Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions that David asks Dixon in this episode include:

What would make a Google engineer embarrassed that your site isn’t ranking number 1 for relevant terms?

What elements does an SEO need to focus on to be significantly better than the competition?

How do you stay one step ahead of Google in terms of what Google wants to rank high in its search results?

How do you measure the value of doing so much extra work when you could be just a little bit better than the competition to be number 1?