Episode 80 features Fireball Cinnamon Whisky, which was on the market for decades before being spun off as a standalone brand and rocketing to popularity. Bottled in 750ml at 33% ABV, or 66 proof, it retails for about $15.

Enjoy this episode with a shot of Fireball - if you dare!

Fireball's official website: https://www.fireballwhisky.com/

Brief Historical Timeline:

• 1984 - Fireball is launched under the Dr. McGillicuddy's brand
• 1989 - Sazerac buys 7 brands from Seagrams, including Dr. McGillicuddy's
• 2007 - Fireball is rebranded as a standalone product and introduced to the USA
• 2010 - A social media campaign and brand ambassador heavily promote Fireball
• 2011 - Sales are only $1.9 Million US Dollars
• 2013 - Sales hit $61 Million US Dollars
• 2020 - About 6.3 million 9-liter equivalent cases are sold

Key Cocktails:

Fireball is for shooting.

References:

Bloomberg BusinessWeek History of Fireball Article (behind a pay wall)

Dr. McGillicuddy's Fireball Cinnamon Whisky Bottle

Wikipedia Article on Fireball

Huffpost Article on Fireball

Thrillist Article on Fireball

TTB Regulations on Caramel Color

Spice Kitchen and Bar Article

2020 Sales Figures

Contact Information:

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