Is starting your own podcast really the best way to leverage the medium for business growth? And if it is, how can you craft a podcast pitch that actually gets you booked as a guest?

In this episode, Bill and his guest discuss the power of podcasting for business growth. The discussion explores how authenticity and storytelling can help leaders build trust and credibility in the podcasting world.

Today’s guest is Jeremy Ryan Slate, the CEO of Command Your Brand, a company that helps clients gain visibility through podcasting and media appearances. He is also the host of a podcast with millions of  listens and the author of "Unremarkable to Extraordinary."

Key topics that Bill and Jeremy explore in this episode: 

- Jeremy explains how his background in history and PR influenced his understanding of storytelling and its impact on shaping public perception.

- Learn why being a guest on other podcasts can be more effective than starting your own podcast, and how to leverage these appearances for maximum impact.

- The shift towards authenticity on social media and the growing importance of video in podcasting.

- Jeremy shares how his mother's stroke was a pivotal moment that led him to reassess his career. 

- Tips on how to effectively pitch yourself as a podcast guest, avoid common mistakes, and engage audiences through relatable content.

Chapters in this episode: 

02:42 - Jeremy's Personal Wake-Up Call and Career Transition

12:03 - The Importance of Being a Podcast Guest

16:04 - Common Mistakes in Podcast Pitching

19:43 - The Significance of Video in Podcasting

26:32 - Case Study: Dr. Mike Haley's Aloe Product

28:32 - Affiliate Partnerships 

35:45 - Using Podcasts to Write a Book

38:46 - AI in Content Creation: Pros and Cons

41:15 - The Current Podcast Landscape

Thanks to Jeremy Ryan Slate for being on the show! 

Learn more about Command Your Brand: https://commandyourbrand.com/ 

Learn more about Jeremy: https://www.jeremyryanslate.com/ 

Bill Gallagher, Scaling Coach and host of the Scaling Up Business podcast, is an international business coach who works with C-Suite leaders to achieve breakthrough growth. 

Join Bill in the Growth Navigator Coaching Program: https://ScalingCoach.com/workshop 

Bill on LinkedIn: https://www.LinkedIn.com/in/BillGall

Bill on YouTube: https://www.YouTube.com/@BillGallagherScalingCoach 

Visit https://ScalingUp.com to learn more about Verne Harnish, our team of Scaling Up Coaches, and the Scaling Up Performance Platform, which includes coaching, learning, software, and summit. We share how the fastest-growing companies succeed where so many others fail. We help leadership teams with the biggest decisions around people, strategy, execution, and cash so that they can scale up successfully and beat the odds of business growth. 

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This episode was produced by Story On Media & Marketing: https://www.successwithstories.com