Alisdair is Marketing and Comms expert with a fascinating career in sports marketing both in the UK and abroad. Now firmly back on home soil in Huddersfield, West Yorkshire, he founded Paladin Marketing Agency during the pandemic.

In this conversation we discuss the power of networks and building business relationships, the importance of creativity and emotion in a brand, backed up by data and thorough research.

Al is passionate about his home town of Huddersfield and supporting the local community, an ongoing theme in the team's work at Paladin.

For more information on Alisdair you can visit Paladin

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To find out more about Deborah's work: deborahogden.com

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