcast as well, because for me, like a great visibility tool as

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well to get in front of other other audiences. Because I mean,

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when you're starting in your field, or like me, for example,

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I shifted my niche. And I need to build up my authority in my

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niche. And when I don't have myself a big audience in the

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beginning, it's great to get in front of other audiences. And

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there is a podcast great to have, because you have always

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something where you can invite people to, and they will perhaps

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later, invite you as well as like, giving and receiving. And

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for this podcast is just amazing. And it's a content

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library as well. And even for myself, I want to put in there

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meditations for myself. And then I can just go in there and

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listen to my own meditations. Because it's really, I just love

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it when you're laying in bed on the night, for example. I mean,

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everybody knows how it is sometimes in the night. I mean,

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it's like your nervous system shut, go slows down, goes down,

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goes down. And then comes the bed. Your thoughts, for example,

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which keeps you up at night, I get anxiety, I think, oh my

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gosh, how can I pay these bills? Or what's our the kids in

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school, or what's your business or the taxes or you still

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haven't done the taxes, and you need to do that, like, you know,

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like, your mind just starts rolling around, you get all the

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crazy ideas and anxiety comes up, and you can't sleep again.

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And what actually love then is just listen to a meditation. And

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this is where a podcast for me is great because I want this my

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goal I want to add in more hypnosis from myself and

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meditations, which I can just listen to when when I can't

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sleep, I can listen to my meditations, and other people as

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well. So because meditations are just amazing, to help you feel

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instantly better and to sleep better. And even my kids are

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listening to my meditations that they can just tune into my

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podcasts and listen to meditation from me where they

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have like an easy find library where you can just click and

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listen to it.

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Yeah, that sounds great. I listened to meditations at night

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as well. One thing I'm always worried about is the kids at

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school and they have their own little stresses and minor 10 and

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12 and they're in middle school because we got three to where I

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am and you know all those problems that preteens get and

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I've we've done I have I use the headspace app at the moment, but

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it's great. They quite like having something to calm them

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down because there is there is always that time in the night

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when you're thinking about things and you just want to help

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clear my that sounds really great and you're thinking you

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know more about your ideal audience and your target

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audience and thinking about what would be great for them as well.

Unknown: 00:19:53

I think adding in a meditation would be really nice. And what

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you said about it being a content library it's repurposing

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and using your content that you've created is such a great

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thing for your podcasts as well. And it's, it's easy to forget as

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well, how to Nicole, my clients from showing up solo are

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brilliant at this is i So sometimes I'm guilty of

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forgetting to this myself, when you started to get a few

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episodes behind you I'm, you know, in my 20s episodes now,

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and you know, it's almost like oh, they're they're done and

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gone. But you can actually use your what you've done previously

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to to to retire because they're still valid. There's still new

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people joining hopefully, you're missing at different stages. And

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it is great to have that content library to be able to repurpose,

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and show not just what you're doing now, what you're focusing

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on now is pointing them in the direction of, you know, have you

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heard this? And did you know that I've done you know, that

Unknown: 00:20:53

this could help you as well?

Unknown: 00:20:54

It's amazing. Yeah. Repurposing is really the best one.

Unknown: 00:20:59

Yeah, absolutely. I think it's such a, in all parts for your

Unknown: 00:21:05

marketing, it seems. Because you, you've already created the

Unknown: 00:21:08

content. And I think sometimes feel like you've got to keep

Unknown: 00:21:10

creating new content, but you're creating it by doing a podcast

Unknown: 00:21:14

episode, you know, that is your piece of content. And what I do

Unknown: 00:21:18

with my with this podcast is, you know, look back, and think

Unknown: 00:21:23

about the things we've talked about and expand upon them. And

Unknown: 00:21:26

that's why I love having guests come on, like yourself and all

Unknown: 00:21:29

my other guests and offering your insight into the

Unknown: 00:21:33

podcasting, your podcasting journey. Because teaches me

Unknown: 00:21:37

things, everyone has a slightly different take on things. And

Unknown: 00:21:41

it's really great to to bring out the different. Although

Unknown: 00:21:46

there is a consistent, you know, people with like tips on

Unknown: 00:21:51

podcasting is just start by a consistent one. But it's really

Unknown: 00:21:55

interesting, I did interview somebody the way this like a

Unknown: 00:21:58

really established podcaster. So it was quite interesting to hear

Unknown: 00:22:01

from someone who's been doing it for a long time, like longer

Unknown: 00:22:03

than me and quite interesting. I love getting those different

Unknown: 00:22:06

perspectives on interest stories. Yeah, it

Unknown: 00:22:11

was what I love as well about different guests on the podcast,

Unknown: 00:22:14

that you just get different experiences, different insights,

Unknown: 00:22:18

it's just always so interesting.

Unknown: 00:22:20

It is I think that when you get those guests in there, and

Unknown: 00:22:26

sharing stories, it's I love that it's people that you, you

Unknown: 00:22:32

know, you meet them on social media or networking, I find some

Unknown: 00:22:36

of the podcasts that have like big celebrities on and things

Unknown: 00:22:39

but that was great. It's great to hear stories from them, but

Unknown: 00:22:42

it's, it's, uh, find it more relatable hearing stories from

Unknown: 00:22:46

people who are your peers, people that you can really

Unknown: 00:22:50

relate to. And like, I'm sure the guests that are coming on to

Unknown: 00:22:54

your show, you know, they're complementing what you're

Unknown: 00:22:58

helping people with. And they themselves are then relatable to

Unknown: 00:23:02

your audience, because they're, they're complementing what you

Unknown: 00:23:05

do. And that's, I think, more valuable than having a big name,

Unknown: 00:23:11

you know, to get a big one,

Unknown: 00:23:13

as well. Yeah, and one of the big names I've read more always

Unknown: 00:23:17

most interesting how they were living when they just started.

Unknown: 00:23:21

Because now when they are so far ahead, and they have big teams,

Unknown: 00:23:26

you can't get so much value out of them anymore, because they're

Unknown: 00:23:29

in a complete different legal or league. And yeah, just for the

Unknown: 00:23:35

normal businesses, normal entrepreneur was just so much

Unknown: 00:23:39

better if you just have people who are on the same stage like

Unknown: 00:23:42

them are just some steps ahead where they can learn and take

Unknown: 00:23:47

some ideas for their own business or their own life.

Unknown: 00:23:50

Yeah, absolutely. I totally agree there. So did you how did

Unknown: 00:23:55

you feel about the tech side of things when it came to recording

Unknown: 00:23:58

and uploading, and all those things?

Unknown: 00:24:01

Honestly, before before I started, this was the main thing

Unknown: 00:24:05

which kept me away because I thought so difficult to do it

Unknown: 00:24:09

the textual world should be sort of equal or I thought it's

Unknown: 00:24:13

difficult. And I had no idea how to record and how to start even

Unknown: 00:24:18

if I have done before, like meditations and hypnosis and

Unknown: 00:24:21

recordings. I wasn't sure how to upload it and how to get my

Unknown: 00:24:26

podcast to Spotify and Apple and wherever. And this almost kept

Unknown: 00:24:32

me away and I thought it's so time consuming, and I need to

Unknown: 00:24:36

have better audio and I was always struggling with my audio

Unknown: 00:24:41

quality. And even if I got a good mic, but my room is where

Unknown: 00:24:46

I'm sitting and recording this. Yeah, I always thought it's just

Unknown: 00:24:51

not such a good audio quality in here because I need to have

Unknown: 00:24:55

perhaps more captions or something in which creates a

Unknown: 00:24:59

better sound. Hmm, this always kept me away. And then I just

Unknown: 00:25:02

said, okay, just start. I just make it simple and easy. And I

Unknown: 00:25:06

don't complicate everything I just sit down, think about my I

Unknown: 00:25:12

have everything pre planned already, and then just start

Unknown: 00:25:15

talking. And then I just, I don't over Edit, I edit a little

Unknown: 00:25:21

bit, I create my own intro. And before I start, okay, I will

Unknown: 00:25:27

need to have a really great intro, I will find somebody on

Unknown: 00:25:30

Fiverr or Upwork. And they will do it. And and then for me,

Unknown: 00:25:37

it's, for example, when I'm paying someone to do it, I want

Unknown: 00:25:40

to really have it perfect. And I can't just go for this intro,

Unknown: 00:25:45

for example, to pay like $20 Because I think oh, no, it's not

Unknown: 00:25:48

so good. I need this one for $200. And I think oh my gosh,

Unknown: 00:25:52

was such an investment when I'm just sorting out how crazy. And

Unknown: 00:25:55

that's how I've done so many mistakes before because I'm

Unknown: 00:25:59

since 11 years of business. And I always paid way too much and

Unknown: 00:26:03

want to have everything perfect. And then after some months, I

Unknown: 00:26:07

trash everything and create everything new again. And so I

Unknown: 00:26:11

thought okay, now I start my podcast, I am just doing my

Unknown: 00:26:14

intro, I do it messy and not perfect. And I do it myself. And

Unknown: 00:26:18

this sort of started. I mean, later when my podcast really

Unknown: 00:26:21

takes off or something like that I can pay more to have a perfect

Unknown: 00:26:25

intro. But right now I just have myself. And this is how I want

Unknown: 00:26:29

to do it now that I really work on myself and my perfect

Unknown: 00:26:34

tinnitus and just do it when I'm sitting there. I'm just doing it

Unknown: 00:26:39

does start without complicating everything and overthinking. And

Unknown: 00:26:44

like this, it's really an easy and wonderful process. I don't

Unknown: 00:26:47

edit too much, just a little bit. And then I just uploaded

Unknown: 00:26:50

directly to anchor I'm using anchor. It's a free tool. I

Unknown: 00:26:55

mean, you know what? Yeah, listeners who don't know, so

Unknown: 00:27:00

easy. You can just stream it into Spotify, and all the other

Unknown: 00:27:03

places, they're connected to all the other platforms as well. And

Unknown: 00:27:08

it's pretty easy and just wonderful.

Unknown: 00:27:10

Yeah, I for my first podcast, I did mine on Anchor, my client

Unknown: 00:27:15

uses anchor. I have chosen Captivate for this podcast, but

Unknown: 00:27:20

I wanted to, I wanted to look at a paid service, kind of sort of

Unknown: 00:27:25

research for myself as well and potentially for the future. So

Unknown: 00:27:29

that's why I decided to do a paper form. But I there's a lot

Unknown: 00:27:33

of people that do have a lot of problems with anchoring. But I'm

Unknown: 00:27:36

not quite sure you can. Did you know that you could upload video

Unknown: 00:27:40

now to anchor? Really, yeah, you can say, if you upload the

Unknown: 00:27:45

video, it will pay on Spotify as video or audio, but it will

Unknown: 00:27:50

still send the audio to the other places that you've

Unknown: 00:27:52

connected it to. So they're starting like trying to get like

Unknown: 00:27:55

a video platform on Spotify, which is quite interesting,

Unknown: 00:27:58

which is what I do a video plus Yes. So it would because anchor

Unknown: 00:28:02

is part of Spotify you when you upload your you just upload the

Unknown: 00:28:06

mp4 to Yeah, so that's what they're kind of, I don't know

Unknown: 00:28:11

where they're trialling at the moment. And so you can watch the

Unknown: 00:28:14

video if you want. Yeah, so people can watch the video on

Unknown: 00:28:18

the Spotify platform without having to go to YouTube. I think

Unknown: 00:28:21

that's what they're kind of trying. Okay, so what do you

Unknown: 00:28:26

feel was your biggest challenge in starting your podcast? Or as

Unknown: 00:28:30

you're going forward now? Like, what what's your biggest

Unknown: 00:28:33

challenge?

Unknown: 00:28:34

Yeah. My biggest challenge is the consistency with it. And but

Unknown: 00:28:42

yeah, and this was like, when I started my podcast, I really the

Unknown: 00:28:46

mistake I made was that I didn't upload consistently. And yeah,

Unknown: 00:28:52

and I got into myself the last weeks and worked on myself a

Unknown: 00:28:57

little bit with Yeah, because I had the problem that I just

Unknown: 00:29:00

wanted to do way too much. Not only was my podcast, but with so

Unknown: 00:29:04

many other social media platforms. I always had the

Unknown: 00:29:07

feeling I need to be on Facebook, Instagram, Twitter,

Unknown: 00:29:10

LinkedIn, YouTube, and podcasts, and Pinterest and everywhere.

Unknown: 00:29:16

And I just stretched myself way too thin. And I got really

Unknown: 00:29:20

overwhelmed and didn't want to do anything anymore. That's not

Unknown: 00:29:25

the way to go. I need to really take an inventory in myself and

Unknown: 00:29:29

how I'm doing everything and that I have not have the feeling

Unknown: 00:29:33

I need to do four master classes per month, for example. Why

Unknown: 00:29:36

can't I just do one and do it really, really well? And why

Unknown: 00:29:40

can't I just be on one social media platform and do it really

Unknown: 00:29:43

well? And yeah, and so I took some major steps. I closed my

Unknown: 00:29:48

Facebook group down. I got off Facebook of Instagram. I'm now

Unknown: 00:29:51

only on LinkedIn. And I feel amazing. When I'm doing this

Unknown: 00:29:56

right now. It's just a really great great step. And I feel so

Unknown: 00:29:59

Much better. And since I did it, I can focus again on my podcast

Unknown: 00:30:05

and keep up with my schedule. And yeah, really long story

Unknown: 00:30:11

sorry about it.

Unknown: 00:30:12

Know that, you know, there, there is a lot of pressure to,

Unknown: 00:30:16

to feel like you have to go on lots of different platforms. And

Unknown: 00:30:20

are you missing out if you don't go on the other platforms and

Unknown: 00:30:23

but you're right, if you can't keep up with it, you're

Unknown: 00:30:26

spreading yourself too thin, like, like, I'm really

Unknown: 00:30:28

interested about Pinterest, I'm hearing a lot of things about

Unknown: 00:30:30

Pinterest. And but I just, I just don't have the headspace

Unknown: 00:30:35

and the capacity to really invest myself in Pinterest at

Unknown: 00:30:37

the moment. So I think that you taking the platform that works

Unknown: 00:30:43

the best for you, whatever that is, for you LinkedIn, and then

Unknown: 00:30:47

concentrate everything for, for that. And that way, you know,

Unknown: 00:30:52

that you can be consistent and, you know, keeping. And that's

Unknown: 00:30:56

really great to recognise that that's what you need to do to be

Unknown: 00:31:00

able to be consistent. And I think that it's different for

Unknown: 00:31:03

everybody. And I think that's important, too. For the

Unknown: 00:31:05

listeners here that if you're starting a podcast, or you're in

Unknown: 00:31:09

a podcast now that you're struggling to be consistent with

Unknown: 00:31:12

looking at all those different aspects of what you're doing in

Unknown: 00:31:15

your business, or what you're doing to promote it, and what

Unknown: 00:31:18

could you tweak or change, you know, you don't have to do what

Unknown: 00:31:21

everyone else is doing and be everywhere, kind of thing. So

Unknown: 00:31:25

that's the biggest mistake you can do for your health, for your

Unknown: 00:31:28

relationship for yourself and for your business. Because, I

Unknown: 00:31:32

mean, I got really honest with myself and thought, why why I

Unknown: 00:31:35

have a feeling I need to do always way too much really, I'm

Unknown: 00:31:38

a person I'm doing always way too much. And this creates

Unknown: 00:31:42

problems in the end, because I mean, you just can't be

Unknown: 00:31:45

superwoman to everything. And some some it's on cost of

Unknown: 00:31:50

something. It's like all the everything you're doing cost

Unknown: 00:31:53

something in the end, it cost path relationships, your well

Unknown: 00:31:57

being so many different things. And so it's important to really

Unknown: 00:32:01

see what brings you the most joy in what you're doing in your

Unknown: 00:32:04

business, your activities, for example, what's eating up your

Unknown: 00:32:08

time, and what brings in the most revenue and what brings in

Unknown: 00:32:12

the most. And when I got really honest with myself, okay,

Unknown: 00:32:16

Facebook doesn't bring me any money, Instagram as well. The

Unknown: 00:32:20

just is a big, big time eater. And I mean on Instagram. Now

Unknown: 00:32:25

what's real stories, Instagram lives, you have to do so much to

Unknown: 00:32:29

gain more followers. And then I think okay, but these followers

Unknown: 00:32:32

don't bring me any money. It's just stressing me. It's, yeah,

Unknown: 00:32:37

it's just time consuming. Okay, no, I just focus on LinkedIn.

Unknown: 00:32:42

And on my podcasts, and I'm doing great episodes, I will do

Unknown: 00:32:46

them consistently, I will repurpose them, I will use them

Unknown: 00:32:49

to build my authority on LinkedIn as well. And do

Unknown: 00:32:53

outreach and building relationships. And this is

Unknown: 00:32:56

really where all the money comes from in my business is from

Unknown: 00:33:00

relationships, from networking, from reaching out to people

Unknown: 00:33:03

building connections, and starting conversations. Yeah,

Unknown: 00:33:08

it's not from Instagram. It's really, when you talk about so

Unknown: 00:33:15

yeah, of course, it's like that. I mean, so simple and easy. Why

Unknown: 00:33:18

can't you just say, Okay, I get my money from other areas, and

Unknown: 00:33:22

then just close Facebook and Instagram down. But it was like

Unknown: 00:33:24

a many month process for me. I just couldn't get myself over it

Unknown: 00:33:29

to just say, Okay, goodbye. And so I'm good by Facebook. It was

Unknown: 00:33:34

really hard.

Unknown: 00:33:36

It's been great talking to you today. So be Have you got any

Unknown: 00:33:40

last piece of advice. For those looking to start a podcast?

Unknown: 00:33:44

Yeah, man was just started. And just word doesn't need to be

Unknown: 00:33:48

perfect. And just start recording an audio just today.

Unknown: 00:33:53

Just get on your computer, open up on your phone, do a voice

Unknown: 00:33:57

recording and see how it goes and just started. I mean, it's

Unknown: 00:34:02

so easy and simple. You don't need to overcomplicate

Unknown: 00:34:04

everything, and just start and then you can start to planning

Unknown: 00:34:08

phase and really have an eye on your next month. Have content be

Unknown: 00:34:13

strategic about it and get right guests into your podcasts or do

Unknown: 00:34:18

a solo podcast and just started. Don't overthink good.

Unknown: 00:34:22

Yeah, absolutely not overthinking it. That is a great

Unknown: 00:34:25

piece of advice. Would you just like to let this know where

Unknown: 00:34:28

where the best places to find you apart from LinkedIn. I guess

Unknown: 00:34:32

LinkedIn is the best place to find you. And what's your

Unknown: 00:34:35

website?

Unknown: 00:34:36

Yeah, my website is as Amina Schwartz like my name.com and

Unknown: 00:34:41

there you can find me and you can connect with me there I have

Unknown: 00:34:45

a coffee chat booking form my email addresses there and if

Unknown: 00:34:49

you've got any questions you can always reach me there.

Unknown: 00:34:53

Brilliant. I'll link all those in the show notes so they can

Unknown: 00:34:55

easily find you are saying thanks so much for coming on

Unknown: 00:34:58

Sabine. Take care

Unknown: 00:35:00

Oh, thank you for having me. Bye Bye

Unknown: 00:35:02

bye. Thanks so much for listening. If you've enjoyed

Unknown: 00:35:07

today's episode, please like, share and subscribe. Your

Unknown: 00:35:09

support means so much to me. If there's a question or topic

Unknown: 00:35:13

you'd like covering then I'd love to hear from you. Find the

Unknown: 00:35:15

podcast on Instagram at Rachel Botfield and drop me a DM till