Soon, AI is going to be a billion times smarter than us.

With the development of autonomous agents, AI has the ability to operate independently, make decisions, and perform actions without any human intervention!

It just keeps on learning from everyone’s inputs (and ideas) 24/7…

This eye-opening and mind-blowing conversation between Kasim and Glen only scratches the surface of AI's capabilities…

Watch the video to discover how the development of AI will change the world forever.

0:00 Intro

2:13 What Autonomous Agents are and do

6:44 How autonomous agents learn, iterate, and accomplish goals

8:55 Why good prompts matter

12:43 How long until autonomous agents can just manage a Google Ads campaign

15:05 Devs, determinism, will AI be able to predict the future?

19:42 Will AI replace your role?

20:20 How AI affects your job

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Welcome to Daily Google News.

2

This is Qasim here with a frequent

flyer actually on the YouTube channel.

3

Everybody knows Glenn.

4

Glenn, you're awesome, man.

5

Appreciate you being here.

6

I think you're the most learned person as

it relates to AI that I know personally.

7

I don't know anybody else who has their

finger to the pulse the way you do.

8

I don't know how or when you find the

time, but every time something new comes

9

out in AI, I hear about it from you first.

10

And then two weeks later, I

hear about it from the world.

11

Like you just seem to be

hooked up straight to the drip.

12

And so that's what we're going to talk

to you about today and you actually

13

put in our agenda, AI stuff and stuff.

14

That's it.

15

AI stuff and stuff.

16

Yeah.

17

I'm excited.

18

And you said in particular,

AI agents of change.

19

Agents and chain of thought reasoning.

20

thought reasoning and autonomous agents.

21

And that's just the tip of the iceberg.

22

autonomous agents would be

locally hosted AI bots that do

23

things that you want them to do.

24

They don't have to be locally hosted.

25

there's already some products out there

that where there's GUIs, graphical

26

user interfaces that you can log

in, create accounts, and they create

27

Multiple bots that work together.

28

So this has been proliferating

probably in the last few

29

weeks, the autonomous agents.

30

So there's a couple of big

baby AGI was one agent GPT.

31

I've got there's a whole heap

of them Agentverse, AutoGen,

32

AutoGPT, Kodi, ChatDev, DevGPT,

FlowWise, GuideMode, NextGPT.

33

they're starting and Microsoft have

just released theirs called, AutoGen.

34

So what it is, most of these are

installed on your local computer.

35

problem that ChatGPT has had.

36

Except in the last few days, now Bing's

been incorporated back into the pro is the

37

inability to connect straight to the net.

38

The only way you could do it is via the

plugins with these autonomous agents, you

39

go to get GitHub, download it, install it.

40

Everything's run through the command line.

41

So you have to be comfortable

in typing in commands.

42

It's old school.

43

Coding back in the day where you bought

up the black window and typed in code

44

CD, make, you basically typed code in

there and it installs locally on your PC.

45

Then what happens is you give it a task.

46

So you might say, we'll use an example.

47

I'm looking to open a business

in a particular niche.

48

It might be.

49

Weight loss in New Zealand, I can say, I

want to create a weight loss product in

50

New Zealand, find me an underserved niche

that and provide evidence to support that.

51

So what happens is one in that prompt.

52

The autonomous agents go I'm going

to be the researcher and I'm going

53

to start researching that I'm now,

and then another agent is created.

54

So you might have four or five

agents and they're all doing

55

completely different things.

56

And one goes off and does this

and one goes off and does you

57

creating each individual agent or

is there a no, this just happens.

58

So based on the task, it's going, okay,

you're looking for A research team.

59

But a research team, there'll be,

there might be four or five in a team.

60

what these things are doing, depending

on what you're asking it, it will

61

go, Oh, you need this task done.

62

We're going to create a

small business team for you.

63

And it might create four or five

different agents and off they go.

64

And they just go away

and they do this thing.

65

this or 30 minutes.

66

And you just sit there and watch

it you're seeing browser tabs

67

open up and applications fire.

68

No, it's all done, but it's all

just done by the command interface.

69

there's one called chat dev

and it's this little game.

70

There's a little room with little people

the CEOs at his desk this person's

71

here and this person's here, and they're

walking around and they're doing things

72

and you're seeing everything going on.

73

But what they do is they talk

to each other, they say, and

74

hey, I've got this information.

75

Go and research this.

76

They go, great, thanks for that.

77

And then, these agents are communicating,

so these bots, this AI is communicating

78

and you're watching it happen in the

ui, you're watching it happen, and

79

then it will come back and it'll go.

80

Here's our findings.

81

Now, are the findings any good?

82

Like, Have you played

with these enough to know?

83

You'd rely on them for business decisions.

84

Yes.

85

People are making business decisions

and finding areas of opportunity

86

using these autonomous agents.

87

as you and I said before this meeting,

this is the worst it's ever going to get.

88

And the rate at which these autonomous

agents are coming out, it's like

89

a new one's coming every week.

90

There's one that I've used, I

think it's called Agent GPT.

91

I have that pulled up.

92

Is it agent gpt dot reworked?

93

So it's free.

94

You can create a free account and, or

you can pay template, a a monthly fee.

95

But have a look at the templates.

96

You'll see these templates there,

and you go, okay, I want to industry

97

GPT or brand GPT, or Platform

GPT, everything's ready to go.

98

You just give it the

prompt and away it goes.

99

This is one that's got a UI, but

there's a lot of others that you have

100

to download and install on GitHub.

101

But this is, the way that this is working,

and I was speaking with Leandra about

102

this a couple of weeks ago, what this is

doing, if I was in any sort of management

103

role, I'd be very nervous at the moment

because what these autonomous agents

104

will be able to create a business.

105

Of all of the people who run the business

and the decisions they make and they all

106

talk to each other and help each other.

107

And now these things are only

getting better and better.

108

What they've been seeing is that these

autonomous agents are learning from what

109

the other autonomous agents are doing.

110

I'll give you an example.

111

when they first started with this

they got a they're running these

112

autonomous agents on the game Minecraft.

113

So these things are running.

114

By itself.

115

And you sit there and watch this

Minecraft game and there'd be all

116

these people in Minecraft and they

said, Oh, we're going to build a house.

117

What do we need?

118

We need wood.

119

We need bricks.

120

We need this and this.

121

Okay.

122

I'll go and get the wood.

123

I'll go and get, so off

they'd go and do these things.

124

And they'd come back and they'd talk and

go, all right, I've got my five wood.

125

John, have you got your three bricks?

126

No, I've only got one.

127

Okay.

128

You keep going with that and

we'll go off and do this.

129

And so as they were doing these

tasks, they'd come back and John

130

has still only got one brick and

they're going, John, what's going on?

131

We got I've got to make a brick,

but to get brick, I've got to

132

get mud and this and this thing.

133

Oh, there's a lot more work involved

in what you have to do than we did.

134

We'll help you now.

135

They change and they come in

and go, okay, we'll help you.

136

So these autonomous agents were learning,

going, Oh, this guy needs assistance.

137

Let's go and help him.

138

And they work as a team.

139

To get towards the common goal.

140

they're learning in app?

141

So here's my box and I've created my

autonomous agents and I'm building my

142

current Minecraft castle and they're

learning from each other in app.

143

Let's say you've got a box

building a Minecraft castle too.

144

Is there any cross

pollination of that learning?

145

Is there a central repository that

takes all the learning that we're

146

doing and then amalgamates it?

147

Yes.

148

As long as it's going towards the

common goal it's going to get

149

better on an exponential scale.

150

Yes, with every task anybody

does, it iterates, not just

151

the task, but also the bots.

152

And the next time you try to do

that task, it's going to be better.

153

It's going to be better because

it's learned from that task.

154

So once it's done at once, it's gone.

155

Oh, okay.

156

We can do that better next time.

157

So let me challenge something

that you've said twice.

158

Which I agree with, by the way.

159

This challenge is just

good academia to ask.

160

this is the worst it's ever going to be.

161

It's only ever going to get better.

162

What if, because it's iterating, and

it's iterating off of human input,

163

Let's say that you have 10 people

all asking it to write emails.

164

Cause I noticed one of the templates

here and agent GPT is email, GPT

165

compose a concise and detailed email.

166

You ask 10 people to write emails.

167

Let's say two are really good copywriters.

168

And when it's writing the email, the

two are giving a good feedback, good

169

iteration, good updates, likes the emails.

170

Eight are garbage copywriters and

the feedback, and they actually

171

end up with garbage emails.

172

Is it possible that the iteration is

actually a downward cycle based off

173

of the aggregate average of the users?

174

So this is where prompting comes into play

and prompting has been the buzzword for

175

months now with prompts are everything

and you've hit the nail on the head.

176

The thing with a prompt is

you could type the same prompt

177

in the chat GPT or whatever.

178

It might be Claude.

179

It could be po could be Lama or whatever.

180

And you could get.

181

You could type that same prompting 10

times and get 10 different responses.

182

And that's always been the

complaint with these AI agencies.

183

They have a propensity to

be random, inconsistent.

184

You'll just, and I've seen this myself.

185

like I'm heavy into trying to

develop some code using chat GPT,

186

using Google Cloud, connecting with

Google Ads interfaces and trying to

187

get chat bots and to integrate with

our data so we can analyze our data.

188

And the problem that I'm finding

is when you're typing in the prompt

189

it'll give you the responses and

you go, Oh, that's not working.

190

Oh, sorry.

191

They'll give you another response.

192

You want to give me that first

time that is the complaint.

193

everyone's in Google ads is

using AI to create ad copy.

194

Everyone's doing it.

195

There's no secret to this.

196

However, in the world of, as you and

I both know, copy is everything, and

197

I think Ryan has even said that he

who is a better copywriter will win.

198

what, how you use your words.

199

So if you think about it, There

are some amazing copywriters.

200

Gary, Halbert Chow that

wrote a copy for Apple.

201

I've got about 13 and I say in my prompt,

write me ads in the style of these

202

people and they know that now it goes,

oh yeah, he was famous for this and this.

203

So you are now saying.

204

I want this thing, but I want you

to do it this way, like this person.

205

And it goes, Oh yeah, I

know what that person is.

206

So this AI knows everything about

the avatar or the personality that

207

you're saying, I want you to do this.

208

So that's the problem.

209

A lot of people are using is they're

saying, I want you to do this task.

210

It can do that task, but you're

not being specific enough.

211

I want you to do this task This person

would do it and I want it done this way.

212

So you, it becomes more of a multi prompt.

213

I've been sharing it with our team.

214

So our specialist, my prompt

for ads is about this long.

215

It's gigantic it's gotta be like

this and it's like this, but I want

216

to use these and write it this way.

217

And it's got to be like this and

I pretty well get what I want.

218

99 percent of the time,

a couple of backwards and

219

forwards, but I've nailed it.

220

I've got the copy.

221

I want how I want it.

222

How long until autonomous agents can

just manage a Google ad campaign?

223

That leads me on to my

next point is determinism.

224

So how long that is

going to be the question.

225

The right at which everyone's

knows of Moore's law.

226

18 months or 12 months speeds

get faster and faster.

227

This appears to be a very

similar thought behind AI.

228

So Mo, you obviously know, Mo

Gouda used to be the CBO of Google.

229

So he had a really good interview

a couple of weeks ago, and he

230

was talking about this, the

development of AI and how it is now.

231

But until GPT 3 came out, people

could take or leave AI, couldn't they?

232

They didn't really know what it was.

233

It's been around for years.

234

It wasn't until GPT 3 came out with the

UI that everyone went, Oh my God, AI here.

235

since then.

236

it is going to be at

this stage and GPT five.

237

When it first comes out, it's probably

going to be smarter than, Einstein

238

that's what they're foreshadowing.

239

Mo good at Mo has basically said that

this AI is going to be eventually, and

240

we don't know how close it's going to

be, maybe not in five years, a billion

241

times smarter than us, a billion.

242

So in terms of.

243

AI is going to be like us to an ant.

244

We will have no idea.

245

We will have no understanding of what

this thing is conceptualizing with doing.

246

That is the scary part because an

ant can't fathom anything that's

247

going on now head, and that's where

they're seeing this going is that AI

248

is eventually going to be so good and

smart that we will have no concept.

249

What it's doing now that leads me on Have

you ever seen a show called devs the EBS?

250

Watch it.

251

It came out in 2020.

252

Now this was before any of there

was any inclination of AI and I

253

don't want to give away what happens.

254

But

255

I believe that eventually what

is happening with AI, it's

256

becoming a prediction engine.

257

You can already see it Do you

remember when you first discovered

258

mid journey or you discovered any

of these image creators, right?

259

So when you type a prompt in, you'd

get something and go, ah, looks like

260

what I'm after, and then you learn

more about prompting and you got,

261

you gave it more context and you go,

oh, it's getting better and better.

262

How good are They coming out now?

263

Like when you type a prompt and

you go, wow, that's amazing.

264

That's pretty well what I'm after.

265

I'll just tweak that a little bit.

266

These AIs are learning.

267

They're becoming deterministic.

268

They are determining.

269

Okay.

270

Put it this way.

271

Human psychology and behavior

there's textbooks everywhere.

272

There's professors, there's psychologists.

273

This AI will know exactly how

humans think and how they work.

274

So I've already noticed that with ChatGPT,

when I first started discussing, having

275

conversations with it, it was wrong often.

276

Yes.

277

Now, when it's wrong, I realize

I didn't prompt it right.

278

Yep.

279

Meaning it's actually never wrong.

280

I'm wrong.

281

And it's basically batting a

thousand, like it's perfect.

282

it's getting better all the time.

283

And it's learning from

its mistakes it's making.

284

learning from the mistakes I'm

making, which is actually scary.

285

Yeah.

286

So then theoretically what if you

were to extrapolate that forward?

287

Then you would go eventually

nothing will be random.

288

It will know, Oh, cool,

but you're doing this.

289

You're doing this based on your previous

behavior and where you want to go.

290

Then this is what's going to happen next.

291

it's going to be able to predict what

we are going to be doing or what's

292

going to happen in the future.

293

it will become so good.

294

At understanding.

295

You know how I know I hear you and

Ralph talk about, the 72 million

296

psychographic things that Google

has on us now we work in Google

297

ads all the time, decades old data.

298

It's billions.

299

That's right.

300

Yeah, we work in Google ads all

the time and you look at your

301

campaigns and go seriously.

302

Google.

303

Like you really you're supposed to

be this is again, will eventually

304

know exact Google will exactly know

when we're going to be doing things.

305

And when we're going to be buying Genesis

is literally a couple of weeks away,

306

which is Google's next iteration of barb.

307

And they reckon that This version of it

is going to blow GPT out of the water.

308

Now, Copilot was just released by

Microsoft on Tuesday, which with windows

309

11, it's chat GPT into your computer.

310

So this is basically you just to

say to your computer, say to your

311

computer, do this for me and go, okay.

312

So you just talk to your

computer or start doing it.

313

Remember that little paperclip in

the old Yeah, yeah, it could be.

314

It's what the paperclip

was supposed to be, right?

315

It was like, it actually works, this one.

316

Yeah.

317

and so Copilot is released for Windows.

318

It's going to be coming into

the Office suite in November.

319

There's another version and this

is going to blow our industry

320

away is what Google is releasing.

321

You can plug in your data and

I've seen this in a demo.

322

Microsoft you plug in just so we grab

our Google data, put it into Power BI.

323

Here's our data and you talk to

this thing and say, create me a a

324

report with all the metrics for

the last 30 days conversions cost.

325

CPA, ROAS, GUT, and the outlisting

comes two or three seconds and

326

then you just start talking to it.

327

Okay.

328

what products do I need to order?

329

Not that, but if you're looking at

it from a Google ads perspective,

330

I'm always looking at things.

331

So how can we use this to make us

better at what we do with Google ads?

332

and I've been working on this for

months and using chat GPT and looking

333

for patterns what patterns can we see what

sort of trends are we our data that we

334

can capitalize on or oh, there's a search

trend here that's improving and your

335

CPC is going up here or going up there.

336

you just talk to it and it'll

start digging into the data

337

and say, oh, I found this.

338

I can see this correlation or

there's this causation here.

339

I've seen it.

340

It's there.

341

It's and you're like, Oh my

God, that's mind blowing.

342

That is that is going to change what

we do and make our jobs so much easier.

343

It's insane.

344

These are in order at the same

time, because we're competing.

345

There's five people in build bidding

in this fake organic ecosystem.

346

I just made up all five of them

are going to have the same tool.

347

And so it's we were all

toddlers at this little.

348

And now all of a sudden we've

been thrown into the Coliseum

349

and everybody's got a nuke, yes.

350

Yeah, but it's going to be, the ones that

think laterally think outside the square.

351

How can we best use this tool to

make what we're already doing better?

352

It's not going to just make you amazing.

353

You've already got to be at a stage

where you're good at what you do

354

You're already at a good phase.

355

It'll just make you better.

356

And this is something

that Moe said as well.

357

He said, the is coming.

358

this has been put out there all year.

359

It's going to take our jobs.

360

It's going to take our jobs.

361

Yes, If you saturate yourself, you

get into this or whatever industry you

362

do, or whatever you do, whatever you

want to do, know this thing like the

363

back of your hand, you need to be in

the top 20 percent 2 out of 10 people

364

are going to stay in that industry.

365

you've got to make yourself the best

in that industry to stay in that

366

industry, because eventually the rate

at which this is evolving, it's going

367

to be able to automate so many things.

368

Like you said Google is just

going to get better and better.

369

It's already started doing it,

creating copy for us inside the ads.

370

It's going to get better and better at it.

371

Videos.

372

Images, targeting everything.

373

Yeah.

374

And audiences, like it's going to

know where people are in the buying

375

and know when they're ready to buy.

376

and you and I both knew that it's

already there from a Google ads

377

perspective or a marketing perspective.

378

It already knows where we

are in the buying cycle to a

379

certain extent, but due to the.

380

Determinism as this, like I was saying,

deterministic behavior, it's learning.

381

This whole thing is learning.

382

Why do you think we can get

all these things for free?

383

It's getting this data

and learning from us.

384

to whether or not you're interested in,

and if our listeners and viewers are

385

interested in us doing a regular AI.

386

Session in series.

387

I've only just touched the surface here.

388

We can pick a tool, deep dive into it.

389

So I can share screen, show you what

I'm doing, what I'm playing with.

390

What I'm doing with chat GPT,

the plugins I'm using chat GPT a

391

lot with a plugin called notable,

which writes Python code for me.

392

It's a really good tool.

393

It's again, it's one of these things.

394

Oh, that's a great tool.

395

How do I use it?

396

that's the thing, like

what can you use now?

397

I've been uncovering a couple

of when you look at something

398

and you go, what about this?

399

We've been testing CPC ranges

and breaking out CPC ranges.

400

So we get the AI to say.

401

We give it a whole heap of search term

data and say, give me all the CPC ranges.

402

And I go, yep, this is them

and give me all the metrics.

403

Give me the metrics.

404

Then we create these heat maps and we go,

oh, geez, there's a nice sweet spot there.

405

Look at that.

406

Imagine if we doubled down that.

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now in 8, and I've been

chatting with John about this.

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I said, what if we did this strategy?

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And he's do it, test it.

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So we're doing shit that, pardon, pardon

my French we're testing things at the

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moment that we didn't even know, but chat

GPT said, Oh, what about these things?

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And then you start thinking, what

if we use this strategy doing this?

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And you go, Oh, that's interesting.

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So it'll uncover a little nugget.

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And then you just go, what about this?

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What about this?

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You just ask more questions.

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So we're testing some stuff at the

moment that I haven't seen people doing,

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but that's what these things can do.

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They can uncover some data in there that

you didn't really think about utilizing.

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Yeah.

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Let's do a weekly session.

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Are you down?

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Yeah.

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Yeah.

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All right.

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If you're watching this, Glenn and I

are going to do a weekly session on AI.

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He's going to come with the tools

that he's been building or using

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and teach us how he's using them.

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Hit us in the comments if there's

any things specific that you want

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to know more about, but Glenn,

this was freaking fascinating.

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I super appreciate your time.

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And Good to see you again.

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Yeah, you too.