How can you create a brand narrative and messaging that both resonates and sticks with your audience? It’s no easy feat, and it’s something that leaves all marketers scratching their heads at some point.
Jason Widup, VP of Marketing, and Mark Huber, Head of Brand & Product Marketing at Metadata, join forces to break down the best ways to think about positioning and messaging for your brand. They share a few pointers and lessons learned from Metadata’s own marketing strategies (both the successful and the not-so-successful).
Why positioning and messaging shouldn’t just fall down to the marketing team
Why you should start with positioning and messaging before focusing on your website
How to change your narrative (and when to do it)
Check out the full episode for more tips and lessons on developing positioning and messaging for your brand.
0:00 – 0:38 Introduction
0:38 – 3:44 Why inconsistent messaging and positioning are bad news
3:44 – 10:35 What positioning and messaging really mean
10:35 – 12:37 Frameworks and templates to help you
12:38 – 14:26 When is it time to think about positioning and messaging?
14:26 – 21:11 How Metadata approached positioning and messaging in the early days
21:12 – 23:57 How to start changing your process
23:58 – 24:57 How to apply positioning and messaging to your website
24:57 – 27:47 Why positioning and messaging are never a one-and-done thing
27:48 – 32:57 How Metadata has learned from past mistakes
32:57 – 33:48 How often should you be revisiting your messaging?