Chrys Tan on Facebook Messenger Bots for relationship building, marketing and customer service - MAF216
This week my guest is Chrys Tan, an expert in using Facebook Messenger Bots.
Stats show high engagement rates for companies using "chatbots" compared to email. We chat about how to set up a Facebook Messenger Bot and how to use it for relationship building, marketing and customer service.
Welcome to episode 216 of the Marketing and Finance Podcast.
We chat about:
- How to use Messenger Bots the right way
- Why businesses should focus on conversations
- What Facebook Messenger Bots are
- How financial services can use Bots
- How Bots work with human customer support
- Using Bots in smaller businesses
- Customer services and relationship-building
Who is Chrys Tan?
Chrys is originally from Singapore, and her background has always been in marketing. She worked for the largest ad agency in Singapore for seven years but felt more like an entrepreneur. Even as a child, she’d earn pocket money from selling printed T-shirts.
Leaving the agency, Chrys first set up a health and fitness company, then another start-up, both of which failed quite early on. Already convinced that traditional forms of marketing weren’t working anymore, she started to use her skills as a freelance marketer. Seeing success from using Facebook Messenger Bots, she decided to focus on them in her new business, Chrys Media.
Links and Show Notes.
For links to the books and apps mentioned, please visit http://rogeredwards.co.uk/MAF for the show notes.
What is the Marketing and Finance (MAF) Podcast?
The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.
I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.
The MAF Podcast is a 30-minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Spotify.
Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!
We talk about:
- How you can grow your business using content marketing and social media
- How you can keep your Marketing strategy and communications simple
- Topics, issues, products and business models from the world of finance
You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.
Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes
Fancy Appearing on the Show?
Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk
