In this episode of The Greener Way, host Rose Mary Petrass welcomes sustainability expert John Pabon to discuss the importance of international collaboration in combating greenwashing. They discuss cultural attitudes, consumer awareness, and regulatory frameworks around greenwashing, and dissect Australia's new climate reporting laws and its impact on corporate transparency. John's book The Great Greenwashing: How brands, governments, and influencers are lying to you, has just launched in the UK, North America, and Singapore.