Your ability to explain and articulate your thoughts in a simple way so your audience can easily understand your concepts, is one of the defining factors for your success as a thought leader. 

It’s all about making the complex simple. 

In this episode, Tim and I talk about the three mediums that we use to demonstrate our thought leadership, so you can start to unpack your intellectual property and unique ideas. We discuss:

• Visual models
• Acronyms 
• Metaphors

There are a lot of models out there but these three are a great place to start. We use them all the time and they have worked wonders for us over the years in building our brand. So, make sure to check them out, they’ll help you build better connections with your customers. 

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• What is a visual model? (6:54)
• The importance of annotation (7:22)
• Match the visuals with your concept (8:11)
• Using acronyms (11:57)
• Create memory hooks (12:51)
• Metaphors (16:38)
• The application of metaphors (15:18) 
• Using past experiences in your branding (19:35)
• Get a good depth of knowledge (21:26)

For full show notes and links visit: https://samanthariley.global/podcast/283