#053 - Nicola Lutz, founder of No Fluff, talks about sales & marketing in the education sector. They discuss the challenges faced by Admissions teams in converting leads, the importance of professional sales skills in schools, and the need for follow-up and engagement with prospective families. Nicola also shares insights from the No Fluff Fest event, which focuses on lead generation and sales techniques for schools. Overall, the conversation highlights the need for a more strategic and proactive approach to admissions and marketing in the education sector.

Keywords

sales, marketing, education sector, admissions, lead generation, follow-up, engagement, No Fluff Fest

Takeaways

• Admissions teams in schools often face challenges in converting leads due to a lack of professional sales skills and support.
• There is a need for a more strategic and proactive approach to admissions and marketing in the education sector.
• Follow-up and engagement with prospective families are crucial in the admissions process, from the initial inquiry to the offer acceptance stage.
• No Fluff Fest is an event that focuses on lead generation and sales techniques for schools, providing valuable insights and ideas for increasing admissions.

Links:

https://www.linkedin.com/in/nicola-lutz/

Contact me:

www.thebonjouragency.com

simon@thebonjouragency.com