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DTC Digital Marketing Strategy: Constant Testing & Optimization - with Will Griffin, Director of Digital Marketing & Ecommerce at Sophistiplate
Episode 1425th May 2023 • The Conversion Show • Erik Christiansen, CEO & Co-Founder of Justuno
00:00:00 00:42:45

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In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Will Griffin, Director of Digital Marketing & Ecommerce at Sophistiplate, a unique, disposable dinnerware brand.

The conversation revolves around the role of digital marketers and e-commerce managers in driving the success of a business, and Will's recipe for scalable growth with a small marketing team.

Key topics discussed:

  • Challenges of building a DTC retail side of the business from scratch
  • The importance of tracking and optimizing your digital marketing strategy
  • Making the checkout process as frictionless as possible.
  • The impact of the iOS update on retargeting and audience building strategies
  • Managing a tech stack - and the many struggles that come with this
  • Discovering new apps and learning from other retailers
  • The future of influencer marketing

Host: Erik Christiansen -

Guest: Will Griffin -



Show Me Your Tech Stack:




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